Fun fact, Balenciaga's butterfly shades besides being another reference to Margiela, are also a reference to Mugler's "Centipede" eyewear from their Spring Summer 1997 collection. Their "Blackout" design was also directly referenced through Demna's 50th Couture eyewear.
I think this is the best I’ve heard someone articulate how I feel about this collaboration. I have the purple yeezy gap perfect hoodie, black dove hoodie, and have 2 no seam shirts and a hat on the way. These are definitively Yeezy pieces but they’re extremely wearable. Also for the record the perfect hoodie is pretty much perfect. The Balenciaga dove hoodie puts an oversized spin and altered silhouette to it though and it’s also amazing (and silent).
@@Conrad45 The perfect hoodie in size L fits me really nicely so I got the dove hoodie in the same size and it’s notably bigger. I tell people it kinds fits like a trash bag but a super cozy one and I actually love it lol. I genuinely think Ye puts out excellent clothes most of the time. The quality on the Yeezy gap hoodies is so far beyond what any ordinary streetwear brand is putting out but people who don’t own the clothes will tell you it’s a rip off anyway. Lol
@@Mr.ClimateChange Yeah I agree. If I get another perfect hoodie I definitely need to size down. I'm usually a size large in hoodies and was told by multiple people for some reason the black perfect hoodie fit abnormally small so I got XXL and that was a mistake for the most part. To be honest though, it doesn't fit so big to the point that I look stupid though. I wish I went XL or even large but the XXLs oversized look for some reason works for me and doesn't look goofy.
The dove hoodie is the best hoodie I’ve ever worn, I would cop like three more if they were cheaper but tbh I think the price is fair for the quality you get. I’ve never felt a hoodie like it
What I appreciate about your content is that you are organized and articulate enough to explain it to someone who's not well-steeped in fashion -- great video!
Can I just say, whenever I watch your videos I'm met with a sudden sense of calm, albeit the intro you give. I click on any other commentary/fashion related video... it's always such an overwhelming feeling of "I am being fed so much info right now", like a classroom. Here, it's just a guy hanging out w me. I love it so much
@@callidusvulpes5556 There’s a disconnect. Balenciaga is for rich people and this collab brings it down to middle class people who care enough about fashion to save up (but are too ignorant to find secondhand designer apparently.) But Kanye doesn’t talk about appealing to the fashion-conscious middle class, he talks about getting his stuff out to EVERYBODY. This ain’t it. He could do it if he wanted to, he’s not. There are extremely affordable pieces of clothing that are still absolute staples in the wealthiest end of fashion. Levi’s, Chucks, Champion outerwear. Kanye has the fashion clout to get into that echelon but he apparently needs to create a futuristic silent fabric for the fuckin GAP.
And this past month he made sure to be free of any further contractual obligations to them. Either that or he’s losing his mind… Anyway, he’ll have plenty of time and freedom to work on/for himself now.
fashionroadman sent me here and i have been rolling through all of your videos since. i am so grateful tthat youre such a knowledgeable and down to earth creator to help guide me through this new world ive become so interested in!! keep up the good work!!
Absolutely love this small part of an article related to it which has been living rent free in my head “Which brings us back to that erasure of semiotic codes. What is Yeezy GAP engineered by Balenciaga? It's neither designer fashion, nor luxury, nor streetwear, nor mass-market apparel. It's neither a high-low collaboration of the kind H&M and Target have pioneered, nor a simple product of celebrity-brand tie-up a la Dior x Travis Scott. It's everything in between. It has broken all semiotic codes and definitions that surround fashion right now. It's too mass for the elite, and too elite, considering the difficulty of the proposition and the price point, for the masses. But most importantly, it's food for thought, and that's what good design should be.” -Credits to Highsnobiety
Hi, The more I read that quote, the more clearly I see where it looses me: The issue is that this collaboration and this brand is it being too niche, too micro for the grand scheme. It actually does not matter if it is too mass for the elite, or too elite for the mass. There are very many brands that work on that intermediate space [Studio Nicholson, for a start]. My issue is that THE CLOTHING is not food for thought. The presentation MIGHT BE food for thought, but not the items. Semiotic codes are usually agreed upon a collective. And the very semiotic codes that the items of this collections use do not erase any of the existing meaning that is accepted by the group that will understanding these semiotic codes: hypebeasts and Yeezy fans. Niche meaning that you need to know that it exists, you need to know drop times [too busy for that], and you need to act fast. It is, in reality, a monochrome hypebeast result. You will have gotten the same impact where the collection be Gap x Supreme engineered by Balmain [so to speak]. The items are just meh, on a monochrome/colour vibration.
That’s because you’re the type of person who always orders a size up because it’s “more value” and waste the rest. Why are you so confused about niche products being sustainable and profitable
@@AzumaRikimaru Hi. As you don´t say who you´re answering to, I assume because of value you´re referring to y answer. Be careful with making value judgments about other people. I guess then you will be the one following the creator, not the attributes of the product. I never said a niche product is not profitable nor unsustainable. But a niche product is very difficult to scale up to mass numbers by its own definition. They are designed to be financially and environmentally sustainable at a certain scale. Shein [and to some extend, Inditex] is one of the few manufacturers that is capable of producing small batches of an item swiftly. Mass appeal includes the capacity to mass produce, even if it is through a large series of niche propositions. By the way, sustainability INCLUDES financial sustainability [ie, an idea needs to be financially sustainable]. But hey, apparently, I´m the type of person that orders a size up because it is more value. Pitty I don´t order things. I tend to go to these places called "shops". A Jurassic habit, I know. Have a lovely day.
I remember seeing a clip where Kanye said he ultimately wants his contributions to society to become invisible. He wants his work and art to be so integrated and interwoven into the collective mindset that it becomes invisible like a fish that’s swimming in the ocean is oblivious to being in a large body of water.
The idea of making good fashion accessible is almost a completely impossible task, theres always a problem, wether it be demand, value or logistics. In infancy, this even dates before pret-a-porter because of the exclusivity the upper echelon demanded. I think Telfar is probably doing it in a better way than Kanye is, only because he hasn't relied on the hypebeast-ness of it all which has kept his bags desirable even after the trend has quietened down. I do love what Kanye does, but I think he may see better success if he loses the idea of wanting everyone to own everything yeezy and reduces that to keeping the few entry point pieces he has now
Agreed!!! You also said it very well! Teflar and Brandon Blackwood are great examples at making luxury items more accessible, still having that exclusivity aspect to the products.
@@Sew_OzzyWar_Made_This they are selling mostly bags which typically sell in luxury. YZYGAP is making people buy apparel first without a hero accessory (although the sunglasses are becoming that). It makes sense TELFAR was tapped for GAP but without that deal, his apparel is mostly limited to fashion crowd people and other diehards for the brand.
