Breitling's New Super 8 Is A Fraud | RANT&H
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- Опубликовано: 25 авг 2024
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*Breitling's New Super 8 Is A Fraud | RANT&H*
In this week's episode of RANT&H, Christian dives into the new Breitling Super 8, and why it's a confused, unnecessary piece.
When Breitling sold to CVC Partners (or 80% of them anyway), a lot of us were incredibly excited, hoping that it would help to elevate them to some even higher place. And then they dropped the Super 8. A reissue of a piece they'd designed in World War II basically designed to help pilots more accurately drop bombs on people.
There's a couple of huge issues. The first is the size - at 50mm, while historically accurate, is just frankly absurd for anyone to be wearing on their wrist (the original Super 8s were designed to be worn around the thigh). The second is that the original reference was EXCLUSIVELY a stop watch, with no standard timekeeping to be found. By contrast, the reissue does tell the time, but features no stop watch function.
The ref. 637 was manufactured in the 1940s, and this is where the biggest issue comes from - Breitling is calling the Super 8 a freakin NAVITIMER (a line that was not introduced until 1952, mind you). In essence, they're taking a historical reference, and attaching an irrelevant model line to it to give it more cred and frankly, it's just kind of shameful.
LINKS:
Breitling Super Ocean Heritage - • My Favorite Breitling ...
For Christ's sake ditch the background music, what's wrong with just hearing someone talk? That's why I'm here!
I like the music when I'm looking at watch porn, not when I'm trying to hear someone speak. Just sayin'.
I agree. What is up with the cheesy elevator music?
C. chelious soo accurate
when the background music ain't so 'background'
There is some cognitive dissonance going from promoting apple watch straps to complaining about what Breitling is doing.
Money money money money, moneeeeeeeeeeeey.
You don't understand what cognitive dissonance is. It's not that. No, that's not hypocrisy, either...nor irony (I'm guessing not only at the straws you're going to grab for but the order in which you're going to do it, I like to live dangerously, tell me if I'm wrong :D ).
Ironically this comes from someone who is using a computer to complain about computers invading their mechanical watch space.
Also as a WIS, I recognize that apple watches are way cheaper and more functional than any mechanical watch. And it'll take decades of buying new apple watches until you make up the cost of just one mechanical watch. And don't forget the service cost every 5 years.
@@Eeeeeric416 what about the automatic 200m seiko diving watches you can get for £200-300?
As someone who has been in the industry and read a lot , this reference is based on a reference used by Bombers during WWII which were strapped on the thighs to measure drop times. It's based on a war time instrument created by the Huit academy and looks incredible in person. It's 46mm not 50mm and wears well on the wrist with very small lugs. A nice product not for everyone.
As for Breitling having the Navitimer only, it's actually not their most popular collection as of last quarter. The premier collection has been the top seller followed by Superocean Heritage and Avenger. Breitling just had it's biggest quarter in it's history and and Georges Kern is doing phenomenal work cherishing their incredible history.
A little knowledge goes a long way. Always enjoy your videos but this one is cringe.
Brietlings newer ranges are appealing to a new customer, which is great. Sharing movements with Tudor, is also great. Case sizes are reducing balancing the ranges. Sales and demand have increased based on the sale figures. So your rant is now kind of irrelevant to some extent. Perhaps they should should just change the bezel colour and call it something different, like boring predictable Rolex. They should make a new brown bezel and call it the Rolex Turd 💩.
Great content! I would have liked the background music to have been quieter.
Private Equity firms typically purchase a company attempting to quickly show exceptional revenue so that the company can be flipped for a quick profit. CVC will have little respect of the past. History. I expect CVC to pump Brietling for all it is worth in an attempt to squeeze out every cent of revenue. Expect more models as they attempt to dramatically increase sales. Brietling could be that mismanaged that they resemble a shadow of what you have seen, very very sad.
They're going to get TAGed?
Clyve Minotaur-Wrangler absolutely,
"CVC Breitling." It's just like tag. huehuehue...heuer.
Great point! CVC already f* up Formula 1 , will do same for Brietling....
yet their new pieces have actually been quite a reawakening
It's Breitling basically trying to use one of it's most famous lines to sell a trash watch
This is exactly how conglomerates work: they buy a brand, and then squeeze every possible cent out of that brand's established reputation for a quick return. They do this by cutting corners, slapping iconic nomenclature on inappropriate products (like classifying a bunch of new watches as "Navitimers"), introducing horizontal integration across similar brands they own, etc.
