Testing a $13,000 Hasselblad Camera

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  • Опубликовано: 23 янв 2024
  • In this video I'm testing out Hasselblad's new 100MP camera back that can be used both with the 907x or traditional analog Hasselblad film bodies.
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Комментарии • 394

  • @WillemVerb
    @WillemVerb  3 месяца назад +213

    One correction! I said "SD card slot" when it is actually a CF Express card slot.

  • @Vic-cv3df
    @Vic-cv3df 3 месяца назад +279

    Hasselblad's decision to make this both comparable and compatible with their old film cameras is brilliant, especially in light of the film camera resurgence we have been seeing.

    • @jonathans.9372
      @jonathans.9372 3 месяца назад +5

      I wish they would bring back the SLR V system - compatible with digital backs and older film backs. Brand new camera bodies from Hasselblad would really be something.

  • @Jesko7587
    @Jesko7587 3 месяца назад +268

    If you attach it to a (for example) 500cm you can still get the awesome mirror slap and barn door sound. Best of both worlds...

    • @eatenbyopium
      @eatenbyopium 3 месяца назад +5

      when you attach it to a 500cm you’re supposed to use the mirror lock up. Or else how would you expect it to use any shutter speed faster than 500th of a second. Exactly. You wouldn’t be able to the fastest that shutter slaps is at 500th.

    • @ChadCarney-hu3du
      @ChadCarney-hu3du 3 месяца назад +3

      @@eatenbyopium but you still use the mirror, even if u lock it up to take the shot.

    • @eatenbyopium
      @eatenbyopium 3 месяца назад +2

      @@ChadCarney-hu3du Not true. The mechanical parts of the camera stay locked in Bulb mode when the digital back is attached. That back is essentially a mirrorless camera. No mirrors are being used.

    • @sirzebra
      @sirzebra 3 месяца назад +5

      @@eatenbyopium Older digital backs from Hass could easily be sync with one (disgracious) cable and can use the mirror, it is indeed limited in speed but that's it, i'm pretty sure they didnt go back on that function and you can still use it with the mirror under 1/500s and use the mirror in any faster speed, just locking it before the shot.
      I dont get why you would spread misinformation about it.

    • @MH5tube
      @MH5tube 3 месяца назад +2

      @@ChadCarney-hu3du you'd viewfind with the screen on the digital back

  • @MiltonGeorges
    @MiltonGeorges 3 месяца назад +104

    “Is it really that simple?” - and just like that, a new digital photography RUclips channel is born 😂

    • @winheiMR
      @winheiMR 2 месяца назад

      Und bringt noch Geld dazu ein.

  • @dantediss1
    @dantediss1 3 месяца назад +33

    My man just throws a $13k camera into a Jacket Pocket like it is a Pack of Smokes , and says it is a Bonus Feature 😂

  • @jsancheztdm
    @jsancheztdm 3 месяца назад +58

    I prefer the Subaru

  • @NorbiWhitney
    @NorbiWhitney 3 месяца назад +32

    What an absolute beast of a camera, and I really like the huge design elements on the screen. Some really wonderful shots in there too!

  • @sagealling40
    @sagealling40 3 месяца назад +16

    The freeway collection is awesome. What a perfect application for this camera

  • @snappiness
    @snappiness 3 месяца назад +17

    Love this round of images for this project. Beautiful!

  • @Harringtontyler95
    @Harringtontyler95 3 месяца назад +2

    Love this series of freeway shots, love the camera and its design.

  • @angelinagaleana850
    @angelinagaleana850 3 месяца назад +2

    I really love your videos! I have been watching your vids for a few years now and is always so motivational to see whatever you show and your process (:

  • @just_eirik
    @just_eirik 3 месяца назад +4

    Oh and great shots! Very fun to see your photos and how you take them.

  • @beatleswerecrap
    @beatleswerecrap 3 месяца назад +17

    These are such incredible shots for what is ostensibly a gear review. So glad you took the plunge to test gear in an actual project not dry test settings. Great vid!

