Hasselblad X2D 100C review: ULTIMATE MIRRORLESS CAMERA!
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- Опубликовано: 21 июл 2024
- Tony Northrup reviews the Hasselblad X2D 100C ($8,200 at sdp.io/x2d) mirrorless camera, a 100-megapixel medium format camera with sensor stabilization! The image quality with Hasselblad’s new lenses is really unmatched, which Tony proves by comparing it to the Sony a7R IV (sdp.io/a7R4) in the studio. The X2D’s image quality even beats the 240-megapixel PixelShift mode of the a7R IV.
However, the Hassleblad’s leaf shutter didn’t perform as expected. With a leaf shutter, the shutter located within the lens, which is different from a traditional focal plane shutter where the shutter is located directly in front of the sensor. According to the specs, this provides a sync speed of up to 1/2000 without using high-speed sync (HSS) flash modes. However, in our testing, exposure from the strobe began to drop at 1/250th. While faster shutter speeds did not show a hard unexposed line like it would have on a focal plane shutter, our ideal sync speed was 1/125, which is worse than most cameras.
This is the first Hasselblad X camera with sensor stabilization, and it performed fantastic, offering 100% sharp shots at 3 stops below the reciprocal rule, and some sharp shots down to 2 second handheld exposures. Amazing!
0:00 Introduction
0:23 Scandinavian design
1:29 Simplicity
2:07 Minimalism
3:38 Functionality
6:27 Studio test
8:15 Leaf shutter sync speed
9:01 Hasselblad X2D vs Sony a7R IV
9:40 Where is the Fujifilm GFX 100S?
10:04 Hasselblad X2D vs Sony a7R IV (continued)
11:35 Sony a7R IV PixelShift results
11:49 Travel & casual photography
13:10 Sensor stabilization results
13:38 Theft & crime concerns
14:35 Summary 
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I can't afford it but I hope those that can afford it have fun with it.
we will thx
no one can afford it, you can literally buy a small apartment for that money, insane prices
Zelinsky can afford it
Maybe you can one day.
Yeah and I hope they take some awesome photos we can all enjoy 🙂
I have eagerly awaited your review on this camera and you did not disappoint. The review was Simplicity exemplified, with those fantastic demo images, Minimal; took you only 15 minutes. Fantastic job, thanks Tony.
Buy the Hasselblad X2D 100C for $8,200 at adorama.rfvk.net/JrMGO2
I used an A7R IV and was blown away by the resolution and detail - it's hard to imagine working with 100 megapixels! Thanks for the excellent review and providing the context for the design of a camera like this.
As slow as you work with this camera, hah. Grab a bottle of excellent wine, connect the camera to a PC and spend the whole evening on one photo of dawn.
THE A7R4 CAN SHOOT IN 240MP
The X2D looks like the kind of camera that attracts a community of shooters who adore the raw simplicity of a tool that does just a handful of things exceptionally well. At that price point, they may in time grow the customer base very considerably! Thankyou for a really interesting and thought provoking vid!
Wonderful review of an incredible camera. So many people discuss the specs, but here you are talking about the actual industrial design philosophy! Beautiful!
I love this review! Haven’t seen your guys videos in a long while - life has me far too busy; I confess I missed you guys dearly & wish you both a truly blessed & joyful day! ❤
The way you reviewed this speaks so much to the style of criticism that convinced me to get into journalism. The allegorical ways that you relate the camera to other (unattainable...) luxuries is just perfect.
This was my favorite of the videos I've seen on this channel. It was of little practical consequence to me. I'm not going to buy an $8200 camera, but Tony's enthusiasm and the magnificence of the design were just great. Plus I'm 25% Swedish, so go Hasselblad, I've barely heard of you since the moon landings, It was nice to hear about you again.
I own the X1D II and ordered this new X2D. I love my X1D II that i will keep for a back up body. You evaluation is accurate and excellent. Thank you.
So both are medium format mirror less cameras.? Do they support Nikon F mount lenses.? And btw are these hassy mirror less camera are equally good or comparable to H6D medium format cameras.? Please help
Best all-around review I've seen on the X2D. Yes, I own one (for about a week now)!
In reference to your studio images getting darker as you increase the shutter speed, it's quite possible and most probable that ambient light was affecting your exposure. As you increase your shutter speed, your were/are decreasing the ambient spill, and that would make sense as to why your image was getting darker.
FWIW - One should never experience darker images from a strobe due to the shutter speed changing, as the strobe is firing much faster than the shutter speed.
I always begin studio shooting where the "strobeless" image is black, or as near black as possible. That way I'm guaranteed the only light affecting the image is from the strobe. Of course, one must adjust the power of the strobe for a proper exposure of the subject matter.
