How To NOT lose money on Etsy Ads
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- Опубликовано: 18 окт 2022
- Most shop owners of Etsy give up on ads because they don't see the return of their money spent.
This video will show you how to spend your money right so you come out ahead.
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Learn more here- www.growmyetsyshop.com/
This is the best explanation of how to control your ad spend that I have seen!
Thank you. New to the Etsy world, and this is the first video that gave sound advice, not just a bunch of wasted talk in order to get someone to watch entire video. Again, thank you!
Thank you! That honestly means alot.
Thank you for taking the time to do this video. I listened to the podcast episode twice and still didn't understand this information. Watching and listening to you in this video made it perfectly clear for me.
Thanks. This has definitely clarified what I need to be doing with Etsy ads.
Your podcast Jered is EPIC! I've literally spent the last 4 hours listening and making a strategy to implement! Wow amazing content, thank you.
Love it! Thanks for sharing. It helps my motivation!
The best information about ads I’ve heard about how to use Etsy ads. Don’t know if I am willing to spend that kind of money.
Totally understand. If it was as easy as adding a budget and go, everyone would do it! But having some of the pointers in this video will help give you that edge!
Jered, you rock! Great info always!
That was great information! I just recently think I was getting the hang of adds and these spending ratios make a ton of sense. I would love to see more about exactly how to turn off bad key words on an item.
I'll see what I can do for you!
What a great video, just subscribed to both here and your podcast!
So great!
Great content that maximized my time as much I expect I will maximize my ad strategy! Well done.
Thank you!
This was incredibly informative. I’ve been profitable on most of my ads, but I can still optimize and this filled in some knowledge gaps. Thanks!! I feel a bit more confident raising my daily limit to $75 and not loose sleep.
Let's go!
Great video ❤thank you
First time watching you. Just subscribed. Great content, I will be watching more.
Welcome aboard!
This was a very helpful Etsy Ads video - Thank you for sharing (I just joined your channel fam).
👍 Awesome!
Such logical breakdown business wisdom in this video!!!
I'm blushing 🥹 thanks!
Thank you!
Excellent podcast and videos. 😀
Thanks so much!
So Great content!! Thank you so muchhh 😃😃😃
Thanks!
great explanation buddy
No problem buddy 😁
Very nice
i am happy whit your tips!!! and whit the text that you can see... on the video! (becouse english is not my language...thank you very mcuch!!!
So helpful video. I started my first shop and after 1 hour I got 1 sale. The same day I got second sale. But I was adding more and more products and guess what - I run the same ads budget for all of them. I was wondering why I had no sales for last days and you gave me this informations. So now I choose only 2 best selling products and run on 5$ ads budget. I will see what will happen in the next few days. Thanks once again. Now I will study your next videos.
Hey! Hopefully you start hearing more "ca-chings" soon!
@@growmyetsyshop Yeah. Definitelly it helped. If I can ask (I have clipart store): how to increase Daily visitors and buyers? Increasing ads budget doesnt scale them.
Etsy ads simply does NOT work for my digital evites. I get far better traction with FB ads.
I love fb ads! Glad it's working for you!
Thanks for this really helpful video! I have ads running but I made zero sales. I know I shouldn't blame Etsy but it's hard if you are losing money day after day. Maybe I have the wrong keywords, who knows
You can actually look at keywords that are coming into your listings from the marketing dashboard.
Give it a shot and turn off the ones you don't like!
Thank you for the advice. I lost a few hundred bucks just because an Ads on Etsy and very less sale. I need to reset the title and niche of the product.
Best of luck!
great content thank you so much!
Thank you for this video @Grow My Etsy Shop. What's your advice for a new shop that hasn't had any best sellers yet? Would advertising just one or any listing just to drive traffic to your shop work? Thanks.