I don’t think Breitling ever said this was supposed to be a reissue. I’m not a fan of Breitling or this watch, but I think this argument is ridiculous. Breitling has a rich history, and they are using that as inspiration, not just to create reissues
It's painful to see Breitling making such bad decisions...but when Private Equity steps into the c-suite, bottom-line thinking too often replaces brand philosophy.
Interesting vid thanks! The music was distracting imo.
There's a number of problems with this video. Firstly, there's a huge difference between a "re-issue" and an "inspired by....." product. Watches by Christopher Ward, for example, inspired by automotive icons, aren't "fake" because they're not cars....in the same way, this watch design by Breitling, isn't a fake because it's not a stop watch. Speaking of watch (or in this case, stop watch) history.....are we REALLY going to throw mud over the way in which the stop watch was used?!?! I'm shocked, listen, for all those people who are fans of WWII Flieger watch designs.....how do you imagine those Flieger watches were used? Perhaps when the Luftwaffe were flying bombing raids over London, they carefully placed the watches back in their boxes prior to the flight....you know, to avoid future generations associating those watches with the murder and death of innocent civilian men, women and children....yeah, right! Finally, where do these rules come from, as to what Breitling can or can't place in their watch lines? And more importantly, why does it matter? If you like the watch design, and it has a good serviceable movement, should we care if it's called a Navitimer or Bob Smith? It's clear T&H have an issue with Breitling, but after this video, I'm none the wiser as to what the issue really is. If this rant is really the basis for Breitling angst, then I believe there are bigger issues to worry about in the watch world....like the pending death of analogue timepieces in the UK.
Don't hate the watch you don't want to buy. Btw, only JR strap, polo shirts, Rolex DJ are good though :)
This was an embarrassing clip to watch.
Personally, I really like the look of the watch and am thinking of buying it over a Panerai now.
All I heard from this was “I’m looking to do a hatchet job on Breitling”.
He wants attention was hoping like too many to bring controversy views. He hasn't ever even touched the watch as witnessed about when he declared someone a genius for noting a very prevalent detail about the watch. Sort of like calling a genius for using a doorknob to open a door.
As a Breitling owner and fan I was very disappointed when I saw the new watches for this year. I find every one of them a big downgrade from the chronomat, navitimer, colt etc. This abomination is the worst of them all though!
Hope you have a local guy that can then service them.
disgustingroy very true I’m huge Breitling fan and have rare collection of Breitling clocks etc..
Have to say previous Schneider’s Breitling wayyyy better quality and I would stick to my 39 Chronomat and B01 Navitimer...
How kern would do?? Hmm not sure something doesn’t feel as Breitling Breitling..
Cheers
You're really knowledgeable Christian. Great video, Great content. But can you please drop the music😜
I enjoyed the music
you talk about a navitimer but show a chronomat. I never saw a navitimer with mother of pearl. product knowledge is important.
It’s because deep down inside they believe that the Navitimer is the only relevant watch line in their collection. Whether you believe that’s true or not, you can decide for yourself. Personally, I think they’re following the footsteps of Tag Heuer, and I’m afraid IWC will be the next one after Breitling. It’s a brutal market.
I agree wif No One!
It's years IWC has been the worst value for money on the market...
It's a beautiful watch for my taste...who cares about the category they put it in.
And if you want to sweat the details, there is no contradiction in saying that a 1942 watch inspired a 2018 watch which we are putting into a class of watches the first member of which was made after 1942.
I understand all the things that you say, my friend. It has to do with the brand and function and whatever... but I think that if a person likes it..all the small stuff goes out the window. It´s like the best wine is the one you like the most... who cares if its not considered the best.
Of course I´m just one person, but... thats my opinion.
Your raise some good points here but I’m not completely in agreement with you as to the overall change in direction that Breitling are looking to take.
These new Watches pay homage to some of the brand heritage but I don’t see a problem in taking multiple points of inspiration and then adding them into one watch as they have done here. Whether it’s a Navitimer or not is academic to me but I obviously can see your point.
I do agree that these next few years are going to be very important ones for the brand so we’ll have to see what other changes and re-issues are forthcoming, in the meantime it did enjoy your video so thanks for sharing and all the best! Paul
It's always people whit tinny wrist who are hating on Breitling.
