But you barely see a white owned hair company being more inclusive to black people. Except maybe pantene. but Pantene was actually smart and created different lines for different hair types. Not change the formula to fit everyone (which is impossible) please get it together shea moisture 🙄
Ive found no confirmation of Shea Moisture changing their formula. I high key think a lot of women are just saying that because they're mad over the commercial.
A86, I am not a long time user of Shea moisture but soy is a recent ingredient according to long time users in Shea products. It is a cheaper oil and it is not as good in quality as former oil used.
The white girl with the Sons of Anarchy buzz cut really pissed me off. She was like, "I didn't know what to do with my hair" but I'm like there is a style book in every salon...pick one
She reminds of those white chics that looked for anything to feel excluding from. "All the popular girls had straight hair and i felt super left out. Look at this barely wavy hair. This is so unfair. I know exactly how minorities feel because of this." Only thing I feel about those girls that they need to learn the difference between indecisive and actually having little to nothing to choose from.
I inherited Jew hair from my paternal grandfather's family. so its curly, frizzy, falls out/breaks, is just crazy (for a white girl). and I thought this would work so I bought it. my hair looked fantastic. had never been more moisturized and healthy. but I was allergic to something in it and my scalp was not happy. id still use it if it wasn't for that. plus it smelled so yummy!!
Even Pantene Pro V (a WHITE hair care line) had sense enough to make multiple formulas that catered to different hair textures. So I reFUSE to believe that Shea Moisture didn't know any better. Nope, not buying it. They knew exactly what tf they were doing when they changed the original formula.
Pantene is owned by proctor and gamble i believe so they are international. i was in a small majority white town family dollar but honey they had few bottles of pantene gold on the shelf, lol.
+Shaniece Polite Too True! I recently tried the High Po conditioner after seeing my hair professor, Whitney (Naptural85), use the product, and it left my hair desert dry. It's funny that you mention African Pride, because it was their moisturizing leave-in that brought it back to moist. So, I'm throwing out that High Po conditioner (and any other Shea Moisture residuals ). I'm so done with these companies using us to get on, then, dumping us like Monday's trash pickup when they feel they've "arrived."
I followed Tariq Nasheed on Twitter but had to unfollow after this debacle. As a Black man, I cannot tell Black women how to feel about hair products. My head has been shaved for the last six years and for a product to betray its core market in composition and advertisement is a double blow.
Target actually gave us a whole half of an aisle... lmaooo. Target aisles are fairly big and they've made a huge improvement compared to all of the other stores smh #wearestillwaiting
"Everybody gets love!" *As long as you have wavy or straight hair and skin that's lighter than a paper bag. Their products have ALWAYS been over-priced hype.
So I'm white. Obviously. And I found shea moisture a few years ago and decided I loved this brand. My sister had bought something. Don't remember what it was but I remember reading the little bio about sofi tucker and was really inspired. She beat the odds in every way. A black woman in 1912 and a widow of 4 by age 19 and she pulled through like a boss ass bitch and started her own empire. On top of that these products are 100% natural. I saw that and was like "ok, this is a company I don't mind spending a few extra dollars to support." Of course, I have never bought their shampoo because I simply don't need it. But they have PLENTY of other products white women can enjoy. Face masks and face wash. body lotions and butters etc. With this being said, I am disappointed in this ad and their decisions to change the formula. If you wanted to target white woman use them in a commercial for literally ANYTHING ELSE. Idk what they were thinking. This white blonde "I don't know what to do with my hair" bullshit is ridiculous. bitch you can do anything with your hair. shut up. This change is so far off of what this brand was built around and why I believed in it. We need to support women like sofi tucker, specifically woman of color. It unfortunate her own company doesn't want to do that anymore.
Lei Fei same shit with some black celebrities. imma just follow ti's lead and make my own shit (plenty of youtube channels and bloggers that can help with that).
Hawa Fuseini i am not saying I dont support or not to support but this happens consistently... we that own our own have to stay authenic or risk losing support
Lei Fei well I don't think white people complained to SheaMoisture about not being included, like a lot of the post in the video are saying a lot of white people probably don't even know what SheaMoisture is, which is why they are trying to open the product up to other races. Because if they continue to just gear their product to blacks they can only go so far. It's just like black actors/actresses if they only did movies gear to black people they would only be known in the black community and their success would be limited, but if they do movies gear to all races then that's when they become A-list celebrities. So SheaMoisture is not turning their back on the black community their just trying to grow their business. Would you like to see a black business grow into something as big as a white company? In order for them to do that they would have to go mainstream. Black people can only do so much. The attitude of a lot of people on here is the reason why black owned businesses will only have limited success. Be upset when they sale their business to a white company.
misslee1203 thats not the only issues. If you want to market to white people go ahead but its like they changed the formula of the product to fit white people's hair. They should have made a separate product all together instead of watering our shit down.
i am Middle Eastern and have light brown skin with very straight thick black hair . Some Europeans share my straight hair type and i just want to say: LET BLACKS HAVE SOMETHING TOO. DAMN. Always getting those hair types into business which can be treated so damn easily ! I can go to a random store and find myself 1000000 products for my hair type, but black women CANT. I was shocked when I saw the commercial, and you guys have every right to be angry and offended ! Why the hell would a brand which is known for black hair ( and I'm not black, but I follow a lot of African youtubers and their hair routine IS INSANE , HOLY SHIT) switch to such easy hair as white, Asian or even middle eastern ? Ladies, don't let commercials like these break your confidence ! Keep rocking the Afro, or the weave ! You ladies are gorgeous anyway ❤
Vanessa Louis You think? The backlash is pretty major and they seriously got dragged online. Even in The Netherlands people reacted pissed in Natural Hair groups. Based on what ive read, i cant say if they can recover from this mess lol.
Wtf is so wrong with just making products for black women? why is that not enough? I don't get it! products for black women get like one small shelf it's not like stores are running out of products for silky hair textures.... come on now...
And for the comments that kept saying white women use the product too I'm sure they don't because last time I checked at Walmart they specifically put shea mostiure in the Ethnic hair care isle 😂
Exactly, when I go to buy my natural hair products, I only ever see Shea Moisture on the ethnic aisle or the natural hair care section near the ethnic hair care products.
Crow Moon They damn sure don't and it's usually the smallest section and it like one shelf....smh...I just brought some shea moisture too I'm gonna use it because my hair likes it it really helped my hair grow...but damn this is sad. I feel like a trader...😳
You need to go back to selling your own products, because now that shea moisture is no longer for me, I need a different route lol, Girl you could be the next big brand, think about it! love you boo!!!
I choked on my water when these posts were like "They mad because SM put white women in the commercial." NOBODY EVER LISTENS. If they had popped 1 TYPE 4 WOMAN (OR EVEN MAN) in that commercial this wouldn't even be an issue. But the snippet they chose to represent the ENTIRE COMMERCIAL SERIES didn't even feature their main client base. It's not that the people in the commercial: it's the people that weren't. It's the people who never are.
Hey, who cares who they use in the ads? I’m white and I use SM with each shampoo. It does great in my hair. I’ve never heard that it was inclusively made for blacks. Do we not live in a free country?
I stopped using their products years ago but this is a slap in the face to their primary supporters. Once again black women set trends, support everyone, invest in companies and are barely represented or supported. Pepsi and Shea Moisture must have the same marketing team😒
That commercial was a mockery of real black girl hair problems. "I didn't know what to do with my hair"?!?! Are you fricking serious? Bih slick it back in a ponytail or bun or curl it, you know darn well you don't have to go through a process to get it to look presentable. Miss with that. Eff sheamoisture's apology, that was an insult to black women all around. I don't know which commercial was worse, shea moisture or Pepsi
@Hyper12488 . this proves once again that the non melanated woman wants desperately to be the melanated woman in every way possible. a woman blonde blue eyes white supremacy patronlinic representation of that system not knowing what to do with her hair? wtf!!!?? She should have asked Paul Mitchell, Vidal Sassoon, Pantene pro v, garnier, bed head, suave, the media, Cosmopolitan, vogue, teen magazine, glamour magazine, or some high-end hair salon in Beverly hills what the fuck to do with her flatcinated shit. You ain't us and you'll never be the black queens. damn. u want our ass, tits, hips, lips, braids to the back, skin tone, locs at marc Jacobs runway shows, curves, now u want our struggle. u want our essence. You want dominance. WoW !!!!!!! I'm tired! SMH
Oh mah guh - as a white woman, *I* saw this commercial and it made me cringe. I mean it started out as "okay" and just bounced right into "WTF". How does a "bad hair day" even compare to natural hair issues on WOC? More than that, how does a company completely erase the consumer market that grew their business and made them what they are today, if you want to get right down to numbers. Because everybody's bottom line is m-o-n-e-y, right? Black money for days in the world, I think they're gonna learn that real quick. 😒
Jay - Thank you, but no. My best friend in HS was a beautiful Tongan girl with 4C hair & she had problems finding products as well. Natural, tight curl, kinky hair has its own beauty, but its own unique needs as well. And while it's generally not something that you see outside of the black community, it is out there - but most DEFINITELY not on Caucasian men and women. I do appreciate your perspective, though. My WOC friends have some different experiences is all. 😊❤️
Polynoe88 🤣🤣🤣 If I was feeling any "white guilt" you'd have seen an apology in there somewhere, and I ain't sorry for shit. I didn't make the commercial, I was expressing an opinion on the topic.
