I just don’t understand why Mattel can’t fix their quality. They’ve officially become the brand that just produces cheap dolls. If MGA is producing doll lines such as LOL and Rainbow High, there is no excuse for Mattel with Barbie.
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
I absolutely loved the Extra line. Yes, not all fashion was great but I do like quite a lot of them and the base dolls, while often pixelated, are still stunning! It's sad to see them disappear and knowing OMG is struggling as well... I hope MGA won't give up on them just yet :((
It’s wild to me that these are being canceled while they still lane color reveal dolls with plastic hair. Extra dolls were far from Perfect but they were certainly better than many of the other Barbie lines out these days. If Mattel could just put out dolls with at least this level of articulation with decent screening, Saran hair, and outfits that are a little more cohesive, I feel like it would be an easy home run for them. Mattel acts like it’s this big mystery to figure out what people want to buy, but it’s really not that complicated 🤦♀️
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
The pink barbie extra fancy actually seemed to do well in the US. I see her everywhere on social media too. The barbie extra fancy doll with the curvy body and green floral outfit they can't give away tho. I see her on clearance everywhere along with that green haired doll. I feel mixed about barbie extra. Like they had some cute dolls but lbr they had a lot of wack looking dolls with horrible garish outfits. I hope mattel makes something else but I'm keeping expectations low of course.
The One thing that bothered me the most about Barbie Extra dolls is that each doll seemed to have the SAME style. Like yes no two silhouettes were the same but they all seemed to go for this garish styling with the same colors, where I wish that each doll focused on a separate trend that they made a little extra. Only maybe 3 dolls I could think of genuinely looked stylish to me while most of the line seemed..... a little clownish, which I feel bad for thinking. I feel like the concept wasn't fully realized. I agree that 4/5 drops were really good.
Its not much of a shock to me , I felt the Extra line was hit or miss . Some of the fashions were a bit questionable. I like this line because the dolls had basic articulation and some dolls had desirable fashions .I bought at one doll from each wave but I used most for body doners because I actually prefer basic articulation over MTM. I love the curvy bodies too ! I hope mattel gives the consumers a better doll line and hopefully with articulated bodies 😅
I was obsessed with OMG up until movie magic but I honestly think it was because of rainbow high. I think OMG is still going strong. The only thing that bothers me is they can get a bit pricey.
Personnally I used to like barbies because of their proportions and the made to move body (wich is now nowhere to be found in stores where I am). I still think their proportions are great, but articulation is very important to me and finding out just how bad the quality of barbie clothes is nowaday compared to what I grew up with turned me off from the brand. If you compare a 25$ Rainbow High to a 25$ Barbie doll, the quality gap between those is so great that I see no reason for people to buy Barbie other than brand loyalty or if more realistic proportions are your thing. And even then, it is easy to find alternatives to barbie with similar proportions and a lower price tag.
@@saragreenfire4515 I honestly think separating the made to move body from the rest of the dolls is a deliberate attempt to get more money from consumers. They know there is a market for adults who swap the bodies out for a made to move.
Makes me sad to think they're cancelling them, i thought the extra fly line didn't have a single miss, and it really felt likr they were wurning around a new leaf in terms of designs and quality. I mean, the millie was wearing a pink, sparkle jumpsuit with a fur jacket, that was peak barbie
I have honestly noticed that children are not playing with dolls as much or for as long as they used to and what keeps doll lines alive nowadays are teen and adult collectors... Also Barbie has always had a problem, she doesn't know how to do cool, she can be girly, she can be classy but she's rarely ever cool, she tries but her designers always make her look like an old person's idea of what the kids like... XDDD They need to hire young blood, Robert Best and company are all great but they need to retire and give way to ACTUAL young hip people... I mean that as both young in the hips and young hip happening... XDDDD Barbie is more of a has been nowadays honestly, specially with Mattel seeing her more as an IP than an actual product now. Also their prices are NOT realistic or competitive to what the market is now, they need to lower their profit margins and the salaries of those CEO's and offer more quality if they wanna survive, their greed is what's sinking that ship...
