Apple's Biggest 'One More Thing' Moments

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  • Опубликовано: 7 июн 2023
  • Steve Jobs was famous for his "one more thing" announcements during Apple product events. CEO Tim Cook has carried on the tradition, most recently with the Vision Pro mixed reality headset. These are our favorite "one more thing" moments all rolled up.
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Комментарии • 406

  • @The-Rest-of-Us
    @The-Rest-of-Us 11 месяцев назад +3486

    Steve Jobs actually didn’t use the “one more thing” for his biggest new product announcements (for example he didn’t use it for the iPhone or iPad), but usually for crowd pleasers that could be big or small, sometimes even just a new feature.
    But since it was one of his catch phrases, Apple now uses it in his honor for their biggest product announcements, which I think is a really nice touch.

    • @undrrwrldd
      @undrrwrldd 11 месяцев назад +59

      bro just described the video

    • @The-Rest-of-Us
      @The-Rest-of-Us 11 месяцев назад +73

      @@undrrwrldd I’m following Apple since 2003 and watched all their keynotes since 1996, so I’m just giving you a summary of the situation.

    • @joaogelatti
      @joaogelatti 11 месяцев назад +1

      great thoughts!

    • @remdt
      @remdt 11 месяцев назад +13

      They simply take advantage of the positive impact that the phrase has left and use it now when they need it most. It’s not honor, it’s marketing. And that’s okay.
      If by the things of life the phrase had been left with some negative connotation, even if Steve or whoever said it, it would simply never be mentioned.

    • @wifine1951
      @wifine1951 10 месяцев назад +3

      Apple has the magic touch and has history with their products like the 9:41 on every product, unlike Samsung and Google.

  • @scottmackintosh5934
    @scottmackintosh5934 8 месяцев назад +521

    Steve Jobs’ presentations are just incredible. He keeps it so simple but everything just sounds so exciting. Even looking back on 15 year old technology is exciting when he presents it

    • @etomichelverny
      @etomichelverny 3 месяца назад +2

      I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Paul Allen, Liliane Bettencourt and Steve Jobs

    • @xagon2012
      @xagon2012 Месяц назад +1

      Yeah. I am not even into Apple but he makes it sound like these products will help us go forward into this amazing future where everything is exciting and awesome. One of the best presenters of all time.

  • @prescotthancock5907
    @prescotthancock5907 11 месяцев назад +1368

    I just wanna say RIP to Steve Jobs..man really was a visionary!

    • @EjayT06
      @EjayT06 11 месяцев назад +3

      Pun intended?

    • @prescotthancock5907
      @prescotthancock5907 11 месяцев назад +11

      @@EjayT06 not at all. What’s the pun? My brains not computing 😂

    • @EjayT06
      @EjayT06 11 месяцев назад +14

      @@prescotthancock5907 Lol, just the *vision*ary 😂

    • @qChronos1
      @qChronos1 11 месяцев назад +32

      bro what 💀

    • @dereksoyousayyournameis
      @dereksoyousayyournameis 11 месяцев назад +1

      Hold me back holdmeback

  • @MrDoubleT123
    @MrDoubleT123 11 месяцев назад +2412

    Vision Pro blew them all out the water

    • @sambitgarai3195
      @sambitgarai3195 11 месяцев назад +374

      This is just the first gen.
      Imagine how the later generations would be

    • @travis5141
      @travis5141 11 месяцев назад +113

      It’s gonna change the world

    • @subhradeepsharma
      @subhradeepsharma 11 месяцев назад +34

      But the Bill was so heavy it stayed 😂

    • @sambitgarai3195
      @sambitgarai3195 11 месяцев назад +76

      @@subhradeepsharma it does not make sense to buy now. If u know how laptops came when they were first made, bulky and expensive. Hopefully, within a few years or so, it may become affordable.