Polynoe88 Girl if you don't shut the hell up. How is age guilty by acknowledging the struggles black women go through with finding the right products for their hair in a world that mostly caters to white women?
Shea Moisture TRIED IT smh! lovelyti.com/store/ Paypal donation link: www.paypal.com/cgi-bin/webscr?cmd=_donations&business=SHHCWHNNFJQ48&lc=US&item_name=lovelyti¤cy_code=USD&bn=PP * Pateron* donation link: www.patreon.com/lovelyti Thank you so much for your support!🙌
Nicky Tikkitavi her main problem is she didn't know what to do with it 😅 yep girl, come back when people shove pencils in your afro or compare your hair to a carpet. 😑
Its crazy how majority of their products are used by black people but they couldn't use more black women to advertise it. Then they had the nerve to say "embrace your hair" when "white" hair gets praised the most. I know its their company and its just a commercial but when your saying "embrace your hair" and not include thick 4c hair its not really setting an example for those who have insecurities with their kinky hair to actually love their hair.
I have lots of white female friends and I have never, ever, ever, forever ever seen them rock Shea ANYTHING so I'm really confused by this commercial. I have a white roommate and she even said part of why we get along so well is we use DIFFERENT hair products(I'm Shea all day) and she doesn't have to worry about me using her stuff like her previous white female roommates, lol. SheaMoisture needs to hold this "L"
+ Unekwu Your roommate sounds cool. And I would be upset just like her if people kept using my hair products. Hair products aren't cheap, especially if you like to color your hair.
La La i actually use it. my hair was falling out by the handfuls. This was the only thing that stopped it from coming out. I can understand the outrage with the white models but it saved my hair
When it comes to hair products created for black women and built up by black women I have to say I am NOT for inclusion. I am perfectly happy with a product being JUST marketed to and catering to black women only. Not only does our hair have different needs than other textures, but other companies have no problem not including us when they create and market their products. They have no problem making commercials featuring only the women they made the products for (non black women). So why can't we have something catering to our texture and only focusing on us?
Dirty Diana I wouldn't have a problem with it too if we were able to raise a good company that rakes in the millions, like White and Asian folks can. But we're minorities, and let's face it, minorities that don't have the same funds as Whites. I'm not saying we're all poor, but if you look at statistics, the numbers for black people don't look that good. so for a company that aims to make more money, they see no choice but to expand and reach out to as many pockets they can. Where Shea Moisture fucked up, is that instead of adding a line, they changed theirs and they marketed differently. That's not inclusion, that is just selling out.
Wendy G. Even the fact that we're a minority's doesn't matter because the spending power of the black dollar is in the trillions! We are the quickest out of anyone to spend our money. There were statistics spreading around that the black dollar is spent every 4 MINUTES! Compared to day white and Asian ppl whose dollar is spread around every four or six days or so. We are more ready and willing than anyone to spend our money and they've achieved great success with us being their targeted demographic. This had nothing to do with the money and everything to do with black folks that are brainwashed to believe we owe something to everybody else meanwhile they owe us nothing. This constant need for appealing to the white gaze, especially when it's detrimental to our needs and integrity, has to stop!
Haneef Davenport you're maybe right but that's not really how corporations function and look at things. people like to rant and protest but they don't put their money where their mouth is; let's be real a lot of black people spend money on shit they shouldn't even buy. how many $ in wigs and perm kits do you see women throwing every month while they could watch a couple videos to be informed of how to take care of their and buy natural profucts? if a small company see they aren't gonna make more money with only the black market, it's in their right to seek out other options. Their move was purely for money, for them it's always gonna be about the money no matter what message of natural beauty and inclusion they veil it with. And I get that, that's not why I'm pissed. I'm pissed because in their race in capitalism, they completely dismissed us. It's beyond selling out, it's like they forgot what and to whom they were selling. They can keep chasing the papers and bring more diversity I'm cool with that, it's the fact that they changed their core product and didn't mention the ones who they catered to at first at all that is very fucked up.
The commercials say everybody gets love...not black women. There wasn't one black women in this commercial so where is the love for black women. I'll never buy another Shea Moisture product.
I am a non black woman and I started to see more of the shea moisture brand in drugstores and thought it was a new brand and I was curious because the packaging is cute but thank goodness for lovelyti and RUclips to bring us these news. That's crazy how they would just change the formula and do this to the black women who were the original consumers. I won't be buying Shea moisture now. And it's expensive. I love black women's hair. I love watching natural hair videos and i just get amazed seeing the process of how they wash and condition their hair. So delicate, beautiful and unique. And you can do any style with your hair.
Im not a black woman, but I have to say, I'm truly sorry for everything yall go through. I'm a black man with a black mother and sister, and it's truly not fair. This whole situation is infuriating. No one wants you guys to win in this world and it's not right!
Rosiie Holiday thankfully I was raised in a household with a black father and mother (which is why Bo Shangles "no father in this house" comment was hilarious lmfao), so I was surrounded by hard working MARRIED parents. That said, I naturally saw black love and never saw the hate for black People (especially black females) until being in the real world. Seeing my black female coworkers pushed to the side by white women. Or my black (weird) male coworkers calling black girls ugly. Granted, I've gone through some of the same shit, but the thought of someone disrespecting my mother or sister boils my blood! Hell, when I'm on the phone with my mom and someone cuts her off on the road, I want to curse them out lol I may say some ignorant troll things online sometimes (lol), but I will always be on the black woman's side if she's being oppressed ! Take care 🤗🤗🤗
I have a mixed daughter and I have used shea moisture products on her hair all her life, but with in the last few months I had to find other products for her bc it don't work like it used too, now I know why.
VO5 and Sauve have always worked better than those expensive products for my hair, I just put coconut oi, sweet almond oil, or Argan oil or sShea butter, and my hair looks good.
Biracial women in the commercial don't bother me, because I honestly know some biracials with 4c hair. However, I would have liked if Shea Moisture featured fully black women as well, with 3 to 4 hair textures.
I'm all for including everyone in their hair care line but why not just make a line specifically for white people for their texture bc idk how you think my 4c hair will be able to use the same as a white person
trin Alexus No sis, I'm upset at the fact that they're changing formulas and are catering to people that didn't help grow their business. Did you even watch the video? 🤔
trin Alexus nothing is wrong with growth people of color are the main ones buying this product so why not have people of color be represented in your advertisements so lets be real they aren't trying to grow they want to appeal to white people
no, it's the fact that the people who supported them the most and help the grow, they didn't even add them in the video. it's already hard enough to find product for black hair and now that they are watering down and changing it, it's not going to work on most black women hair. the same black women who help them become who they are.
This is not an "ignorant black people", "Black Racist" or "crabs in the bucket" scenerio. Catoring to more or different types customers is not the problem. Creating different lines for these different types of hair; would've been a wiser "Business" move and would've demonstrated better "Customer Service" for everyone involved. "Excluding the core client base of Black female clients with natural hair types by: 1. Changing the ingredients so they do not work as well on their hair, just so they work better on others... :( 2. Further demonstrating the company's disregard & exclusion plans - with the blatant removal of them from the line up of clients communicated to, in the ad... :( :( 3. Joining the other insensitive and uninformed spectators; who are not the customers negatively impacted by these executive decisions being made... by simply overlooking & dismissing the validity of the genuine concerns being expressed.. :( :( :( ...Is the problem. They had no explanation or statements of resolve to give their customers on Twitter; but, had enough time, energy and interest to congratulate the insensitive gentleman & people who took the time to dismiss their 'VIP Customers' feelings. Smh They may take the time to offer up some strategically structured statement soon... but, I'm already gone. Unlike, many people who are passionately disagreeing with the public outrage being expressed (from the sidelines with no practical engagement with product in their lives)... I actually use the Shea Butter product and have experienced the 'new & (not) improved' differences with what the ingredient changes have had in my hair! I tried to stay loyal and hang in there, But, after witnessing these recent developments, can officially say that I am no longer a Shea Butter customer. Best wishes, on your new ventures. And may God bless the Black Race with the: Self Love, Respect and Unity we so desperately need to have, and need to show the world watching and listening to us deal with each other - for direction on how they should deal with us. Putting each other down, down playing our thoughts & feelings, and continuously higlighting our flaws & weaknesses - is damaging to the lives and reputations of not only those targeted, but those dishing out the dirt... and those who have to hear or witness it. Human Race ... One Love 🌍
Pantene created a gold series for black hair but I never tried it but it is an example of catering to a new demographic without dismissing their core base
Hi Zana I was not using their products anyway so I really do not have any stake but I am more choosy now when supporting nonblack businesses because im sick of making every nonblack entity rich. Its a process but making efforts, thanks.
