What Is Brand Positioning? [With Examples]
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- Опубликовано: 23 июл 2024
- Learn what brand positioning is so you can clearly define what you want to mean to your audience and why they should remember your brand.
#brandpositioning #brandstrategy #brandingtips
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By the end of this video, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.
First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A battle for your mind”, is more effective than ever in modern branding.
Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.
Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors.
Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.
0:00 What Is Brand Positioning? [With Examples]
3:20 What Is Brand Positioning?
4:29 The Critical Components Of Positioning
5:13 The Difference Is The Position
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I love that your videos are short and rich in information!
I love that your comment was concise and complimentary 😁
Your channel is ever so helpful. I'm rebranding my Graphic design brand, & it's just hard to tell what I intend to offer that clients don't already get. There are lots of equally skilled, efficient & time conscious designers. What do you think about a sponsored social media ad with the caption "What don't you like about Graphic Designers?"
Maybe you don’t change what you offer... just your messaging. How can you be more relevant and package what you do better?
This one really helps man.
Will read the Positioning.
Great to hear 👍😀
thank you! I made a note about that book, maybe one day I'll read it!
👍🙏
This is great, thank you!
Glad you liked it!
this really helps for my midterms thanks man
Most welcome 👍
Really enjoying your insightful videos! How do you differenciate brand positioning from value proposition? In a brand strategy project would you treat both statements separately or provide a single unified value proposition?
The value proposition takes the core value of the position and distills it into a statement
@@BrandMasterAcademy, could you give examples?
You mention Al Ries, and you have me as a subscriber. Nice video.
Welcome aboard!
very nice presentation about brand positioning
Thanks a lot
Thank you so much, brand master. Please I want to ask about positioning your brand in the social media space.
Shoot
Very helpful. I'm ordering the book!
Highly recommended Jodi... You can get it on Audible too if you prefer listening on the go
I read this book back in the 90's and I knew it was the book he was going to mention. I have recommended it to others over the years. I probably should read it again.
could you explain - how different does a brand positioning statement look from a USP statement? And when do you use which?
A brand positioning statement includes who the audience is, the benefits, the competitors and the unique point of difference... the USP is only the unique point of difference element... The USP can be used for marketing... the Positioning statement is an internal guide
really Impressive 💓
thank you!!
Great video.
Much appreciated 🙏
Super knowledge sharing video, as ever Sir...A little confused when you talk of shaping perception from your competitors. Is it just that the product need not add to the noise in the marketplace with ubiquitous features as those of rivals (already plying in the market) or having a product with similar features yet, but POSITIONED differently, lucratively? Or may possibly, both? Regards, as ever Sir.
You may have a very similar product that provides a very similar outcome to your competitors but it's how you approach the market, how you resonate with your audience and the brand experience you provide that will seperate you in this circumstance
@@BrandMasterAcademy 🙏 Got that 🙏
Stephen my challenge is to think of a catchy phase to target an audience between the ages of 21 to 55. I'm currently working on an assignment in my class but I don't really know where to begin. In this particular assignment I'm doing a brand positioning for the business and marketing for the class. I'm really just don't know how the brand positioning looks. I look up several examples but still lost in all of this. Please give some insight of the direction I need to finish this assignment. Thanks
In order to define a position you need to understand the audience - ruclips.net/video/MOKBxvCzOmg/видео.html&&ab_channel=BrandMasterAcademy - Then analyse your competitors - ruclips.net/video/fIeC4i95j50/видео.html&ab_channel=BrandMasterAcademy - Then define your position - ruclips.net/video/HuXyBR_ZvPI/видео.html&&ab_channel=BrandMasterAcademy
Do you any brand strategy video for high ticket products like real estate.?
We havent done any industry specific videos - maybe in the future - but the fundamentals are all applicable on a brand level
I hope your audio is quite louder. I'm currently using a speaker and can't hear anything. anyway, thanks for the information.
Noted!
Do we have to pick just one archetype for our brand? Also does our customer have the same archetype or a different one?
This is where the magic of the process comes in... you can have a mix of archetypes though one needs to dominate... It also doesnt need to match the audience necessarily... the role the brand plays influences here
Pls can you do a video on product visibility?
Noted Samual - Will do my best to get to it
but whats subject positioning in advertising ? (help seminar is tomorrow)
Do you have some context? What did the seminar reveal?
@@BrandMasterAcademy revealed that I need to drop out 😭
Dear friends, I have a question:
1/ After the company runs a brand positioning program, does the company need to run promotion programs to stimulate consumer purchases? Thank you.
same question
Is brand positioning a part of brand strategy or are brand positioning and brand strategy different. If yes then what comes first ? Please help
Brand positioning is part of the brand strategy process... It comes after audience and competitor research
Hey Stephen, in the positionning statement's formula there is [key benefit], but you never said how to define it !
If you answer this question, you can define it: "Why will they be better off for what we do for them?"
@@BrandMasterAcademy through good services, quality products etc.
Top video, but why you want to blow our ears withe vignette volume????
Why u are So Awsm ?
My mum dropped me into a bath full of Awsm when I was a baby 😂
@@BrandMasterAcademy 😂😂😂😂
would have really appreciated if the video was to the point and more specific
He just explained what brand positioning is, why it’s important and ideas on how to do it in 10 minutes. For free. 😂