How to Influence Others | Robert Cialdini | Big Think

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  • Опубликовано: 23 ноя 2024

Комментарии • 94

  • @bigthink
    @bigthink  4 года назад +7

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  • @mc88902
    @mc88902 3 года назад +56

    1. Reciprocity
    2. Commitment and consistency
    3. Social proof and consensus
    4. Authority
    5. Scarcity
    6. Liking

    • @spiralsun1
      @spiralsun1 3 года назад +1

      Authority when it is just perceived or organizational fake hierarchy assembled to keep employees in line, or soldiers, or cities etc. can lead to the worst in human behavior, abuse, and rationalization of horrific and destructive patterns.
      The reason is because it subconsciously WORKS. Like with writing, our social structures can Look like authority but just be a bunch of self-righteous assholes. Just saying. Same reason words work. They stand for a reality. Trigger our responses the same as reality. Automatically.
      Genuine vs spurious manipulation
      =KEY
      SOMETIMES SOMEONE WHO COULD SAVE THE WORLD LIVES IN A SWAMP. -the primary lesson of YODA on DAGOBAH. 😂 👍🏻
      Still remember that crying Indian. OMG. I’m crying 😭 right now.

    • @elinapapadopoulou6171
      @elinapapadopoulou6171 Год назад +1

      7. Unity

    • @JifunzeKitu
      @JifunzeKitu Год назад

      @@elinapapadopoulou6171 he just added that in the latest edition. It is very similar to liking tho!!

    • @keepscribing7206
      @keepscribing7206 7 месяцев назад

      Thank you

  • @revain2383
    @revain2383 Год назад +19

    Cialdini:
    1. Gives you advice (you’ll want to like the video/buy his book)
    2. Knows that you are the shepherd of your own life, why wouldn’t you want to hear these important tips?
    3. Knows that others will want to know this, don’t miss out!
    4. Smiles and has a friendly demeanour, also gives you friendly advice
    5. Presents himself as a scientist (and wears a suit)
    6. Explains that this book is special as it contains certain knowledge you won’t find elsewhere
    He knows his stuff! ;)

    • @IlGattoCheFuma
      @IlGattoCheFuma 10 месяцев назад

      Don't forget the face lift and botox lel

    • @zartx8064
      @zartx8064 7 месяцев назад +3

      He definitely does know his stuff but I must say I have read the book and in my opinion it certainly is worth reading.

  • @Discovery_and_Change
    @Discovery_and_Change Год назад +33

    0:34 6 principles, but hundreds of tactics
    0:53 #1) Reciprocity
    1:21 #2) Scarcity
    1:42 #3) Commitment and consistency
    2:17 #4) Consensus, social proof (herd mentality)
    4:44 Persuasion is also a science (that can be taught and learned)
    6:06 You can use persuasion with friends, neighbors, coworkers, boss
    6:59 Take a detective approach, not a smuggler approach (don't make up facts)
    7:22 #5) Authority (and experts, being trustworthy)
    11:04 #6) Liking
    11:12 How similar we feel to people helps create "liking"
    11:50 Speak slightly more rapidly and you'll seem more knowledgeable and confident
    14:10 Litter into litter, people will litter. Litter into pristine environment, people won't

  • @1995yuda
    @1995yuda 4 года назад +19

    This is a VERY smart man right there.

  • @Stevenfrijol
    @Stevenfrijol 3 года назад +4

    Wearing navy blue , is a start to persuading people. Presidential Debates are a good example of this.

  • @marblemolly2454
    @marblemolly2454 4 месяца назад

    He convinced me that I do now want to buy his book. This says to me, he does know his stuff, his stuff works and I should therefore read his book.

  • @ajaythomaslukose1635
    @ajaythomaslukose1635 6 лет назад +12

    He clearly explains

  • @nausherwan
    @nausherwan 10 лет назад +14

    Excellent! I like the whole idea of putting influence in the realm of scientific testing which allows for better understanding of the human mind...

  • @Discovery_and_Change
    @Discovery_and_Change Год назад

    3:35 Many managers don't know what the research (on influence) says
    4:33 preternatural (existing outside of nature ; exceeding what is natural or regular ; extraordinary)

  • @Dazzletoad
    @Dazzletoad 3 года назад +42

    He seems like a noble individual. But who knows, he's a psychologist, perhaps I've just been manipulated 🤷🏻‍♂️

  • @sollysuliman2357
    @sollysuliman2357 11 месяцев назад

    I bought the book lately. Im still reading through it, it’s good but my only problem with the book is that it is one of those books that are not “direct & to the point”.