@@karakamen I dont think Kanye should stop, he's incredibly talented at spotting talent and bringing them into making a successful design team, but unfortunately the fashion business is more business than it is fashion
Yeezy gap in other words is a democratization of fashion. I lived in California for most of my life, and moved to Oklahoma last year. To say that there is a delay in trends from epicenters like LA to Oklahoma is an understatement. But the fact that Tulsa was one of the locations that Yeezy Gap merchandise was available at in stores is pretty mind boggling. It’s accessible to every day people. And I hope Ye accomplishes his goal of making fashion that much more accessible, and if he doesn’t do it, he’s inspired a generation to carry that same work on. I’m here for it.
i think what gets lost in all these convos abt ygebb is the actual clothes, the patterns ,cuts, colors and functionality feel very much designer, in hand u can tell a group of human beings actively decided every detail, for ex like literally not having a seam between the arms and body on the no seam tee or the functionality of the front pockets while removing the back pockets on the 'cargo' pants, the ygebb team did a great job of reevaluating utilitarian clothing norms
im so glad i bought the padded hoodie/dove no seam. extremely comfortable, flattering, easy to dress up or down and wearable in a really wide range of outside temperatures. and extremely silent. the pieces feel indestructibly solid and have a, for lack of a better description, finishedness to them. really thought through, perfected down to the smallest detail and with no real beginning or end.
Amazing video Bliss. I noticed athat all the top comments are literally paragraphs. It's a special thing where your video inspires people to share long form thoughts and opinions.
I have the no sean dove tee, and it doesn’t make any sound. Super heavy garment that just hangs of the body and makes no sound. My favorite tee currently.
what cotton tee does make a sound tho? that was simply a dumb Q to drive engagement by getting ppl to comment. Obviously "making sth very lightweight but quiet" refers to tech materials. Cotton weighs what cotton weighs. Synthetics tend to make swooshy sounds. It's not rocket science.
Hell yea! Thanks man! I use your work as a reference and to just keep up with what’s happening. Y’all are the only ones that put in real research and offer full context. I was extremely disappointed that Ye didn’t follow thru on the interview, you had *the best* idea for an interview that I’ve heard in years. Keep up the stellar work 💫💫
The part at 15:20 is absolutely brilliant. I always felt that making exclusive fasion accessible for the masses was a paradox. But if you change it to both "elites" and "commoners" dressed in a similar fashion style it makes a lot of sense. You see it already with people selling private label "yeezy lookalile" sneakers for around $30 at stores.
i can see this working out in the future because even right now, in Serbia i guarantee you that every 1 out of 5 grandmas own a pair of bootleg yeezy 350s - and i bet they never even heard of kanye or yeezy
I have the "sateen" anorak - it feels very plush and totally silent and I love it!!! It doesn't feel plastic-y like sateen sheets. The name is almost kinda misleading in that regard
this video is a masterpiece. also, thanks for having audio options, it helps soooo much and now share this content with my non english speaking friends and family
in response to the question on ig about the subtitles/audio: the portuguese sub are correct with what is said in english 🗣 the portuguese audio sometimes "forgets" to pronounce some accents in the words, but I could understand 🧐 the subtitles are a little advanced too, it must be some synchronization problem 🤚🏾 anywaaay, I loved the innovation, it's easier to share the videos to my friends who don't speak english, thank you, bliss 💗
So much to comment. For a start, what we are seeing is that the speed of trend changes is accelerating enormously. Not just from the offer, but from the demand. I don´t think we are gauging enough the effect tik-tok, and other faster-than-instagram social channels are having. In that regard, this collab and usually all Yeezy does starts to look tired. The aesthetic proposition -being an individual annihilating aesthetic at that, as every uniform does- clashes too much with the current individualistic and micro-clustering that is being observed, where the market is asking for the NBT [next best thing] on the aesthetic value proposition as well. And therein lies the issues I have with the aesthetic proposition [and that includes current Balenciaga as well]: they completely loose aesthetic impact once the marketing image is deleted. Meaning that the promo material is very aesthetically impactful, but in real life, the clothes are just meh. On that, it is not even the first one doing that: Diesel suffers the same syndrome as well, where the clothes look very, very different from the promo material to reality. Something that did not affect some other more important silhouette revolutionaries, with or without names: Girbaud [Marithé et Francois Girbaud], and even G´star with the twisted seaming. This Stalinist aesthetic, on the other hand, has been abandoned on the cities I work for quite some years for that very reason: the aesthetic proposition has gone tired, and once it is not talked about or has served large corporations to freshen that season´s collection [if so, at that], it goes out of the window. Kanye has changed very little in European fashion apart from some niche details that are the ones linking the aesthetic universe of Balenciaga and Kanye propositions, and hypebeasts. The issue with hypebeasts, by the way, is that they are [as a market segment] early adopters AND early leavers. You need to convince them to stay on your label. A very good indicator of where lies the impact of an aesthetic proposition is to see the catalogue of Zara and Inditex. As such, there is a reason why they are now collaborating with Narciso Rodriguez [ex Loewe], and Studio Nicholson, the same way they have collaborated with Adler Error. The issue with Kanye is that his aesthetic proposition is not niche enough, nor grand enough to be "memorable". Covid has done much more on changing the silhouette of our wardrobes and the change even in corporate dressing, to be honest. "Ceci n'est pas une pipe" has become real, inversely: what is not a pipe is really not a pipe, and we know it.
@@iat8329 you’re using - - instead of ( ). The Zara catalogue: isn’t that just the budget version of the more expensive silhouettes from the other LVMH brands?
@@BodyDestruction Hi, thanks for the tip! So that means we can not use hyphens? 😞 Re: Zara Catalogue, I meant that as to see what is selling and what is not selling. Inditex has a very particular way of constructing the weekly updates, fabricating very little inventory [except the basics such as a black knitted pullover]. This type of dystopian fashion is nowhere to be seen at Zara [not even on capsules]. That is what I meant. Zara is Zara, the same way Loewe is Loewe. The similarities between brands are as obvious as the observer wants them to be. We could say the same about the leather breastplates that popped the same year at Loewe and Balmain.
I absolutely love the Yeezy Season products for casual wear. Quality and cuts are so good, even years later most upscale brands haven’t come close. The Gap stuff is a downgrade to his earlier work imho.
