The Story of Steve Jobs and Tim Cook You Didn't Know About
HTML-код
- Опубликовано: 31 мар 2016
- April 1, 2016 marks the 40th anniversary of the founding of Apple. A lot has changed at the company over the years, including the person running the show. In 2011, Steve Jobs named Tim Cook as Apple’s new CEO. Cook has led the company to better financial performance than it had ever achieved before. Bloomberg Businessweek's Sam Grobart explains Apple’s history under Cook's leadership and the mark he is leaving on the company and world.
Like this video? Subscribe to Bloomberg on RUclips: / bloomberg
Watch Bloomberg TV live at www.bloomberg.com/live
![Eminem - Tobey (feat. Big Sean & Babytron) [Official Audio]](http://i.ytimg.com/vi/9xn0OHEZZ8Q/mqdefault.jpg)
Tim Cook is a highly competent executive who knows how to run a company. Steve Jobs was a visionary who injected magic into the company and made it more than a mere corporation. Both were perfect choices for the company in its respective stages.
Fuck no tim cook is making 700$ wheels lemme tell u that
@@crazytayde2683 🤦♂️
™️©℠®℗††
Very well said.
Innovator VS caretaker I worked in Silicon Valley .... Pee Wee Herman could have taken over and done the same if not better job
I don't think cook's problem is timing, i think his issue is product intuition, design, and a fundamental and philosophical sense of consumer desire. Jobs had it and it was the reason he revolutionized the smart phone business at a time when blackberry was still king. revolutionized animation at a time when Dinsey was king, revolutionized PC's at a time when IBM was king. iPod's at a time when Sony was king.
You basically proved why Tim's issue is time and not the ability to innovate. It's pretty clear in the video and logically that Steve Jobs did the right things at the right time. Unsuccessful people call this timing luck, it's not luck, it's the reason why successful people are successful. They're successful because they know what to do and when to do it. Tim Cook has been innovating on a small scale but in numbers, so he might just make a big change in the future
Null I'm thoroughly impressed by Apples under Tim Cook. It is not just about delivering the right product at the right time. It is about delivering the right product, better than anyone else in the market, while also making positive impact to the society. Examples, Apple Energy, Liam Robot and ARKit.
On the other hand I'm actually not that impressed with what Google has been doing. Android was a Me-Too product, so was Google Cloud.
wildreams how are you not impressed by Apple lately? Apple had been making better products than any other company. Apple still has a very good sense of balance between performance, build quality, battery life and design(looks and feels).
Literally no company can create something ground breaking. Like he said in the video we are in that point of time where something major lies ahead. To gotta see who discovers it first. Might be a whole new company. Who knows.
Aman Rathore , it's not luck, at that period of time technology was about to break through and there really weren't many companies that were even trying very hard to be like Apple.
Tim Cook has innovatived far more then people realise, who made the Apple Pencil? The Apple Watch?
People have to accept that Steve is gone now, this is Tim's time. 5 years on Apple is still doing incredibly well. I praise Tim Cook for doing what he has done.
Daniel Renshaw True, but Steve is still awesome
Daniel Renshaw The legacy will never fade.
Liberal Tears the *thinks about i phone x* yeah he is doing well *Laugh's*
Aryo Kuncoro the headphone jack is going to be gone on many places, but people can get used to it. It’s just like adobe flash player. Home button took up space and they might be able to add back Touch ID in the future
but no one can match or replace steves vision.
IF this video was meant to change my perspective on Tim Cook (Apple), then it did. Great job.
Apple lost the media wars. Samsung brilliantly cultivated the anti-Apple online hate. You can not watch or read anything about tech anymore, without the Fandroid army trashing Apple in the comments. What a shame. Apple is (and always was) an overall force for good in the world.
"overall force for good in the world" WTF!!?
Get it? Great JOB
MN you're a tagged that no one likes
I didn't know Tim was gay. The more you know.
"Don't ask what would Steve Jobs do, I want you to do what is right."
And then Tim proceeds to sell iphone at 999$ like really...
People think Tim Cook doesn't live up to Steve Jobs but in reality Cook has been with Apple a long time, and has been an incredible asset to the company. Cook has done a wonderful job with Apple and deserves a lot more praise than he gets. I like the guy a lot.
but he can never live up to Steve!