  • @linusandhiscamera
    @linusandhiscamera 3 месяца назад +4

    loving all of these images!! what a sick camera and video brotherr

  • @hermanlopez2945
    @hermanlopez2945 3 месяца назад +2

    Love your content and thank you for the review and just you going out and shooting with this camera. Very cool.

  • @95airgabriel
    @95airgabriel 3 месяца назад +3

    freeway series is coming along really nicely...subie's looking dope too!

  • @iainlaurence
    @iainlaurence 3 месяца назад +39

    That looks like a very good user interface, I hope more cameras adopt the visible timer for long exposures. Also a plus that you can attach it to other Hasselblad bodies!

    • @jean-claudemuller3199
      @jean-claudemuller3199 2 месяца назад +1

      The whole UI is simple, intuitive and confortable, the best to date of all cameras, similar to H6, X1D, X1DII, X2D, CFVII50c

  • @ExpiredFilmClub
    @ExpiredFilmClub 3 месяца назад +1

    This is freaking awesome. Kudos to Hasselblad for finding an amazing way to keep film camera bodies alive too

  • @gunnarelgersma5215
    @gunnarelgersma5215 3 месяца назад +1

    I’m watching this on a 55inch tv screen and it’s actually insane the amount of detail in these photos!

  • @jacobmaness7244
    @jacobmaness7244 3 месяца назад +1

    So much detail and data! Great images.

  • @michaelbennettphoto
    @michaelbennettphoto 3 месяца назад +8

    The shot of the paramount pest control building reminded me of Gregory Crewdson’s work in Beneath The Roses! The concept of this project is really cool and the images are we cooler!

  • @jannesmalte3280
    @jannesmalte3280 3 месяца назад +1

    the photo of Won's market we absolutely love!

  • @jr8440
    @jr8440 3 месяца назад +4

    very cool what hasselblad is doing lately. I would love to put it on an old hasselblad, what a way to shoot. extra crazy would be a serious 6x6 "fullframe" sensor 🤯

  • @matthewyarnell
    @matthewyarnell 3 месяца назад +8

    Your understanding of light and balanced complexity is really hitting another level in this freeway series.

  • @bitspacemusic
    @bitspacemusic Месяц назад +1

    Hasselblad and Volvo. You're really hitting all the brands of my hometown, Gothenburg. When I was a kid, Hasselblad had manufacturing right in downtown Göteborg. Still have my 500C/M and planning on getting either this or the older 50MP back for it.

  • @JulianGuevaraphoto
    @JulianGuevaraphoto 3 месяца назад +1

    I really dig this morning freeway project.

  • @Graceless
    @Graceless 3 месяца назад +1

    I’m glad someone gifted you an ember mug. My absolute favorite life purchase 😂

  • @alanescalante1
    @alanescalante1 3 месяца назад +1

    Looks like a fun camera to shoot with! I’ve never thought about going up that parking structure. I pass it all the time! Pretty dope view!

  • @leenkestens45
    @leenkestens45 3 месяца назад

    so good to have you back

  • @KaanSenel
    @KaanSenel 3 месяца назад +1

    Insanely nice shot Vlad!

  • @johndaily263
    @johndaily263 3 месяца назад +71

    I like cameras that I can afford to replace if I drop them. I’d be terrified to use something that expensive, even as a loaner.

    • @fletchervinson912
      @fletchervinson912 3 месяца назад +34

      You’re not a loner we’re all there for you

    • @Darkest_Soul_187
      @Darkest_Soul_187 3 месяца назад +3

      Yeah I feel like it would take away from the whole experience, being paranoid all the time about even the smallest damage.

    • @xAudiolith
      @xAudiolith 3 месяца назад +4

      I guess these are more so used in a commercial setting, right? But without a good insurance I wouldn't leave the house with it haha

  • @aruhtaz
    @aruhtaz 3 месяца назад +1

    Hey Willem, good to see a new video!