It’s likely that they were expensive to produce too. Given they’re playline dolls, the profit margins might be too slim to recoup the production cost. Disruptions in the supply chain over the pandemic may also have driven up cost.
Thank you for looking into what I assumed was just another rumor, series 3 fancy and fly are amazing! Finally an Extra Ken💔 Honestly I keep buying Barbie Extra #10 (pink microbraids) just for the articulated skin tone match of the body as there is no matches with the MTM's in this skin tone. Retailers where I live in Australia are are not stocking the 2 curvy Extra Fly dolls same goes for some fashionista's but never the blond Millie 🤣.... sigh. It will be interesting to see what they try to come up with. I know Barbie is about Glam and fantasy for most people which I love too but personally deep down I long for the realism of the original Barbie era and the My Scene era from the clothing details to the homes and furniture. I find myself looking at the more modern and realistic aesthetic of the Lori playsets and accessories here (not the dolls yikes) and wishing it was all 1:6 scale for my Barbie collection. Just my opinion as an adult doll collector.
I agree wholeheartedly! I would love to see beautifully made realistic fashion from Mattel again. The My Scene/Fashion Fever era was my favorite for Barbie clothes and it would be so cool if they could release a modern day version of this. But until then it's Etsy for doll clothes for me.
The Extra line came out right around the time I started collecting dolls again. They didn't seem like a big deal for me compared to what I was used to in the 90s. I grew up in a time when Barbie meant quality in all aspects. Then I realized that the line was actually better than what Barbie had been doing in latter part of the 2010s. I live in Canada, and the Extras were $40 until they went on sale, which they almost always eventually did. I have quite a few of them because they were worth the sale price to me. My local Walmarts didn't stock many, so I ordered most online, but I don't imagine that would attract a regular consumer with kids. As an adult collector, I hope there is still some way for Mattel to do a play line with articulation and saran hair. I hope the Looks line isn't stopping too.
You make great points here! I love the Extras too and was looking forward to what else they would produce. Most of the dolls, I absolutely love. Very disappointing that they're gone. But great video!
I liked most of the Barbie extra dolls, but some of the fashions were just not my thing. Here in Canada they cost $56! I waited mostly for sales, especially on those 2 Deluxe dolls - I really like them, but I was happy to pay $19 on sale, definately not worth full price. I don't think Mattel should count on those Barbie Movie dolls too much because they are quite expensive too - $35 for the base dolls, and $80 for the fancier ones! Crazy. The last set of OMG - Wildfower, Jams, Victory, etc. were superb so hopefully Mattel steps up their game.
Farewell Barbie Extra... I used to be so excited for them I hosted a giveaway for the first wave as an answer to mattel that they went to the right direction and I wanted them to be successful. I hope they won't just focus on the reveal dolls....
Really love the Barbie Extra dolls. That being said, I too didn't stay with them. Why? In the beginning I was all in and bought all the dolls, but then they started releasing those exclusive to Walmart, or Target, or whatever multipacks, that also had an exclusive doll in them. And of course, you couldn't get them here in Germany, or at least not for a decent price, with them being imports. And well, if I didn't already have all the dolls of these waves, the prices wouldn't have been that outrageous. But, well, I did, since I bought all the dolls from the beginning. So, since I wasn't able to get the exclusive dolls, as petty a reason as that might be, I stopped being a completionist. Sure, I still got one here or there, but - only if they were on sale, like the pink Barbie Extra Fancy doll for 20 Euros you mentioned in the video. Would I like a complete line of Barbie Extra dolls? Yes, of course, as I really really loved them, but yeah, that's the reason why I more or less stopped buying them. Mmmmh, maybe I'll go back and try to fill in the holes in the collection now that the line seems to be over.
I think you're absolutely right, and you said all the things I would have said. You articulated the facts perfectly so it's sad to see this line go, as I have finally warmed up to them, but it was inevitable.
I think extra was getting better, but it was still too tacky to compete in a fashion doll market. I think Barbie looks is better, but extra was getting somewhere. Can you do a video on omg fierce.
