I used an A7R IV and was blown away by the resolution and detail - it's hard to imagine working with 100 megapixels! Thanks for the excellent review and providing the context for the design of a camera like this.
As slow as you work with this camera, hah. Grab a bottle of excellent wine, connect the camera to a PC and spend the whole evening on one photo of dawn.
The X2D looks like the kind of camera that attracts a community of shooters who adore the raw simplicity of a tool that does just a handful of things exceptionally well. At that price point, they may in time grow the customer base very considerably! Thankyou for a really interesting and thought provoking vid!
I have eagerly awaited your review on this camera and you did not disappoint. The review was Simplicity exemplified, with those fantastic demo images, Minimal; took you only 15 minutes. Fantastic job, thanks Tony.
Best all-around review I've seen on the X2D. Yes, I own one (for about a week now)! In reference to your studio images getting darker as you increase the shutter speed, it's quite possible and most probable that ambient light was affecting your exposure. As you increase your shutter speed, your were/are decreasing the ambient spill, and that would make sense as to why your image was getting darker. FWIW - One should never experience darker images from a strobe due to the shutter speed changing, as the strobe is firing much faster than the shutter speed. I always begin studio shooting where the "strobeless" image is black, or as near black as possible. That way I'm guaranteed the only light affecting the image is from the strobe. Of course, one must adjust the power of the strobe for a proper exposure of the subject matter.
So both are medium format mirror less cameras.? Do they support Nikon F mount lenses.? And btw are these hassy mirror less camera are equally good or comparable to H6D medium format cameras.? Please help
Hello from Sweden. You’re absolutely right. In Sweden we have a quality mindset: You do it once and do it right. (Here sounds like there are still improvements to be done though.)
This was my favorite of the videos I've seen on this channel. It was of little practical consequence to me. I'm not going to buy an $8200 camera, but Tony's enthusiasm and the magnificence of the design were just great. Plus I'm 25% Swedish, so go Hasselblad, I've barely heard of you since the moon landings, It was nice to hear about you again.
Got my X2D 100c couple days ago. Upgrading from X1D Mark II. So far extremely impressed by the quality of the camera, the sharpness of the pictures when hand-held is as promised. Hasselblad changed the menu in quite some way fromX1D so, a leaRning curve here. Was not able to use autofocus with the XCD 90mm, no issues with the XCD 80mm and the XCD 135mm. I also have the H6D with H lenses 24mm and 100mm. I will try the X2D with adapter and H lenses. I switched several years ago from Nikon D850, which I consider the best DSLR ever. But geeee: when you look at a Hassy picture… the skin tones, the dynamic range… simply amazing.
@@toddysurcharge771there’s no basis for what you said. You’re literally just hating. This dude might make 200k a year and you wouldn’t know. He might be what you said, but your comment just reeeks of jealousy.
Do you use this in situations where you would use auto focus? I see this as something I would use to shoot landscapes or commercial photography on a tripod where I would manual focus anyway.
Easily the most excited I’ve ever seen Tony about a camera. I really hope this functional minimalism makes its way to other camera manufacturers even if just for a few models.
I disagree. I hope this minimalism doesnt get copied to other cameras. That's what happening with cars as well. Few years ago replacing buttons with touch interfaces in cars was considered to be wrong. Now everyone is trying to copy the Tesla with minimalist design. But experience has always shown that irrespective of how good and advanced the touch interface is, with time they will age poorly. dials always age better. The famous car Bugatti Veyron has almost complete analog systems because of this very reason. The only digital thing in that car is a small timer and it has indeed aged very very poorly.
You are a wonderful salesman. Because you just described the Hasselblad X2D 100C and the reason for owning one better than anyone else. One of the best explanations on the Hasselblad ever done.
Wonderful review of an incredible camera. So many people discuss the specs, but here you are talking about the actual industrial design philosophy! Beautiful!
I'm just as Swedish as Victor Hasselblad ever was, and I go occasionally to Gothenburgh to see the brilliant exhibitions arranged by the Hasselblad foundation (less than four hours by train). Love that. Remember that Phase One is Scandinavian as well (I work in Copenhagen). I do agree with you on how the Japanese camera industry has defined the main stream concepts of photography and camera gear. That is an interesting observation; I havent thought of it that way. On the other hand: Apple, Google et al. have to a large extent defined computational photography. However, I have difficulties seeing how that kind of photography will connect my eye with my heart and mind. I suppose that my photography habits and behaviours are close to to those of the target audience of this camera. I'm one of those who love manual prime lenses. The gear should challenge me, a large proportion of my images should be wanting such that there is room for improvement (this is the luxury for the amateur -- lover according to that word's etymology). It is my reactions, focussing and composition that matters. My fellow countryman Christer Strömholm said that a good photographer manage to make 500 good images during his or her career On the other hand, Cartier-Bresson says "the camera is my sketch book," he didn't say that it is his pencil. He also said that your first 10000 shots are your worst (continous shooting wasn't invented yet, and he had to change film). If I hadn't made a significant investment in Nikon F (about 50 years ago) and more recently Leica stuff, both M & L mount, I could have gone this way instead (software engineers do have resources, but I cannot now because I will retire soon and my future economy is still not settled). Anyway, all my gear is based on 24×36mm film or sensor. I have never blamed a bad image on my gear. I have still hard work to do if I should manage to make 500 good photographs before I die. I have no idea of how many exposures I've made so far. Suppose they are many, many chunks of the worst 10000 thousands.
You do realize that Hasselblad is now a Chinese company? Lenses are made in either Japan or China? Doesn't make them bad but it does affect that magical mystical reputation a bit. The company that now owns them is not known for making the finest luxury items (jewelry) available. Sure is a nice looking camera though.
I know that. Zeiss makes stuff in Japan as well. The Hasselblad components are presumably made in China. It is an interesting question what handmade means and what qualities a swede with a screwdriver contributes.
@@motrotmos I'm sure it is a great camera but I think it is a mistake to use the fact that it is assembled in Sweden from mostly off the shelf components. Since they cannot afford to make their own components maybe they should focus a bit more on core performance
The Leica M11 is quite a bit more expensive than the X2D and has no autofocus at all. The X2D autofocus seems more than adequate I think. Rather than always judge everything from the spec perspective, why not critique Asian ergonomics and design for how bad it is? Good design like the battery door, camera straps, menus button layout and viewfinder greatly affects user experience and efficiency.
@@tor2919 Let’s not use the missing features as features. They are not. IBIS wasn’t there in the X1D, it wasn’t a feature. Phase AF wasn’t there in the X1D, it wasn’t a feature. Those were missing because they were not able to make it. Period. They are now part of the X2D. Eye-AF is not there now, it’s not a feature. As a matter of fact Hasselblad confirmed they will implement it in the future. People should cut the crap a bit, and stop consider we don’t know what photography is or that we are only spec oriented. Having a camera that focus instantly and accurately on the eye is a great feature, having an EVF with no blackout is a great feature. Only in your world those « specs » are not made for the user. The reality is that if it was all that simple on a medium format camera with 100Mp it would be there!
Incredible video - thanks Tony. The design alone on this camera is insane. I hope other manufacturers take notice - specifically on small things like strap mounts and bigger things like the menu system.
Great job Tony, I live in Argentina and I am a user of Sony A7r4, it is a magnificent camera, but when the image quality that this Hasselblad can offer, I think it is something unique and it is absolutely on another level. Always thinking about landscapes and printing works. I am thinking of acquiring this camera in the short term and justify making those trips to incredible places to capture those unique moments that photography encourages you to do. Again, an excellent summary of what the product simply is, the closest thing to art itself. From a long way from the south, Argentina. Federico Marenzi.
I was considering the Hasselblad, or a Leica. Because I do love shooting like this. I don’t need much stuff so I’d be fairly comfortable with it. However two points kept me from doing it. 1. The price / target worry. A camera this expensive is worth more than your life in probably 80% of all countries in the world. So running around with it is a bad idea. That’s why I loved the Q2 Reporter so much. No Branding. 2. Water/Humidity resistance. I like to take pictures in „bad“ conditions. Pouring rain, snow, high humidity, dust… you name it. And that’s where the Hasselblad and Leica just don’t match up. They aren’t as durable. If they would be the most durable camera systems out there, I‘d probably consider switching but so far I’m really happy with the Canon R5. I basically removed all button functionality besides the ones I use and this made me enjoy this camera a lot already. And with 47mp it probably has enough For most situations.
The camera is so beautiful and that 100 MP sensor is 🤌 But honestly, for a modern camera to not at least have face and eye AF is a dealbreaker for me, personally. If simplicity is part of Swedish design then, it should apply to the AF as well
One for products, one for portaits, one for sport and one for astro. If you not ready to spend 100 grand on Hasselblad, why looking at it in the first place, lol.
@@CZOV I never said price was a problem tho? This camera doesn't need to just appeal to pros. It would honestly be a great camera for any non-pro photographer desiring the best IQ, that's just looking for a competent all-around stills camera. It's clear that they were inspired from modern day smartphones w/ the simplified menu system, touch controls, and built-in storage. But that should also translate to the AF, I mean face and eye AF has been around for more than a decade. It's honestly embarrassing that it doesn't have AF that's as competent as an Sony a7r2 or even an iPhone 5 (2012)
I have had it since the first day it was out. Travelling in Nepal for a month and still one month to go, I am astounded by the amazing image quality I get from this camera. And its the best to hold in the hands for hours of any camera ever made, and I have owned a lot of different cameras. The IBIS is awesome and helps getting late hour landscape shots, but most of all it’s is outstanding for portraits. It’s the best 8000 $ I have ever spendt.
"And its the best to hold in the hands for hours of any camera ever made..." That's what I thought about the Hasselblad 500, Cradle it in my left hand and manipulate the controls with the right.
I’ve heard this “we’ve given you less for more because it’s simple and brave” before. And then Apple put ports back on their laptops. Because it’s ridiculous not to provide a hybrid feature that can be provided at no detriment to the primary features. Romanticizing impracticality and unrealized value is ridiculous.
I'd say the apple example is very different. They target and audiance that needs those ports. This camera doesn't need video and a koenigsegg doesn't need a trunk
@@muzlee7479 i see your point but a Koe nigsegg doesn’t need a trunk because the weight savings helps it perform better. Under designing and utilizing a piece silicon processor is nothing but wasted ability. It is a personal preference because of minimalism and has nothing to do with the unit performing better as in the track car analogy. It’s akin to saying you could utilize better aerodynamics through a lip spoiler on the car but instead make it the same shape so it exists but don’t cut any holes to allow it to be functional. It could be there, it could improve utility, it would cost nothing else except in R&D and at the price point of a Koenigsegg it’s disingenuous to say it would just muck up the works. To each their own tho.