    • @jaylencollins4877
      @jaylencollins4877 11 месяцев назад +6

      *Wallets

  • @The-Rest-of-Us
    @The-Rest-of-Us 11 месяцев назад +248

    I think the iPhone X one more thing was also quite big

    • @VPlayMusic
      @VPlayMusic 11 месяцев назад +21

      Yes!!! Absolutely was waiting for that too in video…

    • @itsluvu7809
      @itsluvu7809 11 месяцев назад +21

      actually bigger than apple
      music I think, weird choice in the video

    • @Brokeboytawa
      @Brokeboytawa 11 месяцев назад +1

      It was huge

    • @RodrigoroRex
      @RodrigoroRex 9 месяцев назад +4

      Everybody was talking about the notch, everybody hated it, then grew the love it

  • @lawsonhellu4718
    @lawsonhellu4718 11 месяцев назад +162

    One more thing: You forgot one "one more thing" the iphone X one

    • @bhasin_rounaq
      @bhasin_rounaq 11 месяцев назад +14

      Also, M1

    • @Plen3716
      @Plen3716 2 месяца назад +3

      Yeah iPhone X was pretty big

  • @pkk2009
    @pkk2009 11 месяцев назад +186

    Everyone was expecting a vision pro device but the “one more thing” from Jobs gave everyone taken back by surprise!

    • @JeremyDeBose
      @JeremyDeBose 11 месяцев назад +35

      It’s harder with people watching patents and FCC filings etc easily these days.

    • @yichen6822
      @yichen6822 8 месяцев назад +3

      @@JeremyDeBose yea and ppl who leak internal infromation the whole time

  • @kfireven
    @kfireven 11 месяцев назад +291

    Apple knows how to pull off a show and make desirable products, I'll give them that

    • @MrShrejo
      @MrShrejo 11 месяцев назад +7

      You'll probably give them your money as well.😅

    • @kfireven
      @kfireven 11 месяцев назад +23

      @@MrShrejo Yes

    • @kookythymes2838
      @kookythymes2838 8 месяцев назад

      Steve Jobs did, them announcing Apple Music has no place in this video, seeing as it was 5 years too late when it came out.

  • @macpac22
    @macpac22 10 месяцев назад +112

    Its always interesting to see the way Apple conducts new product announcements. Steve usually built up to the reveal by talking about the product landscape and telling you (before its revealed) the exact reason why they created the product. He will show you the landscape of how bad things are, ask you to wonder "what if there was a way.." and then show you the product. He will then loop back to the original case for the product and show you how they checked off each challenge.
    Now its usually video first, talk about it afterwards.

    • @Tmkoc_nimesh
      @Tmkoc_nimesh 7 месяцев назад +2

      Rightly said… The way Steve Jobs took the whole flow was something I totally miss in present Apple events…

    • @rohanved1214
      @rohanved1214 7 месяцев назад +1

      Because there's little to none innovation going on right now. Steve jobs solved problems, current apple events have to make up problems that aren't there

    • @00z53
      @00z53 Месяц назад +1

      @@rohanved1214not at all true

    • @dlnishantabhishek2815
      @dlnishantabhishek2815 18 дней назад

      ​@@rohanved1214then u don't know about apple silicon chips and vision pro, apple watch etc

  • @kreze9696
    @kreze9696 11 месяцев назад +33

    It’s so funny seeing the old stuff like FaceTime get announced like it’s a whole new device when it’s so often used nowadays

    • @OsmarBros
      @OsmarBros 8 месяцев назад

      That's literally the point

    • @Tr4ns1st0r
      @Tr4ns1st0r 3 дня назад

      @@OsmarBrosSo? They’re just saying it’s funny. What do you think the point of comments are?

  • @Grantium_
    @Grantium_ 10 месяцев назад +92

    its great to see how far the videography and quality of their launch events have come, definitely thre most fun to watch

    • @etomichelverny
      @etomichelverny 3 месяца назад +1

      I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Paul Allen, Liliane Bettencourt and Steve Jobs

  • @wesleyp3579
    @wesleyp3579 11 месяцев назад +113

    Ahh I miss Jonny’s voiceovers so much 😢 Not to mention live audiences for keynotes

  • @Whopcap
    @Whopcap 11 месяцев назад +166

    Steve had such a way in explaining things in such an easy way

  • @m3mario
    @m3mario 11 месяцев назад +868

    Who would have thought Apple could come out with something that would top the Steve Jobs era? Vision Pro in the long term will be bigger than the iPhone itself. It is the future of computing.

