How Heaps Normal built a $57M non-alcoholic beer brand in 3 years | Peter Brennan

In this episode we talk with Peter Brennan - Co-Founder and Head of Brand at Heaps Normal - about how they launched their non-alcoholic beer brand in 2020 and in less than 3 years grew to a $57M business.
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SHOW NOTES
00:00:14 Introduction of Peter Brennan, Co-founder and Head of Brand at Heaps Normal
00:01:08 The Heaps Normal brand origin story
00:03:45 Navigating through the challenges posed by the COVID-19 pandemic
00:05:18 Raising funds and gaining traction with the public
00:08:16 The Heaps Normal strategy for differentiating the brand
00:11:44 The initial target market
00:14:08 Heaps Normal’s core brand message
00:16:31 Specific areas of business operation they rely on
00:19:10 How does such an Australian business name transfer across countries
00:19:48 How far and deep is Australianism inside of the brand’s core marketing
00:20:30 What were some of the biggest lessons along the way
00:21:07 Advice would you give to other entrepreneurs looking to start something in the beverage industry
00:22:43 Goal for the future for Heaps Normal
00:25:19 How to follow Heaps Normal
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LINKS
Website: heapsnormal.com/
Peter on LinkedIn: / peterbrennan
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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.
Hosted by Alex Cleanthous.
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