The way you reviewed this speaks so much to the style of criticism that convinced me to get into journalism. The allegorical ways that you relate the camera to other (unattainable...) luxuries is just perfect.
As one of probably very few viewers who has ever seriously contemplated buying a Hasselblad digital medium format camera, let alone ended up working daily with a Phase One, allow me to address some of the points you raise both for and against this camera: - The built-in drive and only one card slot is a problem for those of us who are expected to hand over cards to employers/clients, leaving us with only the camera's own drive to work from, which is physically clunky. It's also an issue for those of us who need to photograph sensitive material and are loaned or rent the camera; completely wiping that drive so nothing can ever be recovered from it is not easy, and shooting to only the card is a significant risk. There's also the problem that any drive will inevitably fail, and this isn't a device where you can just crack it open yourself and throw in a new drive you bought off the shelf. - The strap snaps are a pain for anyone who uses a different strap, such as the very common neoprene straps used to support larger cameras like this. It can be adapted, but plain ol' strap lugs work just fine with everything. - The battery being its own door is a concern for sealing. Hasselblad's sealing has always been a bit dubious for the market/price range and a total lack of protection around the battery is a major issue. - The sensor size and resolution may impress people used to 135, but it's still the smallest "medium format" around (how Fuji get away with advertising it as "large" format, I do not know; apparently Trading Standards were literally just too busy to investigate). There's a reason why this is commonly referred to as a 'crop' medium format sensor. The Phase One IQ4 150 is still a much bigger sensor with (unsurprisingly) 150mp resolution; for those (admittedly rare) jobs where pixel pitch and count really matter, Phase still haven't been touched by anyone else. - The X2D does manage 16-bit files in single-shot mode, which is great, but in 3fps continuous shooting it drops to 14-bit. There aren't many occasions where that will make a difference (the current generation of snap-happy fashion photographers might complain), but it's still a knock against the potential IQ and gives away the fact these sensors are made by stitching 4/3rds sensors together, rather than creating a fresh, coherent unit. - Even the mighty Phase still relies on a small amount of noise reduction at base ISO and early accounts point toward the X2D doing the same thing. (As did the X1D, all the Fuji GFX cameras, the Sony a1, Canon R5, Nikon Z9... you get the idea.) I would give my left arm for a medium format camera which did not rely on noise reduction to keep the low ISO clean. Unfortunately, that's what you get when you create your sensor by stitching together a bunch of 4/3rds sensors. (And before anyone has a go at me for ragging on 4/3rds, note that I own and use 4/3rds cameras for personal shooting myself.) On an even more personal note, I also prefer that the Phase goes to ISO 50, though really I want one which can go down to 25. It's bizarre that digital cameras still have such limitations on their lowest ISO when they could obviously operate right down to ISO 1 if a manufacturer bothered. - Your "strobes"-which are not strobes because they're not actually strobing-are definitely the cause of your exposure issues. If you used an actual pack&head then you wouldn't have that problem. Ironically, if your had lights which did actually "strobe" then that would also fix the problem, acting like HSS. - Yes, it's a lot of money hanging off your neck, but luckily most thieves don't recognise such devices and target things they do recognise, like your standard Sony or Canon instead. However that's a bit moot, since the reality is this isn't the sort of camera made to be taken out and about (as evidenced by its sketchy sealing), it's something which sits in a locked studio for all of its life. Which is all to say this is probably a fine camera in its own right, but it's not as simple a master of its domain as you suggest. The Phase One IQ4 is still the top package for the studio market, albeit at a price point which dictates most studios lease it rather than own it outright, and for the dentists who want something to carry around the country club, the Fuji GFX line offers similar devices-though better-sealed-at a lower price point, with more features to show off to the lawyers and investment bankers, and with wider distribution. Hasselblad continue to exist in a shrinking middle ground, not competitive enough to contend with Fuji and not actually topping the studio market either. I grew up with Hasselblad and would love to see them make a truly compelling camera system again, but the X2D isn't it.
This is a very thought-provoking review. Throw out your assumptions of what a typical camera is and appreciate the...lack of typical features. Video? It takes photos. Huge menu? Nah, just the basics. Action? Not so much. Buttons? Okay, a few. The photos are a pixel-peeper's dream. But I like the sports car analogy: it's not for everybody. The huge images are sort of two-for-one. You can use the full image, or zoom in for a close-up - using the same photo. But like the sports car, this camera goes on my "if I win the lottery" list.
I have to add: my Hasselblad 500c/m from 1979 already has the same camera strap-mechanism. So this is at least a 43 years old principle. And yes, it’s awesome :)
Actually, I've got the older 500C model. Somewhere I have a mail from Hasselblad telling me the manufacture year for both my body and lens but I don't remember what they were.
I simply adored the beauty and design of this X2D. So I now I have it. I've a Nikon Z6, soon to be a Z8 for everything, but this Hasselblad will become my travel companion. Your comments on security are moot, and this is not a cheap product to insure, though insure it you must! Great review, thank you.
Well it’s a work of art no doubt. It’s a purpose made dedicated camera for what it was designed for . Landscape photographers will love this camera . It doesn’t need face detection for landscape photography. The one big problem with the rest of the modern cameras out there today is they are jam packed with gadgets and technology we really don’t need for photography. If you need a video camera then buy one , if you need GPS then buy one . I love the functionality of this camera . It’s beautiful and extremely well designed and made . Ten out of ten for the concept ! Let’s hope the other manufacturers learn from this camera and understand photographers don’t need so many functions and gadgets in a camera we simply do not use or need .
Definitely a camera designed for people like me. Unfortunately not within my budget, but wonderful to know about should I win the lottery. Thank you for a great review!
In addition to what Tony said, it is worth pondering on the history of Hasselblad. Thankful that new owners of the company let that part of the brand live (not just using it on drones....)
I love this review! Haven’t seen your guys videos in a long while - life has me far too busy; I confess I missed you guys dearly & wish you both a truly blessed & joyful day! ❤
Very well said. Excellent review. Your intro reminds me of Jeremy Clarkson from Top Gear when while reviewing a car he looked at the camera and said: well, all cars takes us from point A to point B but how many of them do so while drawing a smile from ear to ear on the face of their drivers… Some tools are more than just tools, they are instruments to inspire their are instrument which the whole exceeds the sum of their parts.
Fun fact. Konegsegg is building a car that can take your family to the movies. 4 seats, 8 cup holders, and 0-60 in under 1.9 seconds. Called the Gemera
This makes me really excited for Sony medium format. Hopefully they put a focus on new screen technologies and simplification of menus! (It will probably never happen)
In general it looks like other manufacturers may benefit from how Fujifilm organizes their settings. I normally only have problems finding the more unusual stuff like manual lens profiles (so the IBIS still works with third party lenses).
great to see a review of a camera and not just judgement because it doesn’t tick boxes on a some mythical list of must have functions that some one has dreamed up ..
Shame that Fuji doesn’t want to give you a GFX. I would like to see your review. The X2D looks like a great camera. But as a GFX and A1 user I have to say that I find it too expensive in direct comparison. My main problem with the GFX is not the menu (neither with the A1), it is size and weight for travel and landscape. The results are more than good enough for me. I don’t see the need for video in an GFX, that’s where the A1 shines (I “upgraded” from a SIII). I am using it for equestrian show jumping. I have deep respect for every person who can pull a manual focus in a sports environment, I can’t. So having a good autofocus is the main point for me besides the 4K120 (which works most of the time, against the light not always). I fully agree with Hasselblad in avoiding video, I am not sure bout eye autofocus. Is it worth double the price of a GFX?
Time will tell. Aside from the comparisons of non actual users and quickness to judge other systems without using them. I am curious about the v90mm. I am also a GFX system owner. The XCD lenses straddle the gf lineup. There is the matching 80 1.9/80 1.7 but then there is a 90mm my favourite lenses is the gf110. curious. The Artist will create with the tools at hand and with whatever resources they having widening their reach. I will not judge either way but I am curious.
I think I prefer the Japanese design perspective. This thing is neat and I'd like to play with it though. Even with the few things it does well, I'm not seeing how it's substantially better at anything than its competitors. It's just kinda cool, and I like the fact that it has 100 MP.
It's not just "Japanese" design. This camera is a niche product just like the car he showed. It's a toy. Japanese cameras are workhorses that work well for most people in many situations.
Excellent review. As a professional photographer I do shoot with 35mm mirrorless cameras like my canon R5 and R5C that I use for the incredible video. But for the photography that I go out of my way to do, not just because I’m paid to do it. But because I just want to do it. I use my Hasselblads. I have bought each model of their X series cameras. And I still own an XD1 MKII. But my XD2 100 is the reason why I wanted to be a professional photographer. Hasselblads XCD lenses and their new V lenses are all superb. Nothing beats being able to flash sync at any shutter speed you want. And being able to flash sync at 1/2000 or 1/4000th of a second outdoors with a model turns a good photo into an incredible photo. The simplicity of the X2D is another reason why I just prefer to shoot with that camera more than my other cameras. Every now and then, I’ll walk out of my home and just bring my XD2, either a 90mm XCD v lens or one of my favourite lenses for street photography, my XCD 45mmP. The xd2 with my XCD 45mmP with one extra battery is all I need for an entire morning of walking the streets of the city I live in and I always come home with a raft of gems. Sure, my R5 and R5C have their place and they are great cameras. Especially paired with their impressive RF-L line up of lenses and Canons cinema line of lenses I use with my R5C. But the Hasselblad X2D reminds me everyday the reason I became a photographer.
I would be very interested in seeing your review of Fuji's equivalent camera. This camera, though very visually and technically impressive, seems to try to apply Leica's simplicity and user-end experience to medium formats, which are unfriendly to casual shooting with their size and weight. It's a cool camera and I understand where the price comes from, but I feel like it's going for a very limited niche of photographers who need the visual quality of medium format, but not the modern features considered standard in professional-use cameras. I'm also not thrilled by how the straps only snap in, rather than fastening, or the lack of a battery door. The simplicity of the doorless design is very neat, but I'm concerned by the idea that you could accidentally knock out the battery during a firmware update or long exposure.