I shoot with my H6 In the studio at higher Shutter often with high shutters it will effect the exposure thats very common
Easily the most excited I’ve ever seen Tony about a camera. I really hope this functional minimalism makes its way to other camera manufacturers even if just for a few models.
I disagree. I hope this minimalism doesnt get copied to other cameras. That's what happening with cars as well. Few years ago replacing buttons with touch interfaces in cars was considered to be wrong. Now everyone is trying to copy the Tesla with minimalist design. But experience has always shown that irrespective of how good and advanced the touch interface is, with time they will age poorly. dials always age better. The famous car Bugatti Veyron has almost complete analog systems because of this very reason. The only digital thing in that car is a small timer and it has indeed aged very very poorly.
@@nareshwildbones You make a great point that is too often overlooked, tactile buttons/dials should not be replaced for the sake of minimalism.
Thanks again for a great video Tony! I am definitely interested in seeing a comparison between the two 100 megapixel beasts, Fuji and Hasselblad
Great job Tony, I live in Argentina and I am a user of Sony A7r4, it is a magnificent camera, but when the image quality that this Hasselblad can offer, I think it is something unique and it is absolutely on another level.
Always thinking about landscapes and printing works.
I am thinking of acquiring this camera in the short term and justify making those trips to incredible places to capture those unique moments that photography encourages you to do.
Again, an excellent summary of what the product simply is, the closest thing to art itself.
From a long way from the south, Argentina.
Federico Marenzi.
It is just branding; Sony can take better pictures, actually
Excellent review. I recently bought the new Hasselblad gear. You perfectly describe the essence of the X2D. Great job!
Great review of the Hasselblad X2D 100C. Enjoyed it. Well done!
Loved the video!
I think this camera is great for people (myself included) who kept that old-school, patient shooting mentality but yearned for the utmost ultimate picture quality and did not care much when DSLRs started including video recording.
I see it as the past evolving unto an alternate timeline in the future where a still image camera remains solely that with no additional functions.
Now, I'd feel bad getting this camera even if I can afford it. I'm a suffering pixel-peeper, but photography is just a hobby, so I only care deeply about it when I'm not immersed in my audio hobbies.
if you yearn for utmost ultimate picture quality, try and H system camera. This sensor will look like APSC to you when you slap on a 50,60.. or 100 back. (it is almost aps-c to be fair to medium format)
You are a wonderful salesman. Because you just described the Hasselblad X2D 100C and the reason for owning one better than anyone else. One of the best explanations on the Hasselblad ever done.
When you demonstrated that amount of detail that could be retrieved from the small building photo my jaw dropped! Blown away here.
Review was so good I bought 5 to replace my home security cameras. Thanks Tony!!
Incredible video - thanks Tony. The design alone on this camera is insane. I hope other manufacturers take notice - specifically on small things like strap mounts and bigger things like the menu system.
Got my X2D 100c couple days ago. Upgrading from X1D Mark II. So far extremely impressed by the quality of the camera, the sharpness of the pictures when hand-held is as promised. Hasselblad changed the menu in quite some way fromX1D so, a leaRning curve here. Was not able to use autofocus with the XCD 90mm, no issues with the XCD 80mm and the XCD 135mm. I also have the H6D with H lenses 24mm and 100mm. I will try the X2D with adapter and H lenses. I switched several years ago from Nikon D850, which I consider the best DSLR ever. But geeee: when you look at a Hassy picture… the skin tones, the dynamic range… simply amazing.
Says the dude in major debt with no 401k because he overspends his income on something he doesn’t need to try to appear rich.
@@toddysurcharge771there’s no basis for what you said. You’re literally just hating. This dude might make 200k a year and you wouldn’t know. He might be what you said, but your comment just reeeks of jealousy.
Do you use this in situations where you would use auto focus? I see this as something I would use to shoot landscapes or commercial photography on a tripod where I would manual focus anyway.
Your review is professionally simple, highly appropriated. Thanks ❤
Very interesting and informative overview of a modern camera with yesterday’s simplicity and quality
Many thanks
Fun fact. Konegsegg is building a car that can take your family to the movies. 4 seats, 8 cup holders, and 0-60 in under 1.9 seconds. Called the Gemera
Oh sweet, finally! Lol
My neighbours wife can go from 0 to 100 faster than that, every time she steps on the bathroom scales.
Stunning. I hope to one day own one. A absolute work of art.
I’ve been waiting for this review since launch!!!
This is officially on my wishlist. Thanks for the review.
I'm just as Swedish as Victor Hasselblad ever was, and I go occasionally to Gothenburgh to see the brilliant exhibitions arranged by the Hasselblad foundation (less than four hours by train). Love that. Remember that Phase One is Scandinavian as well (I work in Copenhagen). I do agree with you on how the Japanese camera industry has defined the main stream concepts of photography and camera gear. That is an interesting observation; I havent thought of it that way. On the other hand: Apple, Google et al. have to a large extent defined computational photography. However, I have difficulties seeing how that kind of photography will connect my eye with my heart and mind.
