How to Use Pre-suasive Tactics on Others - and Yourself | Robert Cialdini | Big Think

Поделиться
HTML-код
  • Опубликовано: 27 ноя 2024

Комментарии • 165

  • @bigthink
    @bigthink  4 года назад +3

    Want to get Smarter, Faster?
    Subscribe for DAILY videos: bigth.ink/GetSmarter

  • @Mjiujtsu
    @Mjiujtsu 6 лет назад +51

    That cheeky trick to get us to imagine his grandchildren growing up and seeing how great is book is, was dare I say, weapons grade persuasion

  • @escuelamusaje
    @escuelamusaje 6 лет назад +23

    When he says that the book is for his grankids, he is using one of the presuasion tactics that he teaches in the book, like Warren Buffet used with his partners... Brilliant!
    And the book is the best!

  • @leukota
    @leukota 8 лет назад +8

    I'm not HHOH, but I sincerely appreciate the effort put forth into closed captioning in these videos. It is incredibly hard for deaf individuals to find any sort of video with proper CC.

  • @HelenHennessy
    @HelenHennessy 5 лет назад +5

    I’m writing a comment primarily to make up for some of the snarky comments. I almost bowed out early, and then you got to the part about dedicating your book to your grandchildren. That was oddly powerful.

  • @RakanTashkandi
    @RakanTashkandi 7 лет назад +32

    At 3:00, did he just presuade us about how good the book is when he mentioned how he is writing it for his grandkids? 👀

  • @Inner_Inquiry
    @Inner_Inquiry 6 лет назад +3

    Liking, reciprocity, authority and availability bias kicking in, I HAVE to buy his book. I'm PERSUADED.

  • @RealmsOfThePossible
    @RealmsOfThePossible 6 лет назад +3

    The background wallpaper story makes you wonder about the underlying messages of the media and the way it is shaping and influencing your reality.

  • @Pakanahymni
    @Pakanahymni 8 лет назад +57

    This is also called priming.

  • @PCBrett
    @PCBrett 8 лет назад +146

    This video is just presuasion to buy his book

    • @tonyjlorns1727
      @tonyjlorns1727 7 лет назад

      PCBrett Well spotted 10 out 10'

    • @ssevkin
      @ssevkin 6 лет назад +2

      So what? Great book! He’s doing you a favor

    • @t.thomas6967
      @t.thomas6967 6 лет назад +4

      Glad, you think that, less competition for me

    • @jobob47
      @jobob47 6 лет назад

      yeah. and your point. as opposed to say any singer doing a music video out of the goodness of her heart?

    • @illuminated2438
      @illuminated2438 4 года назад

      If that's how you think than you'll probably never do much in life. That is a pure scarcity mentality.

  • @mitchbankss
    @mitchbankss 8 лет назад

    its actually amazing how he presuaded us.
    literally prepared us for the possibility of this social tactic before he explained it and taught it to us
    beautiful.... i wrote this comment at 0:25 into the video so lets see how it worked

  • @Idiosyncfilms
    @Idiosyncfilms 8 лет назад +21

    Marketing - the person.

  • @ssevkin
    @ssevkin 6 лет назад +1

    Using archetypal images to promote positive behavior...certainly has been one of their uses since the dawn of time

  • @christopherarmstrong2710
    @christopherarmstrong2710 11 месяцев назад +1

    Basically, emotional stating through the use of carefully curated sensory emotional triggers.

  • @rifter6176
    @rifter6176 6 лет назад +2

    I've always called this Framing when I do/teach it. Good teachers and counselors do this in a way that assists people in learning and discovery.

  • @myjourney8339
    @myjourney8339 8 лет назад +4

    I've been speaking like this for years and didn't even know it.

  • @qmb8899
    @qmb8899 8 лет назад +9

    just watch rocky you will be motivated and also the film is awesome

  • @calvinburr1248
    @calvinburr1248 8 лет назад

    Benjamin Franklin is notorious for employing this psychological tactic in order to garner public support for social proposals.

  • @goldenhazeduster
    @goldenhazeduster 8 лет назад +6

    I do not doubt that the things he talked about can influence people but the big question is to what magnitude? If I look at a picture of a runner am I 0.001% more likely to finish a task or 20%?

    • @stockyguru
      @stockyguru 6 лет назад +1

      Brandon S is that why vision boards work

  • @CouragePope
    @CouragePope 8 лет назад

    The videos on this channel are very hit and miss. This one was a hit :)

    • @StermaPerma
      @StermaPerma 8 лет назад +1

      Which ones were a miss?

    • @CouragePope
      @CouragePope 8 лет назад

      Jesus Christ you should already know Jesus.

    • @StermaPerma
      @StermaPerma 8 лет назад +1

      CouragePope Well yes, but I'm testing you son.

