Expert Positioning For Creative Agencies & Freelancers (w/ David C. Baker)
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- Опубликовано: 9 июн 2024
- Discover how position as an expert with expert positioning for creative agencies and freelancers from author of “The Business Of Expertise”, David C. Baker.
0:00 Expert Positioning For Creative Agencies & Freelancers (w/ David C. Baker)
3:17 How David C. Baker Became An Expert
6:33 How Expert Positioning Opens Doors
11:52 Positioning Factors For Creative Agencies
16:45 How To Build Your Expertise
20:11 Content vs Insights
22:37 Don’t Give Away Thinking For Free
25:09 How To Sell Your Thinking
28:05 How To Charge For Your Thinking
30:55 How To Gain Authority And Control The Conversation
33:51 Mistakes To Avoid Selling Expertise
36:35 Question To Ask Clients To Sell Strategy
39:55 Top 3 Tips To Position As An Expert
First, we bust the myth that expert positioning or niching to specialize, closes the door to other business, with practical ways to navigate it.
Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy.
Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free.
Next you’ll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services.
Finally, David C. Baker shares his top three tips establishing expert positioning in modern creative and branding markets.
#expertpositioning #creativepositioning #thebusinessofexpertise #davdbaker #davidcbaker #creativeagencies #pricingforcreatives #strategyvsexecution
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Bro, that analogy of building a platform for people to peep over the gate of your “creative thinking” is gold! 👌🏽
Absolutely!
He doesn't like the word «Guru», but he really is one, ok, a «master»! An Expert!!! Ty, Stephen! You are, each day more, one too!
Most welcome 👍
That was indeed nuggets of wisdom from the legend. Thank you Stephen 👍
Most welcome 👍
The idea at 19 minutes in is brilliant
👍😀
Great interview. Greetings from Mexico Stephen.
thank you
Great stuff!
Glad you enjoyed it
Good one
Thank you! Cheers!
A roadmap or diagnostic tool....the client is going to do it,what should be done and why.....so put a fence around it....give them 10 percent of it in detail...this is how YOU don't give away your thinking for free
It’s a great book
👍👍👍
Seems to me that his focus is solely on "Hyper Specialization" as defined in your video, "9 Effective Brand Positioning Strategy Approaches [In 2022]." I hear so many pushing the narrow niche. That completely ignores the other 8 you mentioned. Should I look at it like: Niche, or "Hyper Specialize," and then within that niche, apply 1 of the 9 positioning strategies? It that the necessary approach if you're a small brand?
The other 8 are just approaches... You would never try to include the 9 possible approaches in your strategy... Focus should be the cornerstone of your approach... the narrow niche is one of many options
Haha, of course. I wasn't clear. I meant that it seems like people are pushing the niche strategy as if there are no other strategies to consider.
@@iamericlentz Although it is just one approach... the reality is, the more relevant you can be, the more your target market will resonate