@@goofyzelkro that's not what yall gonna say when he releases his next collection. They said he fell off each time he pushes the limits, exactly like the foam rnrs. They all called them ugly and that his designs failed, two months later everyone wants them and every company is copying the siiloutte,
A couple mistakes Boots are 950 not 350 Season 2 never released Season 6 did release in stores Most of season 7 never released Some of Season 5 and 6 were made by Los Angeles Apparel The bins were not a sample sale Mowalola designed the original Yeezy Gap (including first hoodie) but 99% of the collection didn’t release because they fell out
I worked at Forever 21 back in the latter half of the 2010s and I MUST SAY there was endlesss knockoffs and inspiration drawn from his Yeezy line and Wests personal style. His influence was MEGAA.
He was incredibly influential, literally one of the best design teams in the industry, but much like most celebrity lines, if the celeb falls out of favour, the brand is sure to fail
@@drtysexyculture Imagine thinking Ye's slide is original.... It's just another knockoff from Rick Owens or other smaller designer. Lack of knowledge would make people made stupid comment like yours I guess.
@@nntflow7058 Idontthinkso I agree with u ye’s design maybe another kickoff from rick and raf simons somthin like that. but fashion houses followed yeezy style just after release of yeezy slide. they didnt give a shit about streetwear before 2017. and think about it designers who made the big wave of streetwear in fashion house are started from ye’s employee such as virgil, matthew, jerry. these guys started from the bottom made a big wave, not rick owens. you are now underrating the importance of utilization. let me give u an example. computer mouse was invented by douglas engelbert and GUI was invented by xerox parc but nobody used that until steve jobs who doesnt know shit about engineering discover and utilized it to macintosh
GAP didn’t just overprice, they also held meetings without him and copied his designs and sold them as basic GAP items at a cheaper price. This is where his anger sprouted from not just because of the pricing. Great video though covering different time periods but I also don’t believe YZY is finished. Ye purposely “cancelled” himself to get out of his contracts with Adidas and GAP. So his purpose is to actually have a clean slate for only YZY
I actually had that in the ‘directors cut’ of the video about everything Gap did, did you see theyre now sendign supes of their own stock to people? There was a guy on tiktok that did a video, but so so so much had to be cut to make it under 17 I also think its very likely he cancelled himself to get out of GAP and Adidas too, he did it with Nike before, I wouldnt put it past him. He now has enough money do work Yeezy independantly so I dont doubt it at all
Exactly, he's much smarter than we think and people are still after his sneaks. Also, it bothers me when every regular degular dude talk sht about Kanye....it's like...what do y'all do? Oh nothing? Mmmokay
People keep saying this but even if true, an incredibly bad idea in how he went about it. You'd have to be a massive fanboy to think all is according to plan.
That makes me smile so much, thank you, Im so glad you enjoyed all my videos, Ill still have one this sunday for my usual upload, just need to figure out who (Im thinking Telfar or Marine Serre, because theyre the closest to finished I have)
@understitchYT Old comment, but I'm rewatching your previous videos. I have to say, your videos have always given off such an effortless vibe. So casual but so sharp and well informed. Dense with information but easily digestible. You really have skill and your hard work shows.
I would be interested in how much work Ye does on his designs--it sounds like his design team is pulling the majority of the weight, and he just picks and chooses what he likes.
Well if u try to do it all ull fail...Rihana isnt big because she wrote all her songs..she got help.. Sucvessful Designers get help from others..Thats how the world works if u want to be big
my thing is why did it take adidas THIS long to disassociate themselves with kanye? was his comments about slavery, harriet tubman, george floyd, WLM shirts not offensive enough? do they only care when nonblack voices vocalize their distaste for kanye’s nasty comments?
They had a lot of opportunities, I guess it took public outcry and demand for a split in order to do it 🤷 money is a very powerful thing. What I dont understand is why with Adi Dassler being a nazi they werent quicker to act
bruh every business' main goal is to make as much money as possible. Quite honestly, they don't care about anything else even with all the virtue signaling. Even them severing ties with Kanye right now is for business reasons.
Adidas has millions of worth yeezys in there stock , it wasn’t an easy decision for them. Adidas will have a huge loss with this collaboration ending , more then gap and Balenciaga.
Because when black celebrities say anti-Black stuff it isn’t treated as anti-Blackness. Candace Owens, Herschel Walker, and other black reactionaries know to use identity politics to their advantage and liberals actually believe they aren‘t allowed to criticize them because of a supposed Democratic plantation, as they call it.
Nothing revolutionary with Yeezy fashion . Their fashion is similar to Uniqlo, the comfortable minimalist aesthetic. I had been shopping at Uniqlo for the past 10yrs.
I actually quite liked it when it first came into prevalence, wasn’t sold on the first collection, but the following few were pretty good. Shame that he turned out to be not a very nice person
@@FashionRoadman I was finalising my edits when the news broke. I was going to have the video for Sunday, but after Adidas announced they were cutting ties I knew I had to just release it because Im not sure if it'll be clickable 5 days from now with how fast everything moves...now just to figure out what I can put out on Sunday 🤔
@@understitchYT I think it's a toxic mix of him being a world class arrogant egomaniac, with self destructive mental health tendencies. He is a genius though. I'm debating whether to sell my $600 season 4 yeezy jacket or to finally get it tailored!
Yeah I really agree, he cannot express his frustration well because of it. I would absolutely not sell that jacket, I'd keep it, surely itll only go up in value when the brand does inevitably come back or become collectors items
If designers, brands, sponsors, and banks dropped Ye. Consider pretty much all consumers. Ye has offended all groups. There is no second chances. Once you fuck up. Bipolar is no excuse.