Great question. So in theory, you don't want to spend unless you know it will sell. For example, your pictures could be not very good, or you are priced to high, or maybe your listing is just confusing... If you are start paying for traffic, and that is an issue, then you will lose money.. However... Payjng for traffic is the fastest way to get data. So instead of sitting around and seeing if someone will buy, you can put some money behind it and force people to look. Then you will know much quicker if you need to tweek or not.
If you are ok to "buy" data then just do one listing at a time with about $5 till you pay over the value of your product🤙
My advice is to give it some time... Do you know your best seller now?
Thank you very much! What do you think about etsy ads goals? Which is the best choice?
There is no data that the "goals" actually changes anything. But to be safe, I always choose conversions!
My ads were performing very well the first week, then for some reason the moment I raised my budget for the ads, the sales stopped coming. The only thing that increased was people liking my listings. I don‘t know why that happened. I paused the ads now, because I didn‘t want to lose anymore money on ads. Do you know what I could do about this?
Great video. And what about favorites, should we advertise them also?
That is actually the first time I have been asked that. So "sales" is by far the best indicator that something is working for you. Favorites or "add to carts" is another another, however, they are not perfect. Favorites could still mean that something is off with your buyers experience. BUT.. Its better than nothing. If you see a listing getting a lot favorites without sales, I would first move that listing to the "feature" section of your shop and then work a small budget to ONLY that listing. See if you are getting some momentum (as in sales). If not, re-work that listing. It's close, but if people aren't buying there is something turning them off. I would say that most of the time its not the picture, but instead confusion. Try to make your listing as simple as possible, play with price and see if it sticks!
Good luck to you!
- Jered
Hello, great video. I have one ad going, which has brought me about 10 sales a day from ads. Once I try to include another product to advertise it’s goes to literally zero sales from ads even though my conversion rate is 9.5-14 in a super saturated product. Now, I took off the other one and can’t get even one sale on the product that was getting 10. I’ll also add everyday it’s still getting 5 star reviews. I have no idea what to do. My store was getting so good then now barely nothing. Just because I tried to add more ads.
That's a tough one.. if it was me.. I would lower my budget and try to slowly ad back to it as I started to see more sales (data) coming into the adset
Here’s my question. I sell CNC plasma cut products. I have a sign that gets A LOT of love. It’s my highest selling sign, I get 5-10 favorites on it a day. My other signs, I’ll get some favorites, and maybe a sale. They have similar pictures and even share some tags. How do I make my other listings get that same love?
So etsy will only really favor one. So instead of trying to get two of the same products popping, instead think about how you can offer a new product to the audience that Etsy is bringing you
Hey Jared,
Cool video,
So we've just Finnished Christmas and sales are down. I did expect that. I initially turned my ads off over Christmas. I'm wondering shall I go back to what I was doing before and when should I do that. If people are not buying this time if year is there any point in running ads
Jan is a great time for ads!
Traffic dies down after the Christmas rush.. So it makes sense that so would sales
Hi, this video is great! I just have 1 question. I started implementing your Etsy strategy into my ads and it works really well, but I have reached my comfortable spend on ads for my listing and from that I’ve made about 1/2 of it back. Should I continue with them or stop?
Profitable is the most important part. If your making money keep going.. If your not, visit the reasons why...
Ads only work if you can sell organic
This Video is great. How do you feel about ads on OOAK products? I sell antiques on Etsy and considering ads on some of my products that haven't sold
You can try it! I would do very clear market research on specific keywords you want to be found under and then use those heavily in my title. Because they are products that have never sold, you have to be extra careful that you are not advertising products that people don't want
I appreciate this information. However, I just chatted with an Etsy agent who said to advertise the items that haven't sold as well in order to "give them a boost." It's just all so confusing to me still.
There is just a higher risk that you are "boosting" something that has not been proven to sell. Keep in mind, ads do not give you sales. People do. So promoting things that are selling or have sold help give you confidence that people are actually interested in your product. Once you know there is an interest, then all you need is eye balls on the product to scale it.
