Branding & Marketing In The Age Of AI with Seth Godin
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- Опубликовано: 14 май 2024
- In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI.
The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead.
In this revelatory episode of the Brandmaster Podcast, we delve deep into the transformative power of AI and its unprecedented impact on the marketing landscape, as shared by the legendary Seth Godin, a luminary in branding and marketing.
Discover how AI is reshaping the future of branding and marketing, as we engage in a thought-provoking conversation with Seth Godin. Learn why integrating AI into your daily marketing practices is non-negotiable for future success.
For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com.
Stay tuned for upcoming episodes packed with practical, actionable advice on branding.
Your reviews and thoughts are invaluable to us - they help us grow and continue providing greater value to our listeners.
#sethgodin #marketingai #brandingai #brandingvsmarketingai
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Great interview, Stephen, Seth is a soft spoken genius who has bolstered many elements of my business over the years.
Seth mentioned the great Irish storyteller, Bernadette Jiwa.
I popped over to Amazon and sure enough, she had 6 books on storytelling, and she was giving away 4 of those books for free in the Audible version, so I got 4 of her books with her lovely voice offering great advice with well crafted storytelling. This was 3/6/24.
I find there are many biz friendly authors on Amazon that are "gifting" their audible version with the hope that the audible crowd will help with a good review. Good health, Stephen, and a bountiful '24.
Immense Value and Much Needed Seth Godin ❤
Much needed and insightful! Thak you.
Great content much appreciated 🙏🏻❤️
You are so welcome
Great interview Seth is the best 🙌🔥
Great interview. Seth is a heartwarming genius! Totally shifted my thinking on branding😊
In my opinion, AI integration with branding and marketing is crucial for staying relevant. Reputation House understands this shift and ensures clients stay ahead by leveraging AI for reputation management strategies.
Loved this interview
This was by far THE BEST interview I have ever seen with Seth Godin. Thank you for producing this. It sincerely put me on the right path.
Great to hear thank you 🙏
Reading again now;
Purple Cow❣️love, love, loov, moo positioning,
me vs ME❣️
I now see brand strategy as a goal of a subsection within a world model framework for communicating to llm models more complex goals and tasks.
And that reality is absolutely insane at moments.
Congratulations. On having the consistent cred to pull this interview. Ihave learnt much from your podcasts, but boy this one has really givem me the tension to build my brand. We have been working in but not on our brand for30 years. As a 55 year old business man I feel more driven and invigorated than ever. The AI component is the missing chain link for my food product btand. I already have a great product, have a great brand, I have not told it yet. So much to do but now have the tools at my disposal for very little cost. Great conversation and love your work. Thankyou
Tony Nolan Kangaroo Island South Oz.
Hey Tony,
Thanks a mil for your message.
Beautiful part of the world (I lived in Oz for 20 years)
Delighted to hear your drive. Looking forward to see what you do with your brand. 👍
55!!!
The Energy, The passion, Good-luck ❤
THANK YOU SETH GODIN!
Seth Godin, you are the best. You are like a purple cow👏🙏
2:06 Woah 🤯
The message: go inside, get real, bring authentic quality to others as a service, don’t grasp. It’s not about Getting. Have faith. If it’s real then people will notice (sadly) because these qualities are so rare. Beautiful. Thank you. 🙏
Thank you!! It's the self-reflection aspect that AI will never be able to do! No self-reflection = no authenticity.
Haha can’t help to slag you (with love) about your use of “authenticity”
@@deryasefer 3 43
Thanks, now I don’t have to listen to this long winded episode and I can spend my time on more important stuff like Putin invading Ukraine and committing genocide
What a great interview. Always love hearing from Seth
Great to hear 👍😀
This is absolutely amazing Stephen! Simplicity is the hardest to achieve and only wise man, like Mr.Seth and you as the podcast host can make it so interesting and useful!
Cheers
I appreciate that!
i was waiting for this amazing podcast thank you so much
Thanks for listening
Thank you, guys, for your timeless wisdom and excellent topic coverage. It was a great interview, with great content and superior value.
Thanks for listening
Thank you for this informative session!
Glad you enjoyed it!
thank you so much it's a really valuable video like your other interviews
So nice of you
Brilliant episode. Thank you for the work you do.
Glad you enjoy it!
Mohamed from Marrakech, it's an amazing podcast full of value and truth, thank you so much
Thanks for listening
Brilliant
Great Episode! I love that you didn't think he'd do your podcast, but you asked anyway. It's a great reminder to us all to go for it... you just never know!
Great to hear thank you 🙏
I Missed a Lot of Knowledge😵💫. Its time to see All of your Podcasts🤩
More to come!
This was great!!
Incredible podcast! Wow❤
Thanks so much!
