The Future Of Branding & Brand Strategy (w/ Marty Neumeier)
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- Опубликовано: 14 май 2024
- Discover the future of branding and brand strategy and how to become a modern brand strategist with Marty Neumeier.
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In this episode of the brand master podcast I’m speaking with best-selling author of the brand gap, the brand flip, zag, scramble and metaskills, Mr Marty Neumeier about the future of branding and brand strategy.
First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.
Next, you learn the importance of specialisation, how to find your zag and what graphic designers can do to prepare for the future.
Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.
Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy.
0:00 The Future Of Branding & Brand Strategy (w/ Marty Neumeier)
1:54 The Brand Gap by Marty Neumeier
5:53 What Is Brand Strategy?
8:20 Why Is Brand Strategy So Important?
10:36 How To Find Your Zag (Advantages Of Specialization)
15:20 How To Prepare For The Future Of Branding & Brand Strategy
22:57 Brand Strategy vs Marketing Strategy
27:02 What Is A Chief Brand Officer?
30:47 What Questions Should A Brand Strategist Ask?
33:23 What Are The Skills To Become A Good Strategist?
35:40 How To Calculate The ROI Of Branding?
38:00 How To Execute To Become A Good Strategist
47:34 Find Marty Neumeier
#branding #Brandstrategy #MartyNeumeier #thebrandgap #thebrandflip #zag #scramble #brandstrategist #brandconsultant #brandingconsultant #brandstrategy #brandmasteracademy #brandmasterpodcast
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Amazing to see these two come together in a podcast. Both had a huge impact on my transition from a designer to a brand strategist. 💚
Glad you enjoyed it!
Branding is something that informs the whole company and its customers about what we are doing here together. And the 4 questions we should ask is:
1) who are we
2) what do we do
3) why is it matter
4) how should we show up in the world
Spot on!
Brilliant interview. Thanks Stephen and Marty. Please don’t stop Stephen! You are doing some great stuff.
More to come!
Fantastic interview and very accurate. I loved the ROI question such a road block when educating or pitching clients about why branding is so important!
Thank you
Great staff!
I don't know why I haven't seen this episode before, but I've seen it now, thanks to those short clips you shared on LinkedIn, Stephen! Thank you, and thank you Marty! As always, great content! Stay safe, both!
Glad you enjoyed it
@@BrandMasterAcademy Of course I do. Who, wanting to learn Brand Strategy, doesn't like to know more from the «Master»! :D Cheers, mate!
Mr Stephen, God will bless you richly for the directional transformation to accessing new PERSPECTIVE in branding!
Thank you so much Sir Marty Neumeier for the insight!
You're welcome
Excellent. Thanks so much. Marty's perspective totally transformed the way I use brand strategy. And is directly responsible for my success.
Fantastic!
I've been hearing arguments about which is more important, branding or marketing. My two cents is that marketing is an important source of forward momentum, but branding is the rudder.
In simple terms, branding is about meaningful differentiation. It is how an organization gains agency over its trajectory in the market.
That a good way of thinking of it. This video dives in a little deeper. [link to branding vs marketing video]
Loved the interview, so much insight and so much learnt
Great to hear 👍😀
This main turned on my branding light thanks Marty 😊
Nice one!
I'm ready to roll in 📝excited to become a brand strategist, thank you man!
Fantastic!
Steven! Thank you so much for the wonderful content that you provide us with. I have taken some of your courses and I learned many things from you. Your material is organized, thorough and practical. I also have been listening to Marty and last week I did the LevelC brand specialist workshop with him and Andy. Now in the same tribe as you are and very happy about it too 🙌🏼😍
Fantastic!
This is gold!
👍👍🙏🙏
Its commendable the level of knowledge Stephen has acquired as he has intensely studied the works of his interviewee . In a sense his style reminds me of Charlie Rose who even went further to create magic in his interviews by unveiling fresh thought patterns.
I'd personally like to witness this in the future then those time pieces give grounds to create new material and perhaps even fresh books to spark the imagination.
Theres no such thing as a too much swagger.
❤️🙏
Loved the interview with many key nuggets. Thanks Stephen.
Good to see your here Guylaine!!! Your Kiwi friend Jason!!
you're welcome
Epic Episode! Thanks again Stephen H.!
welcome 👍👍🙏🙏
Everything you do is at a higher level, Marty.
🔥🔥🔥🔥
Marketing is how you win the battle
Branding is how you win the war
👍👍
winning by being peaceful :)
Excellent conversation. The brand flip is one of the best books I’ve read. This interview has inspired me to buy both his other books. I have 17 years experience working with Nike and adidas, so I have worked with some incredible talent.
I now run my own consulting business and I’ve positioned myself as a GTM strategy consultant, which was my last role, I work with startups.
I struggled with this four years ago as people thought they need a CMO. I still get titled this! However I stuck with it and now that’s how investors and founders find me. With a background in sales, brand marketing and GTM I didn’t want to restrict myself as it’s the formulation of the strategy that I truly love.
I am at the point of reassessing my business positioning, so this has given me lots of food for thought! Thank you.
Thanks for your insightful comment Lily... delighted you enjoyed the episode :)
This was amazing.
👍👍👍
This was an amazing masterclass..learnt a lot from Mr.Marty....He is an amazing communicator and speaker was so on point...love from India
Great to hear 👍😀
You are doing a great job Stephen 👏 you really have helped me in evolving from marketer and designer to a BRAND STRATEGIST...thanks.
Happy to help! 👍👍🙏🙏
great vid thanks! one piece of input on sound. a de-esser would go a long way and it sounds super compressed and distorting. you could improve your sound a lot with a few minor changes. hope that helps thanks again
👍👍🙏🙏
I feel like I should be paying to watch this thank you!
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Hello Stephen, I have started to follow you closely in youtube after a long thought and self-investigation of what I would sincerely love to do for the rest of my life, and I found that brand strategy is the one!! however I always get the idea that most of the people who want brand strategy are designers or marketers in a way, while I am a recent international business graduate... i have a concern whether this will create problems for me in pursuing brand strategy. Thank you !
Wow, thank you
Amazing
👍 👍 👍
As a product designer for years about to join an up and coming startup, this is golden!
Thank you
Thanks Again
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Always welcome
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🙂
Thanks 2022
Welcome
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#Nice
thank you 🙏
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#priceless
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is brand strategist better than marketing??
Better? No.. different, yes. Both are important
Back 🙂❤️🇧🇩
🙂🙂🙂
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Like ‘1000’ 👍
🎉
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🙂
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@@@helo
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