Elijah Masquelier it was Tim Cook's achievement and idea to produce the iPhone in China. Whether you like it or not, it helped Apple tremendously
Apple has been producing products in China even under Steve Jobs. You would know this if you owned any products during Steve Jobs. Like on the back of my iPod 4 and my old iPhone 4 says that signed in Apple in California and manufactured in China
2stefan2000 if you look at the back of an iPhone 4 which which was produced under Steve Jobs. It also says designed by Apple in California and produced and manufactured in China they were making products even in China under Steve Jobs not just Tim Cook. Tim Cook was trying to bring some of the products back into the United States like the Mac pro to be produced here and manufactured
Apple was unique and this Man fucked the entire product line up
I love the energy that an iPhone gives me.
Who think Steve is better than Tim .give a like 👍
I think they are both assholes.
As much as i prefer Steve Jobs to run apple instead of Tim Cook, you are missing the whole point. Comparing orange to apple.
no one can run apple like Steve
Wall yeas and noe, time crook wase an wanderful CLEO visianary, aind time crook wase an wanderful CLEO visianary.
Did I make you want to kill me with my grammar?
In reality, they both delivered something different to Apple. Steve could create exciting new products and Tim could find better ways to assemble them.
What I admire about Apple is that they really care about environment they work so hard to power their operations with green sustainable energy
wut wut in the butt
+neo69121 I agree !
+i Pedram You agree with wut wut in the butt?
NCD Fan everyone agrees with that !
neo69121 wut wut!
I know ppl will hate him , but as a human his a wiseman
There is no double standards for fucking your customers over.
But no one can be steve jobs and that’s a fact
No one can be another one, because every single human is unique. You can't be someone you want rather you may be more or less than that someone.
yes, but there will be a one that will open a new age, just like him.
he didnt design anything
I love this guys voice.
Gustav Skjødt i
You don't wait for the big moment to happen, you make it happen yourself and that's what Steve Jobs did with his team.
Apple under Jobs was always about the product. That is where Apple needs to return to be successful in the future.
I hope the next major innovation is in battery technology. 5g connectivity sounds good too.
When 5G comes out, Apple will make one more 4G phone, and use 5G as an incentive to upgrade to the next one.
Apple held back on 3G and 4G for battery life concerns (3G eats up battery a lot quicker than 2G and that LTE eats up significantly more battery life than 3G) which is why the earliest 3G and LTE phone had garbage battery life. If they wait on 5G it’ll be for the same reasoning.
JohnJacob JinglehimerSchmidt It makes a convenient excuse, certainly.
MonkeyMan Battery life issues would be easily addressed if the manufacturers weren't so adamant on making phones thinner and thinner. That's not an excuse for stagnation, but certainly a pragmatic temporary solution. But obviously it won't be happening unless all manufacturers agree to do the same.
elucidate it’s hardly an excuse, go back and look at the contemporaries of those iPhones that adopted 3G and LTE early- it isn’t pretty. At this point we can’t go back to thicker phones either since our phones are so much bigger (we’ve gone from 3.5"-4” to 5"-5.5”)- the decreased thickness is in part a response to counterbalance the weight and size of bigger phones.
Quantum chips
No one can beat Steve Jobs in anything.
Bill gates beat him..
@@do-or-die5822 nahhhh
@@boysmatovu7388 u not aware of history? Bill fooled him and created windows.. After Steve returned to Apple, Bill gates invested in Apple and that saved Apple..
Latesh Lilwa do you even know why bill gates invest in apple? You seem dumb
Latesh Lilwa he had to invest or else he will lose the lawsuit
Bullsh*t, there’s always room for innovation, ALWAYS
What seperates Steve Jobs and Tim Cook is a lot of factors. Tim Cook is a little above average CEO while Steve Jobs is a phenomenal CEO a true visionary one of the greatest entrepreneurs of all time.
Where is the video? I've only seen an ad for Tim Cook.
he maybe right, but I think timcook likes to gamble, like the 5C and now the controlversial SE. and this is what samsung does, they launch too many range of products to test the market. while steve jobs preferred to focus on a single product and make it perfect before launch.