  • @DharmendraRaiMindMap
    @DharmendraRaiMindMap 4 месяца назад +1

    Bob rocks !

  • @freeshipping9643
    @freeshipping9643 3 года назад

    This man has pulled the curtain BACK! Man your good, Iove the old 6 laws video. Reciprocity was airport flowers. So powerful an almost super power.

  • @necromancer7712
    @necromancer7712 4 года назад +6

    I recently finished his famous book of Influence. just amazing. taught me a lot! thanks Robert. good thing is, I am not tax payer ;)

  • @annavassova9324
    @annavassova9324 9 лет назад +15

    Thank you very much - I feel more prepared for my Social exam now :)

  • @j-bonkers1887
    @j-bonkers1887 8 месяцев назад

    Absolutely brilliant

  • @wahnano
    @wahnano 3 года назад +1

    Are those who know and those who don’t know equal?

  • @fabriziofederico9487
    @fabriziofederico9487 3 года назад +1

    Universal principles of influence
    Reciprocity/scarcity/commitment & consistancy/ social proof/

  • @Card_Cash77
    @Card_Cash77 2 года назад

    10 years ago? amazing I was surprised because of the screen ratio

  • @xdoommoonx
    @xdoommoonx 6 лет назад +6

    Not everyone thinks like this person!!!

  • @kingsleyarisah6354
    @kingsleyarisah6354 2 года назад

    Wisdom right here

  • @ephesus
    @ephesus 6 лет назад +3

    You spelled his name wrong in the description.

  • @londonkhareem6515
    @londonkhareem6515 2 года назад

    Thank you for this insightful video. Merci ☀️

  • @verticalmomentumresiliencypod
    @verticalmomentumresiliencypod 2 года назад

    This is truly amazing.

  • @jenry2010
    @jenry2010 2 года назад

    I learned a lot from your video.

  • @SOSM209
    @SOSM209 7 лет назад

    What about Ads that show People Cleaning Up the areas with a smile.? I did like the littering into a Prestine clean environment too! Great Info Robert. 2nd time watching and LIstening. Now its Application time. watching it a 3rd or more is even better! Make it an Phenom day Robert..

  • @Adhil_parammel
    @Adhil_parammel 3 года назад +1

    Noding head=persuation to yes

  • @thejusticesparrows
    @thejusticesparrows Год назад

    I'm glad I read this book, it's gob smacking in parts as these tactics were used on me. 😠 But better to know the psychology so one can identity them being used even by 'respected' title bearing professionals.

  • @chasingshadows1543
    @chasingshadows1543 6 лет назад +2

    @ 4:00 thank you.

  • @idi4m0nz91
    @idi4m0nz91 Год назад

    I believe there is more to this but the producer just cut off the rest and just gave us the "alright" or "acceptable" part by the society that we now live in, just to make the other people happy and not to hurt their emotions. Great video though, no hate.

  • @didemkilinc
    @didemkilinc Год назад

    Couldn’t listen to it because of the sound. Even though I put on max, I couldn’t hear anything. The guy is whispering

  • @Paul___35q2
    @Paul___35q2 4 месяца назад

    Tune into an exclusive interview with Binance's CEO for a sneak peek into future developments

  • @pepelemoko01
    @pepelemoko01 6 лет назад +2

    There is also fake advertising the"crying Indian"(iron eyes cody)wasn't even native American he was of Italian parentage.

  • @averyintelligence
    @averyintelligence 9 месяцев назад

    This guy looks like the love child of Jackie Stalone and Eckhart Tolle

  • @obiehallum5631
    @obiehallum5631 3 года назад

    Brilliant

  • @Benjumanjo
    @Benjumanjo 2 года назад

    He speaks in the exact same manner in which he writes.

  • @jacobhouston1655
    @jacobhouston1655 4 года назад +4

    If he says that speaking slightly faster pace raises credibility, then why is he talking so slow in this video? Got em.

  • @JQAsaymyname
    @JQAsaymyname 4 года назад +6

    Lmao this wizard is using his power of influence to get you to buy his book well played sir

  • @ChrisTian-wx1rh
    @ChrisTian-wx1rh Год назад

    Are u influencing me rn?

  • @Moujik6540
    @Moujik6540 6 лет назад +2

    thank you .But me as a salesman in Canada when I gave something free ,the result was bad!and this way you make cheap your product.that is what I saw!!!