I suppose that my photography habits and behaviours are close to to those of the target audience of this camera. I'm one of those who love manual prime lenses. The gear should challenge me, a large proportion of my images should be wanting such that there is room for improvement (this is the luxury for the amateur -- lover according to that word's etymology). It is my reactions, focussing and composition that matters. My fellow countryman Christer Strömholm said that a good photographer manage to make 500 good images during his or her career On the other hand, Cartier-Bresson says "the camera is my sketch book," he didn't say that it is his pencil. He also said that your first 10000 shots are your worst (continous shooting wasn't invented yet, and he had to change film).
If I hadn't made a significant investment in Nikon F (about 50 years ago) and more recently Leica stuff, both M & L mount, I could have gone this way instead (software engineers do have resources, but I cannot now because I will retire soon and my future economy is still not settled). Anyway, all my gear is based on 24×36mm film or sensor.
I have never blamed a bad image on my gear. I have still hard work to do if I should manage to make 500 good photographs before I die. I have no idea of how many exposures I've made so far. Suppose they are many, many chunks of the worst 10000 thousands.
You do realize that Hasselblad is now a Chinese company? Lenses are made in either Japan or China? Doesn't make them bad but it does affect that magical mystical reputation a bit. The company that now owns them is not known for making the finest luxury items (jewelry) available. Sure is a nice looking camera though.
I know that. Zeiss makes stuff in Japan as well. The Hasselblad components are presumably made in China. It is an interesting question what handmade means and what qualities a swede with a screwdriver contributes.
@@motrotmos I'm sure it is a great camera but I think it is a mistake to use the fact that it is assembled in Sweden from mostly off the shelf components. Since they cannot afford to make their own components maybe they should focus a bit more on core performance
Hush hush !
If I want a review with no fluff your the man!
Great review Tony - you summed it up perfectly!
Thanks for the review. That camera is amazing! Truly on my wish list 😊🙏🏾🙏🏾
The image quality is great but this review feels incomplete without comparison to the fuji. Please rent one and test it!
Amazing review Tony, really captures why this camera is different to the other top tier cameras in the market.
Great review, I like the way you explain the camera and design philosophy.
What a beautiful machine, the image quality is insane 🤯.
But the autofocus is terrible.
I’ve heard this “we’ve given you less for more because it’s simple and brave” before. And then Apple put ports back on their laptops. Because it’s ridiculous not to provide a hybrid feature that can be provided at no detriment to the primary features. Romanticizing impracticality and unrealized value is ridiculous.
I'd say the apple example is very different. They target and audiance that needs those ports. This camera doesn't need video and a koenigsegg doesn't need a trunk
@@muzlee7479 i see your point but a Koe nigsegg doesn’t need a trunk because the weight savings helps it perform better. Under designing and utilizing a piece silicon processor is nothing but wasted ability. It is a personal preference because of minimalism and has nothing to do with the unit performing better as in the track car analogy. It’s akin to saying you could utilize better aerodynamics through a lip spoiler on the car but instead make it the same shape so it exists but don’t cut any holes to allow it to be functional. It could be there, it could improve utility, it would cost nothing else except in R&D and at the price point of a Koenigsegg it’s disingenuous to say it would just muck up the works. To each their own tho.
Very well said. Excellent review. Your intro reminds me of Jeremy Clarkson from Top Gear when while reviewing a car he looked at the camera and said: well, all cars takes us from point A to point B but how many of them do so while drawing a smile from ear to ear on the face of their drivers…
Some tools are more than just tools, they are instruments to inspire their are instrument which the whole exceeds the sum of their parts.
Tony, great review and yes, I do see your points. Thanks for your time of review and your experiences.
Regarding the fastening the camera strap, that's the same style of strap end that was used on the Hasselblad 500C, from around 1957!
The Hasselblad looks beautiful.
I do think that in this price range autofocus should be great.
It would be interesting to see GFX 100S
The Leica M11 is quite a bit more expensive than the X2D and has no autofocus at all.
The X2D autofocus seems more than adequate I think.
Rather than always judge everything from the spec perspective, why not critique Asian ergonomics and design for how bad it is? Good design like the battery door, camera straps, menus button layout and viewfinder greatly affects user experience and efficiency.
It has auto-focus
can you not turn a ring ?
can you not tell when you are not looking at a blurred image ?
@@tor2919 Let’s not use the missing features as features. They are not.
IBIS wasn’t there in the X1D, it wasn’t a feature.
Phase AF wasn’t there in the X1D, it wasn’t a feature.
Those were missing because they were not able to make it. Period.
They are now part of the X2D.
Eye-AF is not there now, it’s not a feature. As a matter of fact Hasselblad confirmed they will implement it in the future.