I like the Breitling, especially the green one. I think their new line is great. The old stuff was dated.
Love the vid but the music overlay is completely distracting.
it's ridiculous.
I think it's beautiful. What don't people like about it?
Isn't Tudor doing basically the same thing wif the Black Bay line, i.e., releasing every new design as a BB to capitalize on the public's phoniness oph that line?
Iph it were an Omeega release, it would have 12 different variations in varying colors, sizes and strap options.
limited to only 15000 pieces.
They are destroying a goid hing through immediate greed. They are the whorological rolex. They abuse the brand for unlike rolex.
Clyve, why are you so hard on Tudor? The B.B. is a great watch at a reasonable price point for those that can’t/won’t spend double or triple that for a Rolex! It is in house movement with the same 70 hr power reserve as the Rollie, looks fantastic imo true it’s a bit chunky but if you don’t have a wimpy wrist or arm you can pull it off! Not Everything is Rolex or Vintage !
ROWLECKS!
That Navitimer looks like an Invicta homage.. Who knew? 🤣🤣🤣
Christian the type of guy who shits on the new Navitimer for not having a chronograph but has nothing against a 3ATM Panerai
However I do agree the Navitimer name for the watch makes no sense
Well, Panerai, IWC, Stowa, Laco, Rolex, BP, Omega and I’m sure numerous others made watches or tools to help soldiers kill their enemy. Some people may have a problem but it’s a part of our undeniable history and human nature. Panerai was used by the Frogman working for the Nazis to destroy American war ships but today people have forgotten that very recent history and embraced the brand.
'sup With that muzak?
I dont understand what Breitling is doing, and another thing that is idiotic is the new non chronograph Navitimers....
The Market will Judge Breitling's Decisions with regard to "Suspect" releases. I think the new Model looks Hideous and doubt it will stay long on the market. Which probably means it has a bright future with Vintage Collectors as a future Rare Oddity.
well, my opinion on the issue is less than relevant, but i'll compare this to what you told about vulcain, and the 1st thing georges kern did on breitling was simplify the number of references, organize in fewer collections that make sense, and that's what they have done, they scrapped a lot of shit, all quartz (except professional line) is scrapped, simplified, less bling, new lines, heritage lines, and i just see in this product something that you say often, that watches need to innovate respecting their heritage, an that's what they have done, they took a stop watch and made a watch with the shape of it. Not doing a reissue. You just value risky and original moves when they align with your personal taste. And if there's just an air, earth and water collection right now, the logic step is to put this one in the air collection, that now happens to be called navitimer. And please Chris, don't forget brands main reason to exist is to make money, not to be a museum of heritage with slight modification. Breitling needed to approach the woman and Asian market, so if they make smaller watches that's cool. It would be sad that they started doing more quartz basic models for 1000$ just to stay afloat, so don't roast them their whole strategy just because you don't like one watch. I love you and your channel anyways and this whole message came from the deepest respect and admiration.
Have a collection of dozen watches. From AP,several Rolexes, all the way down to undedogs like Chopard and Ulysse Nardin. I only have one rule on collecting: will never, EVER own any Breitling, Hublot or Franck Muller. Complete trash.
LOL I do that too sometimes... questioning whether what I just said was a word because I realize how weird it sounds so I have to look it up to reassure myself that I didn't make it up.
ALL THE TIME.
Interesting video! Always learn something new with this channel.
Please, no music over talking. Makes it hard to listen to 👍😊
I very much agree! That bad blood, what goat, what pig seed at Breitling needs to be track ed down and cast out of company, out of the country too! They have ugly tastes, tacky at best.
I agree wth some comments down here and CVC Capital Partners have a shady past. They hv also been involved with Bernie Eccleston and Formula 1 dealings. Private Equity firms want to make a quick buck by flipping a company. They seldom regard the culture or heritage of a company or their craftsmanship. CVC will definitely take Breitling down very soon.
Once a design and product company got acquired by a bunch of corporate suits, it’s over. It all becomes numbers and will get “value engineered”.
I may be the only one that actually like a the music. What song is that?
Stop the fi*king music it’s like being trapped in an elevator with a guy on cocaine. 😳😳❤️
Besmirch, never heard of besmudge my man
Embiggens.
Adopting the _Navitimer_ brand as a collection name for watches that do not feature the slide rule bezel is apocryphal.
