How Bellroy built a global DTC brand in the accessories space | Andy Fallshaw

In this episode we talk with Andy Fallshaw - Co-Founder and CEO at Bellroy, a company that specialises in producing high quality, wallets, bags and accessories - about how they leveraged DTC marketing to build a global accessory brand that's generated hundreds of millions of dollars in sales.
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SHOW NOTES
0:00 Introduction of Andy Fallshaw
0:39 Andy's background and founding Bellroy
2:05 Bellroy's mission
3:50 Bellroy's unique product design
6:15 Bellroy's approach to customer feedback and experience
8:40 Bellroy's marketing strategies and how they implement them
10:10 How did Andy create a successful brand?
10:40 Bellroy's focus on sustainability
11:48 Why did Andy choose to start a brand focused on slim wallets?
12:50 Bellroy's company culture and values
15:50 When did Bellroy start to gain traction and become successful?
16:50 The challenges of growing a company
18:55 Bellroy's expansion into new markets
20:40 Bellroy's pandemic response and remote work
23:05 The importance of understanding customer needs
26:10 Bellroy's approach to innovation and new product development
28:40 The role of feedback loops in product development
31:13 What are some of the core values and principles that drive Bellroy's success?
31:39 Which feedback loops does Bellroy use to course correct as they go?
32:31 The importance of focusing on the customer and brand story
33:18 How to find Bellroy products
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LINKS
Website: bellroy.com/
Andy on LinkedIn: / andyfallshaw
Carryology: www.carryology.com/
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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.
Hosted by Alex Cleanthous.
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