    • @elreytriton
      @elreytriton 6 лет назад +8

      aa12345 varan I think he means something small. Not the product you’re selling. Maybe a keychain with your brand name or gift card

    • @ShayPatrickCormacTHEHUNTER
      @ShayPatrickCormacTHEHUNTER 3 года назад

      The way you do it correct is to have people feel like they owe you. And that is usually done if they already want that thing. If you randomly give products away, of course it will fail. People have to want it, like a cheaper price or something, and you have to be at an obvious loss for it to work. Like the kid selling chocolate. You want to help the kid, and him lowering his price seems like a great sacrifice since he is a kid and must have a valid reason to sell that young. So you buy the chocolate. It still takes skill even if you know the principles.

  • @abdulrahmanaboluhom8474
    @abdulrahmanaboluhom8474 Год назад

    I guess one of them is having a very low voice.

  • @MartinLewison
    @MartinLewison 10 лет назад +13

    Cialdini, not Cialini!

    • @HamletsMill25920
      @HamletsMill25920 7 лет назад +2

      Dr. Robert Cialdini *

    • @juller123
      @juller123 6 лет назад

      who gives a fuck

    • @voice2skull.
      @voice2skull. 6 лет назад

      CORRECT! I believe someone even spelled his name CHIALDINI!! LOL

    • @voice2skull.
      @voice2skull. 6 лет назад

      However, is it not easy for many of us to make spelling errors when we live such fast lives???

  • @anabld2
    @anabld2 7 лет назад +1

    I did not understand the principle of authority in the case of the physical therapists from the hospital. You were saying that just because you asked from behalf of a legitimate authority(is being a social psychologist a legitimate authority for a physical therapist? I would assume not? ) Does it not have to do only with reinforcement? How is reinforcement linked to influence and authority???

    • @answerrider
      @answerrider 6 лет назад +3

      I think he was trying to say that people who come to see a physiotherapist were more strongly following the exercise plan when they saw the professional credentials of the physiotherapist on the wall. This positioned the physiotherapist in a more authoritative position when providing health and fitness information, as his qualifications and awards say he knows what he is talking about.

  • @clementchong2763
    @clementchong2763 6 лет назад +4

    Notice how he made a dry cough in one part - to create resonance with the audience.

    • @royalhealthdan
      @royalhealthdan 6 лет назад +13

      Notice how he breathed air through his nose - to create resonance with the audience.

    • @1fashionsouls
      @1fashionsouls 4 года назад +1

      Danny Yang 😂😂😂😂

  • @jeremydelaporta5361
    @jeremydelaporta5361 5 лет назад

    Testing

  • @FeterPrahm
    @FeterPrahm 3 года назад +1

    This is what went wrong with the corona mandates. The authorities are not genuine

    • @Themultimediaguy
      @Themultimediaguy 2 года назад

      Seems the authorities really liked a lot of these principles in the past 2 years

  • @IAn0nI
    @IAn0nI 2 месяца назад

    Godzilla!

  • @samisakhai
    @samisakhai 8 лет назад +2

    why we have to use persuasion not good

    • @toptenblank4540
      @toptenblank4540 7 лет назад +2

      Well in business and marketing, especially salesman, should learn this skill to PERSUADE their customer to buy their products.

    • @GaryBryanDobbsSales
      @GaryBryanDobbsSales 6 лет назад +1

      How do you know what is good for someone?

    • @celissewillis9399
      @celissewillis9399 6 лет назад +1

      Persuasion can be used for good. If you perceive it to be a negative thing, that’s about you & not the persuasion itself. Persuasion can be used to help someone see how something will benefit them in a way that they may not have thought of themselves. Very typical with sales.

    • @wow-wordsofwisdom5205
      @wow-wordsofwisdom5205 3 года назад

      Answer for your question is available in 7:00

    • @samisakhai
      @samisakhai 3 года назад

      Celisse Willis
      that’s not called persuasion .

  • @akellosdias
    @akellosdias 3 года назад

    If u want to influence other dont be selfish and tell the truth as simple as dat no need to study years or complicate things to sound smart

    • @JJ-xo3bc
      @JJ-xo3bc 3 года назад

      Actually I have used his tactics for years now and have made millions in sales. so im pretty happy with his work. Has helped me in both B2C sales as well as B2B.

  • @zes7215
    @zes7215 2 года назад

    wr