16:00 it has been two years since this prediction and you were kinda right, even though the yeezy gap ultimately failed i still see people wearing the dove hoodie like once every two weeks (in poland)
Fascinating video and analysis, had to watch it twice before commenting. I think about the impact Kanye has as a cultural icon and his ability to actualize this goal, even if we're years away from its impact. In my opinion, if he is the forefront of his brand and this collaboration, a lot of what the customers are influenced to do in response to this work almost replaces the idea of chasing individuality through purchasing clothing, since supporting or even simply listening to Kanye is now seen as a reflection of one's values and politics. I hope I'm not exaggerating the polarity that comes with Kanye's image as I understand the amount of people he wants this to impact is way larger than the amount of people who engage/keep up with his public image. But if the goal is to use his notoriety and talent to get people engulfed into the Yeezy X Gap X Balenciaga psychology so much so that it's trickle down effects become the look of regular wear for the masses, I question how much of that truly relies on his creative impetus and how much is a natural progression of how the fashion industry has merged with pop culture. I think though, if anyone is to take on this project it would be him since he came up off the inception of rap/hip hop culture becoming pop culture and awakened a generation to their ability to engage with high fashion outside of it simply being a status symbol.
Thank you for help in clarifying Kanye's role in fashion. I must admit that it will never intentionally be part of my aesthetic as I am a committed Y.Yamamoto follower and have been since I saw Wim Wenders film "Notebook on Cities and Clothes" (1989). That being said it was refreshing to hear your perspective which jolted my barriers to understanding "Ye's" approach. I hope to someday have the chance to speak with you and present some designs from my atelier here in humble St Paul, Minnesota. Yours in Design, Michel-Angelo
Except for some details, the Spanish dubbing is perfect. Thank you very much, although I'm going to use it only when I really don't understand something, like the word Thrift store at the time. Your voice is essential in the experience of watching your videos.
I’m one of those rare people that have always shopped at gap. I really like their price and fit for the quality. The quality isn’t amazing but for the price, it’s a sweet spot for me. Better than what you’ll find at H&M or ASOS but at the same price (with a discount). It’s not my preferred brand for when I want to really flex. But I like them for every day wear. So I was pretty surprised by this collaboration since I know they’ve been struggling for a while. I don’t know if I’ll actually buy anything from this but I’m happy they’re doing this.
7:25 Rashida Jones, Quincy Jones' daughter. I found ur channel by happy accident. I was an instant fan. Thank u for ur school of easy to digest yet in depth vlog-ertations on fashion, designers n trends.
hi, I usually watch your video in English because I understand it well even though it is not my native language, but I find very useful the new function that google has generated, it sounds pretty good and translates very well everything.
I got a yeezy hoodie and it is exactly as how it is described in this video. It's a normal feeling texture that is slightly more heavy than a normal hoodie and double lined but it feel like a warm hoodie when worn. Hold shape great. Honestly one of the best pieces I own. I just don't really like the look of big tops that much so I just usually opt for a tight T shirt and just thug that chicago weather out
Its unfortunate how this turned out. But Ye is the reason why I’ve taken an interest in fashion, it all started with a season 6 glacier hoodie. And I’ve been slowly going down this rabbit hole.
I don't know how I feel about Ye as a person and I don't believe in separating the art from the artist, but I can't help but respect Ye's drive. He sets and completes his objectives regardless of who is or isn't supporting him and elevates his creative ideals time after time.
@@everythingetc.7784 everyone separates the art from the artist it's just the virtue signalers pretending they don't. Everything you've ever enjoyed has had at least one person involved that if their "misdeeds" were known, some doofus would want to CaNcEL. Turns out if you judge everyone by their worst moments, everyone becomes irredeemable and the world is black and white
Anyone that uses electronics or buys fast fashion and says things like this are clowns to me..literal slavery involved in all the art and technology around us. Just say your friends will cancel you and move on..
Your videos have helped me so much and are so interesting. Currently doing my masters final thesis for school on Balenciaga! Your on my work citied page like 10 ten times
totally agree. and although it’s relatively early to call, i believe the goal of “dress everybody” has already, in a way, permeated through the fashion world top to bottom. obviously there’s people who just simply aren’t into fashion and won’t care, but the people beyond that, ye’s vision has had an affect on one way or another
"army navy garb is not manufactured with high quality materials or manufacturing processes" thats because you are buying chinese garbage that surplus stores pedal. All us military uniforms and equipment is required to be manufactured in the us, and not just put together, but every snap, every thread, is required to be manufactured in the us. It is clear that many have never touched real military designed clothing, such as a brand like crye, which costs $300+ for a pair of pants because every single piece of that pair of pants has been manufactured in the us, and it has been manufactured to a higher standard than even some expensive designer clothing.
The translation sounds great!!!! There are some misspelled words, but i still understand what you're saying. Thank you for the initiation❤️ i always talked to my friends about your videos, now i can show them why i like it so much☺️
Bliss, I do agree that Ye has directly influenced the fashion choices of the general consumer, as can be seen with the oversized hoodie, but I do not agree on the idea that Kanye has made his clothing accessible to the general consumer. The Dove hoodie is selling for 240 dollars, a high price for a hoodie in general.
I think the “no sound material” is possibly referring more to the waxed sateen pieces in the collection or the round jacket as the first iterations were very loud sonically. And from what I know the black version is a different material then the blue and red.
I’ll echo this. The Yeezy Gap tees and hoodies I have don’t make any less sound than anything else I already have, but trying on the sateen cargo pants, it makes sense.
So in theory Anna Wintour suggesting Thakoon as a designer to revive GAP was never going to work. It went against their core values of simple and utilitarian clothing. It makes total sense. I think Kanye could be a creative director not so much a designer. I'm of the belief that people can't tell the difference but there's a huge one. I love his pov so I'd love to see him start his own brand in the same vein as Rihanna did with Fenty. Sidebar: I still believe in Fenty as a brand but I just think she [Rihanna] should reconsider showing at Fashion Week every season.
Good review about this collaboration. Ye is already influencing a big part of people, how they dress. Even when people need to invest in his style. His designs are also kind of inspired by HELMUT Langs designs. He influenced fast fashion brands like Weekday or Zara to implement those codes in their designs. For me, it is kind of a sellout. A bold move but I feel the same for Demna at Balenciaga.
I own a long-sleeve and a no seam t shirt (it’s cropped and double layered, which makes it so there is no seam on the bottom of the shirt) and I understand why it’s called engineered by Balenciaga, It’s hard to describe the reason for this but the product feels just different from anything else in my closet, also own the OG Yeezy Gap hoodie and i definitely see the difference in quality, cut and engineering to the new stuff
its small but i love the way you respected his name and not his dead name although you had it in the title the small times that you called him ye was really nice :)
I think it’s a great idea. Maybe Ye is trying to create a Uniform for normal/regular people. That’s why the aesthetic of the campaigns look like a Dystopian future, because in a Dystopian society the government with its totalitarianism manages to create a type of uniform in the daily life of people. People become restricted to doing things which in a less radical way proves Bliss’s point that Ye wants regular people to have good quality clothing. As said practically creating a type of uniform.