If you want to run ads to boost an unproven product, you could figure out the "interest" level faster, but it could leave to wasted money as well.
But if your mindset is "I'm buying data" then it's money well spent!
I don't understand what you mean by "Etsy needs our money to collect data to learn".
Etsy is ranking is listing ad-promoted listings earlier/rank it higher when the matching keywords are entered by the customer. The more you pay the higher they rank you....I would not overcomplicate things
Silly boy
Thanks for this video, I started a brand new store on Etsy recently and have a $25 per day budget. Ads running since 1 week but no sales, lots of views though. I have 200 listings on my store, no reviews currently. How do I get sales on this store? I would appreciate your response, thanks!
Check out the keywords coming to your store and make sure they are connected to what you sell
@@growmyetsyshop thanks for your reply. Yes they are all connected, I used everbee and erank tools for KW research
What do you mean with wanting to scale your products?
Meaning "get more eyeballs on your stuff" 👍
If its already selling why would you then spend money to sell it? And if you have something that is not selling and not promote it - them why you have it??
You spend to scale 👍.
Helpful. One question though. You mentioned about spending $50+ in advertising for a $50 item, but if you’re only making $10 profit on that item then you need to sell FIVE in order to break even from the cost of advertising. Or do you mean spend advertising $ equal to the PROFIT of an item? So in this case it would be $10.
So this is when testing new products.. You want to spend 2-3x the market price before turning off. This is because etsy gets smarter the more information it gets. So turning something off because you lost money may actually cost you more money over a longer period kf time.
Also - I know this was an example, but just to be clear, if you're only making $10 from a $50 product, you do not have the right margins to run ads 👍
@@growmyetsyshop Yeah, it’s even worse for those of us selling digital with many products being in the range of $3…
Sure that I won't get an answer here, but question anyway: If I make OOAK items, what is a "best seller"? Running ads on your best items or even second best to get the traffic is sound.
In my case, 'best seller' may be the design or the fiber used, but some that should be long gone (sold) are pure duds.
That's a good question! I would probably search for keyword volume and use competitors data to guess what I think will work.
But trial and error is probably yiur best bet!
I sell digital products in the range of 2-4 dollars.....so when I try ads I loose a bit ....do you think it is worth it, just to get sales and therefore later a better organic listing?
Depends on how new you are. When you're starting out, sales and reviews are the most important thing you can get. If you want long term growth, I would invest in those two things. If ads get sales but arent making money yet, I would still invest to help build my cred up with etsy. If you are getting no sales, or very little from ads then its not worth the investment!
Hopefully that makes sense!
My problem is how do I know when a listing is doing well how many sales does it need before I put it on Etsy ads. Also as a new shop it is so hard to rank on higher pages. So how do we get the sales in the first place without Etsy ads.
As a new shop... If you are not getting enough eye balls, then ads are great way to force eye balls and see if you have a product that will sell!
But what if you have no sells at all. And hard to get organic traffic as competitive to big shops
Check out your views... If you have no sales and no views.... That's a traffic issue. If you're getting views without sales - that's when we need to look at your listing
@@growmyetsyshop how many views or click on average per listing for a possible sell? Just running Ads for about 2wks now
@@growmyetsyshop how come when you first start Ads you get alot views. But after 2-3 days the views drastically dropped?
Why do customers like my items during holidays but don't wan't to buy them during other months? My best months are June ( Father's Day) and Nov-Dec (Holiday) I can make $3k December but only $400 in other months.
Sounds like your product is targeting gift buyers. Try to move into a niche that targets more of an evergreen audience
Contradiction:
New store or struggling store, where do they get a Best Seller when they didn’t sell anything since they are new?
Good question. I usually recommend holding off an ads until you have some sort of proven concept. For example, if you are priced too high, then chances are you wont sell when compared to others. If you pay for traffic and no one buys, then you are losing money.. but when people buy from you organically, that helps show that you are set up all right! However.. if you feel like you KNOW this product will sell ( but it just hasnt yet) , and you think it just need eyes on it.. and your willing to take the risk.. then go for it! I just tend to avoid the risk till I know!