This Hass is the most beautiful camera out there IMO. I kind of wished you had compared it to the Leica SL2 or SL2 S though. It’s really the only other camera on the same level. It would be hard to pick between the two. Design goes to Hass but Leica has exceptional glass for sure.
It's interesting how interface design is subject to fashion. A couple of years ago, not having to go into menus but doing everything with dials (and buttons) like FUJI does was considered superior to having to go to into menus. Now the fewest possible buttons and menus seem to be the latest fashion.
That's what happening with cars as well. Few years ago replacing buttons with touch interfaces in cars was considered to be wrong. Now everyone is trying to copy the Tesla with minimalist design. But experience has always shown that irrespective of how good and advanced the touch interface is, with time they will age poorly. dials always age better. The famous car Bugatti Veyron has almost complete analog systems because of this very reason. The only digital thing in that car is a small timer and it has indeed aged very very poorly.
what's not showed in this review, is how simple all Hasselblad cameras are backscreen driven, swiping with a finger touch without delays between camera commands, liveview and menus that are mostly user configurable, as some people say: smartphone like. This unique user interface applies to H6D X1D X1DII 907X X2D, the only other camera brand that is near this concept is Leica. So why not speaking from European design vs japanese design, intuitive controls vs technical controls ? 😊
Excellent overview of the Hasselblad X2D emphasising the attributes that make it so unique. Elegance and build quality are beyond reproach and nice to see Made in Sweden! I watched this video to answer the question Fuji GFX 100 xii or Hasselblad for my MF digital upgrade. I think that while the X2D is a superior product, as a non pro I struggle with the cost difference for both body and lenses. Here in Australia there are plenty of good used GFX cameras and lenses which is hard to ignore. Superb results from a high quality 100mp Fuji sensor can be achieved from a used Fuji GFX 100 system at roughly 1/3 the price of new Hasselblad. I would really appreciate your coverage of the new GFX bodies!
so important and extremely relevant you mentioning the dangerous aspect of carrying such cameras, specially lately when society has lamely shifted backwards safety wise among others. Appreciate the on spot reminder about expensive gear in public spaces. I hope it'll pass and will get better. It's risky business documenting life these days. Thank you for sharing that thought. Stay safe!
На редкость ясный и понятный обзор всех преимуществ этой замечательной камеры. Благодарю автора за такую работу! Скандинавский стиль стал полностью осязаемым.
The Scandinavian story is a beautiful one, but is also false. Eye-AF is not there not because of minimalism or simplicity, but because they were not able to do it, just like they were not able to have IBIS or contrast&phase AF in the X1D and now they can. They already confirmed Eye-AF will be there somewhere in the future. Now this camera is gorgeous obviously, only the blind wouldn’t see it. And who doesn’t want this beautiful medium format ratio? But unfortunately, when the only reason to have so much megapixels and such large sensor is for moving subjects (I can already make a 1000mp image of a still subject very easily by stitching multiple images together), the autofocus is actually crucial. And it’s not there yet.
Tony: You are the greatest. I was happy with my Hasselblad X2D 100. After watching your review I am even happier Thank you for all you do in the wonderful world of photography Regards, AF
Built in memory is nice in a pinch (if you forget a card), but I can't imagine using built-in storage as your primary solution for the reason you mention.
OK, so no wired release port, no CAF, no eye detect, no highlight warning indicators, no focus stacking, no pixel shift... heck other than that it's just a crippled GFX 100s at 1.5x the price. Such a deal... but, Oh... it looks nice.
As a GFX100 owner I'd love to hear what you have to say about it, especially compared to the Hasselblad. I think most would be Fuji MF shooters are probably looking at the GFX100s though...
He doesn’t talk about the Fuji GFX 100s , which is a better camera than this Hassleblad. I believe he’s been paid to praise this camera and ignore the other one. Duh
@@telemaq76 Yes, I’m rich now. By using the GFX 100s, it feels like Fuji paid me. That’s how good the camera is. Just the joy of mourning old lenses and getting that film look is something else. With the Hassleblad you won’t be able to do that. I rather have a Leica.
9:55 - It would be interesting against the Fuji GFX 100s given the age of the sensor and pricing between the two. Would be nice to compare the JPG & 16-bit RAW files output flexibility on Capture One Pro especially.
Put this guy and any other camera with an equivalent aperture equivalent FOV lens, and display the taken images at 4k resolution at 2ft. Nobody will be able to tell the difference. It's a Veblen good, not a tool, plain and simple. And for those who want to flash cash, good for them.
Nice JOB - the world's BEST cameras -- for image quality (and the most expensive) are all made on Northern Europe - Hasselblad Gothenburg Sweden; - Phase One Copenhagen Denmark; and - Leica Wetzlar Germany. BUT the components -- particularly the sensors are all made by Sony Semiconductors. Similarly the lenses -- Schneider Kreuznach, Rodenstock, etc. BUT now Hasselblad is owned by Shenzhen DJI Sciences and Technologies Ltd (based in Shenzhen, China's Silicon Valley) -- some of the lens production is now in China and that is not a surprise. 15-bit 15 stop dynamic RANGE -- this is it. This is the source of all the wonderfulness. I own the X2D and have the 3 new design lenses on order to add to the 4 older XCD lenses I have left. There are a great number of firmware updates I and other owners have requested -- BUT you are correct this will not be a Sony, Canon, Nikon mirrorless DSLR successor. It may NEVER get Eye/tracking AND It MUST NOT ever get video. NOW let us get to the BIG item -- Koenigsegg -- is pronounced nothing like your try -- it is pronounced - kuh · nuhg · seg - not whatever you said. I am sure Christian Erland Harald von Koenigsegg is happy that at least you mentioned his company. OH and the prices are higher than you quoted and you cannot just order one. AND Shenzhen DJI Sciences and Technologies Ltd also list Koenigsegg Automotive as a subsidiary. OK so you did not do a bad job pronouncing Christian's surname. 🤑😝😝 OH -- you did not compare the X2D to the GFX-100s -- which is just a grown up Sony. The facts are the 100/100s and the X2D use a very similar sony sensor - but from that point on the technology and software engineering is different. Hasselblad has not YET delivered AF-C, let alone 3D tracking or Eye/face AF in ANY body -- OK -- if they do it will not be great for a while. It will not be good (even if they by the capability from another company). SO learn to use the camera as is -- The H6D and XF/XT have ONE focus point in the centre. That is it. NOW the GFX 100s is the cross over camera for Mirrorless shooters who WANT many/all the features of a mirrorless -- it is also cheaper and does not use leaf shutters in the lenses so these are cheaper to. BUT -- lousy flash sync speed. Horrible looking design and these are lots of people who love them.
@@definingslawek4731 You are a fool if you really believe this. AND clearly you as simply trying to be contentious. Photography is the capturing and generation of a single image - "AN image". Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, ........ google it if you must. BUT one thing is clear - filmmaking and photography are very different. AS to GEAR -- "Filmmaking" is the purview of CINE cameras - like the Arri Alexa 35. Hybrid Mirrorless have provided video options to the masses -- rather like smart phones have -- AND some hybrids' video capabilities are NOT bad. But these capabilities are not filmmaking either. There is a reason why Super 35 (similar to APS-C or DX) is still BY FAR the most popular sensor size for Cine cameras (excluding the largest budget productions) -- the video data from larger sensors is simply TOO LARGE and the cost/size of the whole rig too expensive for most productions. OR users dump so much data (via pixel binning) that the benefits of shooting with a larger sensor are simply lost. So YOU foolishly would have one of the world's most famous Still Camera manufacturers have to put video into their latest and best camera, AFTER consciously deciding to remove it following feedback from X1D-ii owners/users. Try to avoid being a twit.
@@AndyMillerPhotoUK you’re a fool if you think 4k full frame video capability is magically somehow “not for filmmaking” because it’s not got an arri label or something. It’s foolish to gate keep any art form based on the gear being used. As if anyone would notice if you shot something on an A7siii or a Red lol. *Filmmaking is photography* , it’s a different kind of photography you’re right in that but it is photography. Photography is writing with light, not specifically capturing one image. Your definition of photography specifies the field where you make a still image, but this is your shorthand definition. The lead person on a film set in charge of the visual style is the DoP (director of photography) shooting the scenes is called “principal photography” because video is just 24 or more photos per second. I can’t believe someone your age would be so rude in a comment reply 🤓 I simply asked why not have video, a standard and near mandatory feature in a modern camera, and instead of calmly answering or ignoring you got your panties in a twist
Simplicity, minimalism and functionality is all well and good, but the 100 megapixel sensor that this camera uses, is still made in Japan by Sony. Nikon also has a long history of using Sony sensors. And Fuji uses Sony sensors on all of their cameras, including their GFX 100 Mpix camera. Furthermore, the owner of Hasselblad is DJI (majority stake holder) and Ventizz Capital Fund IV L.P. (minority stake holder). DJI of course is a Chinese company. And depending on how you look at it, it's either a private company or a communist party, government controlled company. This has led to some governments around the world (including the US) banning their products on military installations or for any government use, citing security concerns. Shenzhen-based DJI Technology, which is estimated to control more than half of the global market for commercial drones, is among 13 firms which are blacklisted by the Pentagon. Semiconductor fabrication and image sensor manufacturing is however the most complex and profitable part of the camera industry. In 2019, the market was worth $17.2 billion and it's estimated to grow to $27 billion by 2023. Hasselblad do not make semiconductors or camera image sensors. The market is currently dominated by a handful of players that includes (in 2019): Sony (51%), Samsung (21%), OmniVision (7%), On Semi (6%), Canon (4%), and Hynix (2%), with the remaining 9% made up of several others smaller manufacturers. With the smartphone market, the figures are similar (in 2020): Sony (46%), Samsung (29%), and OmniVision (10%). Sigma outsources Foveon sensor production to Dongbu HiTek, Fuji uses a mix of Fuji and Toshiba sensors, Panasonic has sensors from a partnership with TowerJazz, Olympus uses a range of manufacturers, and Pentax sticks principally with Sony. That leaves Canon, which makes a point of noting that its EOS cameras use Canon sensors (although that suggests that other models may use off-the-shelf sensors fabbed elsewhere). With around 4% of the sensor market, it has a relatively small market share, but still is a very important and technologically advanced manufacturer. Perhaps “integration” is the important consideration here. With the advent of the smartphone, users expect an integrated system that works holistically to produce the best image possible. Camera manufacturers have to work beyond the camera body and lens to provide a data processing chain from photo capture through to a processed image that is delivered in the way the end-user wants. The image sensor may well have become the defining component of the camera, but it may also be incidental to the photographic process. It’s what you then do to the raw image that is critical and camera manufacturers are coming under increasing pressure from smartphones, which are far better able to manage these expectations. And Hasselblad continue to pioneer and dominate this niche market for larger sensor bodies, as evidenced by the fact that Sony do not even bother making a medium format camera system, despite the fact that they can manufacture the image sensor for it.
