Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege
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- Опубликовано: 21 фев 2017
- Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future!
Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
“People Don’t Care How Much You Know, Until They Know How Much You Care”
How to build personal brand
1. Be self-aware
2. Tell your story with your life
3. Deepen your relationships
I couldn't agree more, you nailed it perfectly, thank you for bringing it to our attention.
@@thestandoutpodcasta@aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa@aaaaaa@aaaaaaaaaaaaaaaaaaaaa@aaaaa@a@a@a@aaa
I found these insights inspiring, and they align with my own journey in personal branding. It's a continuous process of self-discovery and relationship-building.
The way she started off the speech was AMAZING
5:26 self awareness
7:22 telling your story
9:07 deepening relay
Benefits of having personal brand
1. You lead more
2. You win more
3. You earn more
It comes to the following question: "what do you want to be known for?" and once we have a clear understanding of it, it becomes easier to position ourselves and build a powerful personal branding.
Ann Bastianelli emphasizes the application of marketing principles from big brands to personal branding was spot on!
Story:
1. Attention getting
2. Relevant benefit
3. Memorable
Good stuff. As I read and learn more about personal branding, I always hear be authentic, unique, self aware, and tell your story. First time deepen relationships have come to surface. As an introvert, I believe deppening relationships in an important quality.
Deepening relationships takes time and effort, but it's worth it. Strong relationships make our lives richer and more fulfilling.
For me as a non-English native speaker, I honestly couldn’t catch all the word she said. But somehow I got her messages and her personalities shown here.
And that’s also a good example to learn from.
Great talk. Use yourself to benefit others! Find what you are good at and make this your personal brand. Don't try to fake it.
I’ve long heard about Bobby Knight and his “going off the rails.” He was masterful at that. It’s great to hear the behind-the scenes story and she altered my opinion of Knight.
Superb, Ann! Will bear multiple viewings well. This is to be metabolized, not blown through.
First 10 minutes is really good. Thanks!
This woman is a great speaker, I love her.
Stumbled across this at just the right time, thank you 🙏
I am just starting my own website. This gave me so much insight into what my personal branding is. Truly well said.
You lead more, win, more and earn more with what others think of you!
Excellent video, do agree that in order to be able to properly market yourself you have to really know every aspect of your own persona to eventually know what areas of yourself you should work in order to achieve a particular goal, and in what others you are naturally good at, kind of like nature vs. nurture.
You made some great points, often the core lessons are so simple that people looking for a complex answer mistake it as not powerful. BTW those slogans 2 scoops, leggo my Eggo, what a legacy. Great job Ann!
People Don’t Care How Much You Know, Until They Know How Much You Care
Absolutely great talk !!
Loved this. /really encouraging and thought provoking!
Well done, thanks for the knowledge. 👍
One of the Best Ever !!! Thank You
i really love it when u use the potato head as an example. it is so easy to remember
I really enjoyed this. The personal stories said a lot to me. Now I have a lot to think about.
Great talk, authentic, true to your brand, very inspiring. thank you.
encouraging indeed...
Great ideas . Thank you.
You....go....girl!! The strategies of branding you laid out could easily be used to deepen relationships- with anyone, could be used to make plenty of money,of course, or even be a major player in influencing folks to champion a cause for big time humanitarian efforts!! Many applications. Thanks for making it so simple :)
excellent..... informative, good job
Very useful stuff! Thanks!
Well great topic, self awareness is key of reputation!
It's all about making money and more money, that's the success in life for these people. Good luck.
Not really. There are people like Dalai Lama, Gaur Gopal Das and Sadguru; they don't care about how much money they own. They care about how much knowledge they can share. The more knowledge they share the more successful they feel.
@@kushagrasharma3900 That's not what this talk is about though.
Very helpful. Good point
So powerful talk, loved it
I love the analogy of Mr. Potato Head! This is such a great way to teach my kids about this important subject 🖤. Very well explained and put. Thank you
What did she mean by what is in your potato head? Did she mean what skills do we have that benefit others? I wasn’t sure
This is very useful and great personality development idea.
Lead more, win more, earn more. What's in you potatoe head? Love it, great informations.