    • @p5rsona
      @p5rsona 11 месяцев назад +116

      I think eventually when you can wear it like normal glasses than yes, it will replace all devices including wearables

    • @AbdulAzeez-up4nw
      @AbdulAzeez-up4nw 11 месяцев назад +21

      @@p5rsona even now people would buy it if it was less expensive. It wouldnt be that hard to make it less expensive either cause they can just drop the second display which would reduce price significantly. Another thing they should do is try and replace atleast some lf the metal parts with lighter material

    • @alwaysyouramanda
      @alwaysyouramanda 11 месяцев назад +15

      His spirit will always live on in that company.

    • @gabriellacroix3027
      @gabriellacroix3027 11 месяцев назад +1

      @@p5rsona maybe even contacts

    • @tianrun_li.3dm
      @tianrun_li.3dm 11 месяцев назад +5

      I saw a video today of a clip of Steve Jobs talking about her headphones is an Emerson’s experience for audio, but there’s not headphone equivalent for video. He was probably talking about vision pro

  • @mbcommandnerd
    @mbcommandnerd 11 месяцев назад +44

    It’s about time that One More Thing made it’s grand return!!! I literally screamed when he said that (internally, of course)!

  • @KXY5
    @KXY5 11 месяцев назад +68

    You forgot the iPhone X

  • @TheGamerTazz
    @TheGamerTazz 11 месяцев назад +15

    I wish vision pro had live audience

  • @leon-iq9fx
    @leon-iq9fx 17 часов назад

    7:13 captions on “use your abs anywhere and make them any size you want” HAHAHAHHAHA 😂😂😂

  • @ryanpenhas5892
    @ryanpenhas5892 11 месяцев назад +22

    steve would truly be proud of what tim has accomplished since his passing

    • @DIYBill
      @DIYBill 11 месяцев назад +2

      😂

  • @Wha73v3r
    @Wha73v3r 8 месяцев назад +5

    0:10 Facetime
    1:16 MacBook Air
    2:35 Watch
    4:34 Music
    6:06 Vision Pro

  • @TheArbiterOfTruth
    @TheArbiterOfTruth 8 месяцев назад +2

    Gosh I miss Steve. I watched every apple event from 2008 to 2011 when he died. I’ve still watched since then, but it’s not the same.

  • @wifine1951
    @wifine1951 10 месяцев назад +6

    The iPhone X and the M1 chip we’re also worth the “one more thing”

  • @JackPomi
    @JackPomi 11 месяцев назад +50

    If WWDC 2023 was not online only but was like pre-2020 presentations with live audience, they would have clapped and shout for several tens of seconds after seeing vision pro, no matter how good or bad it is

    • @mobiledevlife
      @mobiledevlife 11 месяцев назад +6

      There was an in-person event at WWDC 2023, I was there 😁 and yes, the audience went a bit crazy after the "one more thing" announcement, haha.

  • @Elmer_RedEagle
    @Elmer_RedEagle 8 месяцев назад +4

    “one more thing” meant so much more when Steve said it.

  • @thefuturegamer9451
    @thefuturegamer9451 11 месяцев назад +11

    Where’s iPhone X one more thing 🤔

  • @Billyhime
    @Billyhime 11 месяцев назад +14

    This most likely is the first product totally executed under cooks leadership. Jobs had a idea about the watch.

  • @theoneonly5368
    @theoneonly5368 11 месяцев назад +336

    Steve would be proud of the innovation Apple has been able to continue for the 12 years since his untimely passing. The Vision Pro is the "everything" device, which is what the iPhone has been for the past 16 years. In 10 years, Vision sales will surpass iPhone sales.