But - Tim Cook has driven iPhone sales way higher
+Brodie (skip) Exactly
Well, none of those products were flawed, they’re not as popular because, no matter how much people complain Apple is expensive, people don’t get the 5C or SE because they are less expensive, actually. Apple makes prestigious products, so as illogical as it sounds, people don’t want to get cheap apple products, they want to get the newest, best, and most expensive stuff.
rub97EW 5c fail cause it’s price isn’t that far from 5s but SE is other story.
its because of the 6 and 6 plus.. they were apples first big phones. not to mention the speed,camera.
interesting story. but apples quality for their products still went down and Steve Jobs still "made" the better products. Tim Cook is interesting to me. he's very good in money making but Steve was still the best.
true RIP steve jobs just think the iphone 4,4s are more durable than any other apple cellphone and then in 2012 the iphone 5 wasn't as durable as the 4s
I don’t think the quality of their products went down at all but competitors products got a lot better (Samsung actually knows how to design things now, Microsoft has started making top of the line tablets and laptops) and technology has gotten a lot more boring and incremental so it’s harder to make stand out products without doing something really gimmicky.
JohnJacob JinglehimerSchmidt I agree😀
JohnJacob JinglehimerSchmidt but Microsoft and Apple are pretty much teaming up now
Jobs has left a legacy behind him and in spite of what the video says about Tim asking himself what Jobs might have done in difficult decisions, he's somehow subconsciously thinking about it in terms of legacy, values, etc. There's a guide, a bright star that points them in the right direction in a sense and guides everyone's decisions at Apple. This is something the Jobs left for them.
Apple is starting to become one of the biggest companies in the world and it's kind of scary
Starting?
Joseph Dada sorry (Have Ben) Lol
lol it is!
Apple is one of the biggest, I agree BUT not scary as you mentioned. GOOGLE on the other hand has it's hands on everyday products and I find that to be more scarier. They know everything about you starting wit your email, to your location, to youtube history, your spending (google wallet), google browsing, and they bought a robot company which will be in the military sometime in the future.
Apple just sells phones, computers, and electronics ...not that scary.
hoho keep dreaming samsung sheep
I personally love Tim Cook. I adore him and Jobs but personality wise, Cook has been nothing but an inspiration!
So what was the story about the two that we didn't know about?
Steve jobs made every product sound exciting. He could sell you his own poop and you will be excited. A very talented salesman indeed
😂 it's insane
I wouldn't buy someone's poop even if Steve Jobs or Elon Musk sells it.
he didnt design anything
I've said it before watching this video and I say it after. Tim Cook is a great ceo.
Clickbait.
Where is the thing I did not know about Tim Cook?
Tim Cook wouldn't be what he actually is without Steve Jobs, and if Steve was alive Apple would be ether the same or better than what currently is.
Ignorant moron. Tim was with Steve since the 80s. He implemented Steve's ideas. Steve handpicked him to lead Apple in 2011. For a guy who demanded nothing but excellenc3 in people you think Steve didn;t know what he was signing up to with Cook?? Can yall guys stop resenting Tim for not living up to the spotlights that Steve craved?? Arsehole
Moises Sequera---I agree with the first part of your statement however the second part should have said, "and Steve Jobs would never have been what he was without Tim Cook". You can have the greatest product in the world but if you don't know how to run a business you get gobbled up by a competitor or simply go bust.
If Steve Jobs was still alive he would most likely not be working at Apple anymore, just like how Bill Gates no longer works for Microsoft
Great video by Bloomberg. You don't see many of these around. I couldn't agree more. Apple is totally Tim cooks rite now. It's about great products, social responsibilities, inclusion and environmental responsibilities. Apple is leading by example about what a company should really be about.
Mahir Uddin Look who manufactures their iPhones. lmao
No, it's about fooling people like you, which they've obviously succeeded in doing.
All points are absolutely debatable.
I appreciate the thrive that Steve had for creating a unique brand for creators, but we have to give it to Tim and the way he has managed Apple and how much money he has made. Two different philosophies but in the investor's mind Tim wins
Without Steve, all these guys wouldn't corporate exist
I didn't know anything about T. Cook before, glad to know him a little! Thank you.
