Brand Identity vs Brand Strategy

In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements, deliverables, and how Brand identity is different with Brand Strategy
Full video here:
Learn Brand Strategy In 17 Minutes (2023 Crash Course)
• Learn Brand Strategy I...
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[@rosegold.sunset4749]

this is exactly what I needed. thank you!

[@BrandMasterAcademy]

Glad it helped!

[@jacquesbroquard]

Always a value-add to hear you break things down. Keep it up and Happy New Year~!

[@BrandMasterAcademy]

Thanks, you too!

[@8691cc]

Thank you for clearing this up !

[@BrandMasterAcademy]

Glad it was helpful!

[@dumisanimacdonald3519]

Thank you for the clarity

[@BrandMasterAcademy]

You are so welcome 👍👍🙏🙏

[@KarlGoldenJr]

This is very good and very informational but how do I apply all of that as a solo-entrepreneur? What are the essentials?

[@BrandMasterAcademy]

Great to hear you found the video helpful! For solo entrepreneurs, focus on defining your brand strategy.
This will include defining your target market, your unique difference in the market and your unique personality and messaging style.
Once you have clarity here, marketing becomes significantly clearer.

[@KarlGoldenJr]

@@BrandMasterAcademy Thank you! 🙏🏽

[@singhhoop]

I want a course

[@BrandMasterAcademy]

BMS & BMW are different courses with different content and tools which dovetail.
If you really want to get into the depth of brand strategy then Brand Master Secrets is without a doubt the course of choice for you.
Brand Master Secrets leaves no stone unturned and provides a step-by-step system to develop brands through strategy…
The system includes granular processes (and the required tools) to create and develop highly detailed brand strategies including
Audience Research
Competitive Analysis
Positioning Strategy
Brand Persona Development (Personality, Language Profile, Voice)
Messaging Framrwork
Storytelling Framework
Digital & Physical Brand Presence
If you already have education / experience in developing brand strategies and you want to begin using Brand Strategy Workshops to develop them within a collaborative environment then Brand Master Workshops is the course for you.
My advice is to dive into Brand Master Secrets first to develop a solid understanding of brand strategy systems, principles and development processes and then turn your attention to running strategy workshops using the Brand Master Workshop framework and tools.
Brand Master Workshops includes
Brand Strategy Workshop Structure
Presentation Decks
Facilitation exercises & questions
Facilitation Techniques & tools
Summary & Delivery Documents
None of the above is covered on a surface level.
All dive deep to provide the understanding, while the playbook processes isolate the tasks you need to complete (and provides the resources you need to complete them), for every step of the strategy development process.
If you want to purchase both I recommend starting with Brand Master Secrets
I hope this helps,
Let me know if you have any other questions :)