  • @JT4GM4K3R
    @JT4GM4K3R 8 лет назад +2

    5:18 Good rendition of procatalepsis.

  • @JoshuaKevinPerry
    @JoshuaKevinPerry 8 лет назад +39

    Suspiciously brown hair is suspicious.

  • @MuhammadSamarGulzar
    @MuhammadSamarGulzar 6 лет назад

    Thanks. This is amazing. I watched it 2nd time and this time too i loved it.

  • @gaganahari4641
    @gaganahari4641 3 года назад

    When he said grandchildren I got persuaded

  • @justjyotish
    @justjyotish 3 года назад

    Excellent

  • @FallinSheep
    @FallinSheep 8 лет назад +13

    I feel like this video only needed to be about 10 seconds long: Setting the context of information profoundly effects how people receive it - if you make people think of money they'll process the information with regards to cost, same goes for success, comfort, rationality etc. This can be used to persuade people more effectively. Done. There's almost 10 minutes of waffle in here.
    (I know I might have missed some relatively important points, but nothing that justifies the length of this video)

  • @benito_rojas
    @benito_rojas 8 лет назад

    What he described is 'Making an entrance'

    • @sergwells5167
      @sergwells5167 8 лет назад +2

      making and entrance? I don't get it.

    • @sergwells5167
      @sergwells5167 8 лет назад +1

      making and entrance? I don't get it.

    • @trendane
      @trendane 8 лет назад +1

      I believe he meant "making an entrance". Not 'and'.

    • @benito_rojas
      @benito_rojas 8 лет назад

      jaja right. Tks!

  • @salvadorealiberto
    @salvadorealiberto 6 лет назад

    This is very insightful.

  • @aldoileanumeliber
    @aldoileanumeliber 7 лет назад

    so basically a book on 'Thinking Fast and Slow's Priming chapter

  • @ThePhantazmya
    @ThePhantazmya 8 лет назад +3

    This is why I take exception to some of the things google has been doing to their autocomplete search algorithms. Also, how do I apply this to job interviews? lol

    • @srwhite1111
      @srwhite1111 7 лет назад +1

      Great question. A good recruiter or career coach trains a candidate how to be "pre-suasive" before interviewing with a company.

    • @Robert-dt3is
      @Robert-dt3is 7 лет назад +3

      In the beginning before you get started with any interview, you might ask the interviewer “before we begin, I’d like to know what was it about my application or me that made you decide that you wanted to meet with me”.

  • @wyvernlord23
    @wyvernlord23 8 лет назад

    This was a very interesting talk.

  • @normalguy6033
    @normalguy6033 8 лет назад +25

    Please focus your camera on the guys eyes, not his tie..

  • @ericherrero3212
    @ericherrero3212 8 лет назад

    really good vid thnx

  • @mayank_upadhyay_19
    @mayank_upadhyay_19 3 года назад +1

    God dammit, this is alien technology

  • @sputnik163
    @sputnik163 8 лет назад +4

    Yall talk about how slimy this is.......but I got my fuckin mom to do some shit she's never done before that helped her tremendously using cialdinis techniques and convinced quite a few alcoholics into rehab

  • @exit13productions50
    @exit13productions50 8 лет назад +3

    Wow great video

  • @alekute
    @alekute 8 лет назад

    this was really interesting

  • @scgoworld
    @scgoworld 8 лет назад +1

    its been a while since some good content has come up on here, well done

  • @JohnDoe-xy1vx
    @JohnDoe-xy1vx 2 года назад

    Was hoping it would discuss the ethics more

  • @MotherEarthandSardonicMars
    @MotherEarthandSardonicMars 8 лет назад

    I remember when this was called "The Secret" and sold as a new age religion

  • @kinpatu
    @kinpatu 8 лет назад +28

    Godzilla!

  • @MrBOTCHOGTV
    @MrBOTCHOGTV 6 лет назад

    I just made Usain Bolt crosssing the finish line first my phone wallpaper.

  • @davidharbour8898
    @davidharbour8898 6 лет назад +2

    Seems by the comments many were pre-suaded to find fault with everything about the video and what was said.

  • @jinkim3877
    @jinkim3877 2 года назад

    Nice!!

  • @youfirst.
    @youfirst. 8 лет назад

    images he uses and recommend are great!? thanks

  • @Enschede07
    @Enschede07 8 лет назад +3

    He didn't pre-suasive me to watch this video till the end..

    • @Olm9
      @Olm9 6 лет назад

      Issa Mourad Big mistake.. his last point is mind buggling.

  • @MOTHEROFGODD
    @MOTHEROFGODD 8 лет назад +3

    Look at his ear, look at his ear, look at his ear look at his ear look at his ear, how?