Great reminders. You have to put yourself on the hook and keep picking an MVP. Commit and go an inch wide and a mile deep!
I'm on a journey as a Brand Strategist for Tribe Builders in the sustainability and resilience sectors.
Well said!
Great interview. Thank you!
Thanks for listening
Brilliant interview. Seth is a genius on marketing and branding philosophies! I really enjoyed it and always learn new thinking perspectives from Seth. A big thank you to Stephen Houraghan for this informative podcast!
Glad you enjoyed it!
Awesome
Seth Godin always brings valuable insights to the table. For entrepreneurs looking to leverage AI in branding, consider using AI-driven analytics to uncover deep insights into customer behavior that can shape more personalized brand strategies. Remember, it's not just about data, but how you interpret it to create a connection with your audience.
Spot on! Love the insight 👍
AI is not able to deliver human depth of insight. AI is a pure sociopath, pretender, mirror, and is as "intelligent" as its mentally focused designer. people have lost their humanity already and do not even see the danger of AI.
The goat!!!!🐐
I’m constantly impressed at the lengths people will go to in order to find new ways to articulate the various aspects of marketing, where there are perfectly comprehensive terms and definitions that have existed for decades.
Example?
Marketing has evolved dramatically in the past few decades. Any objective marketer will agree. It’s quite normal that words that have been used for decades will change with evolution.
Thanks so much for this
👍👍🙏🙏
great great video!
Thank you!
Fantastic discussion, I had the chance to meet Seth back in 2005 at Pubcon Vegas. Thx for the knowledge transfer
Glad you enjoyed it!
I'd like to take this opportunity to thank the algorithm for putting this in front of my face this morning -great interview, great topic discussion. You both have found a new reader. Bravvo!
Glad you enjoyed it!
PRICELESS INFORMATION 👍🙏
Glad it was helpful!
"Later, in 1999, Seth Godin proposed an ethical way of using email for marke" .. Me and several others were already doing email marketing on AOL
at least as far back as 1998 I was 11 years old and marketing Acai Berry supplements. You were one of my main influences and it's funny we parallel on so many things I hadn't noticed before. -Zachary Bennett
Brilliant interview. Thank you for sending ih that query letter in to Seth 😊 and setting up questions so well to get his feedback. 🙏
Glad you enjoyed it!
This was so great, thank you! AI has honestly changed my life & my agency's... for the better. Love the electricity comparison, so relevant.
Great to hear!
🥳Grow your business with us.💥💥Let's shake hands.🥰
Great interview with Seth. Besides AI influencing marketing, another great rabbit path would have been neuromarketing.
Amazing content ❤ nice discovering your content Steven
Much appreciated 🙏
After reading 6 out of these 21 books my mindset around my business completely changed.
Really good work 👍
Value 🔥💎❤
Ew…
Very informative
Glad you think so!
Great job, but why in grayscale?!
"Fun 2do together ❣️" ~Seth Godin
Great interview and I actually picked starbucks as my logo in the beginning😂
Glad you shared 👍
🎯 Key Takeaways for quick navigation:
00:00 🚀 *AI's Impact on Marketing*
- Seth Godin believes AI is the most significant change since electricity.
- Professionals need to integrate AI into their daily routines.
- AI's transformative power is comparable to the invention of electricity and the internet.
02:17 💬 *Introduction and Philosophy Exchange*
- Seth Godin emphasizes the importance of offering and making things better.
- The conversation delves into the philosophical background of marketing and branding.
- The discussion explores the alignment between Seth Godin's philosophy and the host's approach.
04:19 🛠️ *Understanding Branding and Marketing*
- Branding is often misunderstood, conflated with logo design rather than a comprehensive strategy.
- Seth Godin emphasizes that branding transcends visual elements and is about building a resonant story.
- The conversation highlights the importance of positioning and differentiation in branding.
07:15 🧠 *Strategy Versus Tactics in Marketing*
- Seth Godin distinguishes between strategy and tactics, emphasizing the necessity of strategic positioning.
- Strategy entails a desire for change and requires thoughtful decision-making.
- Effective positioning involves offering a clear map of what a brand represents and what it doesn't.
09:11 🔄 *Evolution of Positioning Strategies*
- The conversation reflects on the evolution of positioning strategies since the writing of "The Purple Cow."
- Positioning is portrayed as a generous act of offering clarity rather than a competitive battle.
- Seth Godin underscores the importance of valid axes and the shift from features to benefits in positioning.
13:31 📖 *Power of Storytelling in Marketing*
- Storytelling's effectiveness lies in its ability to resonate emotionally with consumers.
- Seth Godin emphasizes the significance of storytelling in conveying benefits rather than features.
- The discussion emphasizes the need for stories that tap into human emotions of status, fear, or affiliation.
