3 reasons why your Facebook ad doesn’t exit the learning phase

If you see “⚠ Learning Limited” on your Facebook ad, you must watch this video.
When your advertisement doesn’t exit the learning phase, the ad is not optimized and your budget is being wasted.
A Facebook ad should exit the learning phase after a few days. A persistent learning state is a symptom of bad performance.
How can I see if my Facebook ad is still in a learning phase?
Enter your Facebook Ads Manager, select a campaign and view the related ad set. The column “Delivery” will show you the status of your ad.
If you see “Learning Limited” displayed, it means that Facebook struggles to exit the learning phase for that ad set.
In this video, I’ll show the three top reasons why your Facebook ad doesn’t exit the learning phase… and how to fix it.
This issue has three common causes that can be easily detected and solved before you waste time and money on a bad performing ad.
You’ll learn how to identify and solve the lack of data, budget and audience issues with my best practices to exit a Facebook ad learning phase.
Table of contents:
0:26 - Facebook Pixel is not trained enough;
3:30 - Low budget;
6:43 - Small/Wrong target audience;
7:22 - Recap.
#AlbertoCarniel #FacebookAds #SocialMediaMarketing
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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
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