@@definingslawek4731 As far as I know from what I've read, Fuji doesn't do any semiconductor fabrication themselves, it's all outsourced. The closest thing I've read to your idea, is that no one actually knows what company makes the majority of Fuji sensors and while there could easily be models with an actual Toshiba sensor, they could just as easily be a Sony sensor, given that they are pin to pin compatible with the ones that Sony make. If you can cite some sources or there are some links you can paste about who makes their sensors, that would be really interesting. Thanks.
As an X1DII owner who has been using a total of six XCD series lenses for two years now, I want to tell you that I expected a lot more from the X2D camera. I applaud the IBIS, the 1Tb internal memory, the phase detection and that's where the positives ends! The main problem remains the lack of AF continuous and face detection, which if combined with the very slow autofocus, ends up not being able to photograph an approaching person (street photography) even with the XCD30mm lens! The second problem concerns the issue of dust on the sensor! Canon solved the problem by using a protection shutter that appears when the user removes the lens from the body. It's completely impossible to avoid dust on your sensor which can ruin a whole series of images if you're not careful! The shutter speed of 1/2000 is insufficient while the electronic shutter is just for laughs, as it only works if the camera is on a tripod! Hassy avoids moving parts as a cause of trouble, so my camera doesn't have a screen tilt and it's impossible to aim at something too low without turning myself into a lizard! In the new model (at last) it did! A series of problems presented by the camera were not resolved despite sending the body and one lens to Sweden. So why do I care that it is handmade? Now the Swedes should understand as soon as they can that we no longer buy the bodies of the cameras to have them for all life long, as technology depreciates them very soon! Therefore they should not be afraid of the possible damage of a moving part and weigh what is more important to the use! Instead, the company preferred to release a new series of lenses, discrediting at this way the previous ones! Perfect ...marketing! Fortunately, he didn't decide to change the mount too! Anyway you are doing the best to convince us, using Volvo cars and screws that will never be seen in the photo. I have been photographing with Hassy even before you were born. I love my camera even though it is useless in a number of subjects. 100Mp was chosen as a response to the competition but also because the FF cameras have already surpassed 50Mp Of course, in this way, Hassel is eating her own flesh by discrediting her older models, which I believe she will abolish permanently! Too pitty! Still, I might buy it! But not the newer lenses!
My God - this is a revelation. I can't afford the camera (I have a Sony mirror less) but it has opened my eyes as to a fundamental reason why I'm so miserable in our current American culture. This is an example of good Tech.
I really CAN appreciate simplicity. Maybe I don't want or need 91 menu options..... but I CAN get to what I want quickly on the Hasselblad after seeing your great review on this. I've missed so many shots trying to navigate thru freaking menu systems it really vexes me some times.
Tony, I am definitely a person that would like to have the Hassey around my neck! I have used 500's and 501's, they just are quality that most other brands do not come close too. I am retired and I am busy trying to justify the expense, please wish me luck. I would love to be shooting with that camera!!! OMG.
Hi Tony, please chase up Fujifilm again to get a loan of the GFX 100s. There are some reviews already on RUclips comparing it with the X2D. Matt Granger's is the most prominent in the search results, but the comparison of image quality between the two is hard to judge as he gives no details about obvious differences in post-processing.
Oh I like that one! Waaayyyy out of my price range but I like pretty much everything about it except for the chance for me to own one. That menu is especially nicely done!
Good job with the review! Simple, straight forward, effective. Bravo! I saw the DP Review, review of this camera and they mentioned some focusing issues, did you have any of those issues? For the price think Hasselblad should have put in eye-detect, but believe I heard it is expected in a firmware update. Perhaps you can confirm. For me, one reason I hope you do a review of the GFX100s in comparison with (at least) the Sony is the cost of a Sony a1 with a three lens setup (the holy trinity) is almost the same as a three lens setup for the GFX100s (thought the lenses are not exactly the same). I'm sure the sensor for the GFX has an advantage, but I've looked at the MTF charts for the GFX and am not sure you are going to get soooooo much better results over the a1 when it comes to resolution. Additionally, after looking at the MTF charts for the Hass, looks to me like the Hass is going to outperform Granted, the A1 and GFX have some overlapping but different capabilities, so not looking for a direct comparison, more a resolution differentiation for things like landscape and travel, more of what I do. Also, after looking at the MTF charts of Hass as compared to the Fuji lenses, looks to me like the Hass lenses are simply going to outperform the Fuji with two exceptions, the 250mm and the new 20mm-35mm look like each lens can compete. I suppose my bottom line is because I'm between systems, and I do more landscape/travel/real estate shots, knowing if the GFX system is a god option over the Sony (or the other way around) would be very useful, having some empirical interaction by a trusted source would be very useful, as MTF charts don't tell you everything. Again, well done. Look forward to what you provide in the future
Love the simplicity of the device and the fact that there is no video. Something I thought could be left out of some cameras. Not everyone needs everything. However it is not in my budget. But great job in the presentation.
I love the photos NASA took of the Earth using a Hasselblad in the 70s. A bit off-topic for your review of their new mirrorless, but great to see they're still making high-quality cameras for professional use.
Does it feel more like shooting a digital or analog camera? That's what I love about the GFX50R is that it feels like an analog camera. I understand the design concepts in all but one thing that I loved about the old Hasselblad cameras was how analog they were. Would be cool if Hasselblad came out with yet once again an analog feeling digital camera much like Fuji did with their GFX50R. I also like the GFX50R's film simulations. Things I like about this new Hasselblad camera are how minimalist they went with buttons. Some of these Japanese camera's drive me nuts with so many buttons. I just don't know what to do with all those buttons and become lost and frustrated by them. I also like that it is not a hybrid camera, stills only. Also, the menus are simple (thank you). Change the few lacking features that Tony mentioned (eye detect, icons and presets for custom settings, etc.) and you've got an excellent studio/landscape camera. Make a stealth version for street. And for me, built-in Arca-Swiss grooves on the bottom and left sides. But that may never happen as it may end up being form over function. Maybe a custom pre-order option. I'd pay an extra $600 on an $8200 body to get this option... as long as it still looks like awesome. BTW, yes I'm a boomer. Turn 60 this fall. Currently shoot Canon R5; School sports and concerts Fujifilm GFX 50R; Landscape, cityscapes, and personal project artistic endeavors Fujifilm X-T30; For when I need to go light. Wanted the X-E4 but couldn't find one anywhere.
I can't afford it but I hope those that can afford it have fun with it.
we will thx
no one can afford it, you can literally buy a small apartment for that money, insane prices
Zelinsky can afford it
Maybe you can one day.
Yeah and I hope they take some awesome photos we can all enjoy 🙂
I used an A7R IV and was blown away by the resolution and detail - it's hard to imagine working with 100 megapixels! Thanks for the excellent review and providing the context for the design of a camera like this.
As slow as you work with this camera, hah. Grab a bottle of excellent wine, connect the camera to a PC and spend the whole evening on one photo of dawn.
THE A7R4 CAN SHOOT IN 240MP
The X2D looks like the kind of camera that attracts a community of shooters who adore the raw simplicity of a tool that does just a handful of things exceptionally well. At that price point, they may in time grow the customer base very considerably! Thankyou for a really interesting and thought provoking vid!
I have eagerly awaited your review on this camera and you did not disappoint. The review was Simplicity exemplified, with those fantastic demo images, Minimal; took you only 15 minutes. Fantastic job, thanks Tony.
Best all-around review I've seen on the X2D. Yes, I own one (for about a week now)!
In reference to your studio images getting darker as you increase the shutter speed, it's quite possible and most probable that ambient light was affecting your exposure. As you increase your shutter speed, your were/are decreasing the ambient spill, and that would make sense as to why your image was getting darker.
FWIW - One should never experience darker images from a strobe due to the shutter speed changing, as the strobe is firing much faster than the shutter speed.
I always begin studio shooting where the "strobeless" image is black, or as near black as possible. That way I'm guaranteed the only light affecting the image is from the strobe. Of course, one must adjust the power of the strobe for a proper exposure of the subject matter.
I shoot with my H6 In the studio at higher Shutter often with high shutters it will effect the exposure thats very common
You made this video to justify your purchase to Chelsea, didn't you?
Hahaha
There is no eye detect wth :/
🤣
I own the X1D II and ordered this new X2D. I love my X1D II that i will keep for a back up body. You evaluation is accurate and excellent. Thank you.
So both are medium format mirror less cameras.? Do they support Nikon F mount lenses.? And btw are these hassy mirror less camera are equally good or comparable to H6D medium format cameras.? Please help
Hello from Sweden. You’re absolutely right. In Sweden we have a quality mindset: You do it once and do it right. (Here sounds like there are still improvements to be done though.)
This was my favorite of the videos I've seen on this channel. It was of little practical consequence to me. I'm not going to buy an $8200 camera, but Tony's enthusiasm and the magnificence of the design were just great. Plus I'm 25% Swedish, so go Hasselblad, I've barely heard of you since the moon landings, It was nice to hear about you again.
Got my X2D 100c couple days ago. Upgrading from X1D Mark II. So far extremely impressed by the quality of the camera, the sharpness of the pictures when hand-held is as promised. Hasselblad changed the menu in quite some way fromX1D so, a leaRning curve here. Was not able to use autofocus with the XCD 90mm, no issues with the XCD 80mm and the XCD 135mm. I also have the H6D with H lenses 24mm and 100mm. I will try the X2D with adapter and H lenses. I switched several years ago from Nikon D850, which I consider the best DSLR ever. But geeee: when you look at a Hassy picture… the skin tones, the dynamic range… simply amazing.
Says the dude in major debt with no 401k because he overspends his income on something he doesn’t need to try to appear rich.
@@toddysurcharge771there’s no basis for what you said. You’re literally just hating. This dude might make 200k a year and you wouldn’t know. He might be what you said, but your comment just reeeks of jealousy.
