Ford Dealers DROWNING w/inventory and corporate won't help them
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- Опубликовано: 15 мар 2024
- In today's video, we're diving deep into the brewing storm between Ford and its dealers over the handling of inventory, rebates, and sales strategies. With Ford EV sales seeing an astonishing 81% growth in February 2024 compared to the previous year, you would think everything's going great, right? Well, not exactly. Despite the sales bump, a whopping 15,000 units are still sitting on lots, begging the question: What's really fueling Ford's sales surge?
We uncover the role popular RUclipsrs like CarEdge, Car Questions Answered, and Untamed Motors have played in directing a spotlight towards Ford, thereby influencing consumer behavior and inventory offloads. From hefty rebates on 2023 models to the slashing of inventory counts, we analyze Ford's strategy and question whether this is sustainable or just a temporary fix.
But what happens when the 2023 models run out? Will Ford continue to offer appealing deals, or will sales dip as incentives dry up? We compare Ford's offers with Chevy's strategies, questioning why Ford isn't lowering prices further despite dealer frustrations and a clear need to shift inventory.
Is Ford's pricing strategy out of touch with today's economic reality? And who's really at fault for the current situation - Ford or the dealers? This video delves into the murky waters of automotive sales, dealer relations, and the future of Ford's pricing and incentive strategies.
Moreover, we also provide a glimpse into the future of Ford and Chevy in the market, discuss lease rates, rebates, and residuals, and share insights on how to navigate the complicated car buying process. Plus, you'll get exclusive access to my negotiation guide cheat sheet that's helped countless viewers save on their car purchases.
So, is it wise to buy a Ford right now? Which model and year will offer the best value? Stay tuned as we uncover the truth behind Ford's sales strategies, and don't forget to hit subscribe to keep up with the latest insights and tips in the automotive world.
Video Tags:
ford dealers, ford ev sales, automotive sales strategies, car buying tips, ford vs chevy, car rebates, ford inventory levels, car leasing tips, ford sales growth, chevy silverado, ford f150, car negotiation guide, auto industry analysis, electric vehicles, car sales insights, vehicle rebates and incentives, youtube car reviews, ford rebate strategy, car purchase advice, car price comparison
Hashtags:
#ford #chevy #salesstrategy #carbuying #evsales #rebates #inventorymanagement #carleasing #f150 #silverado #electricvehicles #autotips #carsales #autoindustry #carreviews #vehiclerebates #caradvice #pricecomparison #negotiationtips #automotivenews 
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The days of buying these $80,000 trucks is over.
Ford spent all the money on the Lighting. They had "200k" pre-orders, remember 😉
And dealers had $30k markups….
BidenObamics success✅💩
Ray and Zach postulated Stellantis isn't helping dealers because they want to shrink their dealer network and move to a direct to sell business like Tesla. Since Ford has been complaining about dealers and has talked about moving to direct sales as well, they may be doing the same.
FORD is waiting for the Tennessee plant.
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Mark my words.
I've been looking for an F-150 Tremor. I priced out the "current" base price of the 2024 with the base price of the 2023 in the local area. The base price is 5.6% higher and the 402a package is 55% higher albeit it probably has more included.
I'm now 73 and tend to keep my vehicle for ten or more years so this would be my last purchase. I'm looking for at least 10-13% or 10k off the MSRP. If I can't get what I want for the price I'm in search for, I'll probably be buried in my 2012 F150 FX4 which has been a great vehicle!
Chuck if you buy a new one you’ll likely have to get another one in 5 years. These new trucks with aLl the sensors and issues will make you want to trade it in instead of dealing with the maintenance while having a monthly payment. Good luck to you.
Corporate did try to help when they asked then tried to force dealers to stop price gouging. Its the dealers fault for hurting the brands reputation
I saw a Toyota GR86 Premium for 34k but the interest rate was 7.78% holly hell.
@Negotiation Guides: when do I buy a Ford Super Duty?
Corporate won't help. Customers won't help, either! Screw 'em!
I can’t believe a F-150 lightning that costs $96,000 with a few hundred miles when its worth less than ( I believe that’s what it is) (after a year) $50,000 if you take cash for it from a dealer. That an even bigger issue!!!!! Ford literally has to offer a buy one get one free at this point!!!
Car edge on you tube…check it out.
I’m in Canada gta and a ford employee and can not find 5.0l xlt f150 since November. They do not supply them. 2.7, 3.5 - yes, 5.0 not, unless you want to depart with 90k and get a lariat.
Your spot on brother
Our local Ford dealership has 2024 F150 20% off right now.
Dealer name and location?
and it’s not enough. We need prices to go back to 25k-35k for F150s
20% off an inflated "make believe" msrp. LOL
Build more MAVERICKS for 20k!
No one is buying it Ari, figuratively and literally. I wouldn't touch an EV with a 10 ft pole.
Yeah not from Ford of all places
You seem to think this is an "EV problem"
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It's not.
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It's the result of "overoptimistic" manufacturers "selling" (all) vehicles at a high price to "overoptimistic" dealers, who took those vehicles "on credit" (floorplan) believing that because they *had* always sold, they *would* always sell.
