Seems to me that his focus is solely on "Hyper Specialization" as defined in your video, "9 Effective Brand Positioning Strategy Approaches [In 2022]." I hear so many pushing the narrow niche. That completely ignores the other 8 you mentioned. Should I look at it like: Niche, or "Hyper Specialize," and then within that niche, apply 1 of the 9 positioning strategies? It that the necessary approach if you're a small brand?
The other 8 are just approaches... You would never try to include the 9 possible approaches in your strategy... Focus should be the cornerstone of your approach... the narrow niche is one of many options
A roadmap or diagnostic tool....the client is going to do it,what should be done and why.....so put a fence around it....give them 10 percent of it in detail...this is how YOU don't give away your thinking for free
Bro, that analogy of building a platform for people to peep over the gate of your “creative thinking” is gold! 👌🏽
Absolutely!
He doesn't like the word «Guru», but he really is one, ok, a «master»! An Expert!!! Ty, Stephen! You are, each day more, one too!
Most welcome 👍
Great interview. Greetings from Mexico Stephen.
thank you
The idea at 19 minutes in is brilliant
👍😀
That was indeed nuggets of wisdom from the legend. Thank you Stephen 👍
Most welcome 👍
Seems to me that his focus is solely on "Hyper Specialization" as defined in your video, "9 Effective Brand Positioning Strategy Approaches [In 2022]." I hear so many pushing the narrow niche. That completely ignores the other 8 you mentioned. Should I look at it like: Niche, or "Hyper Specialize," and then within that niche, apply 1 of the 9 positioning strategies? It that the necessary approach if you're a small brand?
The other 8 are just approaches... You would never try to include the 9 possible approaches in your strategy... Focus should be the cornerstone of your approach... the narrow niche is one of many options
Haha, of course. I wasn't clear. I meant that it seems like people are pushing the niche strategy as if there are no other strategies to consider.
@@iamericlentz Although it is just one approach... the reality is, the more relevant you can be, the more your target market will resonate
Good one
Thank you! Cheers!
It’s a great book
👍👍👍
Great stuff!
Glad you enjoyed it
A roadmap or diagnostic tool....the client is going to do it,what should be done and why.....so put a fence around it....give them 10 percent of it in detail...this is how YOU don't give away your thinking for free