I loved the extra line. I changed the clothes on a lot of them. I take a picture of all my dolls The black one with the pink braids, my iPhone thinks it’s a real person! She really is a beautiful mold.
D: that's so sad :< I just bought my first ever barbies and they are from the extra collection, they're kinda my favs ive looked at other collections and didn't like them as much.
I had already started buying a heir and a spare so I could open one box and leave one mint in the box when I saw them for sale here in the USA. I will have to start purchasing the one’s I have not bought yet if the line is ending. I really did like the dolls to collect but the price was a bit high if I were buying this for a child.
I’m so upset about this because they’re the only playline that focuses on fashion play? Like obviously not fashionistas. One reason why this might be a relatively fine thing to do, is if Mattel realized what kinds of dolls sell or are wanted based on the Barbie movie sales.
I love “some” of the dolls from the Extra line but not all of them have great concept in my opinion 🤷🏻♂️. I just bought the ones who love the most 😊, Extra #3, #15 and #19 are so gorgeous to me.
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
Mattle could have use different face molds they keep useing the same face molds and also the movie was hype . That what i think what discounting the dolline
I first saw the Barbie extra around late 2021. It looks attractive at first, but I am very picky on the quality of the dolls. I somehow found them at flea market…so my hunches were right. I didn’t like the feel of these dolls because I grew up with Barbie’s from 60’s thru 70’s. These Barbie’s now -a- day just don’t speak to me til I saw newer MY FIRST BARBIES. I hope that this new line will succeed because it reminded me of my old days as a child. I love those heavy, rubbery feel of them.
What you are saying seems all quite logical to me and as a consequence this line is discontinued. Too bad, actually because Extra Fly was a great series but almost nowhere to be find in the toy stores. let's pretend there will be something great coming up that is more than surprise or yet another mermaid.
Wait oh noooooo! Does that mean those new Barbie Extra Fly dolls aren't coming out either? Ive seen influencers review them a month or 2 ago and Ive been lookin for them ever since. I love loved the line because I, like you, would always use them to dress and accessories other dolls line Licca chan and RH
They should try to make their work better, not scrap them. That's what MGA does its their results are always amazing and no bent arms with joints. But who knows, maybe Mattel has learned a lesson about how its quality that sells, not cheap stuff.
I honestly was never a huge fan of the line, I did like some of them but I always wanted to change something about all of them when they came out.. I guess that just being nit picky but it’s a shame the line was canceled, I think you made some really good points about history repeating itself and the price point. It seems like with more common retailers in America that in the Barbie section you’d have budget Barbie’s that were very cheaply made including no accessories, a selection of fashion packs and then a huge jump in price to the Barbie extra doll. It’s hard to make yourself buy such a niche doll, when you were iffy on them in the first place. Most retailers around my area don’t even carry made to move or the lower end collector dolls like the Barbie looks series. I remember when we had toy r us and they had such an amazing Barbie selection. I guess we’ll never get quality like we did with the older fashionistas. Something that wasn’t too pricey but still felt like a good sale, the doll had a few fashion and basic articulation. With the Barbiemovie being such a big success I’m sure we won’t be losing her anytime soon, but I wonder what future lines will offer. It seems hard to even find newer Barbie that have high heeled feet. Im sad for fans of the extra line and unsure of the future, but I hope Mattel will surprise us.
I only bought one, it had terrible hair! And bad eyes screening. The accesories was a silly Pig. I got turn off by everything. And it was $35 in my country. Made me want to cry. Mattel give us quality again.
I just don’t understand why Mattel can’t fix their quality. They’ve officially become the brand that just produces cheap dolls. If MGA is producing doll lines such as LOL and Rainbow High, there is no excuse for Mattel with Barbie.