I mean, if you look through the comments even of this video, you can see that he has a massive following still, I really think he might manage to make a very successful comeback in the future, regardless of whether that’s just or not
Being bipolar is not an excuse for this behave, I live with bipolar disorder for more than a decade, I had maniac episodes and know these very well, I end up I hurting myself, spent money I dont have in useless things, and picked fights with strangers on the street ( You know, paranoia and etc...) but being racist, homophobic, transphobic, is another thing. If you are bipolar, had a maniac episode, and ended up being racist, its because deep inside you are racist. Being Bipolar does not make you prejudiced.
From what Ive read this is true. I really appreciate your input on this as someone living with BP, he is often excused of his behaviour because he is a ‘suffering artist’ and simply, youre right, that these words dont come from thin air, theres a rooted problem he needs to sort out
every cancelled person is always one capital attracting product away from being uncancelled. kanye fans are already convinced everything that has happened is part of some visionary freethinking marketing stunt. they know what everyone else knows but doesnt want to admit-when his manic cycle is over and he realizes what hes lost, hes going to lock himself away on some remote island for 5 months and drop a decent album that gets a ton of play and everything will be forgiven and forgotten once again. 😑
Its absolutely planned for the future. I would like to start a series about the people behind the brands, Hedi, Kanye, Karl etc but I want a good foundation of brands first before I branch out to a second series 🥳
I genuinely think the clothes hit HARD in the early seasons, they questioned so much about the industry speed and the way we produce clothes and see clothes. It literlly started the oversized clothing look thats going on now, it was so monumental in its idea, just not profitable, if you remove Kanye from the picture, the clothes themselves are strong in concept, tho they did get weaker season on season because they didnt change much (or at all in many cases)
Very good video. I just came across your channel and I'm not sure if you only do high fashion but I would like to see video essays of brands like FUBU, Sean John, Pelle Pelle, etc
Im trying to do a mix of high and culturally impactful, but it just happens that Im most interested in the high end labels. Ill add these to my list though 😉
Oh let me include this because it was actually in the news. Kanye literally went to the poorest area in LA: Skid Row to “donate” his “white life matters” shirts. No pants, no shoes, no winter clothing… just white life matters shirts. He’s trying to make a point and he doesn’t care who he has to run over to prove it. He’s just embarrassing.
for me collecting Yeezy Season pieces is more on a sentimental level , I don't care where the brand goes that much , I wanna look at my Yeezy Season 3 boots and be reminded of that legendary day at MSG .
Sad tbh, seeing another person succumb to narcissism and internal mental health conflicts. His fans will still support him regardless of his misogyny and antisemitism though so I do wonder how long this controversy will last
Your work is superb, and improves the quality of my life. Many thanks to you, and every wish for your continued and ever-increasing success. Thank you. Thank you.
Those people were wearing Yeezy just because they wanted whatever is attached to any famous people to feel like they belong, in this case Kanye's stuff but the clothes in general are hideous.
I think that was part of the argument very early on when the brand started, but I think over the years approved itself to be a legitimate design house, bro are some of the most influential designers that we have today like Demna and Mowalola
I must move in the wrong circles because I don't know anyone who owns or wears Yeezy. The popularity of the brand doesn't make sense to me, but I'm more of a maximalist (Westwood, McQueen, Gaultier, and Mugler are brands I enjoy), so I'm not the demographic.
Im also a maximalist in my personal style, but I think this style was also maximalist in construction, it took that beat up aesthetic to a real extreme, so I appreciated that (not that I own any Yeezy tbh) Also, Mugler you say? You may enjoy a video I have coming soon 🧐
I think he was trying to head that way but the company was so expensive with his head designers and manufacturing/distribution chain being a problem for the company
@@understitchYT That's a good point. Their talent must be an elite level. I hope that the falling apart of the Yeezy brand doesn't hurt them professionally or personally. It's hard to rebound with something changes so suddenly.
@@bkbx718good Luckily the designers were never at fault with anything to do with the brand, so if anything Id imagine being a part of this would help them...at least I can hope that
I think (could be wrong) he still gives 10% of his income to charity, if I got that right from the documentary he did, but yeah, your point still stands
I don´t think this endeavour was actually that influential. It is one of the many cases when the general public taste (or at least a certain segment of the public) aligned with the vision of certain stylist. The problem with Yeezy clothing is that they were NOT designs, they were styles (as per CSM Central Saint Martins critique at the time). The clothing looked the way it looked because of the show and the scenography around it, not because of the clothing. And there were brands that already did it, such as G-Star.
How is oversized clothing pioneering? Ppl have been wearing this way since the 80's, as a uniform on the daily. Just bc it's a trend now doesn't make it visionary. His pieces are not prototypes of what we see in today's oversized.
The silhouettes from the 80s are different and largely based on or inspired by 40s style clothing or zoot suiter culture. Each of these were pioneering in changing the fashion of their day. They helped change the way fashion was interpreted for their generations. The trend of oversized streetwear had been coming out of london for a while too, based off of the chav culture, there were brands that heightened it, like Nasir Mazhar and Christopher Shannon, although there were international brands championing oversized clothes too, like Juun.J with their neoprene sweatshirts in 2013. What Yeezy did was to take that idea and bring it to a way that was accessible to all people, both into and not into fashion. This is pioneering for the industry and hasn't been done on such a wise scale for men since Hedi Slimane popularised skinny jeans again (after they were popular in the 80s known as drainpipes)
The intellectual property of Yeezy is from Ye, many brands have design teams, pattern cutters, seamstresses as he did. Thats why the title of head designer was changed to creative director years ago. People pay for your idea not something you design yourself now
@@understitchYT All the design of the shoes are adidas design/exclusive property like Nike 'Air' sole and logo, Adidas boost sole and other original Adidas design/fabric etc, there's nothing uniquely or original about 'Yeezy' he tries to make it seem like an actual brand but it's even less so than Jordan
@@shaunharn1998 Though that may be true, the branding of Yeezy is his own and with it the shoes sell more, theres consumer percieved worth in the name alone
John Galliano being anti-semitic: We celebrate 🥳🎉 Kanye West being anti-semitic: Boooooo 😡😾 I can't understand the hypocrisy of these fashion elitists. The fact that Alexander Wang, Gosha Rubchinskiy, Peter Nygard, etc., didn’t receive as much criticism from the fashion industry as Kanye West did for something far less egregious is really telling.