  • @IllinoisPB
    @IllinoisPB 3 месяца назад +4

    Lovely video as usual, Willem. With a videos on Hasselblad and Fuji medium format cameras, you’re only missing one 🤔. I’d love to lend my IQ4 150 and Alpa to you to play around with someday! I’d like to see how you like dual exposure plus and frame averaging functions on the IQ4. Along with shifting on the Alpa

  • @Flybrick_S60R
    @Flybrick_S60R Месяц назад

    Great review, but you got a new subscriber when you started that beautiful V70R. 😍 need more photos and videos of it.

  • @kyotodream7135
    @kyotodream7135 3 месяца назад +2

    Kinda off topic, but I always love seeing the spots you shoot at because I know exactly where they all are being an LA Native in Eagle Rock😄 LA is so photogenic!

  • @AONIXO
    @AONIXO 3 месяца назад

    Love ya man!! Keep creating magic

  • @ReinoldFZ
    @ReinoldFZ 3 месяца назад +1

    This has to be the most exciting digital camera since the Fujifilm X100. As you mentioned it shines in middle of so many uninspiring digital cameras. Despite the costs of film I still don't feel too tempted to get a full frame digital camera for my lenses, because I enjoy my film cameras for those lenses. It goes, for now, way beyond my means but I am very excited to see what talented photographers as yourself do with this camera that isn't a normal camera with some nostalgic clothes, but it feels like another experience.

  • @ionluv
    @ionluv 3 месяца назад +6

    I think some of these digital camera companies are having a dilemma where influential kids are going all film and taking pictures with discontinued cameras that these companies can’t profit from. I think there will be an effort to redirect people away from film much like this video right here. I’m not accusing willem of anything I’m sure he is t aware of this but it’s clearly going to be a thing. These corporations don’t want you to know that you don’t need their cameras. Hasselblad is owned by dji who is owned by the Chinese government and leica is owned by black rock btw.

  • @jacobogden2688
    @jacobogden2688 3 месяца назад +1

    Big fan here! Waiting for the wheelemverb merch to drop

  • @RobbieMaynardCreates
    @RobbieMaynardCreates 3 месяца назад +7

    The Volvo V70 T6 is such an underrated car. Great video and cheers to you for some early morning stuff bud!

    • @eatenbyopium
      @eatenbyopium 3 месяца назад +3

      Don’t let the car distract you from the fact that you’re a better photographer.

    • @mstrshkbrnnn1999
      @mstrshkbrnnn1999 2 месяца назад +2

      The car in video isn’t a t6. It’s a v70r

  • @glenncharles6622
    @glenncharles6622 3 месяца назад

    Fantastic video and review. Terrific images!!

  • @harrisedgar
    @harrisedgar 3 месяца назад +1

    What a wonderful highway project.!! Wonderful camera too..!!!

  • @siekierkaKam
    @siekierkaKam 19 дней назад

    damn... those details !!!!! amazing camera and lens

  • @softlight7625
    @softlight7625 3 месяца назад +1

    Congratulations for your new hasselblad it's so cool 👍👍😎

  • @Borneimperfect
    @Borneimperfect 3 месяца назад +1

    honestly bro, ik you perfer film and the whole analog experience but truly i think your a great photographer as when you do decide to shoot digital either the fuji or this hass the images always come out great and just seeing how you tackle different types of photography is great.

  • @aheadachewithpictures
    @aheadachewithpictures 3 месяца назад +1

    I was watching another video on this when you uploaded, haha, you used it much better than the other guy

  • @spacenightrunner
    @spacenightrunner Месяц назад

    these fotos are fantastic . you are a fineartist. bravo

  • @willmccleland2383
    @willmccleland2383 3 месяца назад +2

    These photographs are incredible! It would be awesome to see more camera manufacturers would take on the same kind of mentality when designing their cameras but perhaps at a more affordable price point

    • @eanmillerphotos
      @eanmillerphotos 3 месяца назад +2

      Can't go wrong with something like the Fuji gfx50's

  • @evgeniydeus8137
    @evgeniydeus8137 3 месяца назад

    6:00, dayum, the city in the background is like something out of 90's anime)

  • @DLivingston
    @DLivingston 3 месяца назад +2

    Wow, love the design.