And you're right, the _Super 8_ should have been a chronograph in order to honour the original timepiece.
CVC are just ph'cking things up. They don't seem to have a clue.
The (watch) that you're talking about from the WWII is actually not a watch It was a timer
The music is awful. Lose it - also the anger that the watch is a tool for death - err? Submariners watches were used by navy divers, during wartime - they weren’t dropping off candy.
This watch is for the person who wants a Big Pilot 46mm but doesn't have 11k to spend. It's a great watch, I don't get the hate on it.
This is what happens when bean counters push for profits. They might need to rename to Shyteling.
Shiteling
No... on the music
Breitling really is turning itself into a piece of shit, those new models are all ripoff which don't deserved to be called navitimers...
Besmirched is more common, but hey, learned a new word. Breitling of 2018 seems to be nobody's grail.
I really can’t agree more. When I saw the release of the super 8 and saw the size and dial color, it immediately screams “fashion watch” in its aesthetics. So the person who wants that look probably on average doesn’t want to pay several thousand bucks. And the heritage is so contrived, this is supposed to be a count down timer. I suspect they will sell almost 0 of these and if you do happen to want one, just wait for the 70% off on jomashop in a year. Zero thumbs up.
Bro, did you watch/ review your own video before putting it on RUclips? You should. Check your volume level on the music . . . please.
Still will always be better than TAG!
Great video! In my opinion the background music is a little strong but overall a solid RANT&H Keep it up!
Thanks for the education. They should not have put it in the Navitimer line then. They could have integrated a unique retrograde stopwatch function into the timepiece. A shame it did not come to be. Anyway, time will tell. It always does.
Good point! I think many people like the idea pretty much dropping bombs on other people, but i'm not sure, if it is good style, to show this with that watch.
5:12 It's your job to sweat the small stuff? I haven't seen any rant videos on the mistakes you've made. Either you've never made a mistake, or you prefer to shine a candle on others' missteps, yet drape a cloak over your own.
Jay Sikes I usually don’t revisit old videos! I’ve made innumerable mistakes on and off camera but my reflection on them isn’t typically recorded - unless on live videos which lend themselves to just that!!
Music so annoying, otherwise your usual great content.
Agreed. I wasn't impressed with their re-organization for 2018. I want to pick up a B01 43mm Navitimer before they manage to screw that up too.
„Navitimer“ at Breitling is now everything related to „air“. And what‘s wrong with blingy? That‘s what I like about Breitling - the perfect asshole watch - in a good sense.
I like it...similar blancpain.will u dare discriminate blancpain.?
Christian, I have a question for you and the answer to this might soften the blow of disgust you have for this watch. I see a red arrow mark on the outer part of the dial possibly connected to the inner part of the bezel. If the bezel rotates than that red marker can be used similar to a diver bezel but being that it onoy has the red mark and no numbers, could be a indication that its onlh purpose is timing seconds counting down.
Venus, YOU'RE A GENIUS. I've only ever seen the still shots of it and in every single one of them, the red triangle is in the same location, so I assumed it was just a style callback to the original more than anything functional. It took seeing it at a really weird angle to notice it was attached to the bezel. Still aggravated by the thing's existence, but at least they attempted to get something right. Naturally the issue then becomes trying to stop the seconds hand to get precise with the elapsed time.
@@TheoandHarris LOL so only still shots never bothered to learn about the watch in detail. Could you lack anymore credibility?
The rotating bezel is a count down feature...but I agree...thr new shitling watches suck
Why is the music so loud??
Breitling, especially since mr Kern took over, made real interesting, well, strange decisions. The navitimer 8 is another example of that. As well as bringing the Avenger line under the roof of the Chronomat and taking the winged logo away of the new released watches is something I do notice with very mixed feelings.
The aim right now is the Asian market where, couple of years ago, Breitling not even existed. The future will tell whether the investors were right, I right now am very happy having my shiny 43 winged logo Avenger in my collection...
I don’t know enough about Breitling to understand their motives, but I definitely admire your passion and your courage in criticizing a time-honored brand! Don’t listen to the jealous critics here; you’re doing a great job. I especially admire your self-deprecating sense of humor. Besmudge!😂 A a great new word to add to my vocabulary. 😏 I know you’ll keep learning and teaching as well! 👍
50MM - it's made BIG to be dropped from a BOMBER. THE WATCH IS THE BOMB ITSELF
Don't give up your day job you comedy routine needs work.
