A crash course in creativity: Tina Seelig at TEDxStanford

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  • Опубликовано: 17 окт 2024

Комментарии • 248

  • @lespion7829
    @lespion7829 2 года назад +37

    1/ reframe the problem
    2/ use jokes for inspiration
    3/ connect ideas
    4/ challenge assumption
    5/ knowledge (pay attention)
    6/ attitude (drive and motivation)
    7/ habitat
    8/ resources
    9/ culture

  • @Discovery_and_Change
    @Discovery_and_Change 2 года назад +46

    1:00 We look at creativity in much too narrow a way
    1:05 We need to open the aperture and look at creativity in a different light
    1:18 Things we need to unlock creativity -- the "innovation engine"
    1:28 What comes from you: knowledge, imagination, attitude
    1:35 The outside: resources, habitat, culture
    1:51 We don't teach people (in school) how to increase their imagination
    1:59 There really ARE ways to increase our ability to come up with interesting ideas
    2:39 The way you ask questions determines the type of answers you'll get
    2:45 The question you ask is the "frame" in which answers will fall
    2:49 If you don't ask the question in a thoughtful way, you're not going to get interesting answers
    3:39 Jokes almost always switch frames (making them funny)
    3:46 Practice framing and re-framing problems (to increase imagination)
    3:55 Connect and combine ideas (to increase imagination)
    4:01 Most inventions come from putting things together that hadn't been put together before
    4:10 Practice the Japanese art of chindogu (creating un-useless inventions [not useful nor useless])
    4:28 Ideas might not be practical but they unlock other interesting ideas
    5:10 Come up with creative ways to connect things in interesting and surprising ways
    5:35 Challenge assumptions (to increase imagination)
    5:48 Practice solving problems where there is not one right answer
    7:40 Three things to increase imagination: framing and re-framing, connecting and combining ideas, challenging assumptions
    7:48 But unfortunately, this isn't enough -- you need the other pieces of the "innovation engine"
    7:58 Your 'knowledge' is your toolbox for your 'imagination'
    8:10 You need a depth of 'knowledge' to bring ideas to life
    8:24 One of the most powerful ways to learn and gain 'knowledge' is by paying attention
    8:33 Pay attention to see problems you can solve and solutions which are in front of you
    8:44 Go to places you've been many times but look at it with fresh eyes
    8:58 The Stanford Safari study: asked for different points of view about Stanford (from groundskeepers to Presidents)
    9:31 But, 'imagination' and 'knowledge' are not enough
    9:35 You need the 'attitude', mindset, motivation, and drive to solve problems
    9:52 Most people, unfortunately, view themselves as "puzzle builders"
    9:58 They see themselves as having a very defined task, needing to get all the pieces together
    10:08 But if you're a "puzzle builder" and you're missing 1 or 2 pieces, you can't reach your goal
    10:16 True innovators and entrepreneurs see themselves as "quilt makers"
    10:22 They take the 'resources' they have around them, leverage the materials available and create something surprising and fascinating
    10:37 We have to view ourselves as able to leverage 'resources' to make amazing things happen
    10:50 Our 'knowledge' is our toolbox for our creativity -- our 'imagination' is the catalyst for the transformation of the 'knowledge' to new ideas
    10:58 Our 'attitude' is the spark that gets this going
    11:02 But unfortunately, that's not enough
    11:06 That's why there are so many creative people who aren't living up to their potential
    11:12 They're not in environments that foster, stimulate, and encourage innovation
    11:22 'Habitats' are people you work with, rules, rewards, constraints, incentives, and physical space
    11:38 Kindergarten is a stimulating environment: colorful, manipulatives, room is flexible
    12:20 These type of offices were designed to be like prisons
    12:40 Every stage (environment) we're in tells us how we should act
    13:15 Creative work environments are not frivolous -- they're saying innovation, creativity, and playfulness are valued here
    13:25 But this is not enough
    13:28 We have to think about the 'resources' we have in our 'environments'
    13:47 'Resources' can be processes we put in place, cultures we build
    14:21 Don't replicate resources of someone else -- use the resources you already have
    14:30 'Culture' is important
    14:36 'Culture' is like the background music of a community, organization, team, and family
    15:05 Think about how you feel and if you'd want to be there
    16:30 The inside and outside (elements of creativity) are woven together and can't be looked at in isolation
    16:40 The 'habitats' we build are the external manifestations of our 'imaginations'
    16:45 If you can't imagine it, you can't build it
    16:49 Then, the 'habitats' we build affect our 'imagination' -- the way we think, feel, and act
    16:57 The more we 'know', the more 'resources' we can unlock
    17:00 The types of 'resources' we have determine what we 'know'
    17:13 'Culture' is the collective 'attitudes' of the community
    17:17 The 'culture' affects how we think
    17:25 The "innovation engine" is so powerful that you can start anywhere
    17:29 If you're a manager, you can set the 'culture' or build the 'habitat' to stimulate the imagination
    17:38 If you're an individual, you can start by building your 'knowledge' or your passion and 'attitude'
    17:47 You can start anywhere
    17:51 Everyone has the key to their innovation engine, but it's up to them to turn (use) it

