what a valuable conversation! thank you so much guys, and thanks to anyone who made this podcast possible 🙏 the only thing that feels missing here is a little bit of advice for small companies who work on hourly rating basis, so they can't spend more than 10-20 hours on the naming process because it's hard to explain to clients why it should be sold as a stand-alone service when you don't have years of experience in that
Hi Stephen and Rob, Thanks to you both for this. Just a quick technical note. The link to your description to Robs website/book redirects but ends up with a 404 page missing. Can you update the link? I dug around and ordered the book already :) We developed a computational method for name candidate generation and look forward to learning from Rob's book. ==Matt==
Great content, however, I just want to point out that a better title for the video would be: The Brand Naming Process / How To Create A Great Brand Name
How significant is a brand name really? Our straightforward response is that nothing will be used for a longer time or more frequently than a company's name. Simply put, it's not a creative activity. It's a tactical move.
![Business Analyst Full Course [2024] | Business Analyst Tutorial For Beginners | Edureka](/img/1.gif)
Thanks for hosting, Stephen! A pleasure joining you for an in-the-weeds chat about brand naming.
Thanks Rob... Enjoyed the chat... Looking forward to reading your book 🙏🙏
This episode was full of great gems. Thanks!
thank you
Thanks, Nate!
what a valuable conversation! thank you so much guys, and thanks to anyone who made this podcast possible 🙏 the only thing that feels missing here is a little bit of advice for small companies who work on hourly rating basis, so they can't spend more than 10-20 hours on the naming process because it's hard to explain to clients why it should be sold as a stand-alone service when you don't have years of experience in that
thanks, it actually let me through so i could download it.
Great to hear
Fantastic, in the middle of naming and some of his deep dive tips were inspiring
Great to hear!
THANK YOU!
You're welcome! 👍👍👍
Such a valuable and enjoyable conversation. Buying that book now .
Delighted you got value 👍
Hi Stephen and Rob, Thanks to you both for this. Just a quick technical note. The link to your description to Robs website/book redirects but ends up with a 404 page missing. Can you update the link? I dug around and ordered the book already :) We developed a computational method for name candidate generation and look forward to learning from Rob's book. ==Matt==
Thanks link updated
Great content, however, I just want to point out that a better title for the video would be:
The Brand Naming Process / How To Create A Great Brand Name
Sorry wrong title was entered I have updated the video
How significant is a brand name really? Our straightforward response is that nothing will be used for a longer time or more frequently than a company's name. Simply put, it's not a creative activity. It's a tactical move.
It’s a core part of the strategy and one that’s overlooked for sentiment by business owners 👍
Brilliant - but not sure your title is right
Sorry wrong title was inputted I have updated the video