    • @Ethen_B
      @Ethen_B 11 месяцев назад +38

      I wonder how this reply will age... 🙄

    • @stylestrydes8360
      @stylestrydes8360 11 месяцев назад +72

      @@Ethen_B there were people like you as well when the iPhone came out. People swearing it’s a gimmick and never taking it seriously

    • @j0ps-xfx
      @j0ps-xfx 11 месяцев назад +1

      @@stylestrydes8360 true

    • @vimal-cliobconsulting
      @vimal-cliobconsulting 11 месяцев назад

      ​@@stylestrydes8360 ikr lol

    • @Dma118
      @Dma118 11 месяцев назад +8

      @@stylestrydes8360yup exactly, they were clutching onto their blackberries and physical keyboards

  • @adh2298
    @adh2298 11 месяцев назад +4

    Always gotta have a British voiceover guy to make whatever ur presenting sound more elegant. 😂

  • @chisomagbara6780
    @chisomagbara6780 11 месяцев назад +25

    How can y’all forget 2017’s one more thing with iPhone X. That was a big moment for the phone industry

  • @kingkalagamingyt1839
    @kingkalagamingyt1839 11 месяцев назад +4

    It's called a technique to get enthusiasm by others to stay connected ...and they feel like a suprise .
    ..one .more.thing....
    ..just not words

  • @clayyu4886
    @clayyu4886 9 месяцев назад +1

    The improvement of the microphone they use is insane.

  • @Lvlaple4Ever
    @Lvlaple4Ever 8 месяцев назад +3

    Apple Music? Really? 🤣🤣🤣

  • @nps5077
    @nps5077 8 месяцев назад +2

    The live presentations had so much more charm

  • @viradmingd
    @viradmingd 3 месяца назад +1

    facetime, apple watch and apple vision pro were prolly the biggest moments

  • @aviatorian5348
    @aviatorian5348 11 месяцев назад +7

    So just gonna skip iPhone X

  • @hoangnam-speedcuber4202
    @hoangnam-speedcuber4202 3 месяца назад +1

    There’s another big moment, that was when Apple introduced the iPhone X, their 10th anniversary phone. I personally think that it is the BIGGEST moment for Apple

  • @koclayton
    @koclayton 11 месяцев назад

    When I saw the vision pro get released on the live stream I was so happy

  • @tonys8844
    @tonys8844 8 месяцев назад +5

    There will never be a better product presenter. Steve was the best!

  • @kevinlau6372
    @kevinlau6372 11 месяцев назад +2

    You forgot one more thing, iPhone X.

  • @Jvnz
    @Jvnz 11 месяцев назад +11

    with Vision Pro, Apple just emphasizing the core that what Steve Jobs want for this company from the beginning. "Revolutionary"

  • @ybkboost
    @ybkboost 8 месяцев назад +1

    Why did they talk about the Apple Watch so sensually 😭😭

  • @iAmMadeOfSoup
    @iAmMadeOfSoup 2 месяца назад

    It’s crazy seeing announcements for features that feels like we’ve always had

  • @adithbongu9105
    @adithbongu9105 11 месяцев назад +3

    watching this on a macbok air. rip Steve

  • @allenchang6185
    @allenchang6185 11 месяцев назад +18

    Vision pro is awesome I wish it’s half the price though 😂

    • @gerralld5211
      @gerralld5211 11 месяцев назад

      Best technology hardest materials to make it was 1k to produce not even including the software why would it be cheaper?

  • @emanuel3617
    @emanuel3617 11 месяцев назад +5

    It's so wild to think how things that are so obvious today where not as obvious at some point. Like of course I can call someone using Wi-fi

  • @camptube7621
    @camptube7621 3 месяца назад

    Apple Music, when the U2 album was dropped to your iPod touch without asking you 😂😂😂😂

  • @big_cheesin03
    @big_cheesin03 8 месяцев назад +1

    Crazy it went from hehehe facetime! To alternate reality headset for everyday ise

  • @BallerinaPocketNews
    @BallerinaPocketNews 11 месяцев назад +1

    Apple Products Looks Amazing Fun & Promising! Thank You For Steve Jobs ❤ RIP

  • @Gooeybrowniebaby
    @Gooeybrowniebaby 11 месяцев назад +1

    Oh Steve. Apple wouldn’t have been Apple without his ‘vision.’