  • @syedsuhail4736
    @syedsuhail4736 2 года назад +8

    One of the best TED Talk, I never believed that knowledge will be important for imagination and creativity, but when I started Creativity, I realised how important the knowledge is in creativity.

  • @agremon
    @agremon 10 лет назад +19

    I liked it! It increased my knowledge, boost my imagination, slightly vary my attitude, made that I see different my habitat, made me discover resources, made appreciate my culture, and i colud see all toghether embracing me and I embracing all toghether!

  • @AbzArt
    @AbzArt 10 лет назад +74

    she is a brilliant speaker. i was drawn in from start to finish

  • @BayAreaPictures
    @BayAreaPictures 12 лет назад +3

    What I love about her Innovation Engine is that the components are accessible to all of us, she's just created a new frame about how they operate together. As a producer, I appreciated the nod to the power of a film or video soundtrack to evoke emotion. Great talk!

  • @sidpati
    @sidpati 10 лет назад +13

    A talk that deserves to be watched time and again. Quite a lot of nuggets on creativity and innovation filled into under 20 minutes.

    • @wordjunkys
      @wordjunkys 11 месяцев назад

      I agree👍💯

  • @SanjivManifest
    @SanjivManifest 12 лет назад +2

    Tina's energy is engagingly infectious ... great insights .. am in the Crash Course in Creativity and very grateful to Tina/Stanford as I need to clean my "rust" and reclaim my creativity !

  • @joseph4861
    @joseph4861 9 лет назад +10

    This woman is fantastic - I learned a lot from this talk and she is very inspirational - bravo.

  • @webds
    @webds 12 лет назад +4

    Thanks Tina for reminding us to think with childlike wonder, curiosity, and playfulness when tapping into our creativity. Your concepts are profound in their simplicity. I'm so grateful to be participating in this course with everyone!

  • @toddsqui
    @toddsqui 4 года назад +6

    I really love this woman. She's amazing.

  • @ozgekavas9374
    @ozgekavas9374 9 лет назад +22

    Most important thing is it: everyone has the key to the innovation engine. It is up to them to turn it!
    So good final!

  • @marlyatoudiallo6263
    @marlyatoudiallo6263 2 года назад

    This talk is very important when you are confused about creativity. Great work TINA SEELIG.

  • @smredwan
    @smredwan 9 лет назад +4

    Truly thoughtful and creative the idea she presented. I'm going to try this out at work and see how it goes. Thanks to Tina for sharing her wonderful knowledge with the world.

  • @miryanastancheva9358
    @miryanastancheva9358 10 лет назад +23

    i was just looking at her books on amazon and thinking whether i should buy one ... after listening to this presentation i'll most certainly do that! She is amazing :)

  • @lecafedes3colombes
    @lecafedes3colombes 12 лет назад

    Insightful and inspiring talk. There is a very good reason for the endless uniform rows of desks in schools and cubicles in offices -- students and workers are expected to step in line and to produce the same pre-determined outcomes/results as there peers, nothing more, nothing less. Creativity is not part of the contract, it is disruptive, therefore not allowed. The plain and uniform environment are designed to enforce the expected results and behaviors. Creativity is an unapproved activity.