I have been looking for a source that can analyze and adequately explain high fashion and I think I found one. Great video cant wait to check out more!
I think you are right when you say he wants to dress "the normal" people but no one that does noch care about what he is wearing would spend that much money on clothing
Comment number three, I did notice on the last video, how the red sofa and the the red wall look so nice. I want to see the room. Congrats to the parents of BLISS!!!
my homie has one of the blue YZY GAP jackets and now that you mention it… it is actually very silent in comparison to what you would expect considering it’s look and feel
Its an ambitious task to undertake to try to get everyone to wear gap×yeezy.At the end of the day it will still be a subsection of persons that really buy into that overall aesthetic and also I think people would have cheaper alternatives...I think the offerings are kinda drab...how many people actually want to look like this?
@@itseli2475 but the hoodie is still over $200. People that want a blank hoodie and don't fall into that subsection he mentions will buy a cheap ass blank hoodie.
I’m ngl the title and thumbnail were so inflammatory I almost went to unsubscribe from the patreon but the discussion is actually very good here. Thanks Bliss
I have a 3/4 sleeve shirt from YGEBB, and it certainly doesn’t make sound. I’ve rode my skateboard with it on and I don’t recall even hearing it flap in the wind.
I work as a brand consultant and "Dress Normal" is such a sleazy excuse for a brand philosophy. The guy knew that GAP can't offer design nor individuality so he basically turned their weakness as a "strength" (this is what branding folks do). But it's such a lame strength... What does it even signify!? If people are already individuals and enough as they are, why do they even need an item from GAP?! They would be equally enough if they chose another brand. This makes the brand statement an antithesis of itself. It's just there to "give meaning" to mass-produced impersonal uniform clothing without character. Not a fan of Ye's brand philosophy either. In fact, I can't take anything that he does seriously due to his napoleon complex and his alignment with fast fashion is such a perfect illustration to this. I don't think he's revolutionising anything, he's just serving himself as the god of kings of the universe of singularity or whatever he imagines himself to be. For a critic to take GAP's brand statement as is, and to frame their collab with Ye as revolutionary is extremely myopic. Da fuq
could you elaborate more about "achieving a certain look" vs "following 1 designer's vision"? Does that mean you only buy items from a single designer? I'm not quite grasping the difference I'm afraid.
@@BlissFoster I just don't understand how "achieving a certain look" differs from "aligning yourself to the optimistic Americana of Ralph Lauren". Also in the personal style video I don't get how someone can align themselves with a finalhome aesthetic and undercover aesthetic simultaneously, isn't that just a different version of "getting pieces to achieve a certain look"?
@@reallyamir23 “achieving the look” is superficial: you just buy the Ralph Lauren outfit and flaunt the brand. “Following the vision” is understanding what Ralph Lauren is trying to convey, which is classic American style, optimistic and maybe a bit preppy. You can wear Levi’s and Timberlands to achieve that vision, or go all (non-Ye) GAP or thrift store, or combine it with RL items, or just wear full RL. When you follow the vision you want to achieve that optimistic Americana style, not show people you shop at Ralph Lauren. That’s what Kanye did to/for rappers: seeing high fashion not as a status symbol, but as a form of self expression.
Fun fact, Balenciaga's butterfly shades besides being another reference to Margiela, are also a reference to Mugler's "Centipede" eyewear from their Spring Summer 1997 collection. Their "Blackout" design was also directly referenced through Demna's 50th Couture eyewear.
you have to be older to remember the very similar design :)
Also the new sunglasses refeencing Linda Farrow ;)
Totally AWESOME!! I'm sooo happy I know this now! 🥳
No shit Sherlock
I think this is the best I’ve heard someone articulate how I feel about this collaboration. I have the purple yeezy gap perfect hoodie, black dove hoodie, and have 2 no seam shirts and a hat on the way. These are definitively Yeezy pieces but they’re extremely wearable. Also for the record the perfect hoodie is pretty much perfect. The Balenciaga dove hoodie puts an oversized spin and altered silhouette to it though and it’s also amazing (and silent).
Dude I own the perfect hoodie and accidently got a size or two too big. I still wear it though, I actually really like the oversized look.
@@Conrad45 The perfect hoodie in size L fits me really nicely so I got the dove hoodie in the same size and it’s notably bigger. I tell people it kinds fits like a trash bag but a super cozy one and I actually love it lol. I genuinely think Ye puts out excellent clothes most of the time. The quality on the Yeezy gap hoodies is so far beyond what any ordinary streetwear brand is putting out but people who don’t own the clothes will tell you it’s a rip off anyway. Lol
@@Mr.ClimateChange Yeah I agree. If I get another perfect hoodie I definitely need to size down. I'm usually a size large in hoodies and was told by multiple people for some reason the black perfect hoodie fit abnormally small so I got XXL and that was a mistake for the most part. To be honest though, it doesn't fit so big to the point that I look stupid though. I wish I went XL or even large but the XXLs oversized look for some reason works for me and doesn't look goofy.
The dove hoodie is the best hoodie I’ve ever worn, I would cop like three more if they were cheaper but tbh I think the price is fair for the quality you get. I’ve never felt a hoodie like it
Hey, how much does it cost ?
Kanye getting rejected by Payless is madness.
stupidest shit payless could've done AND made the timeline way more boring
Just think what it could have been if some kind of arrangement pulled through?
😂😂😂😂not Payless! Wow 😯
@@ABB14-11 would’ve been a crazy ass event.
Yes but Kanye is a billionaire and his shoes sells out - haha you sounds like a Kanye hater J.
What I appreciate about your content is that you are organized and articulate enough to explain it to someone who's not well-steeped in fashion -- great video!
Agreeee
Can I just say, whenever I watch your videos I'm met with a sudden sense of calm, albeit the intro you give. I click on any other commentary/fashion related video... it's always such an overwhelming feeling of "I am being fed so much info right now", like a classroom. Here, it's just a guy hanging out w me. I love it so much
I still don’t see how “clothes for everybody” and a $170 t-shirt have to do with each-other
balenciaga
Mad cause broke
Designer quality at 10x lower prices and the prices are going down. That’s how.
I think it's the trend of decreasing prices and increasing availability
@@callidusvulpes5556 There’s a disconnect. Balenciaga is for rich people and this collab brings it down to middle class people who care enough about fashion to save up (but are too ignorant to find secondhand designer apparently.) But Kanye doesn’t talk about appealing to the fashion-conscious middle class, he talks about getting his stuff out to EVERYBODY. This ain’t it. He could do it if he wanted to, he’s not.