  • @kayaeki
    @kayaeki 11 месяцев назад

    Apple vision is gonna be a door to so many already revolutionary AR, VR and XR world

  • @AT_RAGE
    @AT_RAGE 2 месяца назад

    Steve jobs really was a visionary and a one of a kind man in a generation

  • @NowIsZukunft
    @NowIsZukunft 8 месяцев назад

    Apple Vision Pro Presentation Was Magical

  • @alxotl
    @alxotl 8 месяцев назад

    When Steve Jobs said the MacBook Air was the next notebook he really predicted the future. Have you seen college campuses? Lol

  • @bynahelemaal
    @bynahelemaal 11 месяцев назад

    Lmao a macbook and an ipad hooked up😂

  • @SariaQuamer
    @SariaQuamer 11 месяцев назад +4

    They forgot 2017 iPhone X one more thing

  • @tomygun196
    @tomygun196 8 месяцев назад

    “One more thing” - Uncle from Jackie Chan Adventures

  • @iPhonenaire
    @iPhonenaire 11 месяцев назад

    The silhouette of the Vision Pro looks like a certain body part😁

  • @SanaagSomaliland
    @SanaagSomaliland 11 месяцев назад +25

    My prediction of the next "One more thing..." is about AI. Possibly finally Siri could be introduced as a Robot? who knows. But something is cooking at Apple that will blow ChatGPT and Bard out the water.

  • @etomichelverny
    @etomichelverny 3 месяца назад +1

    I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Paul Allen, Liliane Bettencourt and Steve Jobs

  • @Created-byJadon
    @Created-byJadon 11 месяцев назад +2

    You forgot one more thing.
    In 2017 with the iPhone X

  • @eyesoffloraandfauna8728
    @eyesoffloraandfauna8728 10 месяцев назад

    Guruji blessed Steve job with great fortune…. I wish he was alive❤️‍🔥

  • @teftandlight
    @teftandlight 9 месяцев назад +1

    The iPhone X one more thing was crazy too though

  • @TheEnomoki
    @TheEnomoki 8 месяцев назад +1

    I think you missed the Apple event 2017 when the iphone X revealed for the first time.

  • @bread-15
    @bread-15 11 месяцев назад +3

    Imagine steve jobs still alive

  • @SpaceGood.
    @SpaceGood. 9 месяцев назад +3

    Wasn't the iPhone X event also the "one more thing" moment?

  • @ASCENTxyz
    @ASCENTxyz 11 месяцев назад +1

    iPhone X? Like HELLO?

  • @sushi_suisse1244
    @sushi_suisse1244 11 месяцев назад +2

    Where did the iPhone X go ?

  • @comodeveser
    @comodeveser 11 месяцев назад +1

    They’ve also used for iPhone X

  • @MR.ElGawesh
    @MR.ElGawesh 10 месяцев назад +2

    Where is iphone x ?

  • @lizzyboo121
    @lizzyboo121 11 месяцев назад

    my favorite part ❤

  • @jazzyxxii
    @jazzyxxii 11 месяцев назад +5

    You forgot iPhone X

  • @l.a.1477
    @l.a.1477 8 месяцев назад

    I really miss Steve

  • @user-dingus-dingus
    @user-dingus-dingus 11 месяцев назад +3

    I, honestly, did not believe in apple ar (now vision pro) leaks and I was sure that this wwdc would be just a boring os showcase. And when that "one more thing" came, I spit out my tea. Well done, apple. I sure am going to buy the vision as soon as it comes out.

  • @rinlendog16
    @rinlendog16 2 месяца назад

    Who else noticed that during the Apple Watch Introduction Commercial, the final date displayed when the announcer said "It enables precise adjustments", that the final date displayed was January 24, 1984? Significant because that was the date the first Macintosh was announced.

  • @EnesIncOFFICIAL
    @EnesIncOFFICIAL 11 месяцев назад +1

    Wasn’t there a “One more thing” in 2017 with the iPhone X?