  • @yahalife
    @yahalife 3 года назад

    FANTASTIC! Talk. Unlocking creativity is essential at workplace and at home and can be easily done via games.

  • @adolfotapiagallardo
    @adolfotapiagallardo 10 лет назад +2

    EXTRAORDINARIO!! ......... muchas gracias .......... LO MEJOR: la cinta de moebius ..... FELICITACIONES a los responsables ........ saludos desde el peru

  • @Tomasmsuw
    @Tomasmsuw 12 лет назад

    Tina Seelig you are amazing! I`m taking an innovation class and we watch a lot of your videos. Thanks from Chile!

  • @Mojojazzonline
    @Mojojazzonline 7 лет назад +8

    Most important Tedx to date. This was awesome.

  • @mewwew411
    @mewwew411 9 лет назад +6

    This is an amazing talk! Really gives you a lot of food for thought.

  • @watawonderfulworld
    @watawonderfulworld 7 лет назад +1

    one of the few actually helpful TED talks

  • @Jilcoolidge
    @Jilcoolidge 10 лет назад +2

    Tina, that was absolutely fascinating. Thank you for the brilliant visual mobius!

  • @lawandesalil
    @lawandesalil 12 лет назад

    Thank you Tina. Wonderful. Unlocked a few doors for me. Am attending your crash course on creativity. Cheers from India.

  • @TSkoler
    @TSkoler 12 лет назад

    Thanks for sharing these great videos and podcasts from the Stanford Entrepreneurship Corner. Today I watched your latest TED talk (for the second time) on creativity and a talk by Prof. Bob Sutton "What Great Leaders Do." I get so much inspiration from your center at Stanford! Thanks for all your hard work and for all these great resources!

  • @tejasagarkar8377
    @tejasagarkar8377 3 года назад

    13:47 this is absolutely true....! Superb! Every Indian need to hear this!

  • @leitotorresm.2859
    @leitotorresm.2859 9 лет назад +2

    increíble la dinámica y la introducción a la meter la llave de la creatividad en cada uno. Gracias,

  • @QuiltessaNatalie
    @QuiltessaNatalie 9 лет назад +8

    Very smart talk! Inspiring and knowledgeable! Thank you!

  • @caroloberg2027
    @caroloberg2027 12 лет назад +1

    Your visual representation of the creativity process is terrific. Now, we need to introduce this into our K-12 classrooms, but first we will need to introduce this into our teacher education programs.

  • @stevecenteno8304
    @stevecenteno8304 10 лет назад +2

    1:38 That formula positioning is awesomely the infinite nine pattern. I really wish everybody could see the "creative series" of Ted Talks. This CREATIVE series would be a wonderful lesson to people young and old everywhere around the globe. Educating people on how to increase their imagination should be looked upon as a very necessary course, a super awesome tool to be "reminded" to each person. No person ever can say creativity is NO fun. Everyone loves to create.

  • @linvin2010
    @linvin2010 12 лет назад

    It is a delight to watch you and your way of presentation full of enthusiasm. Gr8 CREATIVITY and an apt title of INNOVATION ENGINE.

  • @alisageb3392
    @alisageb3392 11 месяцев назад

    This woman is life changing at least to me

  • @ESIN2907
    @ESIN2907 10 лет назад

    I think it is more about the culture, resources and habitat. Company culture is critically vital for cultivating creativity and innovation. It is not "the war for talent". It is about "the peace for cultivating talent"!!!

  • @RavjiPindoria
    @RavjiPindoria 10 лет назад +1

    Fantastic presentation with very useful guidance for designing creativity. Making reference to internal and external features of the creative engine. Thank you for sharing.