People should cut the crap a bit, and stop consider we don’t know what photography is or that we are only spec oriented.
Having a camera that focus instantly and accurately on the eye is a great feature, having an EVF with no blackout is a great feature. Only in your world those « specs » are not made for the user. The reality is that if it was all that simple on a medium format camera with 100Mp it would be there!
Great points made on both the Blad and Sony. Would love to see a review by you on the Fuji 100S!
what did you film this on the quality looks amazing. I would love to know your setup and settings
You made me want one, not in the budget but on the lust list.
I have had it since the first day it was out. Travelling in Nepal for a month and still one month to go, I am astounded by the amazing image quality I get from this camera. And its the best to hold in the hands for hours of any camera ever made, and I have owned a lot of different cameras. The IBIS is awesome and helps getting late hour landscape shots, but most of all it’s is outstanding for portraits. It’s the best 8000 $ I have ever spendt.
Well done, the presentation of the camera and its ethos is excellent!
Excellent review. I am really enjoying my X2D and all it has to offer. Terrific camera.
The camera is so beautiful and that 100 MP sensor is 🤌 But honestly, for a modern camera to not at least have face and eye AF is a dealbreaker for me, personally. If simplicity is part of Swedish design then, it should apply to the AF as well
One for products, one for portaits, one for sport and one for astro. If you not ready to spend 100 grand on Hasselblad, why looking at it in the first place, lol.
@@CZOV 100 grand? Camera is said to cost around 8.200$ US dollars. About 15 grand with some lenses
@@dudeiusmannigast1543 I think he means having to spend 10-20k to have enough gear for all the uses
@@CZOV I never said price was a problem tho? This camera doesn't need to just appeal to pros. It would honestly be a great camera for any non-pro photographer desiring the best IQ, that's just looking for a competent all-around stills camera. It's clear that they were inspired from modern day smartphones w/ the simplified menu system, touch controls, and built-in storage. But that should also translate to the AF, I mean face and eye AF has been around for more than a decade. It's honestly embarrassing that it doesn't have AF that's as competent as an Sony a7r2 or even an iPhone 5 (2012)
Some reviews mention that these features could be added with a software update, but nothing official from Hasselblad.
Thank you for your reviews
My pleasure!
Yes, the video I've been looking for. Answered all my questions. Thank you.
Wonderful review, I'm really hoping that you will be able to review the GFX 100S soon!
I have to add: my Hasselblad 500c/m from 1979 already has the same camera strap-mechanism. So this is at least a 43 years old principle. And yes, it’s awesome :)
Mine too, came into the comments to say that but had a look if someone else already said it :D
Actually, I've got the older 500C model. Somewhere I have a mail from Hasselblad telling me the manufacture year for both my body and lens but I don't remember what they were.
I was considering the Hasselblad, or a Leica.
Because I do love shooting like this. I don’t need much stuff so I’d be fairly comfortable with it. However two points kept me from doing it.
1. The price / target worry.
A camera this expensive is worth more than your life in probably 80% of all countries in the world. So running around with it is a bad idea. That’s why I loved the Q2 Reporter so much. No Branding.
2. Water/Humidity resistance.
I like to take pictures in „bad“ conditions. Pouring rain, snow, high humidity, dust… you name it.
And that’s where the Hasselblad and Leica just don’t match up. They aren’t as durable.
If they would be the most durable camera systems out there, I‘d probably consider switching but so far I’m really happy with the Canon R5.
I basically removed all button functionality besides the ones I use and this made me enjoy this camera a lot already.
And with 47mp it probably has enough
For most situations.
just buy both stop being stingy, go on , you know your worth it :D
@@ulyssesnathanialowen3831 :D Good one. Would love to be in a position where this is just pocket change for me.
I simply adored the beauty and design of this X2D. So I now I have it. I've a Nikon Z6, soon to be a Z8 for everything, but this Hasselblad will become my travel companion. Your comments on security are moot, and this is not a cheap product to insure, though insure it you must! Great review, thank you.
Really enjoyed this great review !
It’s not spelled Hassleblad (as in the title of the video).
You made this video to justify your purchase to Chelsea, didn't you?
Hahaha
There is no eye detect wth :/
Very good and complete review of the Hasselblad X2D100C Tony, I would like to ask you something if you don't mind, which brand and model of both trigger and strobe did you use on Hasselblad? Thanks in advance and best regards.
Good job with the review! Simple, straight forward, effective. Bravo!
I saw the DP Review, review of this camera and they mentioned some focusing issues, did you have any of those issues? For the price think Hasselblad should have put in eye-detect, but believe I heard it is expected in a firmware update. Perhaps you can confirm.