  • @arcticnerd5994
    @arcticnerd5994 8 лет назад

    What percentage of people were affected by the imagery and how much better did they get?

  • @TXejas19
    @TXejas19 6 лет назад

    Who else is here for class?

  • @ryantfinchum
    @ryantfinchum 8 лет назад +3

    if I send you some collar stays, will you give me a free consulting session?

  • @danielweis5501
    @danielweis5501 8 лет назад +2

    Loved the video but why so out of focus? Had to listen, couldn't watch...

  • @damien667
    @damien667 8 лет назад +2

    describing "subliminal messaging" without calling it that is interesting...

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 лет назад +2

      This isn't subliminal messaging. Subliminal messaging is exactly that, subliminal. This "pre-suasion" isn't subliminal, it's completely visible and out in the open.

    • @damien667
      @damien667 8 лет назад

      not if you don't know it happened... which he talks about in the video too with the example with the clouds vs money background... this is subliminal.

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 лет назад +1

      ***** That's not what subliminal means. Subliminal does not mean you simply don't understand the significance of what you're seeing. It means that you don't really see something to possibly consciously understand the significance of it. Subliminal refers to below your sensory perception. If you can consciously perceive what you're supposed to be "messaged" then it just isn't subliminal. To give examples, while Pre-suasion is showing someone an image where the message is the image. Subliminal messaging is showing someone an image, and hidden somewhere in the image is your message.

  • @fpspsyduck
    @fpspsyduck 8 лет назад +1

    Can anyone give me a link for the furniture company experiment he talks about?

  • @Tormentality
    @Tormentality 8 лет назад +3

    SEE!!! WE DON'T HAVE FREE WILL!!!

    • @zarcobia
      @zarcobia 8 лет назад +2

      when you know the tricks, it gets better. Knowledge is power.

  • @Baraborn
    @Baraborn 8 лет назад

    Well that's good to know. In this world the Joker is a good person... or less of a villain.

  • @MrBOTCHOGTV
    @MrBOTCHOGTV 6 лет назад +1

    He reminds me of Steve Wynn. I don't know why.

  • @improveyoume8640
    @improveyoume8640 6 лет назад

    Love this message but the video is focused on his tie

  • @veranet99
    @veranet99 8 лет назад +1

    How to win friends and influence people with subliminal messaging.

  • @SupasaskaTV
    @SupasaskaTV 8 лет назад +2

    Isn't this just priming for achievement motivation?

  • @jebjimmyjebjimmy2979
    @jebjimmyjebjimmy2979 8 лет назад

    Same

  • @adibhutani9977
    @adibhutani9977 7 лет назад

    He so much looks like Phil Dunphy's father from modern family

  • @paulalancornelius8671
    @paulalancornelius8671 8 лет назад +1

    I'm The Buddha.😎

  • @AbeChang2
    @AbeChang2 8 лет назад +3

    Man looks like demon spook

  • @stephenhayley2442
    @stephenhayley2442 6 лет назад

    can any one pls tell the software used for this animation

  • @boomboomboom9297
    @boomboomboom9297 7 лет назад

    Are you presuading me to buy your book?

  • @lewisgiles2619
    @lewisgiles2619 8 лет назад

    Everyone feels better when they donate money. You all want to feel better about yourselves right? Dollars. Mullah. Now... feel free to send me some money!

  • @HammertownWins
    @HammertownWins 8 лет назад

    hi i assure you guys, i am "first", you surely would agree if you knew what is going on and i am sure you do

  • @julespetrikov
    @julespetrikov 8 лет назад

    and by watching this video, you've just lost your chance of using such tactics on yourselves. Congrats!

    • @rossmcguinn2256
      @rossmcguinn2256 8 лет назад

      Studies show that knowledge of persuasion techniques don't affect how effective they are on you.

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 лет назад +1

      I'd imagine it's similar to how placebos work even when you know it's just a placebo. They also work on animals oddly enough.

    • @myjourney8339
      @myjourney8339 8 лет назад +1

      it's extraordinarily easy to trick yourself, whether or not you know you're doing it.

  • @Kreadus005
    @Kreadus005 7 лет назад +1

    Eh.. citation needed.

  • @AL-mm4vq
    @AL-mm4vq 7 лет назад

    wasn't there a movie on this.. Inception... plant a thought

  • @rangerjesse1659
    @rangerjesse1659 8 лет назад

    Maybe this topic has something to do with the placebo effect.

    • @pennymac16
      @pennymac16 8 лет назад +1

      It reminded me of the framing effect.

  • @jellyphish2112
    @jellyphish2112 6 лет назад

    It's ironic that though I like the presentation, the presenter's overt use of emphasis is annoying...