  • @justlookin3
    @justlookin3 3 месяца назад +1

    As a former film photographer, I used the “poor man’s hasselblad” Kowas. Digital is so rewarding and you know instantly if you get the shot. 100 mpixels is so dream come true.
    I hate that I can’t afford it.
    Thanks for sharing your experience. Aren’t you the lucky one?

  • @marving1416
    @marving1416 3 месяца назад +2

    Well, I just add this on my list of things to get when I win the lotto. That is a real nice camera!!

  • @ja.8077
    @ja.8077 3 месяца назад +2

    I think you just introduced me to my dream camera

  • @mohamedazam8893
    @mohamedazam8893 Месяц назад

    love your work!

  • @kevinscotton
    @kevinscotton 3 месяца назад +1

    Really interesting work, i think the medium was really successful for this project

  • @JohanLolos
    @JohanLolos 3 месяца назад +1

    I think I want that camera. You sold me. Well done sir

  • @gnahzmas
    @gnahzmas 3 месяца назад +1

    That Checkpoint sticker on the wrx 👌

  • @sleepcountry.U.S.A.
    @sleepcountry.U.S.A. 3 месяца назад +1

    I'm getting some serious John Humble vibes from this series, and that's a damn good thing!

    • @WillemVerb
      @WillemVerb  3 месяца назад +2

      Man, he is such an inspiration.

  • @xAbhimanew
    @xAbhimanew 3 месяца назад +1

    looking forward to freeway project.

  • @briansilcox5720
    @briansilcox5720 3 месяца назад +2

    I recall when medium format backs first made their debut in the early 2000s. Phase One, etc. 15,000 was seen as an obscene amount of money. Would save you a lot of time spotting dust from medium/ large format chromes. Nice review, Willem. Subscribed.

    • @PGphoto2011
      @PGphoto2011 3 месяца назад +3

      15k 20 years ago is closer to 27k now. So definitely obscene.

    • @Stuntman175
      @Stuntman175 2 месяца назад +1

      @@PGphoto2011Well, Phase One's new XC iQ4 costs 70k and it's a 150 megapixel sensor attached to a fixed 23mm, f5.6 lens... 13k for this sounds like a bargain actually 😂

  • @BMTurceanuHikeRun
    @BMTurceanuHikeRun День назад

    the way it reproduces colors, just wow

  • @ozkrj87
    @ozkrj87 3 месяца назад +1

    Great Video and Photography!

  • @MrOpiumDubs
    @MrOpiumDubs 22 дня назад

    10 seconds in and I'm having a heart attack how you're waving that thing around you got some balls mate 😂

  • @mr19zee
    @mr19zee Месяц назад

    My eyes kept getting attacked by the white frame, but great pictures and a very dope video

  • @brandonbergeron7560
    @brandonbergeron7560 3 месяца назад +1

    YES! More Volvos please. More cars in general haha. You have such great tastes in cars man. Awesome video like always. Cheers brother!

  • @metalfingersfilm
    @metalfingersfilm 3 месяца назад +10

    dude, that shot at 10:10 is absolutely ridiculous

    • @remodernist
      @remodernist 3 месяца назад

      yeah insane

    • @seanlewis8423
      @seanlewis8423 2 месяца назад

      why? asking as a curious amateur

    • @metalfingersfilm
      @metalfingersfilm 2 месяца назад

      @@seanlewis8423 the composition and colors! all the roads in the foreground at the bottom of the frame, all different shapes, going different ways, but all layered on tip of one another. The horizontal road is quite a bit lighter too, compositional, cutting the photo in half. The other two roads lead back to the wonderfully colorful mountain backdrop. Dense but beautiful.

    • @thetruth7
      @thetruth7 Месяц назад

      @@metalfingersfilm Plain stupid.

