The Future of Marketing Data

In our recent roundtable discussion, in partnership with the Drum, we brought together industry leaders in advertising, agencies, and publishers. The focus of the discussion was centered around the growing importance of blending first- and third-party data to achieve impactful marketing campaigns. In this short video, Brendan Abbott, Partners & Alliances Director at Experian, talks about the six key points for delivering effective campaigns.
Learn more about how you as a brand or media agency can better understand, segment, enrich and target your customers and prospects by leveraging marketing data from Experian Marketing Services
www.experian.co.uk/business/f...