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Those "overoptimistic" dealers then sold vehicles to customers, who were somewhat "pessimistic", thinking prices were only going higher, but also "optimistic" that the vehicle (that's *ANY* vehicle, ICE or EV) would hold value.
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And of course, they bought on finance....
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What could *POSSIBLY* go wrong?
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Result?
*TWO* layers of "customer" (end consumer and dealer) "under water"
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Then, realisation started to set in,
*Some* end consumers saw it and delayed their purchase.
But, the dealers were still marking up to offset their costs as buyers started walking away.
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So now dealers have "New/ old stock" they can't sell close to *their* floorplan price, but they're still paying interest.
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And.... Consumers are waiting for the collapse to pick up a bargain.
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It was (is) a house of cards.
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Nothing to do with "Ford" or "EVs".
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It's "the nature of the beast" in a consumerist society.
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"More, newer, better, NOW!" With an "It'll be alright" attitude.
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When it's going well .... Fantastic!
But when outside circumstances upset the narrative.... Watch out!
@@rogerstarkey5390no one is buying EV garbage.
I will never buy a car that runs on a battery
Enjoy the walk
I've seen Ford Rebates but for 2023 models. $2,500, $3K rebates and zero financing for 60 months.
The Ford prior CV transmission policy of jerking the customer around rather than repairing the problem, cured me of ever buying another Ford.
Man… EV’s are easy to find. But not ICE pickups in Ohio. We don’t have hardly any inventory and prices are still high.
Liking the vneck cuz
I tried to lease a ford mustang Mach e but Ford was including personal property takes ($180) on top of the monthly cost. I had to walk away !!!
The Hertz CEO lost his job because he banked the future of the company on EVs.
The CEO was more worried about a good 'Woke' D.E.I rating and virtue signaling. The CEO is a product of our 'Woke' Universities.
@@colemanhigley747
Search the term "Woke".
Then try to use it in context.
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(Might make you seem smarter)
The Hertz CEO Lost his job..... More likely because well intended people with no real idea of the tech thought it was a good idea, but didn't research the use case enough to understand they needed:-
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Slow charging on site (to overcome the "return full" issue)
Employee training (Why wouldn't you?)
Basic customer training (notice in car?)
Etc.
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As for the "they sold all the Tesla's!" myth.
A (small) *percentage* of the cars sold were Tesla, but they typically had much higher mileage than a normal "end of contract" vehicle, so it's likely they actually made money (or would have if the terms of the contract were correct.... Back to the expertise issue?)
Did they sell them to insurance companies after they exploded?
It’s pretty much all of them.
You must not watch many of our videos if you think we are marketing for Ford :)
Your channel is my GoTo for the current state of the car market especially the auction videos👍
We make the rear windows for these trucks. (Along with every other truck that has a power slider)
We ship, on average, 2 racks a day to Rouge Electric. 34 parts to a rack. That only 68 trucks a day they’re building.
I literally won’t buy an EV because people will assume I voted for Biden.
Lol Funny and true
This has the same energy as people not buying teslas because then others will assume they like Elon.
😂😂😂😂 💯
@@enmass90 Elon is awesome
Amen brother, DON"T do it! Bideon sucks!! It is NOT worth it!!
The MFG are reaping what they sowed now.
And the dealers.
And soon.... The lenders(!)
Ev pickup is absolutely stupid. Toyota was very smart investing in hybrid vehicles.
That's not going to age well.
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Oh... Wait...
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Did you mean "investing in hybrid vehicles...... In 1995"?
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Yes, *That* was smart.
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Now, not so much.
Also, less SUVs and bring some sedans back. Some people don't want trucks or SUVs.
I knew EV's were a joke at day one.
The Ford situation (imo)?
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Jim Farley was interviewed recently regarding EV plans.
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Reading between the lines....
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Ford now has no intention of pushing sales of the F150 Lightning / Mach-E
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They have the NACS agreement with Tesla.
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The have the adapter for existing vehicles.
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They lose a huge amount on every *existing* EV sold.
.....
BUT
He said "Wait 'till you see the new products" (paraphrased)
......
Their plan? (Again, imo)
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Wait for the Tennessee plant, "due" 2025 (we'll see)
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It's their best (only?) chance of making a compelling EV at the price required, with profit.
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(Its also their best chance of a factory without "Union influence"... But don't tell anyone)
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What's going to be in the vehicles?
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Well.... My guess
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2 choices.
1) A major link with Tesla, using the Tesla 48v and driver assist systems (soon to be autonomy)
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This might mean Ford essentially becomes the unofficial Tesla "mid sized personal truck/ commericial division"
(Bearing in mind the move away from smaller cars by Ford?)
Leaving Tesla to go after volume?
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2) Recent reports of a collaboration between Ford and BYD?
Batteries?
Vehicles?
Who knows...
(Maybe for "outside North America"?)
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Ford jumped the shark.
Ford will finally partner with Toyota and bring back the NA V8 and crush it with 2003 engine tech.
Mark it.
Toyota is moving to hydrogen cells, say hello to the Mr. Fusion engine
Only if they charge 2003 prices.
EPA won't allow that the way it currently is. We will need to change alot of what uncle Sam is demanding for that to happen. Most things we complain about start with regulations from the government
FORD/ Toyota?
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Not while I still have a hole in my A*"*
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Hold on, I'll just check...
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Not happening.