Sometimes people forget that it takes more than 1 man to run Apple. When Jobs came back to Apple in late 90s, Apple was struggling moving it own weight. Tim Cook is like a personal trainer, he help Apple to cut fat, to lighter itself, he makes Apple move faster, and Jobs put the ipod in Apple pocket so Apple can enjoy some fun while excersise. That's not Jobs choose Cook to be 2nd in commanf and his successor for no reason
The two great things he's done are buying Beats, getting Trent Reznor, and utilizing them to make Apple Music, and standing up against the FBI's war on encryption.
Nicely told Bloomberg. Keep doing great work
"I different way companies can behave in the world, and effect new change." - That is the new revolutions happening now.
Tim cook’s “Apple”…
Hey can u gimme some of that apple pie with iPhone crust?
Apple sold more iPhones under Tim Cook than it did with Steve Jobs. Now that amazing interesting.
gmanxgh16 No shit. Sales would've went up anyways as Android and iOS phones got more popular
The argument that Apple is better financially under Tim Cook the Steve jobs is bunk. It was in the growth phase under Steve he released product after product introducing new revenues streams that were all growing massively every year, You could have put anyone behind the company and it would have done just as well after the iPhone. I do give Tim props on the supple chain though
Steve was the one who got business right and at the same time passionate about technology. But Tim is more of a leader and can never beat Steve Jobs.
Tim Cook just does what's best for his company. Their innovation is gone.
What an awesome video. Cheers guys!
Tim is a great person and leader of the worlds biggest technology company, I'm glad he took over. RIP Steve though, we miss him dearly.
I think Jobs laid the foundation of Apple and Cook is building the company based on that foundation and Cook is doing really well.
I think Tim is doing a great job. He’s most likely inundated with many product ideas from within, but great CEO’s do well to stick to what’s working and maintaining the core of an Organisation. The Apple Ecosystem right now has never been better and he must surely have options galore as to where he can go with it... Few products make for a better focus in my view.
Jobs is the visionary guy, the guy with the ideas.. Cook is more of an admistrative and operational guy and nothing bad abt that. The perfect guy u need to run a gigantic company like Apple.
I really don't think it would be valid to compare Tim Cook with Steve Jobs since they are very different with each other. Tim Cook is a far superior CEO than Steve Jobs could ever become. Unlike Steve though, he isn't a visionary or an "inventor" if you will. Tim is a CEO and he does his job brilliantly. Steve was an "inventor" first and a CEO second.
And Steve inventor first and CEO second that make Apple much more better products and easy to sell.
A Cool Name what did Steve Jobs invented?
A Cool Name name one product Steve invented ? he wasnt even an apple engineer or knew how the circuit board worked
You can't get a logistics guy to replace a visionary, it just won't work; you need both. Right now is the right moment to innovate, especially when sales are stagnating.
Great video, thanks for posting.
Tim Cook is way way better CEO than the Pepsi guy Apple replaced Steve Jobs with when he got kicked out , forgot the name .
That was mostly stuff I’d already heard but I liked the spin you put on it
i’ve always wanted to meet apples ceos but i live outside the us :(
Have a feeling he did majority of the work while job is still in office. Now is his time to shine.
Revenue likely increased hugely under Cook than Jobs because Steve Job's passing surged an increase in sales. Think about it. A book about Steve Job's life is still one of the top most selling.
Thanks, Sam.
I miss the root of the apple company when they had the best devices for pros and they had them first.
Now they are behind and more focused on the phone & watch, leaving behind what people know them for before the phone. Any one could walk in to a publication and see all mac pros knowing they had the best of the best at that time.
Look at thunderbolt they had it first now v3 they dont, they have not up dated Thunderbolt Display in years and the imac you cant use as a display for the new so called mac pro that makes no sense. I would buy mac pro and the 5k imac just for the display.
My point is they left behind what most from the past know them for, to now people know them for phones ipads now the watch.
I do give them credit for the new mac pro but feel its not keep up with the times like they use to be on top.
Cant say steve would have keep up with this, just feel him and his team lost that side of the company.
Just hope Tim can bring that back and keep up with that side of things.
+GoFastJames yep, time for a mac pro update, selling 4 year old tech as the "flag ship pro computer" is laughable...
t H what do you guys think of the iMac pro now that’s it’s been released?