😮💨Even though Nike does well on their own, I know they kicked themselves in the a$$ for how well he did with Adidas. That small compromise he wanted, would've had them in that position. Having a former designer go to the opposing brand and do what he did was wild! I LOVE IT!
Ye has always been immune to cancellation. Now he's facing his biggest challenge yet when it comes to it but he'll make it out unscatched. He did push his luck pretty hard this time though.
Super moon Yellows we’re dropped first not the Blush; alongside the apparel package. Not nitpicking just throwing my expertise at it. I have collected the whole time till now…
Fall this is wrong fall is when something or someone merch or someone product doesn’t sell at all Yezzys are still expensive and it prices will go up crazy
Thats the resale market, of course their worth will go up if the company stops producing things. I dont think Yeezy will be gone forever, but Ill be interested to see what happens to the cost of the older shoes on resale then
Thank you for also drawing light on the many anti-black things and actions Kanye has said and done as well as the anti-semitism. It is most definitely the 'rise and fall' although he still does have his tribe of sycophants that will follow him wherever he goes. We cannot stand with any form of bigotry in this day, we must come together against it! Thanks for always providing well-thought-out and researched videos! i have watched them all xx
Did you see the people in LA on the bridge with the ‘kanye was right about the jews’ sign? Its really awful that they are putting their agenda before his own well being
Follow Him.? You Don’t Have To Like Or Agree With Someone To To Enjoy The Art They Create.. Lol.. Y’all Lvl Of Hate Isn’t Even Justified Or Justifiably Distributed..
Heyy. New Subscriber here, LOVEEE your videos. You do such a fantastic job with the history and breaking down each designer and relevant collections. I just saw the Simone Rocha video and would love if you could do one on Christopher Kane! I feel like he was everywhere then quickly no one cared as much anymore? I’d also love to hear your opinions on the fairly new Parisian brand CASABLANCA which everyone seems to be obsessed with now. Keep up the great content! :)
I absolutely love Kane, Ive followed his brand right from the early days, I honestly expected his comeback last season to be much bigger than it was, there are so few searches for him, such a shame
I’m impressed that he can handle so much turmoil for so long, makes me wonder how you can be an outcast as a designer within the industry and still be relevant to his consumers. Just like how Steve Jobs was treated in his tech community before his rise. The end consumers finally dictated his success. In conclusion, the purists in the industry will always be judgmental. Virgil tried to cater his brand to both of what he terms as “purists” and “tourists”, and I believe we should look at Kanye simply as tourists. Looking at the bigger picture as a “tourist” makes Kanye look like a genius critic of the modern fashion era. One of the few non conforming artists and designers out there, the true meaning of being a avant-garde in a well established industry is to go against it. Showing us how style isn’t individualistic but entirely compliant to herd mentality and how celebrities perceive and advertise them. The colors in many seasons are muted and dystopian, they are a representation of an unwanted future and not meant to be worn popularly. A slavery themed, monochromatic collection represents Kanye’s mind, his ultimate fear of obedience, compliance, homogeneity and control yet a collection that resonates entirely that. Kanye isn’t going to fall for too long. He did several times and got back up again. This whole BLM and MAGA controversy is just a matter of perspective, it’s a divisive topic but not unanimously controversial. Many people applaud his stance as much as hate him for it. I mean, WTAPS have literal communist symbols on their clothing but no one bats an eye. I think we should look at him philosophically instead of looking at how his clothing matches with our closet.
This is so incredibly smart, you explain his contribution to fashion really well, and I really really agree that he concep tually was so important to fashion evolution. But the one thing that I think is important to note, is that this was the first big outcry for the Yeezy brand for having such negative racist messages. The vast majority of the scandals before were only based on Kanye the person, not Yeezy the brand, or were largely limited to the clothes. The reason it was so bad this time was because he took his own agenda to the clothes, and it overpowered the message and people didn’t want to support that. I genuinely believe if he didn’t have the WLM shirts in the last show, they wouldn’t have needed to cut ties with Kanye at all, because then it wouldn’t have been associated with the brand, just with Kanye
@@understitchYT There’s certainly a difference between joining people to a common interest and acting entitled as a moral judge. I think that’s how Yeezy stepped in unwisely. No matter how well intentioned it may be, an electric car company shouldn’t make other car owners feel bad or guilty, instead share their passion with like minded people. As a person Kanye is completely entitled to his opinion but business wise I agree with you. I think you shouldn’t mix in personal opinions of polemic issues with your business. Our world is so complex that there are always things we can disagree with one another. If Kanye wants Yeezy to attract customers, shareholders and investors, he should do so bringing people together and finding some sort of common ground.
@@understitchYT What self respecting human with mouths to feed, responsibly takes out multiple several million dollar million loans in addition to several multiple million dollar mortgages on royalties, then shits all over the touring companies to try to be a unicorn ? YZY does lol. This isn't $53 million in debt, this is a text book case in a sharp and painful correction that's all self inflicted.
As much as I dislike the man, Steve Jobs actually had Wozniak to build the machines for him and their products were actually useful while also being "trendy" and overpriced. That is how they remained in business..ie by adapting to the market and producing useful products. Kanye does not produce anything useful anymore, its all garbage... its just that Kanye and his fans do not yet realize that fact.
the kids see ghosts camp flog gnaw merch and other merch should have been included. those might not be as much of Yeezy fashion per-se but extremely important to the growth and mass-market acceptance of the brand.