16:02 🎭 *Tactical Delivery of Stories*
- Tactical delivery of stories involves finding creative angles to engage audiences effectively.
- Seth Godin shares a historical example of effective storytelling in driving consumer behavior.
- The discussion highlights the importance of understanding audience psychology in storytelling.
18:34 🎯 *Finding the Smallest Viable Market*
- Seth Godin advocates for identifying the smallest viable market to achieve marketing success.
- Fear and greed often hinder businesses from targeting a precise audience.
- The conversation emphasizes the necessity of overcoming fear and embracing specificity in audience targeting.
20:01 🎯 *Strategic Audience Selection*
- Picking a precise audience is crucial for brands.
- Examples like Patagonia, Nike, and Whole Foods illustrate the power of targeting.
- Seth Godin emphasizes the importance of niche audiences even if it means not reaching a broad market.
22:08 🛠️ *Strategy vs. Execution*
- Distinguishing between working in the system and working on the system.
- The importance of expertise in execution versus understanding and changing the system.
- The scarcity of individuals skilled in brand strategy compared to those proficient in tactics.
25:09 🛑 *Permission Marketing Principles*
- Seth Godin criticizes intrusive marketing tactics and highlights the value of permission-based marketing.
- Building a loyal audience through permission marketing leads to genuine engagement.
- The significance of creating assets and relationships with customers rather than pursuing short-term attention.
32:41 🤖 *Impact of AI on Branding and Marketing*
- AI's transformative potential compared to the invention of electricity.
- The role of AI in replacing mundane tasks and the need for professionals to offer unique value.
- Adaptation strategies for professionals in design and branding amidst the rise of AI technologies.
36:09 🔥 *Creating Tension in Branding*
- Emphasizing the importance of tension in marketing to drive engagement and differentiation.
- Examples from Facebook's early marketing strategy illustrate the power of creating tension.
- Encouraging professionals to embrace change and focus on creating products or services that leverage network effects.
Made with HARPA AI/
Seth's right, if you're not tapping into AI for at least half an hour a day, you're missing out on the next big wave
Spot on 👍
What a great episode!!! Thanks for giving me the best 40minutes iv had today!
So glad!
Superb work dear
Thank you so much 😊
Wonderful podcast! Could please anyone help with the nameof the author Seth mentioned at 14.15? Bernadette Giwa? Right? Thanks
am sort of a different person after listening the entire podcast. Congratulations
Great to hear thank you 🙏
Hahaha we love this comment
32:52 - note to self
I paused every few minutes just to write down the valuable and informative stuff that was being said by Seth! Thank you so much for this.
All brands go through steps:
1) when the brand is new, no one recognizes the logo/brand/reputation
2) soon enough, if the business sustains, the logo/brand/reputation become familiar
Humans are wired to fairly quickly demote 'novelty' things to 'recognized'
So unless a very objectionable symbol/message is being used by a new brand, most humans go through the 'novelty' phase then don't give the logo/brand much thought.
I think anything (other that the purposely-objectionable) - any logo/brand message can and will become accepted.
"That's just the logo that company wanted."
Imagine seeing images of a white-with-large-black-spots Guernsey cow on a product's box. What's inside?
Cattle food? Probably.
Nope, that was the Gateway Computer branding. Cow image boxes. Pretty wild.
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Sadly many people bereft of ideas turn to AI and LLM as "the" cure to their problems and for (so called) creative content, using what is churned out as is including both text and images, so often thumbnails for YT videos et al. In such a short space of time people have bored of this recycled spam, if you take time to read the comments sections of popular channels that use such images often stuffed into videos to pad them out (thus gaining longer view-time and ad-payments) by video-editors that has ZERO interest in the channel's content as they will be using the same AI crap in edited videos for food-bloggers, car-repairs and funny cat compilations, not to mention the INSANE sound effects promoting Click, Like & Subscribe. Don't forget few actually comment when they bore totally of this robot production line crap and just Unsub. AI might be a tool to co-lab with but it is not content that people "like". Thanks for keeping it real Stephen. 👍
AI is a tool, not a replacement for creativity and should be guided by human insight for the best results.
@@BrandMasterAcademy Exactly, but I see so many examples of AI implemented as is.
And they Say AI can do editing too.... like my Goodness, ai needs baby-seating, Telling one story in a creative way requires the uniqueness of the story teller his/herself, we can't solely depend on ai for this... this is failure already
✌🏼💪🏼🫶🏼🙏🏼📚📝🎶🖥️🗝️❣️👍🏼
the problem with problem based learnings..
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yellow glasses?
CONVOCHAT is a leader here
Interesting how Seth doesn’t go ummm and ahhh and you know. Just pauses, uses words, finishes.
This is learned and practiced.
He absolutely did.