There are extremely affordable pieces of clothing that are still absolute staples in the wealthiest end of fashion. Levi’s, Chucks, Champion outerwear. Kanye has the fashion clout to get into that echelon but he apparently needs to create a futuristic silent fabric for the fuckin GAP.
And just an hour or so ago Kanye just went ranting on IG that he is making the yeezy stores himself separately since gap and adidas haven't
And this past month he made sure to be free of any further contractual obligations to them.
Either that or he’s losing his mind… Anyway, he’ll have plenty of time and freedom to work on/for himself now.
It’s honestly really sad how all this ended up…
fashionroadman sent me here and i have been rolling through all of your videos since. i am so grateful tthat youre such a knowledgeable and down to earth creator to help guide me through this new world ive become so interested in!! keep up the good work!!
Absolutely love this small part of an article related to it which has been living rent free in my head
“Which brings us back to that erasure of semiotic codes. What is Yeezy GAP engineered by Balenciaga? It's neither designer fashion, nor luxury, nor streetwear, nor mass-market apparel. It's neither a high-low collaboration of the kind H&M and Target have pioneered, nor a simple product of celebrity-brand tie-up a la Dior x Travis Scott. It's everything in between. It has broken all semiotic codes and definitions that surround fashion right now. It's too mass for the elite, and too elite, considering the difficulty of the proposition and the price point, for the masses. But most importantly, it's food for thought, and that's what good design should be.”
-Credits to Highsnobiety
Woahhhhh thank you for this
Hi,
The more I read that quote, the more clearly I see where it looses me:
The issue is that this collaboration and this brand is it being too niche, too micro for the grand scheme. It actually does not matter if it is too mass for the elite, or too elite for the mass. There are very many brands that work on that intermediate space [Studio Nicholson, for a start]. My issue is that THE CLOTHING is not food for thought. The presentation MIGHT BE food for thought, but not the items. Semiotic codes are usually agreed upon a collective. And the very semiotic codes that the items of this collections use do not erase any of the existing meaning that is accepted by the group that will understanding these semiotic codes: hypebeasts and Yeezy fans.
Niche meaning that you need to know that it exists, you need to know drop times [too busy for that], and you need to act fast. It is, in reality, a monochrome hypebeast result. You will have gotten the same impact where the collection be Gap x Supreme engineered by Balmain [so to speak].
The items are just meh, on a monochrome/colour vibration.
@@iat8329 agreed, thanks for putting the efford to write this opinion.
That’s because you’re the type of person who always orders a size up because it’s “more value” and waste the rest. Why are you so confused about niche products being sustainable and profitable
@@AzumaRikimaru Hi. As you don´t say who you´re answering to, I assume because of value you´re referring to y answer.
Be careful with making value judgments about other people. I guess then you will be the one following the creator, not the attributes of the product. I never said a niche product is not profitable nor unsustainable. But a niche product is very difficult to scale up to mass numbers by its own definition. They are designed to be financially and environmentally sustainable at a certain scale. Shein [and to some extend, Inditex] is one of the few manufacturers that is capable of producing small batches of an item swiftly. Mass appeal includes the capacity to mass produce, even if it is through a large series of niche propositions.
By the way, sustainability INCLUDES financial sustainability [ie, an idea needs to be financially sustainable].
But hey, apparently, I´m the type of person that orders a size up because it is more value.
Pitty I don´t order things.
I tend to go to these places called "shops". A Jurassic habit, I know.
Have a lovely day.
I remember seeing a clip where Kanye said he ultimately wants his contributions to society to become invisible. He wants his work and art to be so integrated and interwoven into the collective mindset that it becomes invisible like a fish that’s swimming in the ocean is oblivious to being in a large body of water.
with just how many fake slides, foam runners, and generally yeezy footwear I see id argue he achieved that goal
One of best overall video essays I’ve watched in a long time… the context is unbelievable important and u put extra emphasis on that
Se escucha muy bien el doblaje al español!!! Muchas gracias Bliss!!!
Wow I didn’t know that about the crowd wearing thrifted clothes in the palette at the Yeezy show. Such a nice detail.
Great video! Thanks 🙏🏼
and here too ofc 😌
Rashida Jones was in that gap ad “everybody in cords”
The idea of making good fashion accessible is almost a completely impossible task, theres always a problem, wether it be demand, value or logistics. In infancy, this even dates before pret-a-porter because of the exclusivity the upper echelon demanded. I think Telfar is probably doing it in a better way than Kanye is, only because he hasn't relied on the hypebeast-ness of it all which has kept his bags desirable even after the trend has quietened down. I do love what Kanye does, but I think he may see better success if he loses the idea of wanting everyone to own everything yeezy and reduces that to keeping the few entry point pieces he has now
Agreed!!! You also said it very well! Teflar and Brandon Blackwood are great examples at making luxury items more accessible, still having that exclusivity aspect to the products.
@@Sew_OzzyWar_Made_This they are selling mostly bags which typically sell in luxury. YZYGAP is making people buy apparel first without a hero accessory (although the sunglasses are becoming that). It makes sense TELFAR was
tapped for GAP but without that deal, his apparel is mostly limited to fashion crowd people and other diehards for the brand.
As Bliss said in his pinned comment. Ye is not going to stop... And this IS the problem. He is the problem...
@@karakamen I dont think Kanye should stop, he's incredibly talented at spotting talent and bringing them into making a successful design team, but unfortunately the fashion business is more business than it is fashion
Yeezy gap in other words is a democratization of fashion. I lived in California for most of my life, and moved to Oklahoma last year. To say that there is a delay in trends from epicenters like LA to Oklahoma is an understatement. But the fact that Tulsa was one of the locations that Yeezy Gap merchandise was available at in stores is pretty mind boggling. It’s accessible to every day people. And I hope Ye accomplishes his goal of making fashion that much more accessible, and if he doesn’t do it, he’s inspired a generation to carry that same work on. I’m here for it.
Are you happy you left commiefornia ?
With a t-shirt costing $140 this won't be "mass" anything. There are very few people able to pay those kind of high prices.
i think what gets lost in all these convos abt ygebb is the actual clothes, the patterns ,cuts, colors and functionality feel very much designer, in hand u can tell a group of human beings actively decided every detail, for ex like literally not having a seam between the arms and body on the no seam tee or the functionality of the front pockets while removing the back pockets on the 'cargo' pants, the ygebb team did a great job of reevaluating utilitarian clothing norms
im so glad i bought the padded hoodie/dove no seam. extremely comfortable, flattering, easy to dress up or down and wearable in a really wide range of outside temperatures. and extremely silent. the pieces feel indestructibly solid and have a, for lack of a better description, finishedness to them. really thought through, perfected down to the smallest detail and with no real beginning or end.