He made a TV series about the black power movement in the U.K and chose an Asian actress to be the lead character, because he's married to an Asian women. The black lady in the series played a snitch.
Already do all those things ... who care about French Monatana.... better watch out for the hate comment ... ha ha ha I only know him for being an accessory to a kardashian
Yes please! I want to know about that aloe gel! I get so confused with making stuff at home. I seriously dont know what to you ever for my hair... its so temperamental
I think a lot of the people that are writing this off as selective outrage or just a commercial don't understand that it's much deeper than just hair and products.
You know that's a trip , put a black WOMAN on something they are use to seeing and let's see how that will go over , it's like they like to piss us off. for once will they piss them off and watch how that go over
imani watkins the commercial didnt piss me off as much as the fact that they are watering down the product they should have just expanded instead of changing the formula
Anyone know if Motions or Pink Lotion is black owned? I know Carol's Daughter was but not anymore. Madam CJ Walker must be turning over in her grave at this drama.
Welp, looks like I will not be repurchasing my curl enhancing smoothie. Dang, that stuff really worked, but I'll replace it with a black owned businesses product☺🙃🐸☕
Black women please stop buying this product. The people who betray the black community in any way should be punished harshly. We need to make an example out of Shea moisture.
Nakia Howe I been stop using them. Have a whole drawer with their products. They changed the formula so I couldn't use it anymore. If it doesn't works for me I don't any money lost.🤷🏽♀️
Henry Hartfield Please describe to me how I am racist. Loving blacks and not liking people who betray my community is racist? Ok I will wear the racist title proudly. I don't wear weave,so you failed miserly trying to use this opportunity to go on a black women bashing rant when the topic at hand is about business.
Thank you for shedding some light on this issue, I stopped using the products about 6 months ago. bc its not working on my 4c natural hair. They just lost a customer!
I seriously do not understand the purpose of changing the formula. why not create a separate line for straight hair! Doesn't make any sense at all. if anything, it is a horrible business move. now they will lose black customers and non blacks will still not really pay attention to them. best thing they could have done was keep the original products and expand with other lines. if anything, that would've created more business because then black women who loved the brand could recommended the line to their non black friends. oh and this is coming from a non black I am Mexican. never noticed shea moisture and never will especially after this bullshit.
Rolonda Kaywood they played themselves big time! They better do something fast but then again now they ruined their reputation. Might as well start heading to Ross in the clearance section because that's where they will be heading 😂
Their business is going to go down the toilet. White women don't need or buy many of the products black women buy. You literally had black women buying the entire line from the edge control, shampoo, conditioner, deep conditioner, leave-in conditioner, oil, curling cream, and curling gel. White women aren't going to buy all of that. On top of that, Shea Moisture pretty much had a monopoly on black natural hair products. Branching out (and forgetting black women) means they now have to compete with Loreal, Pantene, Garnier,, Herbal Essence, Suave, and many other companies that are much cheaper than Shea Moisture. The average white woman isn't going to spend more money on a product she doesn't know will work for her hair when she can stick to what she knows and what she has been using for years, and what is cheaper. Maybe a few white women will give Shea Moisture a try but majority will stick with their favorite brands.
I used this product consistently for about 2 years, I also recommended it to alot of friends and family that were going natural or already were. I now also create my own products for my hair. Im also really offended by the ads and the apology as if we're still down. I see the effort but why wouldn't you attempt seeing the back lash, I will not spend another cent their way. and I support black owned businesses, and will be researching the list givin' earlier thanks.......
Internet Princess I know and we get a tiny section in the back. It's funny how Garnier and L'oreal can create a line for ethnic hair yet still cater to their mass users (whites) but not shea
I see people are yet again being apathetic towards bw being disrespected, in these comments. It's crazy how people are so used to bw being slighted, and make excuses for it and make us out to be the bad guy...Look, they could've added new products to the line to help looser hair textures. But no. They completely changed/watered down the products. This hurts the same demographic that gave them life: black women. A really unsound business decision was made... 😞
daron lewis Usually I ignore ignorant trolls like you, but obviously you are misinformed and just don't like bw. Bw have always had long, real hair- I can admit we sometimes wear weave like it's real, but underneath the weave is not always a disaster. Anyway, I don't see the reason you're on a bw's page calling black women whores. That's so contradictory. You're just frustrated, and wanted some attention. Well, you got it, lol. Your argument was invalidated the minute you name called. Do you have anything intelligent to say Darius? 😞
Cherryblos9 but black women aren't really complaining about the products being watered down they're complaining about a white girl in the commercial. The same black women who run out and buy European weave and wont support Black makeup lines but will spend their last on MAC cosmetics. They're complaining about the biracial girl in the commercial but these same folks be subscribed to every biracial Channel on RUclips. Our sisters are out here looking like straight Hypocrites that's the problem. Youre going to take down a Black business instead of investing in it and making changes from the inside out.
MzYumYum69 did SM think to invest in black business when they sold a little under half their company to Bain Capital which is not black owned? serious question. SM is where it's at today due to black ppl investing in them in the first place. They weren't thinking about how serious our investment was until they started becoming staunchly inclusive, but ok.
It's not that they expanded, they already did that months ago, I noticed on their Instagram page. It's the fact they expanded without including the textures and skin color that the women have that put them on the map. I never liked the products anyway, they dried out my hair. Everybody just make your own products lol.
i am happy they did this. Nobody spends as much money on their hair as black women. Save your money use natural products eg coconut oil and invest in something more productive than looking good.
I don't think the expanding part is not even a big issue, that commercial was ridiculous. you had one chick who was talking about being made fun of for her hair texture, and then comes the white chick complaining because her hair color and not knowing how to do it. wtf you can't even compare those two struggles lol
If the main audience is black people, mainly the black queens, wouldn't it make sense to have black women in your ads, commercials, even if you wanted to show different races in your ad you should have a black women in it as well. Please don't say that well they had the mix girl in it, sorry she doesn't represent a full black women, Shea dropped the ball on this one,SMH.
Eric Heart I said the same thing. Almost EVERY hair commercial features Caucasian hair types flowing in the wind long luxurious hair. Shea moisture know they are wrong for not putting one black woman with our hair type in that commercial
Shea Moisture changed their formula to accommodate hair that is *not* like ours. I can understand them wanting to snatch that white dollar, but DAMN!! Can't we have something of our own?? They couldn't come up with a product line for the others?? *Black women, learn how to make your own products OR buy from product lines that are specifically made for our hair*
jazzyluvswaka they didn't. when they wanted to expand they did just that. they "expanded". they kept their original lines and ADDED stuff for us. and from what I've been hearing for many months is that it was a major success. #seperatebutequal
I would never in this life time ever use Pantene again. But you know Shea Moisture f-ed up when Pantene had a better natural hair commercial than them.
A lot of comments pissed me off basically saying wow yall are getting mad at a commercial. Nope, it wasn't really the commercial(OK maybe a little but nothing super major over the other they did), they changed the formula of the shampoo(that's what I'm mad about). You went from made by blacks for blacks since there aren't many hair care products for us, to made by blacks for everyone. There is nothing wrong with expanding, but are yall seriously saying yall never thought about having some products say this is for straighter hair or whatever.
My 14yr old daughter came in my room early this morning asking me about this. I am really not fan of their products, you can clearly tell something is different. Cantu is my main choice always.
I won' t be buying any Shea Moisture. Shout out to #TheManeChoice black owned and catered also in big stores! #TheManeChoice didn't sell it's integrity and abandon their number one consumer: Black Women! 👑
I hope so too but I have followed her for years on RUclips and I doubt it her products are already in target, cvs, etc and I haven't heard of any negative critism and it has been years!
YES! Some folks are literally missing the point! The problem is not who's in the commercial, but who's NOT included. And we have a right to be upset. Because compared to the numerous products that already cater to white women, we only have a select few that cater to us. If they wanted to be more inclusive then they could have came out with a separate line for other hair textures instead of changing a formula that was working for a lot of people. That would have been smart.