Do you use this in situations where you would use auto focus? I see this as something I would use to shoot landscapes or commercial photography on a tripod where I would manual focus anyway.
Easily the most excited I’ve ever seen Tony about a camera. I really hope this functional minimalism makes its way to other camera manufacturers even if just for a few models.
I disagree. I hope this minimalism doesnt get copied to other cameras. That's what happening with cars as well. Few years ago replacing buttons with touch interfaces in cars was considered to be wrong. Now everyone is trying to copy the Tesla with minimalist design. But experience has always shown that irrespective of how good and advanced the touch interface is, with time they will age poorly. dials always age better. The famous car Bugatti Veyron has almost complete analog systems because of this very reason. The only digital thing in that car is a small timer and it has indeed aged very very poorly.
@@nareshwildbones You make a great point that is too often overlooked, tactile buttons/dials should not be replaced for the sake of minimalism.
You are a wonderful salesman. Because you just described the Hasselblad X2D 100C and the reason for owning one better than anyone else. One of the best explanations on the Hasselblad ever done.
Wonderful review of an incredible camera. So many people discuss the specs, but here you are talking about the actual industrial design philosophy! Beautiful!
What a beautiful machine, the image quality is insane 🤯.
But the autofocus is terrible.
I'm just as Swedish as Victor Hasselblad ever was, and I go occasionally to Gothenburgh to see the brilliant exhibitions arranged by the Hasselblad foundation (less than four hours by train). Love that. Remember that Phase One is Scandinavian as well (I work in Copenhagen). I do agree with you on how the Japanese camera industry has defined the main stream concepts of photography and camera gear. That is an interesting observation; I havent thought of it that way. On the other hand: Apple, Google et al. have to a large extent defined computational photography. However, I have difficulties seeing how that kind of photography will connect my eye with my heart and mind.
I suppose that my photography habits and behaviours are close to to those of the target audience of this camera. I'm one of those who love manual prime lenses. The gear should challenge me, a large proportion of my images should be wanting such that there is room for improvement (this is the luxury for the amateur -- lover according to that word's etymology). It is my reactions, focussing and composition that matters. My fellow countryman Christer Strömholm said that a good photographer manage to make 500 good images during his or her career On the other hand, Cartier-Bresson says "the camera is my sketch book," he didn't say that it is his pencil. He also said that your first 10000 shots are your worst (continous shooting wasn't invented yet, and he had to change film).
If I hadn't made a significant investment in Nikon F (about 50 years ago) and more recently Leica stuff, both M & L mount, I could have gone this way instead (software engineers do have resources, but I cannot now because I will retire soon and my future economy is still not settled). Anyway, all my gear is based on 24×36mm film or sensor.
I have never blamed a bad image on my gear. I have still hard work to do if I should manage to make 500 good photographs before I die. I have no idea of how many exposures I've made so far. Suppose they are many, many chunks of the worst 10000 thousands.
You do realize that Hasselblad is now a Chinese company? Lenses are made in either Japan or China? Doesn't make them bad but it does affect that magical mystical reputation a bit. The company that now owns them is not known for making the finest luxury items (jewelry) available. Sure is a nice looking camera though.
I know that. Zeiss makes stuff in Japan as well. The Hasselblad components are presumably made in China. It is an interesting question what handmade means and what qualities a swede with a screwdriver contributes.
@@motrotmos I'm sure it is a great camera but I think it is a mistake to use the fact that it is assembled in Sweden from mostly off the shelf components. Since they cannot afford to make their own components maybe they should focus a bit more on core performance
Hush hush !
The Hasselblad looks beautiful.
I do think that in this price range autofocus should be great.
It would be interesting to see GFX 100S
The Leica M11 is quite a bit more expensive than the X2D and has no autofocus at all.
The X2D autofocus seems more than adequate I think.
Rather than always judge everything from the spec perspective, why not critique Asian ergonomics and design for how bad it is? Good design like the battery door, camera straps, menus button layout and viewfinder greatly affects user experience and efficiency.
It has auto-focus
can you not turn a ring ?
can you not tell when you are not looking at a blurred image ?
@@tor2919 Let’s not use the missing features as features. They are not.
IBIS wasn’t there in the X1D, it wasn’t a feature.
Phase AF wasn’t there in the X1D, it wasn’t a feature.
Those were missing because they were not able to make it. Period.
They are now part of the X2D.
Eye-AF is not there now, it’s not a feature. As a matter of fact Hasselblad confirmed they will implement it in the future.
People should cut the crap a bit, and stop consider we don’t know what photography is or that we are only spec oriented.
Having a camera that focus instantly and accurately on the eye is a great feature, having an EVF with no blackout is a great feature. Only in your world those « specs » are not made for the user. The reality is that if it was all that simple on a medium format camera with 100Mp it would be there!
Incredible video - thanks Tony. The design alone on this camera is insane. I hope other manufacturers take notice - specifically on small things like strap mounts and bigger things like the menu system.
If I want a review with no fluff your the man!
Great job Tony, I live in Argentina and I am a user of Sony A7r4, it is a magnificent camera, but when the image quality that this Hasselblad can offer, I think it is something unique and it is absolutely on another level.
Always thinking about landscapes and printing works.
I am thinking of acquiring this camera in the short term and justify making those trips to incredible places to capture those unique moments that photography encourages you to do.
Again, an excellent summary of what the product simply is, the closest thing to art itself.
From a long way from the south, Argentina.
Federico Marenzi.
It is just branding; Sony can take better pictures, actually
I was considering the Hasselblad, or a Leica.
Because I do love shooting like this. I don’t need much stuff so I’d be fairly comfortable with it. However two points kept me from doing it.
1. The price / target worry.
A camera this expensive is worth more than your life in probably 80% of all countries in the world. So running around with it is a bad idea. That’s why I loved the Q2 Reporter so much. No Branding.
2. Water/Humidity resistance.
I like to take pictures in „bad“ conditions. Pouring rain, snow, high humidity, dust… you name it.
And that’s where the Hasselblad and Leica just don’t match up. They aren’t as durable.
If they would be the most durable camera systems out there, I‘d probably consider switching but so far I’m really happy with the Canon R5.
I basically removed all button functionality besides the ones I use and this made me enjoy this camera a lot already.
And with 47mp it probably has enough
For most situations.
just buy both stop being stingy, go on , you know your worth it :D
@@ulyssesnathanialowen3831 :D Good one. Would love to be in a position where this is just pocket change for me.
The camera is so beautiful and that 100 MP sensor is 🤌 But honestly, for a modern camera to not at least have face and eye AF is a dealbreaker for me, personally. If simplicity is part of Swedish design then, it should apply to the AF as well
One for products, one for portaits, one for sport and one for astro. If you not ready to spend 100 grand on Hasselblad, why looking at it in the first place, lol.
@@CZOV 100 grand? Camera is said to cost around 8.200$ US dollars. About 15 grand with some lenses
@@dudeiusmannigast1543 I think he means having to spend 10-20k to have enough gear for all the uses
@@CZOV I never said price was a problem tho? This camera doesn't need to just appeal to pros. It would honestly be a great camera for any non-pro photographer desiring the best IQ, that's just looking for a competent all-around stills camera. It's clear that they were inspired from modern day smartphones w/ the simplified menu system, touch controls, and built-in storage. But that should also translate to the AF, I mean face and eye AF has been around for more than a decade. It's honestly embarrassing that it doesn't have AF that's as competent as an Sony a7r2 or even an iPhone 5 (2012)
Some reviews mention that these features could be added with a software update, but nothing official from Hasselblad.
Review was so good I bought 5 to replace my home security cameras. Thanks Tony!!
I have had it since the first day it was out. Travelling in Nepal for a month and still one month to go, I am astounded by the amazing image quality I get from this camera. And its the best to hold in the hands for hours of any camera ever made, and I have owned a lot of different cameras. The IBIS is awesome and helps getting late hour landscape shots, but most of all it’s is outstanding for portraits. It’s the best 8000 $ I have ever spendt.
"And its the best to hold in the hands for hours of any camera ever made..." That's what I thought about the Hasselblad 500, Cradle it in my left hand and manipulate the controls with the right.
When you demonstrated that amount of detail that could be retrieved from the small building photo my jaw dropped! Blown away here.
I’ve heard this “we’ve given you less for more because it’s simple and brave” before. And then Apple put ports back on their laptops. Because it’s ridiculous not to provide a hybrid feature that can be provided at no detriment to the primary features. Romanticizing impracticality and unrealized value is ridiculous.
I'd say the apple example is very different. They target and audiance that needs those ports. This camera doesn't need video and a koenigsegg doesn't need a trunk
@@muzlee7479 i see your point but a Koe nigsegg doesn’t need a trunk because the weight savings helps it perform better. Under designing and utilizing a piece silicon processor is nothing but wasted ability. It is a personal preference because of minimalism and has nothing to do with the unit performing better as in the track car analogy. It’s akin to saying you could utilize better aerodynamics through a lip spoiler on the car but instead make it the same shape so it exists but don’t cut any holes to allow it to be functional. It could be there, it could improve utility, it would cost nothing else except in R&D and at the price point of a Koenigsegg it’s disingenuous to say it would just muck up the works. To each their own tho.
The way you reviewed this speaks so much to the style of criticism that convinced me to get into journalism. The allegorical ways that you relate the camera to other (unattainable...) luxuries is just perfect.
The image quality is great but this review feels incomplete without comparison to the fuji. Please rent one and test it!
Hands down the most beautiful camera I have seen...
As one of probably very few viewers who has ever seriously contemplated buying a Hasselblad digital medium format camera, let alone ended up working daily with a Phase One, allow me to address some of the points you raise both for and against this camera:
- The built-in drive and only one card slot is a problem for those of us who are expected to hand over cards to employers/clients, leaving us with only the camera's own drive to work from, which is physically clunky. It's also an issue for those of us who need to photograph sensitive material and are loaned or rent the camera; completely wiping that drive so nothing can ever be recovered from it is not easy, and shooting to only the card is a significant risk. There's also the problem that any drive will inevitably fail, and this isn't a device where you can just crack it open yourself and throw in a new drive you bought off the shelf.
- The strap snaps are a pain for anyone who uses a different strap, such as the very common neoprene straps used to support larger cameras like this. It can be adapted, but plain ol' strap lugs work just fine with everything.