Amazing video Bliss. I noticed athat all the top comments are literally paragraphs. It's a special thing where your video inspires people to share long form thoughts and opinions.
I have the no sean dove tee, and it doesn’t make any sound. Super heavy garment that just hangs of the body and makes no sound. My favorite tee currently.
what cotton tee does make a sound tho? that was simply a dumb Q to drive engagement by getting ppl to comment. Obviously "making sth very lightweight but quiet" refers to tech materials. Cotton weighs what cotton weighs. Synthetics tend to make swooshy sounds. It's not rocket science.
yo honestly scary how you said "no new tabs" as I was just about to open a new tab!
7:23 That's Rashida Jones
and I want my points! :)
(Awesome video)
I don’t often watch fashion videos but when I do, they’re yours
Hell yea! Thanks man! I use your work as a reference and to just keep up with what’s happening. Y’all are the only ones that put in real research and offer full context. I was extremely disappointed that Ye didn’t follow thru on the interview, you had *the best* idea for an interview that I’ve heard in years. Keep up the stellar work 💫💫
Wait you're 32? I thought you were 26 or something, but ofcouse with the amount of knowledge you have I see. Thank you for another great video
The part at 15:20 is absolutely brilliant. I always felt that making exclusive fasion accessible for the masses was a paradox. But if you change it to both "elites" and "commoners" dressed in a similar fashion style it makes a lot of sense. You see it already with people selling private label "yeezy lookalile" sneakers for around $30 at stores.
i can see this working out in the future because even right now, in Serbia i guarantee you that every 1 out of 5 grandmas own a pair of bootleg yeezy 350s - and i bet they never even heard of kanye or yeezy
I have the "sateen" anorak - it feels very plush and totally silent and I love it!!! It doesn't feel plastic-y like sateen sheets. The name is almost kinda misleading in that regard
I have it to and it kinda feels like a softer denim
this video is a masterpiece. also, thanks for having audio options, it helps soooo much and now share this content with my non english speaking friends and family
I am so guilty of opening 20 tabs at a time, but I ALWAYS watch your videos all the way through!!!!!
I always appreciate that, Arline 😌
@@BlissFoster I hope you know I was being playful as I said that.
The way you just pulled out the kendama at the end made my day.
As a huge fan of Kanye I’m happy you’re being true and fair and not just shitting on him for no reason like many do
sorry kanye's putting you through it by acting the fool
"for no reason"????????????????
in response to the question on ig about the subtitles/audio:
the portuguese sub are correct with what is said in english 🗣
the portuguese audio sometimes "forgets" to pronounce some accents in the words, but I could understand 🧐
the subtitles are a little advanced too, it must be some synchronization problem 🤚🏾
anywaaay, I loved the innovation, it's easier to share the videos to my friends who don't speak english, thank you, bliss 💗
So much to comment.
For a start, what we are seeing is that the speed of trend changes is accelerating enormously. Not just from the offer, but from the demand. I don´t think we are gauging enough the effect tik-tok, and other faster-than-instagram social channels are having. In that regard, this collab and usually all Yeezy does starts to look tired. The aesthetic proposition -being an individual annihilating aesthetic at that, as every uniform does- clashes too much with the current individualistic and micro-clustering that is being observed, where the market is asking for the NBT [next best thing] on the aesthetic value proposition as well.
And therein lies the issues I have with the aesthetic proposition [and that includes current Balenciaga as well]: they completely loose aesthetic impact once the marketing image is deleted. Meaning that the promo material is very aesthetically impactful, but in real life, the clothes are just meh. On that, it is not even the first one doing that: Diesel suffers the same syndrome as well, where the clothes look very, very different from the promo material to reality. Something that did not affect some other more important silhouette revolutionaries, with or without names: Girbaud [Marithé et Francois Girbaud], and even G´star with the twisted seaming.
This Stalinist aesthetic, on the other hand, has been abandoned on the cities I work for quite some years for that very reason: the aesthetic proposition has gone tired, and once it is not talked about or has served large corporations to freshen that season´s collection [if so, at that], it goes out of the window.
Kanye has changed very little in European fashion apart from some niche details that are the ones linking the aesthetic universe of Balenciaga and Kanye propositions, and hypebeasts. The issue with hypebeasts, by the way, is that they are [as a market segment] early adopters AND early leavers. You need to convince them to stay on your label.
A very good indicator of where lies the impact of an aesthetic proposition is to see the catalogue of Zara and Inditex.
As such, there is a reason why they are now collaborating with Narciso Rodriguez [ex Loewe], and Studio Nicholson, the same way they have collaborated with Adler Error. The issue with Kanye is that his aesthetic proposition is not niche enough, nor grand enough to be "memorable".
Covid has done much more on changing the silhouette of our wardrobes and the change even in corporate dressing, to be honest.
"Ceci n'est pas une pipe" has become real, inversely: what is not a pipe is really not a pipe, and we know it.
I am answering my own comment. I really don´t know why YT is actually censoring/crossing out some words. They are not intended to be crossed out.
@@iat8329 you’re using - - instead of ( ).
The Zara catalogue: isn’t that just the budget version of the more expensive silhouettes from the other LVMH brands?
@@BodyDestruction Hi, thanks for the tip! So that means we can not use hyphens? 😞
Re: Zara Catalogue, I meant that as to see what is selling and what is not selling. Inditex has a very particular way of constructing the weekly updates, fabricating very little inventory [except the basics such as a black knitted pullover]. This type of dystopian fashion is nowhere to be seen at Zara [not even on capsules]. That is what I meant. Zara is Zara, the same way Loewe is Loewe. The similarities between brands are as obvious as the observer wants them to be. We could say the same about the leather breastplates that popped the same year at Loewe and Balmain.
Thanks for the spanish version! Dont know if its you or automatic but yessss finally
I absolutely love the Yeezy Season products for casual wear. Quality and cuts are so good, even years later most upscale brands haven’t come close. The Gap stuff is a downgrade to his earlier work imho.
this is a good recommendation from youtube, thanks susan's algorithm and thanks bliss
16:00
it has been two years since this prediction and you were kinda right, even though the yeezy gap ultimately failed i still see people wearing the dove hoodie like once every two weeks (in poland)
Wow if Payless had put Yeezys in their store especially for their prices that would of been insane and Payless would probably be super big again.