For me, one reason I hope you do a review of the GFX100s in comparison with (at least) the Sony is the cost of a Sony a1 with a three lens setup (the holy trinity) is almost the same as a three lens setup for the GFX100s (thought the lenses are not exactly the same). I'm sure the sensor for the GFX has an advantage, but I've looked at the MTF charts for the GFX and am not sure you are going to get soooooo much better results over the a1 when it comes to resolution. Additionally, after looking at the MTF charts for the Hass, looks to me like the Hass is going to outperform Granted, the A1 and GFX have some overlapping but different capabilities, so not looking for a direct comparison, more a resolution differentiation for things like landscape and travel, more of what I do.
Also, after looking at the MTF charts of Hass as compared to the Fuji lenses, looks to me like the Hass lenses are simply going to outperform the Fuji with two exceptions, the 250mm and the new 20mm-35mm look like each lens can compete.
I suppose my bottom line is because I'm between systems, and I do more landscape/travel/real estate shots, knowing if the GFX system is a god option over the Sony (or the other way around) would be very useful, having some empirical interaction by a trusted source would be very useful, as MTF charts don't tell you everything.
Again, well done. Look forward to what you provide in the future
This Hass is the most beautiful camera out there IMO. I kind of wished you had compared it to the Leica SL2 or SL2 S though. It’s really the only other camera on the same level. It would be hard to pick between the two. Design goes to Hass but Leica has exceptional glass for sure.
In addition to what Tony said, it is worth pondering on the history of Hasselblad. Thankful that new owners of the company let that part of the brand live (not just using it on drones....)
Wonderful review Tony!!
I love the simplicity. Wish it (or some version of it) was in my budget. The pictures look awesome! Excellent review.
And then this same guy bashes cameras that don't have a ton of buttons...
Well it’s a work of art no doubt. It’s a purpose made dedicated camera for what it was designed for . Landscape photographers will love this camera . It doesn’t need face detection for landscape photography. The one big problem with the rest of the modern cameras out there today is they are jam packed with gadgets and technology we really don’t need for photography. If you need a video camera then buy one , if you need GPS then buy one . I love the functionality of this camera . It’s beautiful and extremely well designed and made . Ten out of ten for the concept ! Let’s hope the other manufacturers learn from this camera and understand photographers don’t need so many functions and gadgets in a camera we simply do not use or need .
I would be very interested in seeing your review of Fuji's equivalent camera. This camera, though very visually and technically impressive, seems to try to apply Leica's simplicity and user-end experience to medium formats, which are unfriendly to casual shooting with their size and weight. It's a cool camera and I understand where the price comes from, but I feel like it's going for a very limited niche of photographers who need the visual quality of medium format, but not the modern features considered standard in professional-use cameras. I'm also not thrilled by how the straps only snap in, rather than fastening, or the lack of a battery door. The simplicity of the doorless design is very neat, but I'm concerned by the idea that you could accidentally knock out the battery during a firmware update or long exposure.
When did you knock off accidentally the battery of your Nokia phone? Or would you prefer Apple style built in battery, very safe, very secure :)
@@CZOV that strap designed was used on the 500 range of cameras since 1958ish, around 70 years of use ...
Yes but does it have a lens that could compare to the Rokinon 10mm f3.5 ?
I like the way you are putting things into perspective......thanks
It's interesting how interface design is subject to fashion. A couple of years ago, not having to go into menus but doing everything with dials (and buttons) like FUJI does was considered superior to having to go to into menus. Now the fewest possible buttons and menus seem to be the latest fashion.
That's what happening with cars as well. Few years ago replacing buttons with touch interfaces in cars was considered to be wrong. Now everyone is trying to copy the Tesla with minimalist design. But experience has always shown that irrespective of how good and advanced the touch interface is, with time they will age poorly. dials always age better. The famous car Bugatti Veyron has almost complete analog systems because of this very reason. The only digital thing in that car is a small timer and it has indeed aged very very poorly.
Why not have both? I love using the touchscreen of my camera but sometimes it would be nice to quickly change shutter speed and whatnot with a button.
what's not showed in this review, is how simple all Hasselblad cameras are backscreen driven, swiping with a finger touch without delays between camera commands, liveview and menus that are mostly user configurable, as some people say: smartphone like.
This unique user interface applies to H6D X1D X1DII 907X X2D, the only other camera brand that is near this concept is Leica.
So why not speaking from European design vs japanese design, intuitive controls vs technical controls ? 😊
@@jean-claudemuller3199 My Canon EOS M, the very first model, does exactly that. But pros supposedly don't like touchscreen in their cameras...
But as you say - flash memory will fail.
I don't see having built in memory a flex - just a point of failure.
Built in memory is nice in a pinch (if you forget a card), but I can't imagine using built-in storage as your primary solution for the reason you mention.