- The battery being its own door is a concern for sealing. Hasselblad's sealing has always been a bit dubious for the market/price range and a total lack of protection around the battery is a major issue.
- The sensor size and resolution may impress people used to 135, but it's still the smallest "medium format" around (how Fuji get away with advertising it as "large" format, I do not know; apparently Trading Standards were literally just too busy to investigate). There's a reason why this is commonly referred to as a 'crop' medium format sensor. The Phase One IQ4 150 is still a much bigger sensor with (unsurprisingly) 150mp resolution; for those (admittedly rare) jobs where pixel pitch and count really matter, Phase still haven't been touched by anyone else.
- The X2D does manage 16-bit files in single-shot mode, which is great, but in 3fps continuous shooting it drops to 14-bit. There aren't many occasions where that will make a difference (the current generation of snap-happy fashion photographers might complain), but it's still a knock against the potential IQ and gives away the fact these sensors are made by stitching 4/3rds sensors together, rather than creating a fresh, coherent unit.
- Even the mighty Phase still relies on a small amount of noise reduction at base ISO and early accounts point toward the X2D doing the same thing. (As did the X1D, all the Fuji GFX cameras, the Sony a1, Canon R5, Nikon Z9... you get the idea.) I would give my left arm for a medium format camera which did not rely on noise reduction to keep the low ISO clean. Unfortunately, that's what you get when you create your sensor by stitching together a bunch of 4/3rds sensors. (And before anyone has a go at me for ragging on 4/3rds, note that I own and use 4/3rds cameras for personal shooting myself.) On an even more personal note, I also prefer that the Phase goes to ISO 50, though really I want one which can go down to 25. It's bizarre that digital cameras still have such limitations on their lowest ISO when they could obviously operate right down to ISO 1 if a manufacturer bothered.
- Your "strobes"-which are not strobes because they're not actually strobing-are definitely the cause of your exposure issues. If you used an actual pack&head then you wouldn't have that problem. Ironically, if your had lights which did actually "strobe" then that would also fix the problem, acting like HSS.
- Yes, it's a lot of money hanging off your neck, but luckily most thieves don't recognise such devices and target things they do recognise, like your standard Sony or Canon instead. However that's a bit moot, since the reality is this isn't the sort of camera made to be taken out and about (as evidenced by its sketchy sealing), it's something which sits in a locked studio for all of its life.
Which is all to say this is probably a fine camera in its own right, but it's not as simple a master of its domain as you suggest. The Phase One IQ4 is still the top package for the studio market, albeit at a price point which dictates most studios lease it rather than own it outright, and for the dentists who want something to carry around the country club, the Fuji GFX line offers similar devices-though better-sealed-at a lower price point, with more features to show off to the lawyers and investment bankers, and with wider distribution.
Hasselblad continue to exist in a shrinking middle ground, not competitive enough to contend with Fuji and not actually topping the studio market either. I grew up with Hasselblad and would love to see them make a truly compelling camera system again, but the X2D isn't it.
Great and informative response - surprised that weather sealing has not been addressed at the eye watering price point.
I've seen Thomas Heaton use his in pretty awful conditions - with outstanding results
This is a very thought-provoking review. Throw out your assumptions of what a typical camera is and appreciate the...lack of typical features. Video? It takes photos. Huge menu? Nah, just the basics. Action? Not so much. Buttons? Okay, a few. The photos are a pixel-peeper's dream. But I like the sports car analogy: it's not for everybody.
The huge images are sort of two-for-one. You can use the full image, or zoom in for a close-up - using the same photo. But like the sports car, this camera goes on my "if I win the lottery" list.
I have to add: my Hasselblad 500c/m from 1979 already has the same camera strap-mechanism. So this is at least a 43 years old principle. And yes, it’s awesome :)
Mine too, came into the comments to say that but had a look if someone else already said it :D
Actually, I've got the older 500C model. Somewhere I have a mail from Hasselblad telling me the manufacture year for both my body and lens but I don't remember what they were.
I simply adored the beauty and design of this X2D. So I now I have it. I've a Nikon Z6, soon to be a Z8 for everything, but this Hasselblad will become my travel companion. Your comments on security are moot, and this is not a cheap product to insure, though insure it you must! Great review, thank you.
Well it’s a work of art no doubt. It’s a purpose made dedicated camera for what it was designed for . Landscape photographers will love this camera . It doesn’t need face detection for landscape photography. The one big problem with the rest of the modern cameras out there today is they are jam packed with gadgets and technology we really don’t need for photography. If you need a video camera then buy one , if you need GPS then buy one . I love the functionality of this camera . It’s beautiful and extremely well designed and made . Ten out of ten for the concept ! Let’s hope the other manufacturers learn from this camera and understand photographers don’t need so many functions and gadgets in a camera we simply do not use or need .
Stunning. I hope to one day own one. A absolute work of art.
Amazing review Tony, really captures why this camera is different to the other top tier cameras in the market.
Definitely a camera designed for people like me. Unfortunately not within my budget, but wonderful to know about should I win the lottery. Thank you for a great review!
You made me want one, not in the budget but on the lust list.
Great review of the Hasselblad X2D 100C. Enjoyed it. Well done!
In addition to what Tony said, it is worth pondering on the history of Hasselblad. Thankful that new owners of the company let that part of the brand live (not just using it on drones....)
I love this review! Haven’t seen your guys videos in a long while - life has me far too busy; I confess I missed you guys dearly & wish you both a truly blessed & joyful day! ❤
Thanks again for a great video Tony! I am definitely interested in seeing a comparison between the two 100 megapixel beasts, Fuji and Hasselblad
Excellent review. I recently bought the new Hasselblad gear. You perfectly describe the essence of the X2D. Great job!
Regarding the fastening the camera strap, that's the same style of strap end that was used on the Hasselblad 500C, from around 1957!
Very well said. Excellent review. Your intro reminds me of Jeremy Clarkson from Top Gear when while reviewing a car he looked at the camera and said: well, all cars takes us from point A to point B but how many of them do so while drawing a smile from ear to ear on the face of their drivers…
Some tools are more than just tools, they are instruments to inspire their are instrument which the whole exceeds the sum of their parts.
Fun fact. Konegsegg is building a car that can take your family to the movies. 4 seats, 8 cup holders, and 0-60 in under 1.9 seconds. Called the Gemera
Oh sweet, finally! Lol
My neighbours wife can go from 0 to 100 faster than that, every time she steps on the bathroom scales.
This makes me really excited for Sony medium format. Hopefully they put a focus on new screen technologies and simplification of menus! (It will probably never happen)
In general it looks like other manufacturers may benefit from how Fujifilm organizes their settings. I normally only have problems finding the more unusual stuff like manual lens profiles (so the IBIS still works with third party lenses).
new menu has already happened and its much better, Tony was showing an A7RIV which still has the older menu..
Simplification or menus will simply mean it has less features. The reason this menu is so simple is it does so much less.
@@_rhapsodist strange that he chose a non current menu system
@@definingslawek4731 he choose what he had on hand dumby
great to see a review of a camera and not just judgement because it doesn’t tick boxes on a some mythical list of must have functions that some one has dreamed up ..
Shame that Fuji doesn’t want to give you a GFX. I would like to see your review. The X2D looks like a great camera. But as a GFX and A1 user I have to say that I find it too expensive in direct comparison. My main problem with the GFX is not the menu (neither with the A1), it is size and weight for travel and landscape. The results are more than good enough for me. I don’t see the need for video in an GFX, that’s where the A1 shines (I “upgraded” from a SIII). I am using it for equestrian show jumping. I have deep respect for every person who can pull a manual focus in a sports environment, I can’t. So having a good autofocus is the main point for me besides the 4K120 (which works most of the time, against the light not always). I fully agree with Hasselblad in avoiding video, I am not sure bout eye autofocus. Is it worth double the price of a GFX?
Time will tell. Aside from the comparisons of non actual users and quickness to judge other systems without using them. I am curious about the v90mm. I am also a GFX system owner. The XCD lenses straddle the gf lineup. There is the matching 80 1.9/80 1.7 but then there is a 90mm my favourite lenses is the gf110. curious. The Artist will create with the tools at hand and with whatever resources they having widening their reach. I will not judge either way but I am curious.
Having shot Hsselblad 500cm for a decade most of what you describe for simplicity and it lives on here
I think I prefer the Japanese design perspective. This thing is neat and I'd like to play with it though. Even with the few things it does well, I'm not seeing how it's substantially better at anything than its competitors. It's just kinda cool, and I like the fact that it has 100 MP.
It's not just "Japanese" design. This camera is a niche product just like the car he showed. It's a toy. Japanese cameras are workhorses that work well for most people in many situations.
Wonderful review, I'm really hoping that you will be able to review the GFX 100S soon!
Thank you for your reviews
My pleasure!
Excellent review. As a professional photographer I do shoot with 35mm mirrorless cameras like my canon R5 and R5C that I use for the incredible video.
But for the photography that I go out of my way to do, not just because I’m paid to do it. But because I just want to do it. I use my Hasselblads. I have bought each model of their X series cameras. And I still own an XD1 MKII. But my XD2 100 is the reason why I wanted to be a professional photographer.
Hasselblads XCD lenses and their new V lenses are all superb. Nothing beats being able to flash sync at any shutter speed you want.
And being able to flash sync at 1/2000 or 1/4000th of a second outdoors with a model turns a good photo into an incredible photo.
The simplicity of the X2D is another reason why I just prefer to shoot with that camera more than my other cameras.
Every now and then, I’ll walk out of my home and just bring my XD2, either a 90mm XCD v lens or one of my favourite lenses for street photography, my XCD 45mmP. The xd2 with my XCD 45mmP with one extra battery is all I need for an entire morning of walking the streets of the city I live in and I always come home with a raft of gems.
Sure, my R5 and R5C have their place and they are great cameras. Especially paired with their impressive RF-L line up of lenses and Canons cinema line of lenses I use with my R5C.
But the Hasselblad X2D reminds me everyday the reason I became a photographer.
I would be very interested in seeing your review of Fuji's equivalent camera. This camera, though very visually and technically impressive, seems to try to apply Leica's simplicity and user-end experience to medium formats, which are unfriendly to casual shooting with their size and weight. It's a cool camera and I understand where the price comes from, but I feel like it's going for a very limited niche of photographers who need the visual quality of medium format, but not the modern features considered standard in professional-use cameras. I'm also not thrilled by how the straps only snap in, rather than fastening, or the lack of a battery door. The simplicity of the doorless design is very neat, but I'm concerned by the idea that you could accidentally knock out the battery during a firmware update or long exposure.