I have 3b-3c hair and I've used black hair products and they worked better for me and while I understand they're trying to broaden their demographic, they couldn't just make a separate line for white women/wavy hair?
also, I feel terrible that that natural hair products are being gentrified for mass production. like I've mentioned I have a really curly hair type but I feel I'm part of the problem :/
But you barely see a white owned hair company being more inclusive to black people. Except maybe pantene. but Pantene was actually smart and created different lines for different hair types. Not change the formula to fit everyone (which is impossible) please get it together shea moisture 🙄
Amethyst M. You're right but for Shea Dry, its too late
Amethyst M. Ikr! Treseme is good too in my opinion
Ive found no confirmation of Shea Moisture changing their formula. I high key think a lot of women are just saying that because they're mad over the commercial.
A86, I am not a long time user of Shea moisture but soy is a recent ingredient according to long time users in Shea products. It is a cheaper oil and it is not as good in quality as former oil used.
Amethyst M. That's what I was thinking! If they want to expand their demographic then pit it on a different line, there's a reason why it's different.
They only apologozied because of the backlash! Money was the motive, that's all they cared about initially
Platinum D you mean blacklash 😂😂😂 sorry couldn't help it... we shut shit down on social media when we mad foreal 🙌🏾🙌🏾
"I was sent home for being a redhead."
Said no one, ever. Shea Moisture? Smh Moisture.
👏👂👏
for real
The white girl with the Sons of Anarchy buzz cut really pissed me off. She was like, "I didn't know what to do with my hair" but I'm like there is a style book in every salon...pick one
Right! She seemed like she was really reading for a Paul Mitchel comercial
She reminds of those white chics that looked for anything to feel excluding from. "All the popular girls had straight hair and i felt super left out. Look at this barely wavy hair. This is so unfair. I know exactly how minorities feel because of this."
Only thing I feel about those girls that they need to learn the difference between indecisive and actually having little to nothing to choose from.
Arusha Braithwaite lmao yessss
Gore_Emporium lmao
Sons of anarchy lmfaooo
Watch, white women still won't buy shea moisture products. Congratulations shea moisture you played yourself 👏🏾👏🏾👏🏾
And why does EVERYTHING have to be inclusive when it comes to us? When are we included?? Smh Cantu's better anyway ✌🏾
R S I just found out Cantu isn't black owned lol sadly.
R S Cantu doesn't work for my head 😫😫 It comes out greasy even shea moisture changed
R S Really? OMG
Exactly. They didn't when the company attempted to move their products from the ethnic hair care aisle.
Why would white women buy shea moisture, if they can use products that are half of the price and get the same results?
Abigail Gold exactly
I inherited Jew hair from my paternal grandfather's family. so its curly, frizzy, falls out/breaks, is just crazy (for a white girl). and I thought this would work so I bought it. my hair looked fantastic. had never been more moisturized and healthy. but I was allergic to something in it and my scalp was not happy. id still use it if it wasn't for that. plus it smelled so yummy!!
+Victory Ismine obviously, Abigail Gold cares since she asked a white woman. Are you white? If not, stfu.
Abigail Gold Right!
Eden Grey exactly.
I say shame on them for changing their product if they wanted to expand they could have made a separate product
tiffani smith They have a million hair lines. I don't see wht they wouldn't do that either
tiffani smith that's so true. I looked at that commercial and I was so confused.
tiffani smith as simple as that.
Best comment. Thanks.
tiffani smith Right major companies do it all the time making different brands to cater to different demographics.
Even Pantene Pro V (a WHITE hair care line) had sense enough to make multiple formulas that catered to different hair textures. So I reFUSE to believe that Shea Moisture didn't know any better. Nope, not buying it. They knew exactly what tf they were doing when they changed the original formula.
Daria Nosdrahcir Daria!
Daria Nosdrahcir exactly
Pantene is owned by proctor and gamble i believe so they are international. i was in a small majority white town family dollar but honey they had few bottles of pantene gold on the shelf, lol.
I noticed that the girl with curly hair showed what product she used, but the other two did not. Exactly what products did they use Shea Moisture?
Eclectic Shay best comment I've read about this whole mess!
Eclectic Shay exactly.
Eclectic Shay THANK YOU! I was thinking the same thing!
i think they used the smooth and tame line
That's why my hair has been so damn dry
Shaneice Polite I was thinking the same thing! Deep conditioned and hot oil treated 3 times this week.
Shaneice Polite my hair has been extremely dry too
Nooooo 😂😂😂
Bruh I'm schleep
+Shaniece Polite Too True! I recently tried the High Po conditioner after seeing my hair professor, Whitney (Naptural85), use the product, and it left my hair desert dry. It's funny that you mention African Pride, because it was their moisturizing leave-in that brought it back to moist. So, I'm throwing out that High Po conditioner (and any other Shea Moisture residuals ). I'm so done with these companies using us to get on, then, dumping us like Monday's trash pickup when they feel they've "arrived."
I followed Tariq Nasheed on Twitter but had to unfollow after this debacle. As a Black man, I cannot tell Black women how to feel about hair products. My head has been shaved for the last six years and for a product to betray its core market in composition and advertisement is a double blow.
Jalon M. Gordon Thank you. Your support is appreciated. I just wish so many people weren't so apathetic towards our disrespect.
same here brother 😒😒😒
Jalon M. Gordon i dont know the guy but he has to be a punk for commenting on women hair products.
Jalon M. Gordon Thank you Brother🙏
Exactly my brotha! Did u leave Tariq Nasheed this comment b4 you left- so he gets it?
Shoutout to the white girl who said "... we already have 3 aisles worth."😂👏🏿👏🏿👏🏿
keturahlove4500 lmao you saw that too? 😂😂💀
keturahlove4500 Right! She is so woke... sad to say for these other ones
keturahlove4500 and we barely have 3 shelves!
Target actually gave us a whole half of an aisle... lmaooo. Target aisles are fairly big and they've made a huge improvement compared to all of the other stores smh #wearestillwaiting
keturahlove4500 LMAO. That's true tho! It's overload for our hair. It's annoying haha
"Everybody gets love!" *As long as you have wavy or straight hair and skin that's lighter than a paper bag. Their products have ALWAYS been over-priced hype.
@Kay You What? How many white people you know that have kinky, curly, nappy hair? Name them! You damn fool
@Kay You You missed her point entirely.
Lovely Ti: "This tea is what?!"
Both of us: "Piping hot!!"
😂😂😂
liveloveloud100 Every time 😂😂😋
liveloveloud100 I know that's right!
@liveloveloud100 LOL FACTS!!
liveloveloud100 YASSSSSS 😂🙌🏽
liveloveloud100 thought I was the only one
So I'm white. Obviously. And I found shea moisture a few years ago and decided I loved this brand. My sister had bought something. Don't remember what it was but I remember reading the little bio about sofi tucker and was really inspired. She beat the odds in every way. A black woman in 1912 and a widow of 4 by age 19 and she pulled through like a boss ass bitch and started her own empire. On top of that these products are 100% natural. I saw that and was like "ok, this is a company I don't mind spending a few extra dollars to support." Of course, I have never bought their shampoo because I simply don't need it. But they have PLENTY of other products white women can enjoy. Face masks and face wash. body lotions and butters etc. With this being said, I am disappointed in this ad and their decisions to change the formula. If you wanted to target white woman use them in a commercial for literally ANYTHING ELSE. Idk what they were thinking. This white blonde "I don't know what to do with my hair" bullshit is ridiculous. bitch you can do anything with your hair. shut up. This change is so far off of what this brand was built around and why I believed in it. We need to support women like sofi tucker, specifically woman of color. It unfortunate her own company doesn't want to do that anymore.
"Everybody gets love" my ass😒 where's a woman with a tighter curl pattern. You know the one with actual "thick and curly" hair?
Frankie Jade ” my ass “ 😂😂😂😂💀
This is why ppl are skeptical about supporting blk businesses. Once they get on and rich they forget
Lei Fei same shit with some black celebrities. imma just follow ti's lead and make my own shit (plenty of youtube channels and bloggers that can help with that).