That was great!
It's such a great speech, Thanks a lot Ann. Really helpful
Ok, but the story is one of those rare opportunity, one that were appreciated by someone who has the power to change, many hard work goes wasted because they weren't enough such opportunities.
Agree
When you say, “what do you want to be defined as?” Is it what I wish to be, or who I truly am. Plus can you simply define yourself? I feel there is so many components about ones self that can’t be entailed to one definition.
Video is perfect if you keep 0-11:16, 20:47-end, and cut out 11:17-20:46.
Damn shes an amazing speaker.. Seriously had my whole attention from the start.
Very basics but I like she explained in detail the facts
Loved this 👍👍😍😍
Thank you for great talk 😊
Today i am starting my personal brand trainning.
This is actually awesome.
Peter Sodhi rafytofpo
What a great talk! Thank you for the inspiration. I am currently embarking on a phase of more deliberate personal branding.
Hi Gabrielle, it's been 5 years since your comment - I wonder how personal branding is going for you?
I'm creating software to essentially make personal branding effortless, I'd love to hear some of your pain points about personal branding. Would really appreciate it if you write back!
Having a personal brand and telling your story is so very important. Thank you for sharing.
I like your use of pink!
New ways to simplify their lifes
Yesssss Indiana
This is so inspiring. Interesting for me to watch as I am just starting in a Male dominated industry, and this may help! Thank you Ted talks.
Brittany Heller how is your new career coming along?
From my experience ‘Get out!’ And build your business!
Hey how are you going Brittany?
You look great, Ann!!! You've inspired me.
Liz Berg ✨✨
That was impressive
Very likeable speaker
I need subtitles !
😭
gr8 stuff i cant say more
The coach night reminds me of big shot on disney plus with john stamos
You don't know if it fake or not until you try to live it。
powerful for nap time.
great
I enjoyed her. She's very effective.
Who put that lav mic by her hair? Great talk though!
The potato head analogy was great, but using coach Knight as a branding success story was bizarre.
That was deep!
This talk started great with good purpose but then went off the rails and lost me with that basketball coach story
exactly. it was as if she was saying "look at how cool i am, im friends with olympic coaches" what was the point
Exactly
Exactly. Should have ended at the three points.
Now ,I know not just me
@@winonadaphne6445 she made "happy meals" and "l'eggo my eggo" She does as she pleases.
"You can't fake your Potato Head" - Nice
I think A1
for next level C1
I like speak with people uk
Very good
something I need much money for study
people is good
Please Ted Organisers, beware of Ted talkers's hair while attaching their mics.
Great, now thats all I hear thx lolo
Oh. That's what that noise was.
@@pooperpants3577 who is this ?
Yeah content great but mic placing is really unprofessional. Makes it really complicated to listen to her . Someone somewhere didn’t do their job.
3:57
🙂🙂🙂🙂
Great vid! I talk about the laptop lifestyle on my channel
In my potato head is an innovator, author, artist, and public speaker.
Captions, please.
17:40 revoked their press passes
8:26, No one pronounces advertisement this way hehe
Still she's on that stage with hundreds of people listening to her, but none for you.
Brilliant woman and brilliant talk
I like people uk study
The talk is great BUT her hair on the microphone is KILLING me
Focus please
problem..
all the time people angry
translate, please
What if..you don't care about personal branding, that it doesnt affect you..that you are not the kind that is ambitious...not everyone wants to be this way...
Ohhh kay 😒
Then this talk isn't for you. As simple as that.
Where Arabic language translation
You had to cut your hair shorter or move the microphone :/
sorry but what is the lesson to learn exactly? you just give steps on how to build your personal brand but not how you actually implement them. it's like saying 'how to become succesfull, step one become an millionaire, step 2 become president' yeah ok but HOW
i thought this was about branding why is she talking about daddy issues ect
Coucou je
The potatoe head analogy lost me :/
Me too. I think it means explore and know the skills we have which could benefit people/potential clients. but nothing sure
.
This sounds like manipulation and control of others.
太长，爬。
two types of people? you need to get out more.
shame her hair was rubbing across the mic the whole time.
Trump should have you instead of Sanders...