I love that you follow the numbers and documentation instead of falling for the “it’s beyonce so she will sell out of everything” fallacy. The commercials, the ads, even the products were made for her! So why would someone like me buy it? I’m not surprised it did not sell as well as they thought. A 93 million dollar profit looks good but I’m pretty sure they cost an arm and leg to make so, they really didn’t make a profit. Probably barely broke ramen status with beyonces expensive taste 😅
I think numbers are more important than my opinion. Also, i really dont have much of an opinion on any celebrity tbh, music, film and tv arent really my area of interest
I don't understand why my brothers and sisters African American still can't Unite and pull our resources to work together instead of sharecropping with your Enemies
Well don’t know if karma is the word I would use because Yeezy season 10 ( titled Yeezy season x) is set for September and is going to be crazy with a lot of surprises and controversy per usually. There is going to be news of 4 major designer joining Yeezy with one of them leaving the brand they are currently working for. The first Yeezy store will beginning building late this year and is being designed by Kanye wife. Adidas and Yeezy will be back in full swig and the contract might be extend for another 5 years . Kanye will be chief architectural designer for Elon mask town/city he wants to build. He has an album coming soon And he is now married The guys life is going better than it was before not gonna lie🫣
Rise and Rise or Rise and Fall?
rise and fall without a doubt
@@goofyzelkro that's not what yall gonna say when he releases his next collection. They said he fell off each time he pushes the limits, exactly like the foam rnrs. They all called them ugly and that his designs failed, two months later everyone wants them and every company is copying the siiloutte,
Rise and fall! No doubt on this
@@kaysnhawkes So you're saying temporary fall? Soon to be rise?
@@understitchYT it’s Kanye eventually he will come back regardless of how larger his success is
A couple mistakes
Boots are 950 not 350
Season 2 never released
Season 6 did release in stores
Most of season 7 never released
Some of Season 5 and 6 were made by Los Angeles Apparel
The bins were not a sample sale
Mowalola designed the original Yeezy Gap (including first hoodie) but 99% of the collection didn’t release because they fell out
Thank you so much, this is really detailed
14:08 They purposefully overpriced the garments you mean. Ye complained they were jacking up the prices
@@purpleye2608 Yeah, after allegedly they agreed to an accessible price range
They didn’t fall out she modeled in the most recent show
Yeah I don’t know what happened with that recently, I’ll need to ask her
I work in the industry
I worked at Forever 21 back in the latter half of the 2010s and I MUST SAY there was endlesss knockoffs and inspiration drawn from his Yeezy line and Wests personal style. His influence was MEGAA.
He was incredibly influential, literally one of the best design teams in the industry, but much like most celebrity lines, if the celeb falls out of favour, the brand is sure to fail
There are lots of copycats from Dior, LV or Gucci too.
Kanye ain't special.
@@nntflow7058 These fashion house follow ye’s Slide and Foamrunner now
@@drtysexyculture Imagine thinking Ye's slide is original....
It's just another knockoff from Rick Owens or other smaller designer.
Lack of knowledge would make people made stupid comment like yours I guess.
@@nntflow7058 Idontthinkso
I agree with u ye’s design maybe another kickoff from rick and raf simons somthin like that. but fashion houses followed yeezy style just after release of yeezy slide. they didnt give a shit about streetwear before 2017.
and think about it designers who made the big wave of streetwear in fashion house are started from ye’s employee such as virgil, matthew, jerry. these guys started from the bottom made a big wave, not rick owens.
you are now underrating the importance of utilization. let me give u an example. computer mouse was invented by douglas engelbert and GUI was invented by xerox parc but nobody used that until steve jobs who doesnt know shit about engineering discover and utilized it to macintosh
This is the best recap I have seen of his entire creative fashion career. Thank you for putting this together.
Im so glad you enjoyed it, I tried to be as objective as possible to get the actual story of the brand 😇
Definitely impressive
it hasnt even been a whole day bro
I was literally editing it as the news that adidas dropped Ye came out, very lucky
@@understitchYT real
@@voss9352 real
i’m dead
@@understitchYT THAT is crazy
GAP didn’t just overprice, they also held meetings without him and copied his designs and sold them as basic GAP items at a cheaper price. This is where his anger sprouted from not just because of the pricing.
Great video though covering different time periods but I also don’t believe YZY is finished. Ye purposely “cancelled” himself to get out of his contracts with Adidas and GAP. So his purpose is to actually have a clean slate for only YZY
I actually had that in the ‘directors cut’ of the video about everything Gap did, did you see theyre now sendign supes of their own stock to people? There was a guy on tiktok that did a video, but so so so much had to be cut to make it under 17
I also think its very likely he cancelled himself to get out of GAP and Adidas too, he did it with Nike before, I wouldnt put it past him. He now has enough money do work Yeezy independantly so I dont doubt it at all
Exactly, he's much smarter than we think and people are still after his sneaks.
Also, it bothers me when every regular degular dude talk sht about Kanye....it's like...what do y'all do? Oh nothing? Mmmokay
Not even people that work at gap got that crap
People keep saying this but even if true, an incredibly bad idea in how he went about it. You'd have to be a massive fanboy to think all is according to plan.
@@sbg1911 cope
I found the brand's clothes ugly years ago, and I still haven't changed my mind
Really? They changed the way most people dressed, especially men, they introduced fashion to so many straight men
Find god
Same
I found your channel about a week ago and I’m fully caught up on all your videos!!! I binge watch them all! I love what you’re doing here ❤
That makes me smile so much, thank you, Im so glad you enjoyed all my videos, Ill still have one this sunday for my usual upload, just need to figure out who (Im thinking Telfar or Marine Serre, because theyre the closest to finished I have)
just found this channel and doing the same rn! I feel like I'm learning so so so much!!!!
@understitchYT Old comment, but I'm rewatching your previous videos. I have to say, your videos have always given off such an effortless vibe. So casual but so sharp and well informed. Dense with information but easily digestible. You really have skill and your hard work shows.
I would be interested in how much work Ye does on his designs--it sounds like his design team is pulling the majority of the weight, and he just picks and chooses what he likes.