  • @JamieHumeCreative
    @JamieHumeCreative 10 лет назад +1

    Spot on!!!! However, some people are always going to be better at this than others...

  • @MizManagement
    @MizManagement 12 лет назад +1

    I'm old too, one of the reasons I'm here! I want to un-learn some things that are obstacles to my creativity. Best of luck to you!

    • @trap-pd2mv
      @trap-pd2mv 4 года назад

      could you tell me what are those?

  • @andes8377252010
    @andes8377252010 8 лет назад +5

    wow,I am full of passion & confident to start my creativity career
    I KNOW I can do it , I can start anywhere.

  • @heilemaile
    @heilemaile 12 лет назад

    Love this talk Tina! Looking forward to your class. As someone commented below, you might want to check the audio on this video as there is someone else quietly speaking while you are talking.

  • @kwixotic
    @kwixotic 7 лет назад +1

    I like the 5+5= illustration which illustrates how linear our thinking gets when we can't get outside of thinking there is but one right solution to problems.

  • @ttraub1250
    @ttraub1250 10 лет назад +1

    I use her 1 hour lecture in my course and it is just the best !

  • @carloscamperos4839
    @carloscamperos4839 2 года назад

    Gold. A golden ticket to this video

  • @jeany8711
    @jeany8711 9 лет назад +60

    If you listen closely there are voices talking in the back..it's faint but I can't help but focus on it, I think I heard.."she..stage right.." Sometimes it sounds creepy because I don't know what the voices are saying..

    • @WC1611
      @WC1611 9 лет назад

      +Jean Yang probably just the lighting or sound technicians

    • @ithildiess9048
      @ithildiess9048 9 лет назад +3

      +Hass_tafari No, i hear it too, a lot. so distracting.. sounds kind of like mechanical speech like a translator.

    • @amandacoburn7178
      @amandacoburn7178 8 лет назад +9

      My thought was subliminal messaging. That is why I scrolled down here.

    • @rajamanip2218
      @rajamanip2218 8 лет назад

      A

    • @sasakiumiquema9608
      @sasakiumiquema9608 8 лет назад +2

      thought I was the only one haha

  • @pabloleivafernandez1593
    @pabloleivafernandez1593 3 года назад

    Just Lovely and Amazing Mr. Seeling work! :)

  • @jiwon5315
    @jiwon5315 6 лет назад +1

    One of my favorite courses was design thinking and prototyping :) d school at stanford is so innovative ❤️

  • @EgwebeOreva-cg2in
    @EgwebeOreva-cg2in Год назад

    Wow amazing
    Thank you very much for exposing all of all

  • @agenov
    @agenov 12 лет назад +2

    Very inspirational and informative talk, Tina! Thank you!
    Alex

  • @yuliyagamza642
    @yuliyagamza642 12 лет назад

    great ideas! so obvious on the one hand, but so locked in the way we could use them on the other.

  • @prasadparigi5901
    @prasadparigi5901 12 лет назад

    This is a great video. It clearly tells what we need to do at our work place to increase creativity and innovation.

  • @howardkoor2796
    @howardkoor2796 8 лет назад +3

    She is wonderful!

  • @kijijiyeetu
    @kijijiyeetu 12 лет назад

    listening to the voice of reasoning...it is greater

  • @emilpetrescu5672
    @emilpetrescu5672 12 лет назад

    Thank you for putting into perspective the process of creativity. Some of the steps we may have already taken instinctively, however it is of great value to understand what is involved and what tools are available to achieve our goal

    • @priyatalwan3674
      @priyatalwan3674 2 года назад +1

      Bruh 9 year ago how’s life is going on man ❤️

  • @ZBeckley23
    @ZBeckley23 7 лет назад +4

    THANK YOU TINA !! Many important and validated points brought up, well-explained, to the point and a prime example of all aspects to be included in a subject. Great point about the creative talent pool not being utilized. Unfortunately, organizations wouldn't know where to look if it crawled up their $@$&

  • @TheMarkpilbeam
    @TheMarkpilbeam 12 лет назад

    Because I am old, deaf and slow of wit I had difficulty in understanding many parts of this obviously accomplished presentation; also, I suspect that idiomatic and cultural differences may have contributed to my difficulty. No doubt a second listening will resolve my problems. I am looking forward to the 'Crash course on Creativity'.

