I just discovered this channel yesterday and I've already written down so much notes. Already applying the knowledge too. Just the type of quality niched content I needed. Great job!
Your channel is phenomenal, Came across it a few days ago and the knowledge shared is priceless. More power to you champ! Love from the Island of Sri Lanka!
i really like your channel and what you're providing, however for this particular video , i would prefer examples of brands from the same industry to understand more how they differentiated themselves in that very busy market like Mercedes with BMW and Jaguar or Nike with Adidas and puma and so on
😀 - I know - I actually talk about this in BMS. Even the execs at Nike were confused for a while until they asked Phil Knight himself.. "ey Phil, is it Nike or Nikeeey"... "Nikeeey, Phile said"... But I can't unlearn what I was saying for 30+ years - I'm stuck with this handicap 😂
@@BrandMasterAcademy Don't sweat it. We Americans can't say Adidas correctly. Pronounce it like it's suppose to be pronounced to an American and you'll induce a massive ??? on their forehead. AH-dee-DOS (We say ah-DEED-us)
Great video and well broken down examples. Wouldn't you say that brands have always spoken to consumers in a human way though? Coca cola has been communicating happiness for years as have many other brands which connects to us as humans with emotional based tactics. I don't personally think much has changed but curious to hear your perspective. Please provide examples if so of what has changed.
It has definitely changed in my opinion. Communication from brands to consumers has always been monologue (as in there's no response expected). Now it's dialogue, so a response is expected and brands are now communication in a much more conversational way
There are no clear-cut magician archetype brands from these examples... Coke has an element of the Magician with the association of magical moments (eg Christmas)
Hi, I have a question on about this video. The Personality traits that you've listed for each brand. Are they based on your own observations or have they been sourced from the brand itself?
Brands don’t communicate their traits by telling you what they are. The communicate them by displaying them the same way people do. So these are based on observations beyond my own
Archetypes are a personality framework to help you understand personalities and group attributes.... A brand's personality is a lot more tangible as it brings the brand to life through it's tones, attitudes and opinions
![Brand Archetypes [The Brand Personality Framework]](/img/1.gif)
I just discovered this channel yesterday and I've already written down so much notes. Already applying the knowledge too. Just the type of quality niched content I needed. Great job!
Cheers - great to have you here
I'm familiar with this content, but the way you explain it is simple and relatable! Super helpful. Well presented!
Cheers Corey 👍
Your channel is phenomenal, Came across it a few days ago and the knowledge shared is priceless. More power to you champ! Love from the Island of Sri Lanka!
Much appreciated 🙏🙏🙏
Wow! This helped me so much. I love how you broke it down in this way. It really helped me to understand better. Thank you
Glad it was helpful!
As always, great content! Thank you for your dedication. I’ll recommend you to others.
Much appreciated! 👍
Very informative information
Glad you think so!
Valterri Bottas [f1 driver] was huge for Alfa Romeo's brand
I like the way of presentation .. Thank you
Great to hear thank you 🙏
These were joyful 15 minutes. Very useful information and well made video/content. Thanks. Liked and Subscribed.
Welcome aboard! 👍👍🙏🙏
i really like your channel and what you're providing, however for this particular video , i would prefer examples of brands from the same industry to understand more how they differentiated themselves in that very busy market like Mercedes with BMW and Jaguar or Nike with Adidas and puma and so on
Noted!
what is the difference between brand language and tone of voice ? Also what exactly are brand characteristics can you help out with that one ?
Language are the words you use... Tone is the spirit in which you use them... characteristics are the attributes that shape the way you cvommunicate
Amazing. Thank you
Glad you liked it!
This is GREAT INFORMATION!!! New subscriber here! ✌🏾
Welcome aboard!
Thank you for the great content videos!
Glad you like them!
Also video for Brand characteristics
"Nike", such an EU pronunciation... in the states (as you know) we call it "Ny-kee" ;) love the content keep it up
😀 - I know - I actually talk about this in BMS. Even the execs at Nike were confused for a while until they asked Phil Knight himself.. "ey Phil, is it Nike or Nikeeey"... "Nikeeey, Phile said"... But I can't unlearn what I was saying for 30+ years - I'm stuck with this handicap 😂
@@BrandMasterAcademy Don't sweat it. We Americans can't say Adidas correctly. Pronounce it like it's suppose to be pronounced to an American and you'll induce a massive ??? on their forehead. AH-dee-DOS (We say ah-DEED-us)
very informative i love it
Glad you liked it
thank you helpful
Glad it helped
Great video and well broken down examples.
Wouldn't you say that brands have always spoken to consumers in a human way though?
Coca cola has been communicating happiness for years as have many other brands which connects to us as humans with emotional based tactics.
I don't personally think much has changed but curious to hear your perspective. Please provide examples if so of what has changed.
It has definitely changed in my opinion. Communication from brands to consumers has always been monologue (as in there's no response expected). Now it's dialogue, so a response is expected and brands are now communication in a much more conversational way
Amazing content!!
Glad you enjoyed it
Thank you 🙏🏽
No problem 😊
Great video
Of these examples - which one is the Magician?
There are no clear-cut magician archetype brands from these examples... Coke has an element of the Magician with the association of magical moments (eg Christmas)
When I hear "coke" I do not think of happieness.
I think of a certain substance that may lead to a crazy evening though... 😗
😂😂
What do you think about Jennifer Aaker's Brand Personality concept to establish the Brand Personality?
I found it too rigid for me. These are all just tools... Use the right tool for the right job and use what works for you
Thank you for this video, I learned so much!
Cheers Faizah 👍👍👍
amazing
Thank you! Cheers!
super..
Thank you! Cheers!
Tell my someone was thinking "yellow bottom Jeans" when he said Lego
😀😀😀😀
I'm looking for his articles does anybody know where to find it
What article are you referring to?
Hi, I have a question on about this video. The Personality traits that you've listed for each brand. Are they based on your own observations or have they been sourced from the brand itself?
Brands don’t communicate their traits by telling you what they are. The communicate them by displaying them the same way people do. So these are based on observations beyond my own
@@BrandMasterAcademy the response is brilliant. New subscriber here
What is the difference between brand personalities and brand archetypes?
Archetypes are a personality framework to help you understand personalities and group attributes.... A brand's personality is a lot more tangible as it brings the brand to life through it's tones, attitudes and opinions
Why u didnt connect it with brand archetype ? Like Lego is a Creator.....
You intro music is toooo loud compared to your voice…
fixed it with the new videos that are uploaded
categories are confusing
How so?