ABrokeCollegeStudent true
Hawa Fuseini
i am not saying I dont support or not to support but this happens consistently... we that own our own have to stay authenic or risk losing support
Lei Fei well I don't think white people complained to SheaMoisture about not being included, like a lot of the post in the video are saying a lot of white people probably don't even know what SheaMoisture is, which is why they are trying to open the product up to other races. Because if they continue to just gear their product to blacks they can only go so far. It's just like black actors/actresses if they only did movies gear to black people they would only be known in the black community and their success would be limited, but if they do movies gear to all races then that's when they become A-list celebrities. So SheaMoisture is not turning their back on the black community their just trying to grow their business. Would you like to see a black business grow into something as big as a white company? In order for them to do that they would have to go mainstream. Black people can only do so much. The attitude of a lot of people on here is the reason why black owned businesses will only have limited success. Be upset when they sale their business to a white company.
misslee1203 thats not the only issues. If you want to market to white people go ahead but its like they changed the formula of the product to fit white people's hair. They should have made a separate product all together instead of watering our shit down.
Would they have started their apology with "we f---d up" with another racial or ethnic audience? That's unprofessional and insulting.
Yes!!! Thank you for pointing this out! I thought it was just me. Yes, blatantly disrespectful. It adds insult to injury.
i am Middle Eastern and have light brown skin with very straight thick black hair . Some Europeans share my straight hair type and i just want to say: LET BLACKS HAVE SOMETHING TOO. DAMN. Always getting those hair types into business which can be treated so damn easily ! I can go to a random store and find myself 1000000 products for my hair type, but black women CANT. I was shocked when I saw the commercial, and you guys have every right to be angry and offended ! Why the hell would a brand which is known for black hair ( and I'm not black, but I follow a lot of African youtubers and their hair routine IS INSANE , HOLY SHIT) switch to such easy hair as white, Asian or even middle eastern ? Ladies, don't let commercials like these break your confidence ! Keep rocking the Afro, or the weave ! You ladies are gorgeous anyway ❤
Candle Jay thank you! thank you! thank you! thats all we really want (something for us for once)
Candle Jay Speak!!!
Candle Jay amen sista
You're invited to the cookout ! Idc 😂😂 I respect that! Thank you.
Thanks lovely. Very supportive and understanding 💜✨
I'm surprised that companies do not fear the wrath of black twitter, that alone should make marketing managers think twice lol.
Abena xoxo lol. we come together the best on black twitter lol
Abena xoxo You should watch Evelyn from the Internet's on black twitters dragging capacity. And yes ppl should fear black twitter.
You ain't never lied!!
Ruby Blood Moon i love Evelyn! I saw that one. Black twitter has no mercy, i love it lol.
Vanessa Louis You think? The backlash is pretty major and they seriously got dragged online. Even in The Netherlands people reacted pissed in Natural Hair groups. Based on what ive read, i cant say if they can recover from this mess lol.
Wtf is so wrong with just making products for black women? why is that not enough? I don't get it! products for black women get like one small shelf it's not like stores are running out of products for silky hair textures.... come on now...
And for the comments that kept saying white women use the product too I'm sure they don't because last time I checked at Walmart they specifically put shea mostiure in the Ethnic hair care isle 😂
Exactly, when I go to buy my natural hair products, I only ever see Shea Moisture on the ethnic aisle or the natural hair care section near the ethnic hair care products.
Crow Moon right next to the skin lightening/bleaching products too.
dont go to walmart you have to go to ethnic beauty supply store even if its asian owned.
Crow Moon They damn sure don't and it's usually the smallest section and it like one shelf....smh...I just brought some shea moisture too I'm gonna use it because my hair likes it it really helped my hair grow...but damn this is sad. I feel like a trader...😳
they can walk over and get it lol. but not a lot of them buy it
You need to go back to selling your own products, because now that shea moisture is no longer for me, I need a different route lol, Girl you could be the next big brand, think about it! love you boo!!!
Natural Vibez OMG yes pls ti sell your products again
sugoi_pie 1 right! I would buy Ti's products!
I choked on my water when these posts were like "They mad because SM put white women in the commercial." NOBODY EVER LISTENS. If they had popped 1 TYPE 4 WOMAN (OR EVEN MAN) in that commercial this wouldn't even be an issue. But the snippet they chose to represent the ENTIRE COMMERCIAL SERIES didn't even feature their main client base. It's not that the people in the commercial: it's the people that weren't. It's the people who never are.
THEY TOOK SHEA IN OUR FACE ! See that ?Shea Moisture stinks!!!
RealityCheck1993 just like our history - This is just one more thing !!!
RealityCheck1993 9
Hey, who cares who they use in the ads? I’m white and I use SM with each shampoo. It does great in my hair. I’ve never heard that it was inclusively made for blacks. Do we not live in a free country?
Sandi you are one of the people who, one year later, STILL does not get it. Never listen
I stopped using their products years ago but this is a slap in the face to their primary supporters. Once again black women set trends, support everyone, invest in companies and are barely represented or supported. Pepsi and Shea Moisture must have the same marketing team😒
Amelia Baiden u know it. bp set most trends and get no ends😂
Amelia Baiden It's ALLL about the bread. Nobody has passion or integrity about what their selling. All profits!! smh
Amelia Baiden Sell them online to the "new targeted market" shit, getcha money back!
That commercial was a mockery of real black girl hair problems. "I didn't know what to do with my hair"?!?! Are you fricking serious? Bih slick it back in a ponytail or bun or curl it, you know darn well you don't have to go through a process to get it to look presentable. Miss with that. Eff sheamoisture's apology, that was an insult to black women all around. I don't know which commercial was worse, shea moisture or Pepsi
Hyper12488 i noticed that also & said the same thing... the disrespect is at level 10 & beyond.... ridiculous
Hyper12488 I almost vomited when homegirl said that.
Hyper12488 🙅🙅🙅🙅 yup so true
@Hyper12488 . this proves once again that the non melanated woman wants desperately to be the melanated woman in every way possible. a woman blonde blue eyes white supremacy patronlinic representation of that system not knowing what to do with her hair? wtf!!!?? She should have asked Paul Mitchell, Vidal Sassoon, Pantene pro v, garnier, bed head, suave, the media, Cosmopolitan, vogue, teen magazine, glamour magazine, or some high-end hair salon in Beverly hills what the fuck to do with her flatcinated shit. You ain't us and you'll never be the black queens. damn. u want our ass, tits, hips, lips, braids to the back, skin tone, locs at marc Jacobs runway shows, curves, now u want our struggle. u want our essence. You want dominance. WoW !!!!!!! I'm tired! SMH
Genesis Mcgee word and lol 😂 to all of what you said. Sad but so true.
Oh mah guh - as a white woman, *I* saw this commercial and it made me cringe. I mean it started out as "okay" and just bounced right into "WTF". How does a "bad hair day" even compare to natural hair issues on WOC? More than that, how does a company completely erase the consumer market that grew their business and made them what they are today, if you want to get right down to numbers. Because everybody's bottom line is m-o-n-e-y, right? Black money for days in the world, I think they're gonna learn that real quick. 😒
shhhhyeahright The beginning of your comment got me dying 😂😂😂😂
Jay - Thank you, but no. My best friend in HS was a beautiful Tongan girl with 4C hair & she had problems finding products as well. Natural, tight curl, kinky hair has its own beauty, but its own unique needs as well. And while it's generally not something that you see outside of the black community, it is out there - but most DEFINITELY not on Caucasian men and women.
I do appreciate your perspective, though. My WOC friends have some different experiences is all. 😊❤️
honey, no need to feel white guilt There are many other african brands black people can use.
Polynoe88 🤣🤣🤣 If I was feeling any "white guilt" you'd have seen an apology in there somewhere, and I ain't sorry for shit. I didn't make the commercial, I was expressing an opinion on the topic.
Polynoe88 Girl if you don't shut the hell up. How is age guilty by acknowledging the struggles black women go through with finding the right products for their hair in a world that mostly caters to white women?
Shea Moisture TRIED IT smh!
lovelyti.com/store/
Paypal donation link: www.paypal.com/cgi-bin/webscr?cmd=_donations&business=SHHCWHNNFJQ48&lc=US&item_name=lovelyti¤cy_code=USD&bn=PP
* Pateron* donation link: www.patreon.com/lovelyti
Thank you so much for your support!🙌
lovelyti2002 I've tried too (hair product)...overrated. But this is business & ladies find other products that work for you.
Damn...its no other brands with similiar products?? They african body soap is on point to me and the cocunut line
Who TF is making fun of people with blonde hair?????
Nicky Tikkitavi A question that needs an answer. Many white women are dying their blonde all the time. I'm confused as well...
Nicky Tikkitavi her main problem is she didn't know what to do with it 😅 yep girl, come back when people shove pencils in your afro or compare your hair to a carpet. 😑
Nicky Tikkitavi nobody! they're damn liars
Wendy G. Or when they pour water in your hair when its a fresh press because they want to see it "puff up".
that's what I wanna know.