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
The Mattel company is now paying for the poor quality and bad flops. We want Barbie with quality back!😂
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
@@alessa8742 It's nice if you want to buy your children cheap things! Have fun!☺️
I absolutely loved the Extra line. Yes, not all fashion was great but I do like quite a lot of them and the base dolls, while often pixelated, are still stunning! It's sad to see them disappear and knowing OMG is struggling as well... I hope MGA won't give up on them just yet :((
So disappointing I was hoping for a Barbie extra MANSION 😢 .. IM CRUSHED
It’s wild to me that these are being canceled while they still lane color reveal dolls with plastic hair.
Extra dolls were far from
Perfect but they were certainly better than many of the other Barbie lines out these days. If Mattel could just put out dolls with at least this level of articulation with decent screening, Saran hair, and outfits that are a little more cohesive, I feel like it would be an easy home run for them. Mattel acts like it’s this big mystery to figure out what people want to buy, but it’s really not that complicated 🤦♀️
!!!
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
It’s wild to you that the world doesn’t revolve around you?….. that mass produced, inexpensive, product aimed at children sells better?
The pink barbie extra fancy actually seemed to do well in the US. I see her everywhere on social media too. The barbie extra fancy doll with the curvy body and green floral outfit they can't give away tho. I see her on clearance everywhere along with that green haired doll. I feel mixed about barbie extra. Like they had some cute dolls but lbr they had a lot of wack looking dolls with horrible garish outfits. I hope mattel makes something else but I'm keeping expectations low of course.
Yeah…. Usually the fat ones are always on the cheap reduced price on Amazon….. not just the “Extra” line….
The One thing that bothered me the most about Barbie Extra dolls is that each doll seemed to have the SAME style. Like yes no two silhouettes were the same but they all seemed to go for this garish styling with the same colors, where I wish that each doll focused on a separate trend that they made a little extra. Only maybe 3 dolls I could think of genuinely looked stylish to me while most of the line seemed..... a little clownish, which I feel bad for thinking. I feel like the concept wasn't fully realized. I agree that 4/5 drops were really good.
exactly like these designers are so uninspired and out of touch with what real fashion forward tweens -adults wants
Its not much of a shock to me , I felt the Extra line was hit or miss . Some of the fashions were a bit questionable. I like this line because the dolls had basic articulation and some dolls had desirable fashions .I bought at one doll from each wave but I used most for body doners because I actually prefer basic articulation over MTM. I love the curvy bodies too ! I hope mattel gives the consumers a better doll line and hopefully with articulated bodies 😅
I use the bodies and then put Chelsea dolls heads on. They work great in my 1/12 scale dollhouses.
I was obsessed with OMG up until movie magic but I honestly think it was because of rainbow high. I think OMG is still going strong. The only thing that bothers me is they can get a bit pricey.
Me too! I love them both, they each hold a special place in my world.
Personnally I used to like barbies because of their proportions and the made to move body (wich is now nowhere to be found in stores where I am). I still think their proportions are great, but articulation is very important to me and finding out just how bad the quality of barbie clothes is nowaday compared to what I grew up with turned me off from the brand. If you compare a 25$ Rainbow High to a 25$ Barbie doll, the quality gap between those is so great that I see no reason for people to buy Barbie other than brand loyalty or if more realistic proportions are your thing. And even then, it is easy to find alternatives to barbie with similar proportions and a lower price tag.
@@saragreenfire4515 I honestly think separating the made to move body from the rest of the dolls is a deliberate attempt to get more money from consumers. They know there is a market for adults who swap the bodies out for a made to move.
At least we got an Extra Fly Ken. Hope the Barbie Looks line continues and doesn’t use the clown clothes.
It's sad, but not that sad. Let's hope they will replace them with something else, something better.
I hope they put that budget into adult lines and/or more made to move body types/skin tones. The last barbie extra fly are so cute
Makes me sad to think they're cancelling them, i thought the extra fly line didn't have a single miss, and it really felt likr they were wurning around a new leaf in terms of designs and quality. I mean, the millie was wearing a pink, sparkle jumpsuit with a fur jacket, that was peak barbie
I have honestly noticed that children are not playing with dolls as much or for as long as they used to and what keeps doll lines alive nowadays are teen and adult collectors...