  • @st0rytim3_blah9
    @st0rytim3_blah9 11 месяцев назад

    “One more thing” truly became apples word

    • @AnthonyErtl
      @AnthonyErtl 9 месяцев назад

      Yes, taken from ‘Columbo’

  • @TheModManu
    @TheModManu 8 месяцев назад +1

    Only forgot one of the most important ones - iPhone X

  • @aprilshowersstormtrooper
    @aprilshowersstormtrooper 8 месяцев назад

    You missed the iconic moment where Jobs pulls the MacBook Air out of a manila envelope!

    • @crazychicken8290
      @crazychicken8290 7 месяцев назад

      Hey I know a classmate with the exact same profile picture! Where did you get it from?

  • @suobset
    @suobset 11 месяцев назад

    4:26 exact date of the announcement of Macintosh 1

  • @goforpanda_lifts
    @goforpanda_lifts 11 месяцев назад +1

    You guys missed the iPhone X announcement from 2017.

  • @Progamer8012
    @Progamer8012 11 месяцев назад +3

    You forgot the iPhone x

  • @ArthurXD32
    @ArthurXD32 2 месяца назад

    As an Android user (started due to budget, continued due to preference), I gotta admit that Apple (especially Steve Jobs) definetly helped to boost the capabilities of tech.

  • @abdulhamidadel
    @abdulhamidadel 11 месяцев назад +1

    You forgot to add the “one more thing” of iPhone X introduction

  • @dogzer
    @dogzer 11 месяцев назад +8

    One more thing... The camera is now 2% better!

  • @delliscool4924
    @delliscool4924 9 месяцев назад

    I know that there are agreements between major technological companies to sustain certain level of profits for certain product but i really hope that customers will be able in near future use Smart Watch instead of smart phones .. least of the advantages will be ease of reach and carry ..

  • @enzog_9591
    @enzog_9591 11 месяцев назад

    Maybe "One More Price…" for the Vision Pro though 🙏

  • @bhanukadissanayake2499
    @bhanukadissanayake2499 8 месяцев назад +1

    As i remember iPhone X was also a "one more thing"

  • @user-ys5bb5ln3c
    @user-ys5bb5ln3c 3 дня назад

    I try to synchronise but it’s not working

  • @steqhanos826
    @steqhanos826 11 месяцев назад +1

    how did you put apple music but missed iPhone X ??

  • @rowanmle11
    @rowanmle11 11 месяцев назад +1

    surprised u guys didn't include the iPhone X one more thing

  • @SpiritSlayer1
    @SpiritSlayer1 9 месяцев назад +1

    357,823 views, 6.3k likes, 250 comments, 363k subscribers. Nice!!

  • @matte8441
    @matte8441 8 месяцев назад

    I still use my original Macbook air to this day. It is indeed durable. Original battery is nearing 2000 charge cycles.

  • @Shawn.Shooter
    @Shawn.Shooter 8 месяцев назад +1

    What about introduction of iPhone X? In my opinion "One More Thing" moment for iPhone X was bigger and more important than Apple Music

  • @ultramasterultra5724
    @ultramasterultra5724 8 месяцев назад

    Vision pro is basically ready player one

  • @djraven-malaysia3079
    @djraven-malaysia3079 11 месяцев назад +2

    You forgot iphone X.

  • @thinline8504
    @thinline8504 11 месяцев назад +5

    Just one more thing we all can't afford 🥺

  • @ozziew007
    @ozziew007 8 месяцев назад

    Back in the day Apple really was ahead of the curve

  • @jperez494
    @jperez494 11 месяцев назад +2

    It is funny how the stockholder’s didn’t realize of the potential whit apple vision pro, this going to be one of the best sales product in 2024…

    • @ertgb_
      @ertgb_ 8 месяцев назад +1

      for $3500 it absolutely won't, especially with the recession and all

  • @itsluvu7809
    @itsluvu7809 11 месяцев назад +1

    you should’ve put iPhone X’s one more thing instead of apple music lol

  • @ninadsadaphal
    @ninadsadaphal 8 месяцев назад +1

    You forgot the iPhone X unveiling .