  • @bobsykes
    @bobsykes 3 месяца назад +6

    Yes! I'm glad Hasselblad still has you on their short list for reviewing new camera releases! I love this project you've been working on, too. I also love the form factor of this camera for all the reasons that you outlined. That said, I own the sister to it, the X2D which has the same sensor. For those viewers thinking of buying either of these cameras, what you give up for this body type versus the X2D are excellent sensor image stabilization, and a significantly greater degree of weather resistance. If you still have this camera and lens, you might try shooting at wide-open or at least wider than f/4. These lenses are so sharp you can see softness from diffraction even at f/5.6 and smaller apertures on that lens/sensor combination. (The body provides auto focus bracketing and auto exposure bracketing to allow you to easily and quickly do that).
    All that aside, I really can't wait to see this project when it's done, especially if you publish a book or host a gallery show. For the sake of our entertainment, however, def. spend that $13,000 on more Volvos and Volvo parts for your other channel!✌

    • @jacquesgude
      @jacquesgude 3 месяца назад +2

      As a fellow X2D owner, I agree completely with the upside of the X2D over the 907x. That said, I do love the design of the 907x and the ability to use that digital back on Hassy film bodies. Love seeing @WillemVerb taking this out on his awesome project!

    • @jean-claudemuller3199
      @jean-claudemuller3199 2 месяца назад

      The 907X has the same rubber gasket on XCD lenses, a rubber gasket on the back that is against the body and a rubber gasket on the back side door (battery and card access).

  • @tedphillips2951
    @tedphillips2951 3 месяца назад +1

    Amazing camera & amazing price! I have a Pentax 645 50mp camera that I love, but it wont fit in my pocket, & the quality of the photos is superb & it is an very affordable. I still love film but my Pentax is difficult to avoid when taking photos.

  • @bjrnrs
    @bjrnrs 2 месяца назад

    Beautiful Camera. Would love to take it to a photo trip too.

  • @lens3641
    @lens3641 3 месяца назад

    Love this video! Can you make a video on your editing style?

  • @rickjoony5743
    @rickjoony5743 Месяц назад

    i wasnt expecting to see you here, WheelemVerb 😂😂

  • @whenurefree
    @whenurefree 2 месяца назад +1

    I forgot Willem was a car guy, cause that Volvo is bueno

  • @user-ut3dc2iz1x
    @user-ut3dc2iz1x 7 дней назад

    Hey willem 📷 hope everything it’s well with you 😃 well it’s beautiful photos that you are creating 👌
    It’s my first time on your channel 🫢but ofc the camera 📸 it’s make everything so smooth and looking crisp, but in my eyes 👀 it’s that you have the foundation from film and you need the eyes too seeing the image before it’s taken 🤩
    That’s it’s my dream camera 📷 but will never have the money for it but thanks for sharing this video, take care regards// J 🇸🇪

  • @slomojo98
    @slomojo98 Месяц назад +1

    I was like. Isn't this the Volvo guy! Well dah. 😅

  • @thecoreelementsmoto
    @thecoreelementsmoto 3 месяца назад +1

    even at 8k with out the grip if you had been thinking of getting a digital back this thing is a steal. Looking at prices and trying to find batteries and adapter plates for legacy digital backs is an expensive pain in the neck.

  • @IshaMistry99
    @IshaMistry99 3 месяца назад +2

    the shots are insane. if i had the money to blow i would be running to the store right now. an absolute beast of a camera. i don't think i know a modern age photographer who can quite capture and also articulate the importance of light in all different condition as well as you. you've been inspiring me for so many years, right from my final folio at university to the work i produce now, so thank you for that.

    • @CanditoTrainingHQ
      @CanditoTrainingHQ 3 месяца назад +5

      Every single one of these photos can be done on a regular camera. There'd literally be no discernable difference. We are far past the point of "I need X camera for Y look" and into an era where post production editing is the limiting factor. Idk why people fan boy for Hassbleblad so hard that they seemingly forget this.

    • @thetruth7
      @thetruth7 Месяц назад

      @@CanditoTrainingHQ These guys are probably stupid or are living under the rock. What's great about these photos? People now a days take same or better pictures with their Iphones and sony experia etc

  • @noisiboi7308
    @noisiboi7308 3 месяца назад +1

    Great videp as always but please get a heat shield for the rear bumper dude! Those black marks are heart breaking on such a nice jdm classic 🥺

  • @genesiswoody
    @genesiswoody 3 месяца назад +1

    willem, you're great!