Also Barbie has always had a problem, she doesn't know how to do cool, she can be girly, she can be classy but she's rarely ever cool, she tries but her designers always make her look like an old person's idea of what the kids like... XDDD
They need to hire young blood, Robert Best and company are all great but they need to retire and give way to ACTUAL young hip people... I mean that as both young in the hips and young hip happening... XDDDD
Barbie is more of a has been nowadays honestly, specially with Mattel seeing her more as an IP than an actual product now.
Also their prices are NOT realistic or competitive to what the market is now, they need to lower their profit margins and the salaries of those CEO's and offer more quality if they wanna survive, their greed is what's sinking that ship...
It’s likely that they were expensive to produce too. Given they’re playline dolls, the profit margins might be too slim to recoup the production cost. Disruptions in the supply chain over the pandemic may also have driven up cost.
Thank you for looking into what I assumed was just another rumor, series 3 fancy and fly are amazing! Finally an Extra Ken💔
Honestly I keep buying Barbie Extra #10 (pink microbraids) just for the articulated skin tone match of the body as there is no matches with the MTM's in this skin tone.
Retailers where I live in Australia are are not stocking the 2 curvy Extra Fly dolls same goes for some fashionista's but never the blond Millie 🤣.... sigh. It will be interesting to see what they try to come up with.
I know Barbie is about Glam and fantasy for most people which I love too but personally deep down I long for the realism of the original Barbie era and the My Scene era from the clothing details to the homes and furniture. I find myself looking at the more modern and realistic aesthetic of the Lori playsets and accessories here (not the dolls yikes) and wishing it was all 1:6 scale for my Barbie collection. Just my opinion as an adult doll collector.
I agree wholeheartedly! I would love to see beautifully made realistic fashion from Mattel again. The My Scene/Fashion Fever era was my favorite for Barbie clothes and it would be so cool if they could release a modern day version of this. But until then it's Etsy for doll clothes for me.
The Extra line came out right around the time I started collecting dolls again. They didn't seem like a big deal for me compared to what I was used to in the 90s. I grew up in a time when Barbie meant quality in all aspects. Then I realized that the line was actually better than what Barbie had been doing in latter part of the 2010s.
I live in Canada, and the Extras were $40 until they went on sale, which they almost always eventually did. I have quite a few of them because they were worth the sale price to me. My local Walmarts didn't stock many, so I ordered most online, but I don't imagine that would attract a regular consumer with kids. As an adult collector, I hope there is still some way for Mattel to do a play line with articulation and saran hair. I hope the Looks line isn't stopping too.
You make great points here! I love the Extras too and was looking forward to what else they would produce. Most of the dolls, I absolutely love. Very disappointing that they're gone. But great video!
Barbie Extra Fancy was my reason why I started collecting 😢
I liked most of the Barbie extra dolls, but some of the fashions were just not my thing. Here in Canada they cost $56! I waited mostly for sales, especially on those 2 Deluxe dolls - I really like them, but I was happy to pay $19 on sale, definately not worth full price. I don't think Mattel should count on those Barbie Movie dolls too much because they are quite expensive too - $35 for the base dolls, and $80 for the fancier ones! Crazy. The last set of OMG - Wildfower, Jams, Victory, etc. were superb so hopefully Mattel steps up their game.
Farewell Barbie Extra... I used to be so excited for them I hosted a giveaway for the first wave as an answer to mattel that they went to the right direction and I wanted them to be successful. I hope they won't just focus on the reveal dolls....
I Love the Curvy dolls! 😍 It made me fall in Love with Barbie again 🤔
Really love the Barbie Extra dolls. That being said, I too didn't stay with them. Why?
In the beginning I was all in and bought all the dolls, but then they started releasing those exclusive to Walmart, or Target, or whatever multipacks, that also had an exclusive doll in them. And of course, you couldn't get them here in Germany, or at least not for a decent price, with them being imports. And well, if I didn't already have all the dolls of these waves, the prices wouldn't have been that outrageous. But, well, I did, since I bought all the dolls from the beginning.