Thats still a legitimate design style though, most design houses work with a team and just dont credit them as publicly
That’s how it is with a team. You can’t do it all.
Well if u try to do it all ull fail...Rihana isnt big because she wrote all her songs..she got help.. Sucvessful Designers get help from others..Thats how the world works if u want to be big
my thing is why did it take adidas THIS long to disassociate themselves with kanye? was his comments about slavery, harriet tubman, george floyd, WLM shirts not offensive enough? do they only care when nonblack voices vocalize their distaste for kanye’s nasty comments?
They had a lot of opportunities, I guess it took public outcry and demand for a split in order to do it 🤷 money is a very powerful thing. What I dont understand is why with Adi Dassler being a nazi they werent quicker to act
🤖
bruh every business' main goal is to make as much money as possible. Quite honestly, they don't care about anything else even with all the virtue signaling. Even them severing ties with Kanye right now is for business reasons.
Adidas has millions of worth yeezys in there stock , it wasn’t an easy decision for them. Adidas will have a huge loss with this collaboration ending , more then gap and Balenciaga.
Because when black celebrities say anti-Black stuff it isn’t treated as anti-Blackness. Candace Owens, Herschel Walker, and other black reactionaries know to use identity politics to their advantage and liberals actually believe they aren‘t allowed to criticize them because of a supposed Democratic plantation, as they call it.
Nothing revolutionary with Yeezy fashion . Their fashion is similar to Uniqlo, the comfortable minimalist aesthetic. I had been shopping at Uniqlo for the past 10yrs.
I actually quite liked it when it first came into prevalence, wasn’t sold on the first collection, but the following few were pretty good. Shame that he turned out to be not a very nice person
Yeezy works hard but Understitch works harder 😂 🔥
Pure luck of the timing, I can't lie 😂
@@understitchYT I was about to say, you move at the speed of light haha
@@FashionRoadman I was finalising my edits when the news broke. I was going to have the video for Sunday, but after Adidas announced they were cutting ties I knew I had to just release it because Im not sure if it'll be clickable 5 days from now with how fast everything moves...now just to figure out what I can put out on Sunday 🤔
the dick riding is crazy
Fantastic video! Understitch is gonna be a big name... i can feel it
I seriously hope so, I really love fashion and making videos, it'd be such a dream to actually be successful at the two things I love the most
Now this is a perfect timing, considering he was just dropped by adidas. Excellent work, as always!
Thank you very much 😇
Self destructive behaviour at its finest. Well done Ye
It's such a shame to see, I think he took his mum's death really badly and it caused his bipolar to be very self-destructive, it's been hard to watch
@@understitchYT I think it's a toxic mix of him being a world class arrogant egomaniac, with self destructive mental health tendencies. He is a genius though. I'm debating whether to sell my $600 season 4 yeezy jacket or to finally get it tailored!
Yeah I really agree, he cannot express his frustration well because of it. I would absolutely not sell that jacket, I'd keep it, surely itll only go up in value when the brand does inevitably come back or become collectors items
@@understitchYT hmmm thanks for the advice. I've barely ever worn it and tags are still attached so will probably hold onto it
@@nicholasanderson9019 wooooaaaaahhhhh WITH TAGS?!?! Put it in a museum 😂
If designers, brands, sponsors, and banks dropped Ye.
Consider pretty much all consumers. Ye has offended all groups. There is no second chances. Once you fuck up. Bipolar is no excuse.
I mean, if you look through the comments even of this video, you can see that he has a massive following still, I really think he might manage to make a very successful comeback in the future, regardless of whether that’s just or not
Being bipolar is not an excuse for this behave, I live with bipolar disorder for more than a decade, I had maniac episodes and know these very well, I end up I hurting myself, spent money I dont have in useless things, and picked fights with strangers on the street ( You know, paranoia and etc...) but being racist, homophobic, transphobic, is another thing. If you are bipolar, had a maniac episode, and ended up being racist, its because deep inside you are racist. Being Bipolar does not make you prejudiced.
From what Ive read this is true. I really appreciate your input on this as someone living with BP, he is often excused of his behaviour because he is a ‘suffering artist’ and simply, youre right, that these words dont come from thin air, theres a rooted problem he needs to sort out
I can't believe the first rise and fall video is a yeezy one. Coming from hip hop ye brought me into high fashion
Second, the first was Christopher Shannon
every cancelled person is always one capital attracting product away from being uncancelled. kanye fans are already convinced everything that has happened is part of some visionary freethinking marketing stunt. they know what everyone else knows but doesnt want to admit-when his manic cycle is over and he realizes what hes lost, hes going to lock himself away on some remote island for 5 months and drop a decent album that gets a ton of play and everything will be forgiven and forgotten once again. 😑
ONE (and I cannot express this wnough ) HUNDRED PERCENT
Idk how he was able to keep going when it was continuously bad from the start
you think? I know it wasnt immediately accepted, but it quickly changed fashion globally and I think thats a real achievement
would love to get a hedi slimane video from you x
Its absolutely planned for the future. I would like to start a series about the people behind the brands, Hedi, Kanye, Karl etc but I want a good foundation of brands first before I branch out to a second series 🥳
Absolutely loved your detailed video! It was rising solely because of sneakers and nothing else ! And it fell and going to fall even more because ye
I genuinely think the clothes hit HARD in the early seasons, they questioned so much about the industry speed and the way we produce clothes and see clothes. It literlly started the oversized clothing look thats going on now, it was so monumental in its idea, just not profitable, if you remove Kanye from the picture, the clothes themselves are strong in concept, tho they did get weaker season on season because they didnt change much (or at all in many cases)
Very good video. I just came across your channel and I'm not sure if you only do high fashion but I would like to see video essays of brands like FUBU, Sean John, Pelle Pelle, etc
Im trying to do a mix of high and culturally impactful, but it just happens that Im most interested in the high end labels. Ill add these to my list though 😉
@@understitchYT awesome 👍🏿
Oh let me include this because it was actually in the news. Kanye literally went to the poorest area in LA: Skid Row to “donate” his “white life matters” shirts. No pants, no shoes, no winter clothing… just white life matters shirts. He’s trying to make a point and he doesn’t care who he has to run over to prove it. He’s just embarrassing.