37:47 Bookmarking this 💪
What's the AI tool that Seth referred to for analysing business strategy? I thought I heard Quad AI. Is this correct? If yes, where can I access this tool?
The AI tool that Seth Godin mentioned in the video is called "Claw," not Quad AI
Positioning is a generous act. This is really hownit should be.
Status fear or affiliation. Stories. Jiwa
I was hoping to hear more of his thoughts on AI. It’s hard to ignore that some of these AI systems were built by ripping off creatives who may now be replaced by AI. Seems to me that more than ditch diggers are in danger of being replaced…I just read his book The Dip. And I think with speed AI is moving, it’s hard to know if there’s “light at the end of the tunnel.” Harder to predict if my career, tactic, etc. is a dead end. Harder to know if “quitting” or sticking is the best long-term strategy. Sometimes adapting at the rate and performing at the level we need to succeed feels impossible and exhausting.
I appreciate your perspective on AI and its impact. Adapting to the pace of change can indeed feel daunting. Seth's book, The Dip, offers a useful framework for deciding when to persevere or pivot. Embracing AI as a tool rather than a threat might open up new avenues for your career.
To me, authenticity means something completely different than he says. It means that many content creators use cheap phrases and selling techniques everyone sees through and it's annoying. Exactly this trying too hard to be your best version is not authentic and I personally prefer people and creator who are honest and upfront about themselves and their products. Thats why people prefer generally content creators against classic marketing, but unfortunately is less and less who are like that. That has nothing to do with bad personality traits.
Great Adventure six flags
I always wanted to start a vlog about the daily life of sales and marketing.. still dont know how and when to start 😞
Consider starting with a few test videos on topics you’re passionate about. This can help you find your style and comfort level before committing to a schedule.
👍
Since electricity? 👀 I don't know, seth... The telegraph and the combustion engine were hella game changers!!!
And to go from absolutely NO internet to internet 😬, to me is a bigger jump than from Internet to ai. 🤷♂️
What do you think?
Of course, without the internet, there is no AI, so it’s a big one…
But I see his point.
It’s taken us 30 years to get from internet to here…
The trajectory has been altered significantly.
AI will change our lives more dramatically in the coming 30 years, than internet has in the past 30.
Internet on Day 1? No very useful. AI on Day 1?
Why do I see a resemblance between Chris Do and Seth Godin?
The bald head, the poise soft spoken delivery of statement, the assertive delivery of information, and the stance of the humble teachee. Yes! They definitely look alike 😅
😂 your profile pic pose and your comment made me smile. I saw the resemblance after you said it, i think its the bold head and maybe the lips😊
Embrace ai 🤖
Great thanks. One thing - use color, black and white is so distracting, friction.
🙂
Why is the video in b/w 😢
Cos it’s a branding exercise? 🙄
Brand
You can tell Stephen is slightly rattled by Seth's affirmation of the march of AI. Who wouldn't be.
You cannot market online if your accounts keep on being hacked.
“ I invented email marketing!”-Seth Godin
He certainly influenced it
I came to hear Seth, not the interviewer who I felt talked too much.
The ditch diggers did complain. Enough of them anyway. Focusing on those who adapted feels good but real pain in real life for obsolete workers has affects of its own.
Starbucks would never reach their current level of success without the intention and implications of the logo and visual branding that was chosen. You can say the siren doesn’t matter but it’s not true. They would not be the brand without the logo. There is a metaphysical power to the intentions of visualizations.
Of course the visuals are important. What Seth is suggesting is that even with a complicated logo they were successful because of their strategy.
Too many- "You know..."
😂 It’s a tick I need to work on
Lots of awesomes but despicably unrevolutionary to claim u have to support the incumbents to succeed! the whole idea is to drive evil out of business!!
And they Say AI can do editing too.... like my Goodness, ai needs baby-seating, Telling one story in a creative way requires the uniqueness of the story teller his/herself, we can't solely depend on ai for this... this is failure already
I'm truly sorry to have to be the one to say this, but I don't understand how you use Seth Godin, the most sensible, ethical, integral, and honest marketing figure of all time, to create clickbait by saying he will discuss artificial intelligence 🤖, when you only ask him a brief question on the subject. That's not right. That's being a jerk and disrespecting Seth, who, thank God, is a master beyond good and evil, and makes your video worth watching, despite it not being what was promised. "Speaking of hustle marketers..." 💼
I’m truly sorry too.
We are in the Age of AI and we spoke about branding and marketing in today’s environment. This topic discusses what has changed, what has not and the impact of AI.
I think Seth would be just as surprised by your comment.
5 minutes in to get any kind of substance.
🌤️
Terrible interviewer
@iamgregreed 😂🙏✌
D what’s the font u used in ur thumbnail it’s so cute
Very informative
Glad it was helpful!
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