Long back, a Natioal Geographic advertisement said: "Today a camera does everything for you. It tells you how much shutter speed or what aperture or what I so settings your shot needs. It tells you to raise the flash or adjust this knob or that button to get the best shot! In fact, they have placed a devil inside the camera. You become the devil's slave.
We, at Hasselblad, do not believe in this. Each camera is hand made. There are no devils. For Hasselblad, YOU are the master!" The best photography advertisement I have read in my life!
Hi Tony, great review, but I was wondering what your thoughts are towards the exposed sensor? I seem to remember you disliking this aspect of the Sony A7RIV, and obviously this is a much bigger sensor, which could catch a lot more dust on lens changes...?
Kudos to you, for this presentation. It encompasses all Hasselblad enthusiasts perspective out there, owners or not...
Shame that Fuji doesn’t want to give you a GFX. I would like to see your review. The X2D looks like a great camera. But as a GFX and A1 user I have to say that I find it too expensive in direct comparison. My main problem with the GFX is not the menu (neither with the A1), it is size and weight for travel and landscape. The results are more than good enough for me. I don’t see the need for video in an GFX, that’s where the A1 shines (I “upgraded” from a SIII). I am using it for equestrian show jumping. I have deep respect for every person who can pull a manual focus in a sports environment, I can’t. So having a good autofocus is the main point for me besides the 4K120 (which works most of the time, against the light not always). I fully agree with Hasselblad in avoiding video, I am not sure bout eye autofocus. Is it worth double the price of a GFX?
Time will tell. Aside from the comparisons of non actual users and quickness to judge other systems without using them. I am curious about the v90mm. I am also a GFX system owner. The XCD lenses straddle the gf lineup. There is the matching 80 1.9/80 1.7 but then there is a 90mm my favourite lenses is the gf110. curious. The Artist will create with the tools at hand and with whatever resources they having widening their reach. I will not judge either way but I am curious.
This makes me really excited for Sony medium format. Hopefully they put a focus on new screen technologies and simplification of menus! (It will probably never happen)
In general it looks like other manufacturers may benefit from how Fujifilm organizes their settings. I normally only have problems finding the more unusual stuff like manual lens profiles (so the IBIS still works with third party lenses).
new menu has already happened and its much better, Tony was showing an A7RIV which still has the older menu..
Simplification or menus will simply mean it has less features. The reason this menu is so simple is it does so much less.
@@_rhapsodist strange that he chose a non current menu system
@@definingslawek4731 he choose what he had on hand dumby
well would love this camera--it's beautiful and your review compelling:)
Fascinating and thought-provoking video on this amazing machine/work of art, Tony! Now I wonder how the IQ compares to the Fujifilm GFX100S, in particular lens sharpness and image detail, because I think I read years ago, that Fujifilm actually makes some of the Hasselblad lenses...of course please correct me if I'm wrong. Thanks!
Great review. Wish more Japanese camera companies would copy that menu system... look and functionality.
Won't really work since this is a strictly stills camera. With very limited features
As one of probably very few viewers who has ever seriously contemplated buying a Hasselblad digital medium format camera, let alone ended up working daily with a Phase One, allow me to address some of the points you raise both for and against this camera:
- The built-in drive and only one card slot is a problem for those of us who are expected to hand over cards to employers/clients, leaving us with only the camera's own drive to work from, which is physically clunky. It's also an issue for those of us who need to photograph sensitive material and are loaned or rent the camera; completely wiping that drive so nothing can ever be recovered from it is not easy, and shooting to only the card is a significant risk. There's also the problem that any drive will inevitably fail, and this isn't a device where you can just crack it open yourself and throw in a new drive you bought off the shelf.
- The strap snaps are a pain for anyone who uses a different strap, such as the very common neoprene straps used to support larger cameras like this. It can be adapted, but plain ol' strap lugs work just fine with everything.
- The battery being its own door is a concern for sealing. Hasselblad's sealing has always been a bit dubious for the market/price range and a total lack of protection around the battery is a major issue.
- The sensor size and resolution may impress people used to 135, but it's still the smallest "medium format" around (how Fuji get away with advertising it as "large" format, I do not know; apparently Trading Standards were literally just too busy to investigate). There's a reason why this is commonly referred to as a 'crop' medium format sensor. The Phase One IQ4 150 is still a much bigger sensor with (unsurprisingly) 150mp resolution; for those (admittedly rare) jobs where pixel pitch and count really matter, Phase still haven't been touched by anyone else.
- The X2D does manage 16-bit files in single-shot mode, which is great, but in 3fps continuous shooting it drops to 14-bit. There aren't many occasions where that will make a difference (the current generation of snap-happy fashion photographers might complain), but it's still a knock against the potential IQ and gives away the fact these sensors are made by stitching 4/3rds sensors together, rather than creating a fresh, coherent unit.
