Global Branding With Strategy & Design (w/ Michael Johnson)
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- Опубликовано: 14 май 2024
- Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson.
0:00 Global Branding With Strategy & Design (w/ Michael Johnson)
03:09 How Global Agency Johnson Banks Began
08:05 Why Brand Strategy Has Become So Important
13:05 Why Clients Are Demanding Strategic Work
15:42 How To Find The Right Problems To Fix
18:49 The Importance Of The Brand Audit
22:12 The Importance Of Client Exercises
30:30 The Importance Of Unifying The Leadership Team
35:40 Brand Strategy Workshops
38:40 Pricing Creativity (Different Models)
44:40 Top Three Tips To Build A Global Agency
First you’ll discover how Michael Johnson started global agency Johnson Banks began in 1992 and how they found their first clients.
Next, we discuss why brand strategy has become so important and how more clients understand it and demand it.
Then you’ll discover how to find the right problems to fix using brand audits and client exercises.
Next you’ll learn the importance of unifying the leadership team and the role of the brand strategy workshop.
Finally, we’ll cover hpw to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch.
#globalebranding #michaeljohnson #brandinginfiveandahalfstep #brandingstrategy #branddesign #brandingdesign #graphicdesigner #artdirector #strategy&design
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Great interview. 49:30 Michael is right. Design is about words as much as it is about images.
Absolutely 👍
This piece is so valuable. Picked up a lot of insights here to stay guided in the brand strategy space. I love the idea of exploring different models in terms of payments from clients. Ultimately, it's all about finding the best fit that keeps your business running sustainably.
I loved that part of the convo too... I hadnt considered altering that approach before 👍
Thank you so much Stephen such an amazing episode, I really learned a lot! much appreciation to your efforts and time doing this for us.
Great to hear!
Thanks again Stephen for the insight, the main message I got from this podcast Is it's difficult and requires a long struggle but if we can clearly differentiate our position more specifically then good clients will come looking for our expertise and our business will last a long time.. (just as Marty. N and David C. Baker say in their book)
The masters are unanimous 😊
This was a fantastic interview! I'm also an independent hybrid strategist / designer wanting to specialize in the non-profit market. I have been struggling with funding and have considered the philanthropic model he discussed around 47:00. The version that was suggested to me from a local foundation director was similar to Michael Johnson's idea---find a foundation that would match $2 or $3 per $1 invested by the non-profit. That way the non-profit has skin in the game but with the help of the investor or foundation or corporate sponsor, the NPO is able to get a more robust brand strategy that they wouldn't have had access to otherwise. But I'm left with how do you go about finding those partners that will enable you to do this work without giving it away?
Kudos for taking up such a high level strategy. My suggestion would be to find the specific title of the person within these organisations and craft a super specific outreach campaign via linkedin... You could scale it with sponsored messages though I dont know how effective that would be
😍