I dont understand what was the point of that at all, it seems quite insulting to them
Love your whole series. Can’t wait to see more
Thank you so much, Im so glad you enjoy my videos 😇
for me collecting Yeezy Season pieces is more on a sentimental level , I don't care where the brand goes that much , I wanna look at my Yeezy Season 3 boots and be reminded of that legendary day at MSG .
I'm glad that you took the time to find something that resonated with you that even post all the drama, it holds personal value. Thats really great
I didn't know this was a fashion brand... I thought they were just overpriced adidas sneakers.
Oh yeah they had real influence back in the day too! I hope you enjoyed the video 🤌
@@understitchYT Totally, thank you! Love your content.
Sad tbh, seeing another person succumb to narcissism and internal mental health conflicts. His fans will still support him regardless of his misogyny and antisemitism though so I do wonder how long this controversy will last
I agree really and Im also so curious to how long itll last
The devil works fast, but understitch works faster
Love your channel, your videos have been very informative and helpful.
Im so glad you like them
Your work is superb, and improves the quality of my life. Many thanks to you, and every wish for your continued and ever-increasing success. Thank you. Thank you.
Thank you Mike, thats such a lovely thing to read 🥰
Ye is actually more influential in fashion than in his music it's actually SURREAL! too bad he couldn't shut his mouth
Couldnt agree more, he LITERALLY changed the way everyone dresses
Why should he shut his mouth?
Those people were wearing Yeezy just because they wanted whatever is attached to any famous people to feel like they belong, in this case Kanye's stuff but the clothes in general are hideous.
I think that was part of the argument very early on when the brand started, but I think over the years approved itself to be a legitimate design house, bro are some of the most influential designers that we have today like Demna and Mowalola
I must move in the wrong circles because I don't know anyone who owns or wears Yeezy. The popularity of the brand doesn't make sense to me, but I'm more of a maximalist (Westwood, McQueen, Gaultier, and Mugler are brands I enjoy), so I'm not the demographic.
Im also a maximalist in my personal style, but I think this style was also maximalist in construction, it took that beat up aesthetic to a real extreme, so I appreciated that (not that I own any Yeezy tbh)
Also, Mugler you say? You may enjoy a video I have coming soon 🧐
If Ye's clothing and shoes were the cost of things at Zara, Top Shop, Uniqlo or H &M it would be good.
I think he was trying to head that way but the company was so expensive with his head designers and manufacturing/distribution chain being a problem for the company
@@understitchYT Yeah. There must have been a lot of people to pay for their role in the brand.
@@bkbx718good And theyre all such top designers, demna, mowalola etc, major players
@@understitchYT That's a good point. Their talent must be an elite level. I hope that the falling apart of the Yeezy brand doesn't hurt them professionally or personally. It's hard to rebound with something changes so suddenly.
@@bkbx718good Luckily the designers were never at fault with anything to do with the brand, so if anything Id imagine being a part of this would help them...at least I can hope that
So happy I discovered this channel❤🐐
I don’t think Yeezy is going anywhere ❤
I think it will come back, the name has incredible presence
Gap overpriced the clothing*
Yeah that was so underhanded of them
He probably sees himself as an Andy Warhol type. This is "performance art" to him. Funny how shock art never involves feeding a hungry village
I think (could be wrong) he still gives 10% of his income to charity, if I got that right from the documentary he did, but yeah, your point still stands
@@understitchYT that mystery organization "charity"
And Andy Warhol notoriously sucks
Nah, he's just a crazy, self-hating racist and anti-semite.
I don´t think this endeavour was actually that influential. It is one of the many cases when the general public taste (or at least a certain segment of the public) aligned with the vision of certain stylist. The problem with Yeezy clothing is that they were NOT designs, they were styles (as per CSM Central Saint Martins critique at the time). The clothing looked the way it looked because of the show and the scenography around it, not because of the clothing. And there were brands that already did it, such as G-Star.
How is oversized clothing pioneering? Ppl have been wearing this way since the 80's, as a uniform on the daily. Just bc it's a trend now doesn't make it visionary. His pieces are not prototypes of what we see in today's oversized.
The silhouettes from the 80s are different and largely based on or inspired by 40s style clothing or zoot suiter culture. Each of these were pioneering in changing the fashion of their day. They helped change the way fashion was interpreted for their generations.
The trend of oversized streetwear had been coming out of london for a while too, based off of the chav culture, there were brands that heightened it, like Nasir Mazhar and Christopher Shannon, although there were international brands championing oversized clothes too, like Juun.J with their neoprene sweatshirts in 2013.
What Yeezy did was to take that idea and bring it to a way that was accessible to all people, both into and not into fashion. This is pioneering for the industry and hasn't been done on such a wise scale for men since Hedi Slimane popularised skinny jeans again (after they were popular in the 80s known as drainpipes)
It’s not even a real brand, it’s all just other brands paying him to use his name, he doesn’t make his own shoes or products.
The intellectual property of Yeezy is from Ye, many brands have design teams, pattern cutters, seamstresses as he did. Thats why the title of head designer was changed to creative director years ago. People pay for your idea not something you design yourself now
@@understitchYT All the design of the shoes are adidas design/exclusive property like Nike 'Air' sole and logo, Adidas boost sole and other original Adidas design/fabric etc, there's nothing uniquely or original about 'Yeezy' he tries to make it seem like an actual brand but it's even less so than Jordan
@@shaunharn1998 Though that may be true, the branding of Yeezy is his own and with it the shoes sell more, theres consumer percieved worth in the name alone
Coming back to this with his new “Business venture” can’t wait till he gets back to Music and Fashion since I love both!