- Even the mighty Phase still relies on a small amount of noise reduction at base ISO and early accounts point toward the X2D doing the same thing. (As did the X1D, all the Fuji GFX cameras, the Sony a1, Canon R5, Nikon Z9... you get the idea.) I would give my left arm for a medium format camera which did not rely on noise reduction to keep the low ISO clean. Unfortunately, that's what you get when you create your sensor by stitching together a bunch of 4/3rds sensors. (And before anyone has a go at me for ragging on 4/3rds, note that I own and use 4/3rds cameras for personal shooting myself.) On an even more personal note, I also prefer that the Phase goes to ISO 50, though really I want one which can go down to 25. It's bizarre that digital cameras still have such limitations on their lowest ISO when they could obviously operate right down to ISO 1 if a manufacturer bothered.
- Your "strobes"-which are not strobes because they're not actually strobing-are definitely the cause of your exposure issues. If you used an actual pack&head then you wouldn't have that problem. Ironically, if your had lights which did actually "strobe" then that would also fix the problem, acting like HSS.
- Yes, it's a lot of money hanging off your neck, but luckily most thieves don't recognise such devices and target things they do recognise, like your standard Sony or Canon instead. However that's a bit moot, since the reality is this isn't the sort of camera made to be taken out and about (as evidenced by its sketchy sealing), it's something which sits in a locked studio for all of its life.
Which is all to say this is probably a fine camera in its own right, but it's not as simple a master of its domain as you suggest. The Phase One IQ4 is still the top package for the studio market, albeit at a price point which dictates most studios lease it rather than own it outright, and for the dentists who want something to carry around the country club, the Fuji GFX line offers similar devices-though better-sealed-at a lower price point, with more features to show off to the lawyers and investment bankers, and with wider distribution.
Hasselblad continue to exist in a shrinking middle ground, not competitive enough to contend with Fuji and not actually topping the studio market either. I grew up with Hasselblad and would love to see them make a truly compelling camera system again, but the X2D isn't it.
Love your comments ! You are right on! Love you both keep doing these great videos! Thank you!
8:40 why is this happening ? the most cameras have like 1/125 to maybe 1/250
they do not drop any flashlight up to those higher shutter speeds such as 1/500 they half the shutter and let it roll over
but in this case it suppose to have a leaf shutter and still the flash light decreased ? i dont understand why
I think I prefer the Japanese design perspective. This thing is neat and I'd like to play with it though. Even with the few things it does well, I'm not seeing how it's substantially better at anything than its competitors. It's just kinda cool, and I like the fact that it has 100 MP.
It's not just "Japanese" design. This camera is a niche product just like the car he showed. It's a toy. Japanese cameras are workhorses that work well for most people in many situations.
I’d definitely buy one, when I win the lottery lol…
This is avculity one one of the best review av seen on a camera. I am a photographer. Seen Alot....
Anyone know why sort of trigger was on top of the Hasselblad?
9:55 - It would be interesting against the Fuji GFX 100s given the age of the sensor and pricing between the two.
Would be nice to compare the JPG & 16-bit RAW files output flexibility on Capture One Pro especially.
I always think it's funny when people brag about less options being a 'feature'. I would much rather have options than limitations.
Maybe but if you are using a camera for work and to make money with, We just dont need all that crap. Most of us pros have 3 or more cams for different purposes.
@@travis8665 Right, but those 3 or more cams give you options. You can have the three all individually set up in a specific way for specific shots. And frankly, having more options to get the shot you want is going to make you more money.
The only times more options isn't good is if you're overwhelmed or those options are compromised because they don't do the option as well as something that had that singular application mastered. Like using your old Palm Pilot to take a picture vs a DSLR. Ya, you could email out the picture you took with the Palm Pilot which is more options, but you compromised quality of the picture to do it.
But ya, as long as quality isn't compromised and you know how to play around with the extra options, I'd rather have more options over limitations any day.
so important and extremely relevant you mentioning the dangerous aspect of carrying such cameras, specially lately when society has lamely shifted backwards safety wise among others. Appreciate the on spot reminder about expensive gear in public spaces. I hope it'll pass and will get better. It's risky business documenting life these days. Thank you for sharing that thought. Stay safe!
Oh, how good it feels to see my exact cigar cutter on your set! 😁
На редкость ясный и понятный обзор всех преимуществ этой замечательной камеры. Благодарю автора за такую работу! Скандинавский стиль стал полностью осязаемым.
As a GFX100 owner I'd love to hear what you have to say about it, especially compared to the Hasselblad. I think most would be Fuji MF shooters are probably looking at the GFX100s though...
He doesn’t talk about the Fuji GFX 100s , which is a better camera than this Hassleblad.
I believe he’s been paid to praise this camera and ignore the other one. Duh
@@FastAkira are you paid by fuji?
@@telemaq76 Yes, I’m rich now. By using the GFX 100s, it feels like Fuji paid me. That’s how good the camera is.