To be fair, Cook took over a company with the momentum of a rocket mid-flight. All that money and resources, and you would imagine Apple would have some of the top research labs in the world, teams of scientists, designers, engineers and researchers on the payroll to just let them come up with cool stuff they could brand and market. Instead, their insular (arrogant) focus on the iPhone and thinness as the singular litmus test for aesthetics has brought their products' structural integrity, expandability and overall user friendliness into question. Tim's "operational excellence" might be what's responsible for entire product lines dying on the vine with no word from Cupertino (Thunderbolt Display, Airport, Time Capsule, Mac Mini, Mac Pro etc). Steve Jobs was a creative genius and Apple's alleged deep bench doesn't come even close to replacing his ideas and obsession with design. Somebody, if not Tim Cook, needs to restore the focus on delivering the BEST products and break this painfully incremental update cycle.
The cpu is round made very wise that goes faster, Centralized processor united 's should be made round but squar ones work too, kind regards.
The best way to put it is, Steve jobs was "better" at making the best, most perfect, and most reliable products.
Tim Cook is a "better" business man and knows how to make big money
So essentially, if you want your company to make innovated products and make significant technological leaps, hire Steve.
If you want someone who can grow your company's net worth as quickly and efficiently as possible, hire Tim Cook.
Tim Cook is great, but he could be better. His strengths are embracing certain "right moves" that make the company better in other directions than it would otherwise be if Steve's stubborness was still around. Although I think ultimately Apple is best in Steve's hands comparitively so far, Tim has definitely made some better advancements to Apple and to their OS in particular that I feel maybe Steve wouldn't be so quick on. He was wonderful as a 2nd in command to Steve Jobs and as someone to combine talents with Steve to sort of complete some of his faults or bounce ideas off of, but TIm could be and has the ability to be better, and it's not too late. Tim has been able to keep Apple afloat more or less, but not skyrocket yet or even make some of the best decisions. I think Steve too would have gotten rid of the headphone jack, but there are certain other decisions that I feel would have been more refined, and that is due to Steve's stricter nature. I appreciate Tim's ability to lead with kindness, and there is definitely more than one way to accomplish the same things Steve would, but I think Tim needs to do some soul-searching on where Apple has been and its whole journey, and get more deep down to the core and fiber of what Apple is in order to have a stronger road-map, similar to how Steve got super-focused when he first returned to the company in the 90s and never lost sight.
Just look at their name, simplistic and born to be this role.
He explained it perfectly. Apple lack of innovation isn't to be blamed on Tim Cook, it to be blamed on technology, and it not going anywhere.
Wow, amazing ขอบพระคุณมากครับ
Most people expect Tim to be like/better than Steve and it's such a huge pressure on him. All people are different in their own way so pls let everyone shows their potential and be their own great self.
Wow I'm really dumb. I DIDN'T KNOW HE WAS GAY
Why do people keep saying Tim Cook has a better record with Apple in terms of revenue than Steve Jobs. Yeah, so? Steve Ballmer also did the same with Microsoft. It's called path dependence - that means the ground work was laid for them to benefit.
Two points I want to make out: 1) Saying that the time is just not suitable for coming up with new innovative products as before is a statement for LOSERS, as we all continuously witness the innovation from new startups and other major technology firms. 2) Saying that sales are better because of an intelligent marketing strategy is not the complete truth, because IT business is a pipeline: what you do today will continue to sell pretty well in the next 10 years (the normal distribution). Now if you do not have new ideas and innovative products in the pipe, you will definitely drastically loose market share after that!
Two things that you can do: 1) Invent new ground-breaking products and risk your reputation for conquering the market or 2) Make the existing products a bit better each year- without taking on too much risk on your back. I think Steve Jobs was mostly 1) and Tim Cook is mostly 2). That's not a bad thing, but given that Apple was prized for being a 1) type of a company- while everyone else in the tech was more of a 2) company, they just joined the club. Unless they put an innovator up at the top to turn things around, Apple will slowly transform into Microsoft.
My phone got fall and the LCD broke so that time i want to fix that but you know.... And that time i start use android . (Sorry for my bad english)
Steve jobs has done a lot of hard work
So u telling me that Tim Cook is better then Steve Jobs?!
Marco Leitao to be honest,I hate when anyone compares them,because they’re friend, not enemies to compare
im kinda happy for tim. what im not happy is the lack of innovation and how insanely high the prices are for decent products (fantastic at best)
0:13 and than Tim get the price three times more expensive.