  • @azalea1404
    @azalea1404 6 лет назад

    Excellent - very creative way of conveying this message. Thank you!

  • @kigulamugambe1380
    @kigulamugambe1380 3 года назад

    This is a life changing presentation

  • @BossL84
    @BossL84 12 лет назад

    Innovation Engine is wonderful Tina. Excellent and Great and thanks for sharing it.

  • @DavidWeaverPhoto
    @DavidWeaverPhoto 8 лет назад +2

    This video was going along quite well and I was engaged, then at 10:04 she puts up an image of an incomplete puzzle complete with the 123RF watermark in the middle. This is a remarkable gaffe. TEDx events are vetted ahead of time and it got past them as well.

  • @fekoklop
    @fekoklop 9 лет назад +16

    10:12 the voice in the back says: she has no idea. At that point I was sure the CIA hacked my laptop. I looked into the camera like whuttttt I do notice you!

  • @lewisallrightsreserved7879
    @lewisallrightsreserved7879 8 лет назад +2

    Superb content, excellent talk!!!😁😁😁😁😁

  • @agnieszkaches2820
    @agnieszkaches2820 6 лет назад +1

    Thank you! Very inspiring

  • @TheGreenGrappler
    @TheGreenGrappler 11 лет назад +4

    Enjoyed the speaker's book - this video is an excellent companion. Great ideas!

  • @lucasr1
    @lucasr1 12 лет назад

    great video!! just notice that 5 +5= 10 only on a 10 numeric basis ;)
    I am glad to be chilean and know Antofagasta, and I understand why the man said that natural enviorment is bad, just go south by our long geography and you will see...
    It´s true that we really need local creativity to solve our problems with our resources, no one else will do it

  • @sandrapenaloza7575
    @sandrapenaloza7575 12 лет назад

    Great video! I am loss for words here. Looking forward to read the book.

  • @atmospheriagroup
    @atmospheriagroup 12 лет назад

    Using the Mobius strip to depict the Innovation Engine is brilliant.

  • @nyassawatson6908
    @nyassawatson6908 12 лет назад

    Absolutely - right on the game!

  • @sharryhope
    @sharryhope 6 лет назад

    Thank you so much Tina for this fabulous talk I would love to hear more of your talks.

  • @SirAlaninMalaysia
    @SirAlaninMalaysia 12 лет назад +2

    Thank You Young lady!! Delightful.
    Nice inspiration for the intro to the course. I knew it was a good decision!
    In your talk you made me realize just how innovative poor people are.
    Cheers Tina
    Alan
    Oh and Tina do you have a direct link for your talk in TEDx?

  • @tunatulek2608
    @tunatulek2608 4 года назад

    It is one of our introduction lessons' best video in university

  • @AV-bt3hi
    @AV-bt3hi 2 года назад

    Thank you for this!

  • @mangelesmarinrodriguez1449
    @mangelesmarinrodriguez1449 12 лет назад

    I have really loved the TED. I think that all of your ideas are great and usefull!

  • @aryavijaykumar4700
    @aryavijaykumar4700 2 года назад

    well said . Thank u all very much .

  • @통증의사이관우
    @통증의사이관우 3 года назад

    Greatest lecture~~!!! God bless this professor~~!!

  • @nathaktumba
    @nathaktumba 10 лет назад +1

    Muy bueno! A usar la grandiosa llave de la creatividad!

  • @Quinnknights
    @Quinnknights 10 лет назад +1

    She seems to not know the difference between asking the question in a different way and asking a totally different question.
    Personal unnecessary nitpicking aside, this was a good talk. I would recommend it to those I tutor in Design.

  • @dianedreyfus
    @dianedreyfus 12 лет назад

    Talking the message of the logo -- this is going to be great.