Just the joy of mourning old lenses and getting that film look is something else.
With the Hassleblad you won’t be able to do that.
I rather have a Leica.
Fuji is the way to go, don’t waste your money on Hasselblad.
Your exposure is constantly pulsating. Auto-exposure is kept on?
Fantastic review of this camera, really enjoyed it 😊
The Scandinavian story is a beautiful one, but is also false. Eye-AF is not there not because of minimalism or simplicity, but because they were not able to do it, just like they were not able to have IBIS or contrast&phase AF in the X1D and now they can. They already confirmed Eye-AF will be there somewhere in the future.
Now this camera is gorgeous obviously, only the blind wouldn’t see it. And who doesn’t want this beautiful medium format ratio?
But unfortunately, when the only reason to have so much megapixels and such large sensor is for moving subjects (I can already make a 1000mp image of a still subject very easily by stitching multiple images together), the autofocus is actually crucial. And it’s not there yet.
OK, so no wired release port, no CAF, no eye detect, no highlight warning indicators, no focus stacking, no pixel shift... heck other than that it's just a crippled GFX 100s at 1.5x the price. Such a deal... but, Oh... it looks nice.
This looks like the camera I’ve been fantasizing about!
I was really happy to watch this video !
Put this guy and any other camera with an equivalent aperture equivalent FOV lens, and display the taken images at 4k resolution at 2ft. Nobody will be able to tell the difference. It's a Veblen good, not a tool, plain and simple. And for those who want to flash cash, good for them.
Simplicity, minimalism and functionality is all well and good, but the 100 megapixel sensor that this camera uses, is still made in Japan by Sony. Nikon also has a long history of using Sony sensors. And Fuji uses Sony sensors on all of their cameras, including their GFX 100 Mpix camera.
Furthermore, the owner of Hasselblad is DJI (majority stake holder) and Ventizz Capital Fund IV L.P. (minority stake holder). DJI of course is a Chinese company. And depending on how you look at it, it's either a private company or a communist party, government controlled company.
This has led to some governments around the world (including the US) banning their products on military installations or for any government use, citing security concerns. Shenzhen-based DJI Technology, which is estimated to control more than half of the global market for commercial drones, is among 13 firms which are blacklisted by the Pentagon.
Semiconductor fabrication and image sensor manufacturing is however the most complex and profitable part of the camera industry. In 2019, the market was worth $17.2 billion and it's estimated to grow to $27 billion by 2023.
Hasselblad do not make semiconductors or camera image sensors. The market is currently dominated by a handful of players that includes (in 2019): Sony (51%), Samsung (21%), OmniVision (7%), On Semi (6%), Canon (4%), and Hynix (2%), with the remaining 9% made up of several others smaller manufacturers.
With the smartphone market, the figures are similar (in 2020): Sony (46%), Samsung (29%), and OmniVision (10%).
Sigma outsources Foveon sensor production to Dongbu HiTek, Fuji uses a mix of Fuji and Toshiba sensors, Panasonic has sensors from a partnership with TowerJazz, Olympus uses a range of manufacturers, and Pentax sticks principally with Sony.
That leaves Canon, which makes a point of noting that its EOS cameras use Canon sensors (although that suggests that other models may use off-the-shelf sensors fabbed elsewhere). With around 4% of the sensor market, it has a relatively small market share, but still is a very important and technologically advanced manufacturer.
Perhaps “integration” is the important consideration here. With the advent of the smartphone, users expect an integrated system that works holistically to produce the best image possible. Camera manufacturers have to work beyond the camera body and lens to provide a data processing chain from photo capture through to a processed image that is delivered in the way the end-user wants.
The image sensor may well have become the defining component of the camera, but it may also be incidental to the photographic process. It’s what you then do to the raw image that is critical and camera manufacturers are coming under increasing pressure from smartphones, which are far better able to manage these expectations.
And Hasselblad continue to pioneer and dominate this niche market for larger sensor bodies, as evidenced by the fact that Sony do not even bother making a medium format camera system, despite the fact that they can manufacture the image sensor for it.
Great post.
@@youuuuuuuuuuutube 👍
Fuji dosent use sony sensors ?
@@definingslawek4731 As far as I know from what I've read, Fuji doesn't do any semiconductor fabrication themselves, it's all outsourced. The closest thing I've read to your idea, is that no one actually knows what company makes the majority of Fuji sensors and while there could easily be models with an actual Toshiba sensor, they could just as easily be a Sony sensor, given that they are pin to pin compatible with the ones that Sony make.
If you can cite some sources or there are some links you can paste about who makes their sensors, that would be really interesting. Thanks.
@@mikmop I don't know who makes fuji sensors, I just heard it was sony and didnt know toshiba even made sensors so I asked you :)
Great video Tony!
Excellent review. Thanks.