So, since I wasn't able to get the exclusive dolls, as petty a reason as that might be, I stopped being a completionist. Sure, I still got one here or there, but - only if they were on sale, like the pink Barbie Extra Fancy doll for 20 Euros you mentioned in the video.
Would I like a complete line of Barbie Extra dolls? Yes, of course, as I really really loved them, but yeah, that's the reason why I more or less stopped buying them.
Mmmmh, maybe I'll go back and try to fill in the holes in the collection now that the line seems to be over.
I can’t believe the first EXTRA Ken is the last EXTRA Ken, and they don’t stock him here in Greece.
I'm sad about this development, since the recent extras have been getting really good....
I think you're absolutely right, and you said all the things I would have said.
You articulated the facts perfectly so it's sad to see this line go, as I have finally warmed up to them, but it was inevitable.
I think extra was getting better, but it was still too tacky to compete in a fashion doll market.
I think Barbie looks is better, but extra was getting somewhere.
Can you do a video on omg fierce.
That mess up barbie extra was great doll line
I loved the extra line. I changed the clothes on a lot of them. I take a picture of all my dolls The black one with the pink braids, my iPhone thinks it’s a real person! She really is a beautiful mold.
D: that's so sad :< I just bought my first ever barbies and they are from the extra collection, they're kinda my favs ive looked at other collections and didn't like them as much.
Aw man! Does this mean Mattel is not going to make a Barbie Extra Doll with the Raquelle facemold? 😭 💔
I had already started buying a heir and a spare so I could open one box and leave one mint in the box when I saw them for sale here in the USA. I will have to start purchasing the one’s I have not bought yet if the line is ending. I really did like the dolls to collect but the price was a bit high if I were buying this for a child.
Well, I am so glad I just bought my last Extra doll which was the guy with the green hair. He's so cute!
They should repro Top Model Barbie instead and release the unreleased Too model Barbie line
In my home country I’m from Europe 🇧🇬 and here Barbie extra is selling like a hot bread
I’m so upset about this because they’re the only playline that focuses on fashion play? Like obviously not fashionistas.
One reason why this might be a relatively fine thing to do, is if Mattel realized what kinds of dolls sell or are wanted based on the Barbie movie sales.
I love “some” of the dolls from the Extra line but not all of them have great concept in my opinion 🤷🏻♂️.
I just bought the ones who love the most 😊, Extra #3, #15 and #19 are so gorgeous to me.
I personally still want to purchase OMG’s, but I just don’t have enough money or space for more than one doll line at a time.
Oh, no! I hope the Barbie Extra are not discontinued!!!!
For me its a good thing the discontinued it. They could focus more in detail and quality. And hopefully barbie can a par with rainbow high.
Honestly, collectors need to take a bigger picture, the revenue that collectors bring to Mattel is a very small portion compared to the general public. I believe that what kept Barbie as a doll at the top of sales today was the low price, and the quality of the materials is embedded in this value. Of course, the toy has to catch the child's attention and awaken the desire to want the toy, but at the end of the day, parents who decide whether to buy it or not. An adult who is thinking about giving a gift to a child and sees a rainbow high doll or a lol omg doll on the shelf costing an average of US$30 and next to it sees a Barbie with similar aesthetics costing less will definitely opt for Barbie, because In addition to the lower price, they know Barbie as the most famous doll in the world, so they think they are choosing a good gift. How many Rainbow High dolls do you think parents buy for their children per year? Today's children have so many entertainment options that within a few days they get sick of a new toy, get distracted by something new and the toy is literally thrown away. What parent is going to spend so much for a toy that is discarded so soon? Those who become obsessed with each release and buy all the dolls are adult collectors, it is this public that supports MGA. Regarding the quality of Mattel collector's dolls, well, you all complain, but also you guys who make these dolls sell out in minutes. Mattel is a company, most changes in products happen when they affect the company's profit, this is the company's response to understanding that consumers are dissatisfied. Or do you really think Mattel wastes time reading adult complaints on social media? You guys expect Mattel to give something that itself makes clear it has no intention of giving, which is why you keep getting frustrated. sorry
I would have loved to see more extra kens 🤷🏼♂️❤ loved the video❤
Nooooooooo😭😭😭😭, I love them I just have 8 dolls of this line and planing to buy all of them😢
Mattle could have use different face molds they keep useing the same face molds and also the movie was hype . That what i think what discounting the dolline
Coco’s pic 😂 I lost all hope today 🎶😩
she Really Lost All Hope There Didnt She 🤣💛
I first saw the Barbie extra around late 2021. It looks attractive at first, but I am very picky on the quality of the dolls. I somehow found them at flea market…so my hunches were right. I didn’t like the feel of these dolls because I grew up with Barbie’s from 60’s thru 70’s. These Barbie’s now -a- day just don’t speak to me til I saw newer MY FIRST BARBIES. I hope that this new line will succeed because it reminded me of my old days as a child. I love those heavy, rubbery feel of them.