When did you knock off accidentally the battery of your Nokia phone? Or would you prefer Apple style built in battery, very safe, very secure :)
@@CZOV that strap designed was used on the 500 range of cameras since 1958ish, around 70 years of use ...
I’ve been waiting for this review since launch!!!
This Hass is the most beautiful camera out there IMO. I kind of wished you had compared it to the Leica SL2 or SL2 S though. It’s really the only other camera on the same level. It would be hard to pick between the two. Design goes to Hass but Leica has exceptional glass for sure.
Sl2 does not come close to X2D. Three days after getting the X2D I am selling the SL2.
This is a absolute beautifully made camera its a piece of Art and not even having it in my hands you can tell how great it feels in your hands. Wow
It's interesting how interface design is subject to fashion. A couple of years ago, not having to go into menus but doing everything with dials (and buttons) like FUJI does was considered superior to having to go to into menus. Now the fewest possible buttons and menus seem to be the latest fashion.
That's what happening with cars as well. Few years ago replacing buttons with touch interfaces in cars was considered to be wrong. Now everyone is trying to copy the Tesla with minimalist design. But experience has always shown that irrespective of how good and advanced the touch interface is, with time they will age poorly. dials always age better. The famous car Bugatti Veyron has almost complete analog systems because of this very reason. The only digital thing in that car is a small timer and it has indeed aged very very poorly.
Why not have both? I love using the touchscreen of my camera but sometimes it would be nice to quickly change shutter speed and whatnot with a button.
what's not showed in this review, is how simple all Hasselblad cameras are backscreen driven, swiping with a finger touch without delays between camera commands, liveview and menus that are mostly user configurable, as some people say: smartphone like.
This unique user interface applies to H6D X1D X1DII 907X X2D, the only other camera brand that is near this concept is Leica.
So why not speaking from European design vs japanese design, intuitive controls vs technical controls ? 😊
@@jean-claudemuller3199 My Canon EOS M, the very first model, does exactly that. But pros supposedly don't like touchscreen in their cameras...
Excellent overview of the Hasselblad X2D emphasising the attributes that make it so unique.
Elegance and build quality are beyond reproach and nice to see Made in Sweden!
I watched this video to answer the question Fuji GFX 100 xii or Hasselblad for my MF digital upgrade.
I think that while the X2D is a superior product, as a non pro I struggle with the cost difference for both body and lenses.
Here in Australia there are plenty of good used GFX cameras and lenses which is hard to ignore.
Superb results from a high quality 100mp Fuji sensor can be achieved from a used Fuji GFX 100 system at roughly 1/3 the price of new Hasselblad.
I would really appreciate your coverage of the new GFX bodies!
Great review. Wish more Japanese camera companies would copy that menu system... look and functionality.
Won't really work since this is a strictly stills camera. With very limited features
so important and extremely relevant you mentioning the dangerous aspect of carrying such cameras, specially lately when society has lamely shifted backwards safety wise among others. Appreciate the on spot reminder about expensive gear in public spaces. I hope it'll pass and will get better. It's risky business documenting life these days. Thank you for sharing that thought. Stay safe!
На редкость ясный и понятный обзор всех преимуществ этой замечательной камеры. Благодарю автора за такую работу! Скандинавский стиль стал полностью осязаемым.
This is officially on my wishlist. Thanks for the review.
The Scandinavian story is a beautiful one, but is also false. Eye-AF is not there not because of minimalism or simplicity, but because they were not able to do it, just like they were not able to have IBIS or contrast&phase AF in the X1D and now they can. They already confirmed Eye-AF will be there somewhere in the future.
Now this camera is gorgeous obviously, only the blind wouldn’t see it. And who doesn’t want this beautiful medium format ratio?
But unfortunately, when the only reason to have so much megapixels and such large sensor is for moving subjects (I can already make a 1000mp image of a still subject very easily by stitching multiple images together), the autofocus is actually crucial. And it’s not there yet.
Tony:
You are the greatest.
I was happy with my Hasselblad X2D 100. After watching your review I am even happier
Thank you for all you do in the wonderful world of photography
Regards,
AF
But as you say - flash memory will fail.
I don't see having built in memory a flex - just a point of failure.
Built in memory is nice in a pinch (if you forget a card), but I can't imagine using built-in storage as your primary solution for the reason you mention.
I love the simplicity. Wish it (or some version of it) was in my budget. The pictures look awesome! Excellent review.
And then this same guy bashes cameras that don't have a ton of buttons...
It’s not spelled Hassleblad (as in the title of the video).
This is avculity one one of the best review av seen on a camera. I am a photographer. Seen Alot....
I’d definitely buy one, when I win the lottery lol…
This reviewer is a whole mood
OK, so no wired release port, no CAF, no eye detect, no highlight warning indicators, no focus stacking, no pixel shift... heck other than that it's just a crippled GFX 100s at 1.5x the price. Such a deal... but, Oh... it looks nice.
I see this as a nudge to the big makers to make an excellent but simplified photography camera. Now that I would buy.
As a GFX100 owner I'd love to hear what you have to say about it, especially compared to the Hasselblad. I think most would be Fuji MF shooters are probably looking at the GFX100s though...
He doesn’t talk about the Fuji GFX 100s , which is a better camera than this Hassleblad.
I believe he’s been paid to praise this camera and ignore the other one. Duh
@@FastAkira are you paid by fuji?
@@telemaq76 Yes, I’m rich now. By using the GFX 100s, it feels like Fuji paid me. That’s how good the camera is.
Just the joy of mourning old lenses and getting that film look is something else.
With the Hassleblad you won’t be able to do that.
I rather have a Leica.
Fuji is the way to go, don’t waste your money on Hasselblad.
12:58 That dynamic range is insane! And the results in the end? You would swear it was a stacked image, not a single shot.
9:55 - It would be interesting against the Fuji GFX 100s given the age of the sensor and pricing between the two.
Would be nice to compare the JPG & 16-bit RAW files output flexibility on Capture One Pro especially.
It is a pro camera in a small body! Great image quality! Nice for travel!
Put this guy and any other camera with an equivalent aperture equivalent FOV lens, and display the taken images at 4k resolution at 2ft. Nobody will be able to tell the difference. It's a Veblen good, not a tool, plain and simple. And for those who want to flash cash, good for them.
i appreciated the explanation of Swedish design. Makes so much sense now, not just with the camera.
Nice JOB - the world's BEST cameras -- for image quality (and the most expensive) are all made on Northern Europe
- Hasselblad Gothenburg Sweden;
- Phase One Copenhagen Denmark; and
- Leica Wetzlar Germany.
BUT the components -- particularly the sensors are all made by Sony Semiconductors.
Similarly the lenses -- Schneider Kreuznach, Rodenstock, etc. BUT now Hasselblad is owned by Shenzhen DJI Sciences and Technologies Ltd (based in Shenzhen, China's Silicon Valley) -- some of the lens production is now in China and that is not a surprise.
15-bit 15 stop dynamic RANGE -- this is it. This is the source of all the wonderfulness.
I own the X2D and have the 3 new design lenses on order to add to the 4 older XCD lenses I have left. There are a great number of firmware updates I and other owners have requested -- BUT you are correct this will not be a Sony, Canon, Nikon mirrorless DSLR successor. It may NEVER get Eye/tracking AND It MUST NOT ever get video.
NOW let us get to the BIG item -- Koenigsegg -- is pronounced nothing like your try -- it is pronounced - kuh · nuhg · seg - not whatever you said. I am sure Christian Erland Harald von Koenigsegg is happy that at least you mentioned his company. OH and the prices are higher than you quoted and you cannot just order one. AND Shenzhen DJI Sciences and Technologies Ltd also list Koenigsegg Automotive as a subsidiary. OK so you did not do a bad job pronouncing Christian's surname. 🤑😝😝
OH -- you did not compare the X2D to the GFX-100s -- which is just a grown up Sony. The facts are the 100/100s and the X2D use a very similar sony sensor - but from that point on the technology and software engineering is different. Hasselblad has not YET delivered AF-C, let alone 3D tracking or Eye/face AF in ANY body -- OK -- if they do it will not be great for a while. It will not be good (even if they by the capability from another company). SO learn to use the camera as is -- The H6D and XF/XT have ONE focus point in the centre. That is it.
NOW the GFX 100s is the cross over camera for Mirrorless shooters who WANT many/all the features of a mirrorless -- it is also cheaper and does not use leaf shutters in the lenses so these are cheaper to. BUT -- lousy flash sync speed. Horrible looking design and these are lots of people who love them.
Why Are you so adamant on your 8 thousand dollar camera not getting a useful feature update like video ? Filmmaking is photography.
@@definingslawek4731 You are a fool if you really believe this. AND clearly you as simply trying to be contentious.
Photography is the capturing and generation of a single image - "AN image". Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, ........ google it if you must. BUT one thing is clear - filmmaking and photography are very different.
AS to GEAR -- "Filmmaking" is the purview of CINE cameras - like the Arri Alexa 35.
Hybrid Mirrorless have provided video options to the masses -- rather like smart phones have -- AND some hybrids' video capabilities are NOT bad. But these capabilities are not filmmaking either.
There is a reason why Super 35 (similar to APS-C or DX) is still BY FAR the most popular sensor size for Cine cameras (excluding the largest budget productions) -- the video data from larger sensors is simply TOO LARGE and the cost/size of the whole rig too expensive for most productions. OR users dump so much data (via pixel binning) that the benefits of shooting with a larger sensor are simply lost.
So YOU foolishly would have one of the world's most famous Still Camera manufacturers have to put video into their latest and best camera, AFTER consciously deciding to remove it following feedback from X1D-ii owners/users. Try to avoid being a twit.
@@AndyMillerPhotoUK you’re a fool if you think 4k full frame video capability is magically somehow “not for filmmaking” because it’s not got an arri label or something.
It’s foolish to gate keep any art form based on the gear being used. As if anyone would notice if you shot something on an A7siii or a Red lol.
*Filmmaking is photography* , it’s a different kind of photography you’re right in that but it is photography.
Photography is writing with light, not specifically capturing one image. Your definition of photography specifies the field where you make a still image, but this is your shorthand definition.