Its crazy how majority of their products are used by black people but they couldn't use more black women to advertise it. Then they had the nerve to say "embrace your hair" when "white" hair gets praised the most. I know its their company and its just a commercial but when your saying "embrace your hair" and not include thick 4c hair its not really setting an example for those who have insecurities with their kinky hair to actually love their hair.
I will NEVER buy another Shea Moisture product again!
Tariq Nasheed is Black man and shouldn't be speaking out on makeup and hair care products. Will all of the BETA males please sit down..
he still has the right to agree/disagree?
I have lots of white female friends and I have never, ever, ever, forever ever seen them rock Shea ANYTHING so I'm really confused by this commercial.
I have a white roommate and she even said part of why we get along so well is we use DIFFERENT hair products(I'm Shea all day) and she doesn't have to worry about me using her stuff like her previous white female roommates, lol.
SheaMoisture needs to hold this "L"
+ Unekwu Your roommate sounds cool. And I would be upset just like her if people kept using my hair products. Hair products aren't cheap, especially if you like to color your hair.
I use it and I'm white.
Courtney Fink me too. 👍🏼
Did Shea Moisture hire Tyrese as their marketing director?
Claire Knight 😭😂😂😂
Claire Knight yooo 😭😭😂
I think they hired Tyrese to write the apology. "My momma taught me better.." headass
Claire Knight Best comment ever! 😂😂😂
Claire Knight dead 💀
i always thought this product was over priced glad I never invested in it.
Kenya Chavis 👏👏👏
Kenya Chavis me either lol
same here!!
Yeah in Canada a regular bottle is $15-25 its ridiculous, glad I never bothered :)!
If only Shea had that can of PEPSI
Roz Briggs 😂😂😂 too true
What white girl you know buys Shea moisturize? !! When They have Patene Granier and etc... That company just took a major L!!!!
sheis jennifere what
La La i actually use it. my hair was falling out by the handfuls. This was the only thing that stopped it from coming out. I can understand the outrage with the white models but it saved my hair
Shamber Reynolds that's great💇🏼💇🏻💇🏽💇🏾💇🏿
When it comes to hair products created for black women and built up by black women I have to say I am NOT for inclusion. I am perfectly happy with a product being JUST marketed to and catering to black women only. Not only does our hair have different needs than other textures, but other companies have no problem not including us when they create and market their products. They have no problem making commercials featuring only the women they made the products for (non black women). So why can't we have something catering to our texture and only focusing on us?
Dirty Diana I totally agree
Dirty Diana I wouldn't have a problem with it too if we were able to raise a good company that rakes in the millions, like White and Asian folks can. But we're minorities, and let's face it, minorities that don't have the same funds as Whites. I'm not saying we're all poor, but if you look at statistics, the numbers for black people don't look that good. so for a company that aims to make more money, they see no choice but to expand and reach out to as many pockets they can. Where Shea Moisture fucked up, is that instead of adding a line, they changed theirs and they marketed differently. That's not inclusion, that is just selling out.
Wendy G. Even the fact that we're a minority's doesn't matter because the spending power of the black dollar is in the trillions! We are the quickest out of anyone to spend our money. There were statistics spreading around that the black dollar is spent every 4 MINUTES! Compared to day white and Asian ppl whose dollar is spread around every four or six days or so. We are more ready and willing than anyone to spend our money and they've achieved great success with us being their targeted demographic. This had nothing to do with the money and everything to do with black folks that are brainwashed to believe we owe something to everybody else meanwhile they owe us nothing. This constant need for appealing to the white gaze, especially when it's detrimental to our needs and integrity, has to stop!
Haneef Davenport you're maybe right but that's not really how corporations function and look at things. people like to rant and protest but they don't put their money where their mouth is; let's be real a lot of black people spend money on shit they shouldn't even buy. how many $ in wigs and perm kits do you see women throwing every month while they could watch a couple videos to be informed of how to take care of their and buy natural profucts? if a small company see they aren't gonna make more money with only the black market, it's in their right to seek out other options. Their move was purely for money, for them it's always gonna be about the money no matter what message of natural beauty and inclusion they veil it with. And I get that, that's not why I'm pissed. I'm pissed because in their race in capitalism, they completely dismissed us. It's beyond selling out, it's like they forgot what and to whom they were selling. They can keep chasing the papers and bring more diversity I'm cool with that, it's the fact that they changed their core product and didn't mention the ones who they catered to at first at all that is very fucked up.
Exactly!!! First its we wear too much weave...now we cant even have our own hair products...can we win?smh
The commercials say everybody gets love...not black women. There wasn't one black women in this commercial so where is the love for black women. I'll never buy another Shea Moisture product.
I am a non black woman and I started to see more of the shea moisture brand in drugstores and thought it was a new brand and I was curious because the packaging is cute but thank goodness for lovelyti and RUclips to bring us these news. That's crazy how they would just change the formula and do this to the black women who were the original consumers. I won't be buying Shea moisture now. And it's expensive.
I love black women's hair. I love watching natural hair videos and i just get amazed seeing the process of how they wash and condition their hair. So delicate, beautiful and unique. And you can do any style with your hair.
Jessica R Simply Refreshing to hear! Stay positive. One Love 🌍
and I want to see more natural haie over weave
Jessica R 😘😘😘😘😘😘😘
Jessica R awww you are so sweet! thank you! 😘
Jessica R awe you are awesome that was so sweet!!
When u falling asleep but ti keeps uploading 😂🙌🏿
rettabean〈3 she on it tonight
rettabean〈3
Ti is always uploads when I'm supposed to be sleeping 😂
rettabean〈3 okay...
yes i waiting for this one!
What the f*ckery?
Black women have are always down for people and things that are never down for us. Smh
Neeshpeesh123 no one said them not down for us. The company apologized and promised to stop its bullshit
Im not a black woman, but I have to say, I'm truly sorry for everything yall go through. I'm a black man with a black mother and sister, and it's truly not fair. This whole situation is infuriating. No one wants you guys to win in this world and it's not right!
I agree with you no one wants black women to win in this world including a lot of black men...
Angela Bozeman the only black men I've seen be negative towards black women are the weirdo anime watching black men. Lol
Bo Stangles 😂😂😂😂😂😂😂 that was hilarious. I had a good laugh.
Lil Durk thank you , finally someone who actually SEES IT.
Rosiie Holiday thankfully I was raised in a household with a black father and mother (which is why Bo Shangles "no father in this house" comment was hilarious lmfao), so I was surrounded by hard working MARRIED parents. That said, I naturally saw black love and never saw the hate for black People (especially black females) until being in the real world. Seeing my black female coworkers pushed to the side by white women. Or my black (weird) male coworkers calling black girls ugly. Granted, I've gone through some of the same shit, but the thought of someone disrespecting my mother or sister boils my blood! Hell, when I'm on the phone with my mom and someone cuts her off on the road, I want to curse them out lol I may say some ignorant troll things online sometimes (lol), but I will always be on the black woman's side if she's being oppressed ! Take care 🤗🤗🤗
I have a mixed daughter and I have used shea moisture products on her hair all her life, but with in the last few months I had to find other products for her bc it don't work like it used too, now I know why.
Shea moisture is SHIT and its ALWAYS sucked and I have 3c/4a hair... " Evetybody gets love" and not one fucking black woman in the commercial
Moni Que W Got the same hair type as you and $3 Sauve work better than Shea Moisture nowadays.
Moni Que W I tried shea moisture and it dried and crusted my hair. Never looked back since
VO5 and Sauve have always worked better than those expensive products for my hair, I just put coconut oi, sweet almond oil, or Argan oil or sShea butter, and my hair looks good.
Biracial women in the commercial don't bother me, because I honestly know some biracials with 4c hair. However, I would have liked if Shea Moisture featured fully black women as well, with 3 to 4 hair textures.
*Clears throat* I LOVE MY BLACK Women......My Queens.......Yall are my Everything :). That is all. Lol
Kemaune Anderson 💖💖
Kemaune Anderson gracias 😘😘😘
Kemaune Anderson we love you too!
Kemaune Anderson 👏😘 thank you for that!
Kemaune Anderson We love you too BooBoo!😘
I won't be using their products anymore....watered down...disrespectful
D jeff 💯
I'm all for including everyone in their hair care line but why not just make a line specifically for white people for their texture bc idk how you think my 4c hair will be able to use the same as a white person
Exactly! I was astonished to find out they changed the formula, makes no sense.
Shit Moisture has just been canceled. SMH.