What you are saying seems all quite logical to me and as a consequence this line is discontinued. Too bad, actually because Extra Fly was a great series but almost nowhere to be find in the toy stores. let's pretend there will be something great coming up that is more than surprise or yet another mermaid.
Wait oh noooooo! Does that mean those new Barbie Extra Fly dolls aren't coming out either? Ive seen influencers review them a month or 2 ago and Ive been lookin for them ever since. I love loved the line because I, like you, would always use them to dress and accessories other dolls line Licca chan and RH
I really love the Extra Barbie dolls I really love them
They should try to make their work better, not scrap them. That's what MGA does its their results are always amazing and no bent arms with joints. But who knows, maybe Mattel has learned a lesson about how its quality that sells, not cheap stuff.
Enjoyed your analysis. 😊
Like your video here in Sweden they cost so much to buy..now many have gone down in price!!!!
When did mattel make an announcement they're doing a way with the fancy dolls? There's a few i wanted to get. Guess amazon would have them
All i can say about Barbie Extra being discontinued is :
It's about damned time!
The travel ones I wanted to get the Millie but she was not sent to Portugal, we have the other ones but not her
With their recent success I bet they have something better coming.
I actually liked barbie extra this is disappointing 😢
Whew chile the end of a era 😢
Barbie extra fly is really good. It's really a bad timing.... Shame!
Great Points! 👏
Whaaa? Thats amazinging.. thank you
Barbie thumbnail looks manlier then before
I mean some where cute but Lorddddd 80% of the designs were awfullllll
fr tho…. like What are Actually Those ☠️
Still too expensive on Amazon Canada 🇨🇦 👎
🤗💕🔥🎈❤️💞🔥
😶What's going to happen with Barbie minis?
Wow
😭😭😭😭
I honestly was never a huge fan of the line, I did like some of them but I always wanted to change something about all of them when they came out.. I guess that just being nit picky but it’s a shame the line was canceled, I think you made some really good points about history repeating itself and the price point. It seems like with more common retailers in America that in the Barbie section you’d have budget Barbie’s that were very cheaply made including no accessories, a selection of fashion packs and then a huge jump in price to the Barbie extra doll. It’s hard to make yourself buy such a niche doll, when you were iffy on them in the first place. Most retailers around my area don’t even carry made to move or the lower end collector dolls like the Barbie looks series. I remember when we had toy r us and they had such an amazing Barbie selection. I guess we’ll never get quality like we did with the older fashionistas. Something that wasn’t too pricey but still felt like a good sale, the doll had a few fashion and basic articulation. With the Barbiemovie being such a big success I’m sure we won’t be losing her anytime soon, but I wonder what future lines will offer. It seems hard to even find newer Barbie that have high heeled feet. Im sad for fans of the extra line and unsure of the future, but I hope Mattel will surprise us.
I only bought one, it had terrible hair! And bad eyes screening. The accesories was a silly Pig. I got turn off by everything. And it was $35 in my country. Made me want to cry. Mattel give us quality again.
No, say it isn't so! The best line out there!