  • @jameswhitehead6758
    @jameswhitehead6758 3 месяца назад +1

    I see that you were working at f/19 to f/32 (around 13:00). Do medium format lenses suffer from the same diffraction issues as full frame/crop frame lenses at those f-stops?
    Great video!

  • @johnenjulia-6664
    @johnenjulia-6664 3 месяца назад

    Beautiful camera 👏🏽👏🏽👏🏽

  • @narendrairengbam112
    @narendrairengbam112 18 дней назад

    This being a professional film camera has a good hdr processing which means the computing capacity of the software in this camera is very capable. Most pro cameras or dslr dont process the hdr unless you shoot in raw and combine multiple images to get the proper exposure of bright and dark areas at the same time.
    This also has a unique signature style in the images it takes. OnePlus phones also seem to have this but doesn't work well on phone cameras as it does with this professional camera. The yellowish hue is present and it seems to be it's signature style.

  • @sbutler66
    @sbutler66 3 месяца назад

    Wow Hasselblad content has exploded today! The X-Pan is still my holy grail camera

  • @fromanotherdayfilm
    @fromanotherdayfilm 3 месяца назад +1

    would love to see the back on the film body

  • @davidvasiljevic4788
    @davidvasiljevic4788 3 месяца назад +5

    Over time ,; Add the cost of 120 films , processing , scanning or printing ,sooner or later it's gonna cost possibly the same .

  • @maxwellparsons1108
    @maxwellparsons1108 3 месяца назад

    aye that checkpoint japan sticker on the subi i see you.

  • @JonackFilm
    @JonackFilm 3 месяца назад

    what a crazy camera wow

  • @ivanaignatova5165
    @ivanaignatova5165 3 месяца назад

    I've just come from James Popsys' video about this to yours ahaha

  • @SJSO010
    @SJSO010 3 месяца назад

    Thanks for taking night shots. I’m sure it’s a pretty outdated way of thinking now that technology has come further - but I was always under the impression higher megapixels performed worse in low light. I can see it’s not the case though!

  • @lackoliver55
    @lackoliver55 3 месяца назад

    Oh boy, they got him too!

  • @spencersanderson4590
    @spencersanderson4590 3 месяца назад

    Interesting how the cross on the hill in the first frame showed up a bit better on the 4x5 film than the hasselblad

  • @ollson6269
    @ollson6269 3 месяца назад +2

    V70R ftw 😂 great video

  • @stevef2114
    @stevef2114 3 месяца назад +1

    nice... and lovely camera..... were they all shot at very low iso, f11, infinity focus?

  • @emielkeultjes
    @emielkeultjes 3 месяца назад +2

    What a camera 🤤

  • @PaulB-gl1ix
    @PaulB-gl1ix 3 месяца назад

    As a Hasselblad film camera user from the 90’s and into the early 2000’s, I have fond memories of that system. Running a studio at the cusp of the changeover to digital resulted in flicking all my film gear. Blads, Leica M6, Canon Eos to go 💯% with the new tech. It paid dividends big time, but the vibe around the cameras was degraded. No soul compared to my past experience. Anyhow, kind of full circle now in a way. I just bought the Leica M11P and a few lenses. It’s a seriously nice camera… I love using it!!!
    However… had I known the Hasselblad was being released….

  • @Eliguitar1
    @Eliguitar1 3 месяца назад +1

    These new 100MP sensors are stunningly good. (The sensor in this hassy is analogous to the fuji 100s and II, even if the aesthetics are very different). The high price of the HB is largely the looks, which...fair enough. It is a great looking/feeling machine. The files it produces are...not 4 times as good as the GFX 100s even if the price is. Both cameras give similarly great results. Now with used prices on the GFX 100s hitting $3200 it's tough to justify spending $13,000.
    I've noticed that using electronic shutter, remote release, focusing very slowly, and using 2 sec shutter delay make a significant difference in sharpness tho. Any tiny vibration is visible otherwise. Taking these precautions I'm now getting back some 30" x 40" and even a 53"s (and bigger w stitching) prints that are sharper than anything I've ever gotten from digital or analog previously.