Aedan Hammer your comment made me laugh so had my side is hurting
Aedan Hammer your upset that they wanna grow their business ?
trin Alexus No sis, I'm upset at the fact that they're changing formulas and are catering to people that didn't help grow their business. Did you even watch the video? 🤔
trin Alexus nothing is wrong with growth people of color are the main ones buying this product so why not have people of color be represented in your advertisements so lets be real they aren't trying to grow they want to appeal to white people
no, it's the fact that the people who supported them the most and help the grow, they didn't even add them in the video. it's already hard enough to find product for black hair and now that they are watering down and changing it, it's not going to work on most black women hair. the same black women who help them become who they are.
This is not an "ignorant black people", "Black Racist" or "crabs in the bucket" scenerio.
Catoring to more or different types customers is not the problem. Creating different lines for these different types of hair; would've been a wiser "Business" move and would've demonstrated better "Customer Service" for everyone involved.
"Excluding the core client base of Black female clients with natural hair types by:
1. Changing the ingredients so they do not work as well on their hair, just so they work better on others... :(
2. Further demonstrating the company's disregard & exclusion plans - with the blatant removal of them from the line up of clients communicated to, in the ad... :( :(
3. Joining the other insensitive and uninformed spectators; who are not the customers negatively impacted by these executive decisions being made... by simply overlooking & dismissing the validity of the genuine concerns being expressed.. :( :( :(
...Is the problem.
They had no explanation or statements of resolve to give their customers on Twitter; but, had enough time, energy and interest to congratulate the insensitive gentleman & people who took the time to dismiss their 'VIP Customers' feelings. Smh
They may take the time to offer up some strategically structured statement soon... but, I'm already gone. Unlike, many people who are passionately disagreeing with the public outrage being expressed (from the sidelines with no practical engagement with product in their lives)... I actually use the Shea Butter product and have experienced the 'new & (not) improved' differences with what the ingredient changes have had in my hair!
I tried to stay loyal and hang in there, But, after witnessing these recent developments, can officially say that I am no longer a Shea Butter customer.
Best wishes, on your new ventures.
And may God bless the Black Race with the: Self Love, Respect and Unity we so desperately need to have, and need to show the world watching and listening to us deal with each other - for direction on how they should deal with us.
Putting each other down, down playing our thoughts & feelings, and continuously higlighting our flaws & weaknesses - is damaging to the lives and reputations of not only those targeted, but those dishing out the dirt... and those who have to hear or witness it.
Human Race ... One Love 🌍
I am with you Lassandra!
Lassandra Allen my sentiment exactly. Well stated.
Lassandra Allen Well said!
Human isn’t a race, it’s a species
Everybody wanna be black, til.its time to be black,
Pantene created a gold series for black hair but I never tried it but it is an example of catering to a new demographic without dismissing their core base
Chirra Madison exactly
Chirra Madison it was really good, too but I've been trying to find it lately and can't find it anywhere 😕
Hi Carol I only heard about it because of the billboard ads featuring surprisingly three darkskinned Black women but I have not sought it out .
Chirra Madison - Pantene Pro V. It's hard to find now.
Hi Zana I was not using their products anyway so I really do not have any stake but I am more choosy now when supporting nonblack businesses because im sick of making every nonblack entity rich. Its a process but making efforts, thanks.
Yeah, I noticed, Shea Moisture starting changing their products in 2012 or 2013.
Black women to do list for 2017
1. Stop supporting French Montana
2. Don't watch John Ridley's Guerrilla series
3. Stop buying Shea moisture products
Nakia Howe John ridley? what's that about?
He made a TV series about the black power movement in the U.K and chose an Asian actress to be the lead character, because he's married to an Asian women. The black lady in the series played a snitch.
Nakia Howe because his wife is Asian SMH
Nakia Howe whattt what's wrong with French montana
Already do all those things ... who care about French Monatana.... better watch out for the hate comment ... ha ha ha I only know him for being an accessory to a kardashian
Girl make some tutorials on how to make natural hair products!
Yes please! I want to know about that aloe gel! I get so confused with making stuff at home. I seriously dont know what to you ever for my hair... its so temperamental
Hey big head @Cantu 😊
I think a lot of the people that are writing this off as selective outrage or just a commercial don't understand that it's much deeper than just hair and products.
TheyHeart Rae True. they need to be punched in the fucking throat, with their myopic minds.
You know that's a trip , put a black WOMAN on something they are use to seeing and let's see how that will go over , it's like they like to piss us off. for once will they piss them off and watch how that go over
I don't like their products that much anyway... TO DAMN EXPENSIVE 😒.
This commercial rubs me the wrong way lol. 😬😬😬😬😬😬 Really ?????
imani watkins the commercial didnt piss me off as much as the fact that they are watering down the product they should have just expanded instead of changing the formula
jess Patrick Yes I noticed that too. Their products aren't the same anymore. It works better on my daughter's hair then mine.
Mine too. My daughter does better with them. I do better with Carol's daughter
imani watkins my husband has that. have you tried black soap from Africa. it works well for all the family
it is so hard being a redhead and having looser curl patterns I get teased for having nappy hair by rappers
child please
"Everybody gets love!"
unless you have 3a to 4c hair
Dara M. Bloop
Dara M. yes! exactly! 😄😄😔😒😄😄
N
Nope 4a to 4c
Anyone know if Motions or Pink Lotion is black owned? I know Carol's Daughter was but not anymore. Madam CJ Walker must be turning over in her grave at this drama.
Nazimova B it was the owner sold out like 2 years ago
lilbravedave that's what I thought
Pink Luster's is black owned. I did my research plus my cousin has been an accountant for that company for 20+ years.
Just Niquol thank you for the information.
Tonia Jean-Pierre Of course and if you want I can give you a list of black owned products I've bought from and like.
Welp, looks like I will not be repurchasing my curl enhancing smoothie. Dang, that stuff really worked, but I'll replace it with a black owned businesses product☺🙃🐸☕
Shea Moisture was cancelled as soon as I found out that Mitt Romney bought part of the company....
Bitch_Im_Cute his that hobie? ♡
is*
Lea Wilson yep lol
Same. As soon as I heard about Mitt having shares. I was officially gone. Wasn't gonna give anymore $10+ products a try.
No wonder and they are expensive for no reason in my country
Black women please stop buying this product. The people who betray the black community in any way should be punished harshly. We need to make an example out of Shea moisture.
Nigga your using the internet. Fuck outta her lol
Nakia Howe man shutup
Nakia Howe when you don't even use Shea Moisture because your hair get very dry. The only thing work for me is Cantu.
Nakia Howe I been stop using them. Have a whole drawer with their products. They changed the formula so I couldn't use it anymore. If it doesn't works for me I don't any money lost.🤷🏽♀️
Henry Hartfield
Please describe to me how I am racist. Loving blacks and not liking people who betray my community is racist? Ok I will wear the racist title proudly. I don't wear weave,so you failed miserly trying to use this opportunity to go on a black women bashing rant when the topic at hand is about business.
if you gonna make it white washed the open a whole other branch
Thank you for shedding some light on this issue, I stopped using the products about 6 months ago. bc its not working on my 4c natural hair. They just lost a customer!
I seriously do not understand the purpose of changing the formula. why not create a separate line for straight hair! Doesn't make any sense at all.
if anything, it is a horrible business move. now they will lose black customers and non blacks will still not really pay attention to them. best thing they could have done was keep the original products and expand with other lines. if anything, that would've created more business because then black women who loved the brand could recommended the line to their non black friends.
oh and this is coming from a non black I am Mexican. never noticed shea moisture and never will especially after this bullshit.
kingrymua right i agree.
Rolonda Kaywood they played themselves big time! They better do something fast but then again now they ruined their reputation. Might as well start heading to Ross in the clearance section because that's where they will be heading 😂
ry velasquez Not Ross😂😂😂. But I have found them more and more at TJX stores
Their business is going to go down the toilet. White women don't need or buy many of the products black women buy. You literally had black women buying the entire line from the edge control, shampoo, conditioner, deep conditioner, leave-in conditioner, oil, curling cream, and curling gel. White women aren't going to buy all of that. On top of that, Shea Moisture pretty much had a monopoly on black natural hair products. Branching out (and forgetting black women) means they now have to compete with Loreal, Pantene, Garnier,, Herbal Essence, Suave, and many other companies that are much cheaper than Shea Moisture. The average white woman isn't going to spend more money on a product she doesn't know will work for her hair when she can stick to what she knows and what she has been using for years, and what is cheaper. Maybe a few white women will give Shea Moisture a try but majority will stick with their favorite brands.
I used this product consistently for about 2 years, I also recommended it to alot of friends and family that were going natural or already were. I now also create my own products for my hair. Im also really offended by the ads and the apology as if we're still down. I see the effort but why wouldn't you attempt seeing the back lash, I will not spend another cent their way. and I support black owned businesses, and will be researching the list givin' earlier thanks.......