It's more akin to what Claire McCardell did with her designs. The price to wages landscape is insanely different but the impact could be the same.
the no new tabs things gets me everytime
Fascinating video and analysis, had to watch it twice before commenting. I think about the impact Kanye has as a cultural icon and his ability to actualize this goal, even if we're years away from its impact. In my opinion, if he is the forefront of his brand and this collaboration, a lot of what the customers are influenced to do in response to this work almost replaces the idea of chasing individuality through purchasing clothing, since supporting or even simply listening to Kanye is now seen as a reflection of one's values and politics. I hope I'm not exaggerating the polarity that comes with Kanye's image as I understand the amount of people he wants this to impact is way larger than the amount of people who engage/keep up with his public image. But if the goal is to use his notoriety and talent to get people engulfed into the Yeezy X Gap X Balenciaga psychology so much so that it's trickle down effects become the look of regular wear for the masses, I question how much of that truly relies on his creative impetus and how much is a natural progression of how the fashion industry has merged with pop culture. I think though, if anyone is to take on this project it would be him since he came up off the inception of rap/hip hop culture becoming pop culture and awakened a generation to their ability to engage with high fashion outside of it simply being a status symbol.
This is a perfect comment.
Thank you for help in clarifying Kanye's role in fashion. I must admit that it will never intentionally be part of my aesthetic as I am a committed Y.Yamamoto follower and have been since I saw Wim Wenders film "Notebook on Cities and Clothes" (1989). That being said it was refreshing to hear your perspective which jolted my barriers to understanding "Ye's" approach. I hope to someday have the chance to speak with you and present some designs from my atelier here in humble St Paul, Minnesota. Yours in Design, Michel-Angelo
Except for some details, the Spanish dubbing is perfect. Thank you very much, although I'm going to use it only when I really don't understand something, like the word Thrift store at the time. Your voice is essential in the experience of watching your videos.
I’m one of those rare people that have always shopped at gap. I really like their price and fit for the quality. The quality isn’t amazing but for the price, it’s a sweet spot for me. Better than what you’ll find at H&M or ASOS but at the same price (with a discount). It’s not my preferred brand for when I want to really flex. But I like them for every day wear. So I was pretty surprised by this collaboration since I know they’ve been struggling for a while. I don’t know if I’ll actually buy anything from this but I’m happy they’re doing this.
7:25 Rashida Jones, Quincy Jones' daughter.
I found ur channel by happy accident. I was an instant fan. Thank u for ur school of easy to digest yet in depth vlog-ertations on fashion, designers n trends.
Ralph Lauren entire brand is just an appropriation of upper class British culture.
hi, I usually watch your video in English because I understand it well even though it is not my native language, but I find very useful the new function that google has generated, it sounds pretty good and translates very well everything.
Dude, you are just so good.
I got a yeezy hoodie and it is exactly as how it is described in this video. It's a normal feeling texture that is slightly more heavy than a normal hoodie and double lined but it feel like a warm hoodie when worn. Hold shape great. Honestly one of the best pieces I own. I just don't really like the look of big tops that much so I just usually opt for a tight T shirt and just thug that chicago weather out
Its unfortunate how this turned out. But Ye is the reason why I’ve taken an interest in fashion, it all started with a season 6 glacier hoodie. And I’ve been slowly going down this rabbit hole.
Uniqlo and Lemaire I would say has changed the way people dress over the last 5 years - certainly in Europe
I don't know how I feel about Ye as a person and I don't believe in separating the art from the artist, but I can't help but respect Ye's drive. He sets and completes his objectives regardless of who is or isn't supporting him and elevates his creative ideals time after time.
you use an iphone cause if you do you definitely separate ate from the artist
@@everythingetc.7784 everyone separates the art from the artist it's just the virtue signalers pretending they don't. Everything you've ever enjoyed has had at least one person involved that if their "misdeeds" were known, some doofus would want to CaNcEL. Turns out if you judge everyone by their worst moments, everyone becomes irredeemable and the world is black and white
i hate when yall say this, he's barely done anything
Anyone that uses electronics or buys fast fashion and says things like this are clowns to me..literal slavery involved in all the art and technology around us. Just say your friends will cancel you and move on..
@@everythingetc.7784 💯
GAP MODEL appears in THE OFFICE (Best best best best SHOW EVER)
Excellent video. Bliss, you definitely help the average person understand the beauty of fashion.
Happy to help!💫💫
Your videos have helped me so much and are so interesting. Currently doing my masters final thesis for school on Balenciaga! Your on my work citied page like 10 ten times
this is actually awesome. hope everything goes well for u vio
totally agree. and although it’s relatively early to call, i believe the goal of “dress everybody” has already, in a way, permeated through the fashion world top to bottom. obviously there’s people who just simply aren’t into fashion and won’t care, but the people beyond that, ye’s vision has had an affect on one way or another
7:36 I appreciate this. Why can't my boss do this in meetings..
"army navy garb is not manufactured with high quality materials
or manufacturing processes" thats because you are buying chinese
garbage that surplus stores pedal. All us military uniforms and
equipment is required to be manufactured in the us, and not
just put together, but every snap, every thread, is required
to be manufactured in the us. It is clear that many have never
touched real military designed clothing, such as a brand like crye,
which costs $300+ for a pair of pants because every single piece
of that pair of pants has been manufactured in the us, and it has
been manufactured to a higher standard than even some expensive
designer clothing.
I stand corrected! That’s fascinating, thanks for sharing with us 💫💫
The translation sounds great!!!!
There are some misspelled words, but i still understand what you're saying.
Thank you for the initiation❤️
i always talked to my friends about your videos, now i can show them why i like it so much☺️
Is that an option to turn it off???
@@eduardabraga8350 yes, you can change on the configurations, there is the option of audio tracks so you can change it to English
daymm haven’t watched you for a while your editing and quality now 😍😍 lovin it!!
I’m beyond comforted by your rabbit holes of solid information.
Bliss, I do agree that Ye has directly influenced the fashion choices of the general consumer, as can be seen with the oversized hoodie, but I do not agree on the idea that Kanye has made his clothing accessible to the general consumer. The Dove hoodie is selling for 240 dollars, a high price for a hoodie in general.
I think the “no sound material” is possibly referring more to the waxed sateen pieces in the collection or the round jacket as the first iterations were very loud sonically. And from what I know the black version is a different material then the blue and red.
I’ll echo this. The Yeezy Gap tees and hoodies I have don’t make any less sound than anything else I already have, but trying on the sateen cargo pants, it makes sense.
So in theory Anna Wintour suggesting Thakoon as a designer to revive GAP was never going to work. It went against their core values of simple and utilitarian clothing. It makes total sense.
I think Kanye could be a creative director not so much a designer. I'm of the belief that people can't tell the difference but there's a huge one. I love his pov so I'd love to see him start his own brand in the same vein as Rihanna did with Fenty.