    • @WillemVerb
      @WillemVerb  3 месяца назад +4

      To be fair $13000 includes lens and grip. If you’re comparing body only then the hasselblad is $6800

    • @Eliguitar1
      @Eliguitar1 3 месяца назад +1

      @@WillemVerb ok fair point. it's twice the price, not 4. I recently was able to get a used 100s AND 45mm lens in like new cond for $4500. So in the end the money part of the equation is very significant. I suppose if someone really wants their camera to look a certain way tho, then they are in a market segment where the extra money is not a huge deal to them. I also bet some clients really do notice if the camera itself looks cool, so it might end up paying for itself there.

    • @ZeLoShady
      @ZeLoShady 3 месяца назад +2

      The price point on these 100MP cameras is not looks, it's the manufacturing cost of the sensors. The manufacturing process for them is similar to that of a computer chip and the larger you go, the higher the failure rate meaning you waste a ton more money making ones that actually work properly. That's one of the main reasons companies like AMD, Intel and NVIDIA are moving to 'chiplet' designs for their processors. It allows them to make smaller parts that have a lower failure rate and then assemble those parts into one working computer chip that has higher performance & efficient than older designs. That of course can't be done (or at least hasn't been figured out yet) with camera sensors but if it can be done, we will see these high MP cameras drop in price as the cost of production lowers. Right now though, it literally costs thousands of dollars for Fuji, HB & PHS1 to make these sensors before factoring in the rest of the electronics, assemble, design, packaging, employee pay, factory bills and everything else that goes into these cameras. There is certainly a cost people pay for 'Hasselblad' but they aren't just adding 5k to the price because it's them. They are also a smaller company with less sales than Fuji so they can't place as many orders for the sensors and with most manufacturing related products, the more you buy the more you save.

    • @Eliguitar1
      @Eliguitar1 3 месяца назад +2

      @@ZeLoShady there's no doubt that you pay extra for the hasselblad name, chip aside. They are mechanically wonderful machines and look it. That costs money to put together. I think any visual difference between RAW files from this HB and a 100s does not explain the price difference. The physical design of the HB and the brand cache explain most of it imo, and as you mention economies of scale on the production side, since HB is a smaller operation.

    • @ZeLoShady
      @ZeLoShady 3 месяца назад +1

      @@Eliguitar1 I am definitely not denying there is a brand tax here but my point was that isn't the main factor of why it costs so much. There would be more of a price tax because of the manufacturing process (sensor, volume, assembly) than the brand tax. I think the mechanical wonderfulness would also contribute more to the cost than the brand tax as getting the "feel" perfect costs more in engineering and manufacturing/assembly than getting it to 95% good. Pretty much, I'd think there is a 5-15% brand tax but 30-50% manufacturing tax if that makes sense.
      They also made it compatible with their older cameras and I am not sure if that is true with older digital HB bodies so they can charge extra for that feature. Willem said in the video it retains autofocus when doing that too and if that is true, it's a huge boost to the value of the product. I don't see how that would work though since the old film cameras don't have electronic contacts for the lens and body to talk to each other. Maybe there is a wire you can run between them outside the cameras but then would the lenses even mount on the film body? Idk, this is just a side ramble and off track from the original conversation.

  • @goldenhourkodak
    @goldenhourkodak 3 месяца назад +1

    Makes LA's car-centric nightmare look nice

  • @nathanlundstrom6848
    @nathanlundstrom6848 3 месяца назад

    wtf, Ive been watching your channel for a while now and just realized we are likely neighbors in NELA, I have shot many of these places in Eagle Rock and Glendale

  • @we1l779
    @we1l779 3 месяца назад

    I watch your car channel, didn't even know you had a main channel 😂

  • @SpacemonkeySTI
    @SpacemonkeySTI 3 месяца назад

    when did you get the blob eye? more car photos please hahaha :) best photographs on YT taken with the 907x!

  • @BrandonPrive1432
    @BrandonPrive1432 3 месяца назад +3

    i think 13k is crazy then i look at a mamiya 7 trying to fetch 7k and it almost makes the digital hasselblad seem like a deal. lol.