  • @4rceone
    @4rceone 12 лет назад

    I think it's the production team - seems to synch up with when the camera changes angles?

  • @tinaseelig1771
    @tinaseelig1771 12 лет назад

    I am delighted that this talk is on the TEDx channel and welcome your comments. For thousands of videos and podcasts about innovation and entrepreneurship, please check out Stanford's Entrepreneurship Corner: ecorner.stanford.edu

  • @SushmitaNY
    @SushmitaNY 12 лет назад

    Very interesting!! I can't resist, though, to point out a jarring experience I had while watching this video. Right after you talk about the foibles of desk farms graduating to cubicle farms, your background shows these rather uniform and boring slats behind you, which are - honestly - not much different from the grid pattern you just commented on. May be the next version of this presentation can be recorded (or edited) to have more of a sense of flow in the habitat...

  • @gloriarivero1473
    @gloriarivero1473 12 лет назад

    i love it !!!!!! where i come from Mexico, we have lots of culture and beautiful environment, habitad, but the thing is people some times just focus in bad things....just have to take a look on the great things we have :)

  • @KathyStrauss
    @KathyStrauss 12 лет назад

    perfect!!! will be sharing this often.

  • @TheLoneComic
    @TheLoneComic 10 лет назад +2

    Wonderful and informative presentation.
    The Lone Comic TM

  • @marccunningham5741
    @marccunningham5741 6 лет назад

    I'm a bit late to the party (2018) but what a very inspiring, motivational talk. Thank you!

  • @anahiroma2650
    @anahiroma2650 3 года назад

    Brillante. Gracias!

  • @NahlaAnwer
    @NahlaAnwer 9 лет назад

    Such a powerful talk

  • @chansreypichhoeur3146
    @chansreypichhoeur3146 6 лет назад

    Could any one help to clarify about Resource and Culture's role in creativity? I didn't catch the point yet.
    THX

  • @pedrosso0
    @pedrosso0 2 года назад

    2:28 I would answer
    All numbers a and b such that
    a+b=10
    to generate such numbers, plug in any number for b and solve for a in the equation
    a=10-b

  • @marcelavallejocano8938
    @marcelavallejocano8938 6 лет назад

    Me encantó la esencia de tú exposición. Sólo te agradecería que fuera un poco más lenta, para quienes no manejamos el inglés. De igual manera tomé muchas ideas y te doy las gracias. Las aplicare en mis tetapias...

  • @YTS_Boom
    @YTS_Boom 11 лет назад +1

    Excellent talk!

  • @krishguru100
    @krishguru100 12 лет назад

    A thought provoking talk

  • @turquisgirl09
    @turquisgirl09 4 года назад

    wow, this is such an amazing talk

  • @annastyopina6067
    @annastyopina6067 10 лет назад +1

    wonderful video, thank you very much.

  • @НаталияКомлевая-х2г

    Wow! The slides are wonderful! Thank you, Tina!

  • @frogsoda
    @frogsoda 10 лет назад

    Brilliant woman.

  • @nurussaharbasit8671
    @nurussaharbasit8671 2 года назад

    Love this video and the knowledge she shared. But are there any subliminal messages behind? I could hear someone talking in the background constantly.

  • @MorganEAppah
    @MorganEAppah 2 года назад

    Beautifully taught

  • @PIRRURIS24
    @PIRRURIS24 12 лет назад

    Wow! Very valueable and useful information, loved it!

  • @anadhoc
    @anadhoc 6 лет назад +1

    This is a very interesting talk. I love it. Thank you! Could you please speak a bit more slowly next time?

  • @thumma19
    @thumma19 12 лет назад +1

    Great Speech.. I love her great book "What I wish I knew when I was 20" .. I gave copies of it to my interns :)

  • @MiMartelli
    @MiMartelli 4 года назад

    Great! Congratulations!

  • @marcelupidelosreyes
    @marcelupidelosreyes 9 лет назад

    ¡Qué video tan más padre! Me declaro fan de Tina Seelig ñ_ñ