How Brands Grow With Marketing Science (Prof. Byron Sharp)
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- Опубликовано: 2 июн 2024
- Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies.
Timestamps:
0:00 Introduction to Byron Sharp and Marketing Science
1:46 The Importance of Physical & Mental Availability to Raise Brand Awareness
4:08 The Role of the Primitive Brain in Decision Making
7:27 How Smaller Brands Can Compete in Busy Markets
9:22 Ensuring Mental Availability for Startups
11:38 Balancing New Customer Attraction and Retention
14:20 Enhancing Physical Availability in the Digital Age
17:35 Approaching the Market for Smaller Brands with Limited Ad Budgets
20:10 Differentiation Strategies for Small Businesses
22:55 Increasing Customer Base and Market Penetration for Startups
25:38 Identifying and Exploiting Category Entry Points
28:23 The Limited Impact of Loyalty Programs and Budget Reallocation
31:07 Ensuring Continuous Reach Over Time for Small Businesses
33:50 Aligning Online Marketing Strategies with Physical and Mental Availability
In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.
We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets. Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.
Discover the concept of category entry points and how to identify and exploit these moments for market entry. Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands. Stay tuned for a comprehensive discussion on these critical aspects of marketing science!
#bryonsharp #howbrandsgrow #marketingscience
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I listen to this episode while driving home. really insightful. I hope to hear from them again when they learn to not mumble on a podcast.
You did a great job holding the conversation going! Being interupted like that all the time. 🤯
I “love” Prof. Bryan Sharp even if his delivery of knowledge can be a little bit “sharp” lol .. for the sensitive people, I think it’s best to read the books so you don’t have to deal with listening to the person 😂
Hats off to Stephen for getting through this interview!! Goodness, it's painful to listen to this. I would much rather read Sharp's books than listen to him!!
Much appreciated 🙏
I don't agree with this guy. I understand what he is saying: behaviors adjust to the challenge. However, if you have an amazing brand, you are connecting with the same aspects that create memories and create people. Sure we know the difference between real, fictional, and brand, however, that is consciously. Subconsciously there is pretty consistent evidence that it has a strong effect.
Thanks for sharing your perspective on brand impact. You’re highlighting an essential point about the subconscious effects of strong branding that resonates on a deeper emotional level.
@@BrandMasterAcademy Love your chanel and work. You bring on some awesome guests. My studies in narrative though tell me this guy is way off the mark.
You should have asked him if he thinks Manchester United has loyal to the brand customers.
You should have asked him if he thinks Manchester United has loyal to the brand customers
I don't know why I have the feeling that Prof. doesn't even know what he's talking about🤣😂
This guest has a PHD in interupting and giving vague answers, painful to watch
Regardless of what the science says, this guy needs to work on his communication skills. His delivery of his info is exactly why some people have a problem with academia. He kept giggling and laughing like “oh you’re so stupid, that’s not at all how it works!”
Also his only advice seems to be, get in front of people more and be easy to buy.
As a biologist, and someone with extensive background in social and psychological sciences, we find contradictory evidence all the time in how humans behave and act. Not to mention how people buy and why they buy are constantly changing.
There’s merit to the research he speaks of but it’s not applicable to every single category of product and industry
He acts like a typical scientist
Marketing is about communication and the crossover with science and scientists can rub the wrong way.
Nonetheless, I like to explore all opinions, ideas, perspectives and disciplines so my own philosophy is well-considered
Appreciate your input 🙏
Have you checked actual buyer behavior data in all those industries? Look for the patterns mentioned in the book (double jeopardy, duplication of purchase, Pareto buyer frequency distributions, etc.) and you will find them
@@BrandMasterAcademy Prof. Jenni Romaniuk is a better speaker to drive a point. Which is why I believe she is the International Director of EBI.
The guest behaved as an asshole - really disliked his demeanor
For me as a native language is not English, your guest Byron 's voice is not clear maybe because of his way of talking as a shy person so unfortunatley am not interested in this episode😒😒😒😒😒😒
You should have asked him if he thinks Manchester United has loyal to the brand customers.
You should have asked him if he thinks Manchester United had loyal to the brand customers.
You should have asked him if he thinks Manchester United had loyal to the brand customers.