Sidebar: I still believe in Fenty as a brand but I just think she [Rihanna] should reconsider showing at Fashion Week every season.
Good review about this collaboration. Ye is already influencing a big part of people, how they dress. Even when people need to invest in his style. His designs are also kind of inspired by HELMUT Langs designs. He influenced fast fashion brands like Weekday or Zara to implement those codes in their designs. For me, it is kind of a sellout. A bold move but I feel the same for Demna at Balenciaga.
Could explain how it is a sellout? Because if the goal was always to mass produce, then he's meeting that goal, block by block..
Waiting for his next fashion line in collaboration with the Proud Boys
This did not age well
I own a long-sleeve and a no seam t shirt (it’s cropped and double layered, which makes it so there is no seam on the bottom of the shirt) and I understand why it’s called engineered by Balenciaga, It’s hard to describe the reason for this but the product feels just different from anything else in my closet, also own the OG Yeezy Gap hoodie and i definitely see the difference in quality, cut and engineering to the new stuff
I was about to have the video in a window so I can do some sketches right as he said no new tabs 😂😂
great video, clickbait was funny but still a surprisingly worthwhile watch
Your home is so nice , getting a warm vibe
its small but i love the way you respected his name and not his dead name although you had it in the title the small times that you called him ye was really nice :)
I think it’s a great idea. Maybe Ye is trying to create a Uniform for normal/regular people. That’s why the aesthetic of the campaigns look like a Dystopian future, because in a Dystopian society the government with its totalitarianism manages to create a type of uniform in the daily life of people. People become restricted to doing things which in a less radical way proves Bliss’s point that Ye wants regular people to have good quality clothing. As said practically creating a type of uniform.
Not necessarily. When ur a herd its easier to protect individuals. Its easier to rebel. Similiar to a herd of zebras
OMG KENDAMA!!!! YES!!!! I'm shocked seeing you play right now. so sick
I have been looking for a source that can analyze and adequately explain high fashion and I think I found one. Great video cant wait to check out more!
I think you are right when you say he wants to dress "the normal" people but no one that does noch care about what he is wearing would spend that much money on clothing
He wanted them to be way cheaper. The gap priced them that high. One of the reasons he is ending the collab t
Comment number three, I did notice on the last video, how the red sofa and the the red wall look so nice. I want to see the room. Congrats to the parents of BLISS!!!
my homie has one of the blue YZY GAP jackets and now that you mention it… it is actually very silent in comparison to what you would expect considering it’s look and feel
I’m a full time Kendama player. You didn’t cheat. Good shit sir
Your analysis is incredible Bliss, per usual.
You were really able to put the "dumpsters" in context, beautiful.
I want bonus points, it's the girl Jim dated in the office when he got moved branch
Its an ambitious task to undertake to try to get everyone to wear gap×yeezy.At the end of the day it will still be a subsection of persons that really buy into that overall aesthetic and also I think people would have cheaper alternatives...I think the offerings are kinda drab...how many people actually want to look like this?
who wouldnt wear a blank hoodie
@@itseli2475 but the hoodie is still over $200. People that want a blank hoodie and don't fall into that subsection he mentions will buy a cheap ass blank hoodie.
First time watcher, I subscribed after you caught the ball. This video better be a banger my boy.
I’m ngl the title and thumbnail were so inflammatory I almost went to unsubscribe from the patreon but the discussion is actually very good here. Thanks Bliss
Kanye: I want everyone to be able to buy my clothes.
Adidas & Gap: okay done.
Kanye: physically explodes
I have a 3/4 sleeve shirt from YGEBB, and it certainly doesn’t make sound. I’ve rode my skateboard with it on and I don’t recall even hearing it flap in the wind.
Just found your channel! You are awesome!
Have been watching the channel for a quite some time I love the quality has gone up via (gear ) and editing
Loved this episode
12:38 that's for the stem player, Ye been pushing stem player clothing... 😅🙃😶
i really enjoy your energy and descriptions, i feel as though if i didn’t know anything about anything, the way you said it made perfect sense.
The girl in the GAP ad is Rashida Jones. ;)
Gap and yeezy aren't in my city and i didnt know about all this and the concept behind. Thanks for this video
You’re brilliant commentary is appreciated. Cool video
as a 21 year old finishing up my undergrad, I would've guessed you're a 22-23 year old grad student. anyways, great content man! keep it up.
Kanye has a huge influence on the high fashion world right now, you could even argue that he holds the most sway. And you ain't got the answers Bliss!
😂😂
I work as a brand consultant and "Dress Normal" is such a sleazy excuse for a brand philosophy. The guy knew that GAP can't offer design nor individuality so he basically turned their weakness as a "strength" (this is what branding folks do). But it's such a lame strength... What does it even signify!? If people are already individuals and enough as they are, why do they even need an item from GAP?! They would be equally enough if they chose another brand. This makes the brand statement an antithesis of itself. It's just there to "give meaning" to mass-produced impersonal uniform clothing without character.
Not a fan of Ye's brand philosophy either. In fact, I can't take anything that he does seriously due to his napoleon complex and his alignment with fast fashion is such a perfect illustration to this. I don't think he's revolutionising anything, he's just serving himself as the god of kings of the universe of singularity or whatever he imagines himself to be.
For a critic to take GAP's brand statement as is, and to frame their collab with Ye as revolutionary is extremely myopic. Da fuq
As a 90’s baby and “Gap Kid” growing up this was super cool to watch
could you elaborate more about "achieving a certain look" vs "following 1 designer's vision"? Does that mean you only buy items from a single designer? I'm not quite grasping the difference I'm afraid.
If you search “Bliss Foster Personal Style” on RUclips, I go into a ton of detail on it there 💫💫
@@BlissFoster I just don't understand how "achieving a certain look" differs from "aligning yourself to the optimistic Americana of Ralph Lauren". Also in the personal style video I don't get how someone can align themselves with a finalhome aesthetic and undercover aesthetic simultaneously, isn't that just a different version of "getting pieces to achieve a certain look"?
@@reallyamir23 “achieving the look” is superficial: you just buy the Ralph Lauren outfit and flaunt the brand.
“Following the vision” is understanding what Ralph Lauren is trying to convey, which is classic American style, optimistic and maybe a bit preppy. You can wear Levi’s and Timberlands to achieve that vision, or go all (non-Ye) GAP or thrift store, or combine it with RL items, or just wear full RL. When you follow the vision you want to achieve that optimistic Americana style, not show people you shop at Ralph Lauren.
That’s what Kanye did to/for rappers: seeing high fashion not as a status symbol, but as a form of self expression.
@@BodyDestruction Very helpful, thanks for taking the time to explain that to me