Yeah, he certainly an interesting person to watch
John Galliano being anti-semitic: We celebrate 🥳🎉
Kanye West being anti-semitic: Boooooo 😡😾
I can't understand the hypocrisy of these fashion elitists. The fact that Alexander Wang, Gosha Rubchinskiy, Peter Nygard, etc., didn’t receive as much criticism from the fashion industry as Kanye West did for something far less egregious is really telling.
😮💨Even though Nike does well on their own, I know they kicked themselves in the a$$ for how well he did with Adidas. That small compromise he wanted, would've had them in that position. Having a former designer go to the opposing brand and do what he did was wild! I LOVE IT!
I agree, very foolish of Nike at that time, but perhaps it wasnt meant to be, Im sure theyre glad not to have the recent negative pr from it
What another great video
Thank you man 😇
Ye has always been immune to cancellation. Now he's facing his biggest challenge yet when it comes to it but he'll make it out unscatched. He did push his luck pretty hard this time though.
I really agree with what you said, hell be back, but hopefully with a more supportive team
So cool! Really needed this, thanks 😁😜😂
Glad you enjoyed it 😇
@@understitchYT 😂😂😂😂
@@understitchYT your voice is perfect for narrating 🤣😂😜🤪😝🤗😛😋
@@tienthuy3930 thank you so much! Ive been trying to improve it quite a lot 🙏🙏
Super moon Yellows we’re dropped first not the Blush; alongside the apparel package. Not nitpicking just throwing my expertise at it. I have collected the whole time till now…
Oh thank you for the clarification
Fall this is wrong fall is when something or someone merch or someone product doesn’t sell at all Yezzys are still expensive and it prices will go up crazy
Thats the resale market, of course their worth will go up if the company stops producing things. I dont think Yeezy will be gone forever, but Ill be interested to see what happens to the cost of the older shoes on resale then
lets not forget that he designed SKIMS. that's all kanye.
it certainly looks very Kanye influenced
Thank you for also drawing light on the many anti-black things and actions Kanye has said and done as well as the anti-semitism. It is most definitely the 'rise and fall' although he still does have his tribe of sycophants that will follow him wherever he goes. We cannot stand with any form of bigotry in this day, we must come together against it!
Thanks for always providing well-thought-out and researched videos! i have watched them all xx
Did you see the people in LA on the bridge with the ‘kanye was right about the jews’ sign? Its really awful that they are putting their agenda before his own well being
Follow Him.? You Don’t Have To Like Or Agree With Someone To To Enjoy The Art They Create.. Lol.. Y’all Lvl Of Hate Isn’t Even Justified Or Justifiably Distributed..
As long as YOU are a VICTIM you'll NEVER understand what YE was saying
@@understitchYT Have you done any research about what he said? What about the movie Kyrie was speaking about? They go hand in hand.
YZY is in an even weirder place right now
Im finding it interesting because its so unlike anything else
Not the Trisha Paytas of fashion 😂😂😂😂
Did I liiieeeee?
Thank you for this history. Is West considered the creative director of Yeezy? Are there named creative's who design the clothes and accessories?
I dont think so actually, but they did have a really great team back in the day
no mention of wave runners?
Nope, it ran a-wave
I love your chanel! Make more please 😂😂😂
Of course! Who would you pike to see?
another great video
Thank you so much 🥳
The answer for Yeezy's success is they fired and buy all out from Kanye West.. K West only the cursed of the company..
cant wait for part 2
Legend in his own mind.
🧠
Was it ever a beginning besides the shoes I don’t know who bought his clothing.
Oh, it’s sold very very well, I think
Heyy. New Subscriber here, LOVEEE your videos. You do such a fantastic job with the history and breaking down each designer and relevant collections. I just saw the Simone Rocha video and would love if you could do one on Christopher Kane! I feel like he was everywhere then quickly no one cared as much anymore? I’d also love to hear your opinions on the fairly new Parisian brand CASABLANCA which everyone seems to be obsessed with now. Keep up the great content! :)
I absolutely love Kane, Ive followed his brand right from the early days, I honestly expected his comeback last season to be much bigger than it was, there are so few searches for him, such a shame
He needs to take a break
Would probably be for the best yeah
I’m impressed that he can handle so much turmoil for so long, makes me wonder how you can be an outcast as a designer within the industry and still be relevant to his consumers. Just like how Steve Jobs was treated in his tech community before his rise. The end consumers finally dictated his success.
In conclusion, the purists in the industry will always be judgmental. Virgil tried to cater his brand to both of what he terms as “purists” and “tourists”, and I believe we should look at Kanye simply as tourists.
Looking at the bigger picture as a “tourist” makes Kanye look like a genius critic of the modern fashion era. One of the few non conforming artists and designers out there, the true meaning of being a avant-garde in a well established industry is to go against it. Showing us how style isn’t individualistic but entirely compliant to herd mentality and how celebrities perceive and advertise them. The colors in many seasons are muted and dystopian, they are a representation of an unwanted future and not meant to be worn popularly. A slavery themed, monochromatic collection represents Kanye’s mind, his ultimate fear of obedience, compliance, homogeneity and control yet a collection that resonates entirely that.
Kanye isn’t going to fall for too long. He did several times and got back up again. This whole BLM and MAGA controversy is just a matter of perspective, it’s a divisive topic but not unanimously controversial. Many people applaud his stance as much as hate him for it. I mean, WTAPS have literal communist symbols on their clothing but no one bats an eye.
I think we should look at him philosophically instead of looking at how his clothing matches with our closet.
This is so incredibly smart, you explain his contribution to fashion really well, and I really really agree that he concep tually was so important to fashion evolution. But the one thing that I think is important to note, is that this was the first big outcry for the Yeezy brand for having such negative racist messages. The vast majority of the scandals before were only based on Kanye the person, not Yeezy the brand, or were largely limited to the clothes. The reason it was so bad this time was because he took his own agenda to the clothes, and it overpowered the message and people didn’t want to support that.