What bout now ? Feel the same way since Macs only have two usbc ports. Still innovating ??
Steve Jobs wanted to deliver ths product at the lowest price possible, it was his goal as he said once
And Tim Cook wants to make the company at top financially
(its my opinion)
Tim Cook is fantastic.
Apple Watch series 2 = 10/10
Ear Pods = 8/10 needs better speakers or a lower price. Still amazing though.
MacBooks, MacBook Pro's and iMacs are all fantastic machines = 8/10. They still need to be a lower price and have better specs compared to some similar Microsoft laptops. There is also the ports issue.
iPhone 7 Plus = 9/10. Love this phone. It could have some feature like super fast charging and less bezels. I think wireless charging is a fad because it's slower and is merely for show.
Apple also bringing Google's voice to the iPhone is a step in the right direction. I like Siri but Google is so far ahead when it comes to voice, maps and other things.
The one thing about Apple is every device works flawlessly. Saying that I did hear about some hiccups on the 2016 MacBook Pro which needs ironing out.
All the devices I own from Apple work like a dream.
You can see why it's so good to stay with Apple.
Jobs was very possessive of Apple. He handed the baton to Cook (Cook was not elected) The Zen Master knew what he is doing.
I think apple needs to catch up and make Apple TV,s and Apple washers and dryers and of coarse fridges ,stoves etc.
I'm just waiting for Tim to announce a new digital SLR camera and an electronic Scooter for commuting to work.
now imagine if cook and jobs were side by side working together.
Title is completely missleading, there was no story here. Clickbait from Bloomberg, than we get mad when normal people do it.
Look at the date
Woz > Jobs > Cook
4 years later, Apple is in the shitter. Tim Cook isn’t a CEO
lollllllllllllllllllllllllllllllllllllllllll
The problem is how the Mac line has stagnated. Hopefully the new Mac Pro design will help. Oh and maybe a new OS with touch and a simpler design?
I barely hear you on full volume or is it just me
I don't have cook that much but wtf was with the $999 monitor stand!??
For the most part of the video it sounds good but one think that is wrong "apple has been more successful under tim cook than steve ???? You mean the co-founder of apple who got kicked out and rescued it years later while it was at the brink of going bankrupt. Very few tech business moguls will be able to do what steve did in his lifetime.
Look at Android. There's constant innovation happening on the S7 so many that it's literally impossible to market them all and most people only stumble across around 10% of the capability of their galaxy devices.
Tim may not be a visionary like Steve but this time around the people at Apple are building upon the fundamental infrastructure that Steve has left them, unlike the 80's when they've ostracized him and Apple almost went bankrupt!
I have amazing ideas I would like to share with Apple in Memory of Thanksgiving to Mr. Steven Jobs.🙏
Without having seen the video yet let me say a few things first:Steve was great, Steve had a vision and lived for it but what people don't see is even steve Jobs would've been nothing if it weren't for Tim Cook and all the other top tier employees of Apple.Apple didn't get worse with time Technology caught up. Steve Jobs had an easier job (see what I did?) inventing simple things such as multi-touch. In a time where Smartphones are a thing and other companies have risen to a similar level like Apple I truely believe that it is way harder to invent something ground breaking. Apple will never be able to re-create a reaction similar to what the iPhone 2g had because of competition. Apple is nolonger a lone wolf in the Smartphone business it is one of many competitors and it shows. Apple has the benefit of being the first and Tim Cook does a great job at keeping Apple in that position without inventing ground breaking Techhnologies such as Multi-Touch.
1:36 we're always a little bit in between the next big moment.
Title is misleading, no story was told
tim cook :" what is right is remove all the convenient ports from our devices and sell dongles"
Who else didn't know Cook was gay
This is not steve and tim story this is their abilities by separate...
"Memory becomes affordable" really? Is that why newest iphone SE only stuffed with 16gb with $400? They might cause quite damage to same level android if they put at least 32 or 64..
+Sur Psychotomy shut up imbecile
+Adhi N you really are an ignorant fuck muppet.
Adhi N is that ...really all you got??
+shempone fuckface says what?
Adhi N awwwwww youre trying
Appeal is no longer thinking different which means they will soon reach their peak, they now more of profit oriented.