Time will be helpful for this! You probably know now ⚡
Is what you’re saying you need to run ads for 30 days? I’m not the kind of shop that can afford $50 for 30 days as my items unique and don’t normally get a lot of traffic.
Hey! So I would say this advise is for evergreen items. Not one off items.
If your item is evergreen, but very niched, you most likely wont be able to spend the full budget anyways. If there isnt enough traffic to your keywords then it just wont spend the budget.
A good piece of advice I can give you that might work is to duplicate your listing and make it have VERY specific tags (like you dont need to fill it all the way up with the 13) just very strong keywords. Then run that listing on your ads. By giving etsy less to work with, it will be very direct on where it places your ad.
If you do this, even with a high budget, etsy will spend only when it can which is hopefully only when you need it!
Yes I lost 100 bucks a day twice already. Spent all 100 made no sales. But previously spend 50 bucks a day I made money. I don't know why is going on.
I woukd definitely work up to spending $100.. Start small and build.. Etsy needs data to give the highest roi. So if we spend too fast too much, we overwhelm.
Hope this helps!
Also, if Etsy doesn't spend our ad money, throwing more money at it isn't going to work. My highest item is $135. I ran $2/day for a month to see what would happen. Views went up, but not consistently. Several days of full ad spend and the same amount of NOTHING SPENT (and not due to Shabbat or holidays, which I figured in when I planned the ad run timeframe).
What I thought would be a $60+ ad bill, came out to $28 and change. I made two sales, but they were returning clients, so not counted.
I did get a couple of email list sign ups (they got a 20% off coupon, but never used them), so not a total loss.
I figure ads are like casino gambling; just drive by and throw what money you can afford to lose, out the window.
Please how do you set up email list sign up?
This is correct. If etsy isn't spending the whole amount, this can mean a few things
1. There isn't enough search volume for your budget
2. Other shops are winning that ad spot from you.
3. Etsy needs more data or doesn't know what you sell yet.. Therefore they don't spend the full budget to save you from being mad with zero sales.
The solution to problem 3 is lower the budget till it is spending the full amount.. And then increase it slowly from there
If it is already selling then you already have data.
Etsy actually doesn't run the orginal listing when you run ads.. It creates a ghost listing duplicate and runs ads to that.. Sorta interesting
You are wrong on etsy ad relevant keyword on/off switch. It is just a survey a feedback not a setting.
Definitely not just feedback. Turn off all your keywords and see what happens.
@@growmyetsyshop it just continues showing. even etsy says it is a survey.
I think your still assuming.. Run ads to one product.. Let it go for a few days.. Then go in and turn off all the keywords but one.
Here is what will happen.. Etsy will either stop spending/showing your ad (because they don't know where to show it) or you will see new keywords or phrases start to pop up..or all your impressions will come from just the one keyword (which means you will get some spend but not all).
When it was first coming out it would say that it was feedback. We now don't see that message and can actually see spend stop for stuff.
Give it a shot! Break down what I just explained and let me know what happens.
@@growmyetsyshop maybe mine is still a test and yours are not a test anymore. do you think turning off some of the broad keywords also stop them showing on organic search? or is it just the ads?
Yeah, maybe!.. So this is a good question. Here is what we do know... Etsy doesn't actually promote your orginal listing. They make a dublicate "ghost" version of the listing and promote that one. So I believe (but dont know) that it will not affect the organic.. However, I do think that Etsy would use that data to help the algorithm within your own reach.. So.. Either way.. Its a good idea to edit keywords!
I am fed up from people trying to explain something and speak so fast they can.
Did you lose the fly, the bus?
Even to read it was difficult.
May be you know about Etsy marketing, but nothing about people communication.
I'm so glad you asked, yes! I did lose the fly. Hoping I can find it. Let me know if you see it. Thanks!