The Brand Positioning Workbook (Differentiation Strategies w/ Ulli Appelbaum)
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- Опубликовано: 9 июн 2024
- Learn about brand positioning strategies, workshops and exercises from The Brand Positioning Workbook author Ulli Appelbaum.
0:00 The Brand Positioning Workbook (Differentiation Strategies w/ Ulli Appelbaum)
By the end of this video you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.
First, you’ll learn about Ulli Appelbaums extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award winning work with brands including Harley Davidson, Nestle & P&G.
Then, Ulli shares his vast experience on brand positioning including
The creative brand positioning process, the 26 sources of brand associations and how to alter your thinking to find unique opportunities, brand positions and differentiation strategies.
#ulliappelbaum #brandmasterpodcast #positioningworkbook #brandpositioning
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Focusing on what consumers want is the best way to be generic because that's what the competition is doing.
Thank you for such a deep lesson.
👍👍👍👍
My key takeaway from this is finding out all the things that could go wrong and then doing the opposite. Absolute value for my time. Thank you, Stephen.
welcome
Such an interesting episode Stephen! I really liked the questions you asked and how you take each answer further by re-expressing it and summarising very brilliantly. Thank you so much for both of you 🙏
Glad you enjoyed it!
There is not enough likes here! Thank you gentlemen. Will listen and relisten to this.
Welcome
Value packed session. Thank you Mr Stephen for all you do.
Very welcome and Glad you enjoyed it
Rich interview , spot on steph , thanks
Glad you enjoyed it
I dоwnloaded everything is okay
Great to hear 👍👍
Thank you so much I have looked everywhere to find it for free because I’m not spending £20 a month in it ❤️
Glad I could help! 👍 What exactly would you be spending £20 a month on?