White people are ready have six Isles for their hair come on now
Internet Princess I know and we get a tiny section in the back. It's funny how Garnier and L'oreal can create a line for ethnic hair yet still cater to their mass users (whites) but not shea
ND G L'Oréal is stepping up.
Exactly y i stick to cantu and olive oil ors, loyal to the black hair community
exactly why I only use homemade butters, oils for my hair and aloe gel.
Mea Reye Osorio do you sell them?
If you sell them I will definitely purchase if you're of color. We need to start supporting our own more!
Wow! I knew I wasn't being paranoid when my hair started getting dry and breaking off. They've been watering down the damn product all along.
that's why I used Cantu and argan oil hair products.... they won't be getting my hard earned shmoney no more ....ITS CANCELLED !
Shea Moisture is the true definition of a SELL OUT.😒
If they're not changing the formula's back, their apology doesn't mean anything.
Damn, you're fast! Love it! Shea Moisture went Steve Harvey on us, though.
omg...lol!!!!!
Kayla Dula 😂😂😂😂😂
Sellouts, Cantu and Argon Oil Products are better anyway.
AlessiaCara XJune'sDiary I love cantu products !!
AlessiaCara XJune'sDiary i use cantu
AlessiaCara XJune'sDiary and half the price
My sentiments exactly! Cantu is also much more affordable, too!
AlessiaCara XJune'sDiary Cantu leave in conditioner is the bomb and my hair is thick af 🙏🏼✨
I was wondering why their products stopped working in my hair like it use to
They changed their formula! I thought I was going crazy. Now I know why after watching this.
Same, I didn't know what was going on.
ThePookie25 me too shit .... I was like ummm is my hair not liking this product anymore , now I know why
Kanye West voice " and when you get on, he leave yo ass for a White girl..."
Grace Elliot 😂😂😂😂
Grace Elliot lol
Grace Elliot I screamed!
Grace Elliot 😂😂
What makes this funnier is that the one mixed girl they had in the commercial was exposed for being a extreme colorist and a hater of black woman 😂😂😂
I see people are yet again being apathetic towards bw being disrespected, in these comments. It's crazy how people are so used to bw being slighted, and make excuses for it and make us out to be the bad guy...Look, they could've added new products to the line to help looser hair textures. But no. They completely changed/watered down the products. This hurts the same demographic that gave them life: black women. A really unsound business decision was made... 😞
daron lewis Usually I ignore ignorant trolls like you, but obviously you are misinformed and just don't like bw. Bw have always had long, real hair- I can admit we sometimes wear weave like it's real, but underneath the weave is not always a disaster. Anyway, I don't see the reason you're on a bw's page calling black women whores. That's so contradictory. You're just frustrated, and wanted some attention. Well, you got it, lol. Your argument was invalidated the minute you name called. Do you have anything intelligent to say Darius? 😞
Cherryblos9 but black women aren't really complaining about the products being watered down they're complaining about a white girl in the commercial. The same black women who run out and buy European weave and wont support Black makeup lines but will spend their last on MAC cosmetics. They're complaining about the biracial girl in the commercial but these same folks be subscribed to every biracial Channel on RUclips. Our sisters are out here looking like straight Hypocrites that's the problem. Youre going to take down a Black business instead of investing in it and making changes from the inside out.
MzYumYum69 did SM think to invest in black business when they sold a little under half their company to Bain Capital which is not black owned? serious question. SM is where it's at today due to black ppl investing in them in the first place. They weren't thinking about how serious our investment was until they started becoming staunchly inclusive, but ok.
MzYumYum69 I agree with the first half of what you said, tho.
It's not that they expanded, they already did that months ago, I noticed on their Instagram page. It's the fact they expanded without including the textures and skin color that the women have that put them on the map. I never liked the products anyway, they dried out my hair. Everybody just make your own products lol.
i am happy they did this.
Nobody spends as much money on their hair as black women. Save your money use natural products eg coconut oil and invest in something more productive than looking good.
I don't think the expanding part is not even a big issue, that commercial was ridiculous. you had one chick who was talking about being made fun of for her hair texture, and then comes the white chick complaining because her hair color and not knowing how to do it. wtf you can't even compare those two struggles lol
If the main audience is black people, mainly the black queens, wouldn't it make sense to have black women in your ads, commercials, even if you wanted to show different races in your ad you should have a black women in it as well. Please don't say that well they had the mix girl in it, sorry she doesn't represent a full black women, Shea dropped the ball on this one,SMH.
Completely excluding a black women from the commercial made it 10 times worse.
Eric Heart I said the same thing. Almost EVERY hair commercial features Caucasian hair types flowing in the wind long luxurious hair. Shea moisture know they are wrong for not putting one black woman with our hair type in that commercial
Eric Heart there's two other videos from 3 months ago that no one bothered to pull up. They feature a more black women than the one that went viral.
Eric Heart Exactly
Lol, correct me if I'm wrong not isn't their main audience Black woman so why don't they have a BW in the commercial? See this is part of the problem.
"I have not got chemicals, only juices and berries"🍇
SHADOWNINE79 "That ain't nothing but a Ultra Perm!" 😁
Their shit overpriced anyway...Not bothered
Carmen X hell yell
Shea Moisture changed their formula to accommodate hair that is *not* like ours.
I can understand them wanting to snatch that white dollar, but DAMN!! Can't we have something of our own??
They couldn't come up with a product line for the others??
*Black women, learn how to make your own products OR buy from product lines that are specifically made for our hair*
TheLadyOfSoul502 exactly!!!
TheLadyOfSoul502 9
Thank you so much. I already got the products I want lined up. Can't wait to try them.
Straight up, there it is in a nutshell. Yes!
For Us By Us like Solange Knowles! This ish is *FOR US!*
Straight Up, Exactly. Many Sisters are waking up to a LOT of things.
I stopped using the product 1 year ago and did nothing for my hair SHOUT OUT TO MY 4C PPL !
But I bet you Pantene wouldn't Change their ingredients. Smh
jazzyluvswaka they didn't. when they wanted to expand they did just that. they "expanded". they kept their original lines and ADDED stuff for us. and from what I've been hearing for many months is that it was a major success. #seperatebutequal
janisa reeves I love their conditioner for curly hair!
jazzyluvswaka they did make a black line.I seen the commercial.see they are smart and made a whole different line tho
I would never in this life time ever use Pantene again. But you know Shea Moisture f-ed up when Pantene had a better natural hair commercial than them.
Where I live they have products for black people hair.
giving shea moisture the side eye
Sheena Dyson The side eye ?! No...Nope go on ahead and give them what they really deserve and that's the middle finger 🖕
Sheena Dyson 😂
A lot of comments pissed me off basically saying wow yall are getting mad at a commercial. Nope, it wasn't really the commercial(OK maybe a little but nothing super major over the other they did), they changed the formula of the shampoo(that's what I'm mad about). You went from made by blacks for blacks since there aren't many hair care products for us, to made by blacks for everyone. There is nothing wrong with expanding, but are yall seriously saying yall never thought about having some products say this is for straighter hair or whatever.
My 14yr old daughter came in my room early this morning asking me about this. I am really not fan of their products, you can clearly tell something is different. Cantu is my main choice always.
I won' t be buying any Shea Moisture. Shout out to #TheManeChoice black owned and catered also in big stores! #TheManeChoice didn't sell it's integrity and abandon their number one consumer: Black Women! 👑
annaleesfantasy I'm gonna xheck them out cuz Shea Moisture bout that bullshit
I keep hearing great things about this company. I am hoping the owner does not lose sight of HER core customers one day, like Carol's Daughter and SM.
I hope so too but I have followed her for years on RUclips and I doubt it her products are already in target, cvs, etc and I haven't heard of any negative critism and it has been years!
Rebecca Foster Lets hope not
annaleesfantasy Can it work for my hair as well? I've been using Shea moisture. Now I see why it is not working as much as it should.
YES! Some folks are literally missing the point! The problem is not who's in the commercial, but who's NOT included. And we have a right to be upset. Because compared to the numerous products that already cater to white women, we only have a select few that cater to us. If they wanted to be more inclusive then they could have came out with a separate line for other hair textures instead of changing a formula that was working for a lot of people. That would have been smart.
Shea moisture is damn cancelled!
Ti girl I got 3 ads during this video....hope you getting your money!!!
I have 3b-3c hair and I've used black hair products and they worked better for me and while I understand they're trying to broaden their demographic, they couldn't just make a separate line for white women/wavy hair?
also, I feel terrible that that natural hair products are being gentrified for mass production. like I've mentioned I have a really curly hair type but I feel I'm part of the problem :/
Back to back with the videos , yes boo 😊