  • @uClash
    @uClash 8 лет назад +1

    Sounds too much like the book 'The Secret' lol.

    • @Olm9
      @Olm9 6 лет назад

      uClash Gaming The Secret is bullshit. I think this book actually has some interesting points..

  • @thutokhaile3433
    @thutokhaile3433 6 лет назад

    Pre suasion to buy the book, on the grand children story

  • @earlthepearl4062
    @earlthepearl4062 7 лет назад

    His Pre-looks would of been honest and authentic now i dont trust the words comming out of his twofaced apparition!

    • @tonyjlorns1727
      @tonyjlorns1727 7 лет назад

      Earl Thepearl And what do you know

    • @earlthepearl4062
      @earlthepearl4062 7 лет назад

      tony Lorns "I cannot teach anybody anything I can only make them think"
      /Socrates.

  • @khalaka1160
    @khalaka1160 4 года назад

    Take my money.

  • @selfelements8037
    @selfelements8037 7 лет назад +1

    I like the information here, but the way he speaks is kinda off. Honestly, he sounds like a phony facade.

  • @pascalmassie4706
    @pascalmassie4706 3 года назад

    This is "established science" OMFG

  • @EssaKhan-sz5dx
    @EssaKhan-sz5dx 6 лет назад

    Wooow

  • @squarerootof2
    @squarerootof2 7 лет назад +3

    Why does this guy put me off so much? Because he looks like a door-to-door salesman, maybe? Or because he's plainly boring?

    • @joeyjojojunior1794
      @joeyjojojunior1794 6 лет назад

      he overemphasizes many of his words and his pauses as he searching for what he's going to say puts me off. He also uses his hands and arms "Italian style" too much. And he's plain boring

  • @hossmoss7738
    @hossmoss7738 6 лет назад

    if the book is good enough for the grand kids its good enough for me......wait! are your grand kids adopted or blood? or still in the planning stage?

  • @Motivational.Quotes10k
    @Motivational.Quotes10k 3 года назад

    Old foxes don't go do heaven...
    Maybe to the foxes heaven... 😏

  • @GPS509
    @GPS509 7 лет назад

    I have been following these steps,
    I have been following these rules since I can remember.
    That's why I am myself in the world today.
    That's why I am Unique in this melting pot Universe.

  • @C2FUX
    @C2FUX 8 лет назад +1

    what does he keep looking at lol

  • @fulca4389
    @fulca4389 6 лет назад

    Theory and not practice....

  • @hereitgosagain12
    @hereitgosagain12 8 лет назад

    That's it folks, hang up some pictures of successful people around your house and you'll be more successful!... No no no, don't worry about your race, sex or class, it's all about self control, poor people just lack 'pre-suasion'.

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 лет назад +5

      Wut?

    • @stockyguru
      @stockyguru 6 лет назад

      Brandon S should I hang up pictures on my wall then lol.

    • @SuccessBreaks
      @SuccessBreaks 2 года назад

      How could this information be considered racist? Someone needs to check their biases at the door.

  • @alberpajares4792
    @alberpajares4792 3 года назад

    Never show yourself as mature and comprehensive person,.. real people is reactive on changing, aging, etc.., don’t be the teddy bear of the group,..

    • @ChrisInToon
      @ChrisInToon 2 года назад

      can you explain ?
      Thank you,

  • @ChristianMeyer
    @ChristianMeyer 8 лет назад

    I'm not buying it. His book I mean. Because that's what he's trying to sell here.

    • @pennymac16
      @pennymac16 8 лет назад +1

      Looks to me like he's simply trying to sell a message. *shrug*

  • @adamatiyeh5288
    @adamatiyeh5288 4 года назад

    Google/-youtube-:-Adam Atiyeh

  • @pabloaguila6344
    @pabloaguila6344 6 лет назад

    He might be the greatest psychologist in the world, but certainly has no charisma, no energy and is boring as hell.

  • @BuceGar
    @BuceGar 7 лет назад

    This guy comes off as a con man trying to sell a book.

    • @tonyjlorns1727
      @tonyjlorns1727 7 лет назад +1

      Phoenix Franks How the fuck is he a con man ?

  • @phabi0
    @phabi0 8 лет назад

    BS

  • @MichaelBucy
    @MichaelBucy 8 лет назад +1

    Maybe he could have talked less about himself and more about the topic that he supposedly ‘wrote the book on.’
    I found this horribly boring and stopped watching when he claimed to be a ‘spy of sorts.’ Drivel.

  • @vinigretzky97
    @vinigretzky97 8 лет назад

    samma, irgendswie rad ab, ey

  • @luckybassturd7260
    @luckybassturd7260 8 лет назад +1

    @ :15 second in, I already agree with this video?! WTF