Breitling IMO isn’t really a continuation of the original brand, it was desovled and liquidated in the 70’s and sold the rights to the Navitimer and some of the tolling to Sinn to create their 903 model, later when Breitling was revived I believe they tried to take Sinn to court to get the rights back which seems pretty scummy to me.
It is only 30m water resistant. Not good
Never has so many words said so little. It’s a cool watch. Breath.
Couldn't agree more Christian, but stay cool man, don't bust a blood vessel over it! Oh and I think you may have offended some Breitling fan boys! Oh well, can't please all of the people?
Says mop navi but shows a chronomat...😒
Had a hard time listening to you over the background music.
Video about the Breitling actually starts at 3:44
Theo and Harris: Besmirch I think is the word you were looking for. I agree with you. The Navitimer is an icon as is the Rolex Submariner. If Rolex came out with some crazy line of watches named and branded Submariner, boy would it hit the fan. The Black Bay name does not appear on the watches Tudor make. I guess they can include anything they want under that banner. Where as Breitling have or intend to scribble Navitimer on everything. Tudor's marketing has resurrected the brand and sells more watches as a result of innovation and savvy. Breitling now have an identity crisis brought about by a poorly conceived marketing strategy. People may well now be repulsed from the brand and recovery may take some time if this is the case.
For all the crap I give Tudor about seemingly everything being a Black Bay, I didn't even think about the fact that they don't actually put that name on the watches. It's still annoying, but you're right, Breitling DEFINITELY takes the cake on this one.
Do you guys make watch straps for oris aquas?
Breitling is a love or hate thing. I personally like the vintage Breitlings, but the new ones turn me off. For the same amount of money, I would go for Omega or Longines.
Now don't besmugde me on this... I like it a little bit but not enough to buy one. The crown is on the wrong side and too big for no reason. If the watch had a stopwatch complication and could be removable like a reverso then that would be cool. It doesn't even have a date or the famous B on the seconds hand. Never mind... I don't like it at all. The bezel will go out of style quickly. I just like the green and brushing on the case.
Hahahahah that has got to be the fastest opinion shift I've ever seen in my life. For the record, if they'd shrunk it, flip-flopped that crown, and not called it a Navi, I'd consider it a pretty functional field-type watch. Especially with that dial. Like a Swiss Made Seiko Alpinist.
you are absolutely right! George Kern will set Breitling on an oversizing fashion nightmare, just like IWC.
Lovely watch. Unusual styling. Inspiration from the past. Get over it
Music is to loud, thanks 4 the video!
Look my friend, the brietling unfortunately want to be like omega when they made TONS of speedy editions , omega even have many limited speedy editions above that !.
Brietling on other hand, wants the same move but they did it in disastrous way ! Every new watch release they market it under ( navitimer) ! Which makes the true navitimer ( 3 sub dials and busy dial ) from iconic piece to something has identity crisis IMO.
It would be hypocritical to take offense to the history of this watch (timer for bomber runs) and not take also take issue with aviation/flieger watches as well. Although I do agree with the lack of a stopwatch feature, which would've helped this watch fit into the "Navitimer" family a better
Christian, please stop asking us to "slam" the like button. It makes you sound like one of those pretentious teenage vloggers whose main source of income is RUclips/Patreon. I know you can come up with something better.
I know this isnt very related but what do you think of the breitling pan frecce tricolori from 1995 with the 38mm case and steel bracelet? And yes i do own it which is why im asking :))
Navitimer is all Breitling has to work with as they circle the drain.
Why does every clown want to sell straps. It’s all the same garbage coming from the same factories.
Love the video! Keep sweatin' the small stuff!
The music is a little too high in the mix. Otherwise a great vid.
Nice video but please turn music off
But it looks nice.....
background music way too loud
Don't hold your breath for Breitling
Why is the winder on the left?
The watch was originally produced to be worn over the leg oph a phlight suit.
why do you never talk about IWC??
Because he rarely gets to phlip them...
I LOVE IWC.
I agree. Things have to make sense. If you want to appeal to geeks, get it right.
I have understood Rolex, Patek, I kinda get Omega, but Breitling? I don't get Breitling.
expert in blowing mud.
good info but this music is like tropical porn music, doesn't suit you at all and is pretty distracting
2:00 its a Chronomat not a Navitimer
Is this a factory produced "frankenwatch"?