I genuinely believe if he didn’t have the WLM shirts in the last show, they wouldn’t have needed to cut ties with Kanye at all, because then it wouldn’t have been associated with the brand, just with Kanye
@@understitchYT There’s certainly a difference between joining people to a common interest and acting entitled as a moral judge. I think that’s how Yeezy stepped in unwisely.
No matter how well intentioned it may be, an electric car company shouldn’t make other car owners feel bad or guilty, instead share their passion with like minded people.
As a person Kanye is completely entitled to his opinion but business wise I agree with you. I think you shouldn’t mix in personal opinions of polemic issues with your business. Our world is so complex that there are always things we can disagree with one another. If Kanye wants Yeezy to attract customers, shareholders and investors, he should do so bringing people together and finding some sort of common ground.
@@understitchYT What self respecting human with mouths to feed, responsibly takes out multiple several million dollar million loans in addition to several multiple million dollar mortgages on royalties, then shits all over the touring companies to try to be a unicorn ? YZY does lol. This isn't $53 million in debt, this is a text book case in a sharp and painful correction that's all self inflicted.
As much as I dislike the man, Steve Jobs actually had Wozniak to build the machines for him and their products were actually useful while also being "trendy" and overpriced.
That is how they remained in business..ie by adapting to the market and producing useful products.
Kanye does not produce anything useful anymore, its all garbage... its just that Kanye and his fans do not yet realize that fact.
@@understitchYT You continuously say he made racist statements, but they’re his truth.
That Season 4 show sounds like Kanye West trying to make a statement about how slavery is a choice 🤦♀
All the women here in the South Bronx wear flesh-colored tights that look exactly like these, and I know they aren't paying Yeezy prices.
Well now theyre trying $20 for everything, maybe it is 🤷
Ye can bring Yeezy back if he follows the D&G model of reversing a cancelation 🐸🍵
I think thats what will happen, but perhaps without Ye
I loved his interview with Lex! He explains once AGAIN what’s going on.
That he is suffering serious mental health issues is apparent
All I know is that the style of his clothes ads atrocious imo
They changed fashion completely, actually, he still has huge influence on style today
He is back with Adidas. Please do the follow up video.
Fashion show…major drama….fashion show….major drama…fashion show major drama…blah blah…rinse and repeat.
Yep, thats their marketing in a nutshell
This easily going to be your most viewed video!
So far its doing well, but Im not sure how long the Yeezy buzz will go on, so I can only hope 🥹
Nah, you’re doing great content! Plus Ye can’t stop making people talk about him, so is gonna go on
Hot take: yeezy were never drip for me.
They were never my personal style byt I knew they were influential
Revival wasn't that great but it didn't deserve to be used as a wallpaper for yeezy ads 😂
I understand Isabel marant to jil sander and ann demeulemeester, but nothing as pivotal as Yzy.
the kids see ghosts camp flog gnaw merch and other merch should have been included. those might not be as much of Yeezy fashion per-se but extremely important to the growth and mass-market acceptance of the brand.
I hope the 700's continue.
I love that you follow the numbers and documentation instead of falling for the “it’s beyonce so she will sell out of everything” fallacy. The commercials, the ads, even the products were made for her! So why would someone like me buy it? I’m not surprised it did not sell as well as they thought. A 93 million dollar profit looks good but I’m pretty sure they cost an arm and leg to make so, they really didn’t make a profit. Probably barely broke ramen status with beyonces expensive taste 😅
I think numbers are more important than my opinion. Also, i really dont have much of an opinion on any celebrity tbh, music, film and tv arent really my area of interest
What does beyonce have to do with Kanye's downfall or brand? Lol
Tron shoes?
🏍️
still rising
I would love if u did a marc jacobs video!!
100%!!!! Would love this !!!
I don't understand why my brothers and sisters African American still can't Unite and pull our resources to work together instead of sharecropping with your Enemies
Who is yezey ?
and when you glorify Hitler, your personal vision will become putrid.
RISE FALL RISE?
Maybe? I mean adidas is selling the shoes again
What did he say?
Me? Ye? Or a third option!
Anyone notice the wolfsangel in yeeZy?
The way he puffs his cheeks out, makes him look like he's got mumps 😮
I think thats just his face
cause karma's a relaxing thought
It wasnt even karma, its consequences of his own actions 🤌
Well don’t know if karma is the word I would use because
Yeezy season 10 ( titled Yeezy season x) is set for September and is going to be crazy with a lot of surprises and controversy per usually.
There is going to be news of 4 major designer joining Yeezy with one of them leaving the brand they are currently working for.
The first Yeezy store will beginning building late this year and is being designed by Kanye wife.
Adidas and Yeezy will be back in full swig and the contract might be extend for another 5 years .
Kanye will be chief architectural designer for Elon mask town/city he wants to build.
He has an album coming soon
And he is now married
The guys life is going better than it was before not gonna lie🫣
I still don’t understand the appeal there are terrible clothes.
It was always about the idea of the clothes that moved the needle on modern fashion
This man has not fallen 😂
Yeezy 950* boot
Yeah, I guess I just read it wrong idk, I was dumb
What fall? He a Gemini we never fall! He just made 19 million in 24hrs!
sales does not equal profit, he most certainly didn't profit 19 million, even if his 19 million in sales is true (which it might be idk)
@@understitchYT trust Ye not dumb! An does good business he just hate ppl who try to get over on others!
na na na na, hey hey hey, bye bye (Ye West)
Is this a Hocus Pocus reference??
YE IS RIGHT!
2023?
When the rich dont receive what you do, but the poor love it, you will eventually be banned off of everything.
He always claimed his design was for the everyperson too
Lmao it’s still 2022?
Feels like its gone on forever
Seriously doubting that he has anything coming out with anyone this fall. Or ever.
Didnt they already have the yeezy adidas shoes on sale?