The lead person on a film set in charge of the visual style is the DoP (director of photography) shooting the scenes is called “principal photography” because video is just 24 or more photos per second.
I can’t believe someone your age would be so rude in a comment reply 🤓 I simply asked why not have video, a standard and near mandatory feature in a modern camera, and instead of calmly answering or ignoring you got your panties in a twist
AND I am not surprised that a baby like you is trolling for features in a camera you will never be able to afford to buy or use.
Excellent review. I am really enjoying my X2D and all it has to offer. Terrific camera.
Simplicity, minimalism and functionality is all well and good, but the 100 megapixel sensor that this camera uses, is still made in Japan by Sony. Nikon also has a long history of using Sony sensors. And Fuji uses Sony sensors on all of their cameras, including their GFX 100 Mpix camera.
Furthermore, the owner of Hasselblad is DJI (majority stake holder) and Ventizz Capital Fund IV L.P. (minority stake holder). DJI of course is a Chinese company. And depending on how you look at it, it's either a private company or a communist party, government controlled company.
This has led to some governments around the world (including the US) banning their products on military installations or for any government use, citing security concerns. Shenzhen-based DJI Technology, which is estimated to control more than half of the global market for commercial drones, is among 13 firms which are blacklisted by the Pentagon.
Semiconductor fabrication and image sensor manufacturing is however the most complex and profitable part of the camera industry. In 2019, the market was worth $17.2 billion and it's estimated to grow to $27 billion by 2023.
Hasselblad do not make semiconductors or camera image sensors. The market is currently dominated by a handful of players that includes (in 2019): Sony (51%), Samsung (21%), OmniVision (7%), On Semi (6%), Canon (4%), and Hynix (2%), with the remaining 9% made up of several others smaller manufacturers.
With the smartphone market, the figures are similar (in 2020): Sony (46%), Samsung (29%), and OmniVision (10%).
Sigma outsources Foveon sensor production to Dongbu HiTek, Fuji uses a mix of Fuji and Toshiba sensors, Panasonic has sensors from a partnership with TowerJazz, Olympus uses a range of manufacturers, and Pentax sticks principally with Sony.
That leaves Canon, which makes a point of noting that its EOS cameras use Canon sensors (although that suggests that other models may use off-the-shelf sensors fabbed elsewhere). With around 4% of the sensor market, it has a relatively small market share, but still is a very important and technologically advanced manufacturer.
Perhaps “integration” is the important consideration here. With the advent of the smartphone, users expect an integrated system that works holistically to produce the best image possible. Camera manufacturers have to work beyond the camera body and lens to provide a data processing chain from photo capture through to a processed image that is delivered in the way the end-user wants.
The image sensor may well have become the defining component of the camera, but it may also be incidental to the photographic process. It’s what you then do to the raw image that is critical and camera manufacturers are coming under increasing pressure from smartphones, which are far better able to manage these expectations.
And Hasselblad continue to pioneer and dominate this niche market for larger sensor bodies, as evidenced by the fact that Sony do not even bother making a medium format camera system, despite the fact that they can manufacture the image sensor for it.
Great post.
@@youuuuuuuuuuutube 👍
Fuji dosent use sony sensors ?
@@definingslawek4731 As far as I know from what I've read, Fuji doesn't do any semiconductor fabrication themselves, it's all outsourced. The closest thing I've read to your idea, is that no one actually knows what company makes the majority of Fuji sensors and while there could easily be models with an actual Toshiba sensor, they could just as easily be a Sony sensor, given that they are pin to pin compatible with the ones that Sony make.
If you can cite some sources or there are some links you can paste about who makes their sensors, that would be really interesting. Thanks.
@@mikmop I don't know who makes fuji sensors, I just heard it was sony and didnt know toshiba even made sensors so I asked you :)
As an X1DII owner who has been using a total of six XCD series lenses for two years now, I want to tell you that I expected a lot more from the X2D camera. I applaud the IBIS, the 1Tb internal memory, the phase detection and that's where the positives ends!
The main problem remains the lack of AF continuous and face detection, which if combined with the very slow autofocus, ends up not being able to photograph an approaching person (street photography) even with the XCD30mm lens!
The second problem concerns the issue of dust on the sensor! Canon solved the problem by using a protection shutter that appears when the user removes the lens from the body. It's completely impossible to avoid dust on your sensor which can ruin a whole series of images if you're not careful!
The shutter speed of 1/2000 is insufficient while the electronic shutter is just for laughs, as it only works if the camera is on a tripod!
Hassy avoids moving parts as a cause of trouble, so my camera doesn't have a screen tilt and it's impossible to aim at something too low without turning myself into a lizard! In the new model (at last) it did!
A series of problems presented by the camera were not resolved despite sending the body and one lens to Sweden. So why do I care that it is handmade?
Now the Swedes should understand as soon as they can that we no longer buy the bodies of the cameras to have them for all life long, as technology depreciates them very soon! Therefore they should not be afraid of the possible damage of a moving part and weigh what is more important to the use!
Instead, the company preferred to release a new series of lenses, discrediting at this way the previous ones! Perfect ...marketing! Fortunately, he didn't decide to change the mount too!
Anyway you are doing the best to convince us, using Volvo cars and screws that will never be seen in the photo.
I have been photographing with Hassy even before you were born.
I love my camera even though it is useless in a number of subjects. 100Mp was chosen as a response to the competition but also because the FF cameras have already surpassed 50Mp
Of course, in this way, Hassel is eating her own flesh by discrediting her older models, which I believe she will abolish permanently!
Too pitty!
Still, I might buy it! But not the newer lenses!
My God - this is a revelation. I can't afford the camera (I have a Sony mirror less) but it has opened my eyes as to a fundamental reason why I'm so miserable in our current American culture. This is an example of good Tech.
Tony i think your point on camera security is very real , if your worried about safety you'll be less likely to enjoy or even use your gear !
I really CAN appreciate simplicity. Maybe I don't want or need 91 menu options..... but I CAN get to what I want quickly on the Hasselblad after seeing your great review on this. I've missed so many shots trying to navigate thru freaking menu systems it really vexes me some times.
Tony, I am definitely a person that would like to have the Hassey around my neck! I have used 500's and 501's, they just are quality that most other brands do not come close too. I am retired and I am busy trying to justify the expense, please wish me luck. I would love to be shooting with that camera!!! OMG.
Very interesting and informative overview of a modern camera with yesterday’s simplicity and quality
Many thanks
Yes please test the dynamic range versus the Fuji
It’s the same because the sensor is the same.
@@TonyAndChelsea really? because according to Fuji its 12 stops, and HB says its 15 ?
Hi Tony, please chase up Fujifilm again to get a loan of the GFX 100s. There are some reviews already on RUclips comparing it with the X2D. Matt Granger's is the most prominent in the search results, but the comparison of image quality between the two is hard to judge as he gives no details about obvious differences in post-processing.
Great video Tony!
Kudos to you, for this presentation. It encompasses all Hasselblad enthusiasts perspective out there, owners or not...
I feel blessed and happy living in a world where this camera exists - and this channel with such a video.
Oh I like that one! Waaayyyy out of my price range but I like pretty much everything about it except for the chance for me to own one. That menu is especially nicely done!
Great review, I like the way you explain the camera and design philosophy.
Good job with the review! Simple, straight forward, effective. Bravo!
I saw the DP Review, review of this camera and they mentioned some focusing issues, did you have any of those issues? For the price think Hasselblad should have put in eye-detect, but believe I heard it is expected in a firmware update. Perhaps you can confirm.
For me, one reason I hope you do a review of the GFX100s in comparison with (at least) the Sony is the cost of a Sony a1 with a three lens setup (the holy trinity) is almost the same as a three lens setup for the GFX100s (thought the lenses are not exactly the same). I'm sure the sensor for the GFX has an advantage, but I've looked at the MTF charts for the GFX and am not sure you are going to get soooooo much better results over the a1 when it comes to resolution. Additionally, after looking at the MTF charts for the Hass, looks to me like the Hass is going to outperform Granted, the A1 and GFX have some overlapping but different capabilities, so not looking for a direct comparison, more a resolution differentiation for things like landscape and travel, more of what I do.
Also, after looking at the MTF charts of Hass as compared to the Fuji lenses, looks to me like the Hass lenses are simply going to outperform the Fuji with two exceptions, the 250mm and the new 20mm-35mm look like each lens can compete.
I suppose my bottom line is because I'm between systems, and I do more landscape/travel/real estate shots, knowing if the GFX system is a god option over the Sony (or the other way around) would be very useful, having some empirical interaction by a trusted source would be very useful, as MTF charts don't tell you everything.
Again, well done. Look forward to what you provide in the future
Great points made on both the Blad and Sony. Would love to see a review by you on the Fuji 100S!
Love the simplicity of the device and the fact that there is no video. Something I thought could be left out of some cameras. Not everyone needs everything. However it is not in my budget. But great job in the presentation.
I love the photos NASA took of the Earth using a Hasselblad in the 70s. A bit off-topic for your review of their new mirrorless, but great to see they're still making high-quality cameras for professional use.
Does it feel more like shooting a digital or analog camera? That's what I love about the GFX50R is that it feels like an analog camera. I understand the design concepts in all but one thing that I loved about the old Hasselblad cameras was how analog they were. Would be cool if Hasselblad came out with yet once again an analog feeling digital camera much like Fuji did with their GFX50R. I also like the GFX50R's film simulations.
Things I like about this new Hasselblad camera are how minimalist they went with buttons. Some of these Japanese camera's drive me nuts with so many buttons. I just don't know what to do with all those buttons and become lost and frustrated by them. I also like that it is not a hybrid camera, stills only. Also, the menus are simple (thank you).
Change the few lacking features that Tony mentioned (eye detect, icons and presets for custom settings, etc.) and you've got an excellent studio/landscape camera. Make a stealth version for street. And for me, built-in Arca-Swiss grooves on the bottom and left sides. But that may never happen as it may end up being form over function. Maybe a custom pre-order option. I'd pay an extra $600 on an $8200 body to get this option... as long as it still looks like awesome.
BTW, yes I'm a boomer. Turn 60 this fall.
Currently shoot
Canon R5; School sports and concerts
Fujifilm GFX 50R; Landscape, cityscapes, and personal project artistic endeavors
Fujifilm X-T30; For when I need to go light. Wanted the X-E4 but couldn't find one anywhere.
lol you have no friends
great video! am i alone who worried about lens on the edge of the table? 5:59