Apple - The House that Tim Cook Built (Full Documentary)
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- Опубликовано: 2 янв 2024
- This video is about Apple, but mainly; it’s about Tim Cook. His journey, and how he carried a legacy to greater heights than anyone thought possible. Apple, completely and utterly, would not exist without Steve Jobs; and though his gifts to the world can be seen in the incredible technology of his legacy, the Mac, the iPod, the iPhone… The greatest thing he ever did… *for Apple*… was Tim Cook.
Steve was the visionary, the enigma, the polarizing leader that bent the world, and the people around him, to his vision of perfection… but Tim… Tim is the workhorse in the background, the logistics genius, the leader that finds perfection *in* the people and technology around him, and gets the job done.
Steve Jobs made Apple. Tim Cook made Apple the most successful company on the planet. Here’s how he did it.
Special thanks to Tripp Mickle & Concept Central 
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We worked really hard on this. Thanks for watching it. :) ❤️ - Jern and Bern
PS: Watch on TV / listen on good speakers or wear headphones for best experience.
Very well made. I love this style of content. Keep it up!
Well that would Change 3:29 ❤😊😅
Thank you for sharing! Truly. Well done!
Great Video!
Really great video. Do more of those. I like your serious side :) and the crazy one as well of course
I genuinely hope that Tim Cook sees this for himself in its entirety. This was incredible.
Let bro cook
As someone who worked for Steve and then Tim for a whopping 10 years of my life there is nothing else you can say. You nailed this sir and you deserve all the respect in the world for breaking it down for everyone in a digestible way. 11/10 would watch again.
and my name is Elon Musk 🌝
Steve was a genius, iPhone would've been more advanced and wouldn't be the same as it is today..now they're making iphones (on tim cook's era) more like an Android than it was before!
Like we actually believe u
Pinning fake positive comments to hide criticism of this cheap commercial 😂
As someone who cleans dog's toilets for a living, I approve of this message
This documentary surpasses most of the mediocre content on Netflix. It captivated me from the opening scene to the final credits. The narration, the montage, the soundtrack and the narration are all superb.
As a filmmaker, I can attest that I have witnessed a work of art.
Netflix doesn't have the ego-stroking cuts to the narrator's facecam though.
@@Rocksteady72a He's not the narrator mate, he's speaking directly to you, and telling you a story, since he quite literally wrote majority of the script with help from a team member.
@@RoyalGraphX None of that information is lost on anyone - he makes *sure* everyone knows. That’s kind of my point
@@Rocksteady72a You're simply salty. Do you expect the person who you're listening to, to not be seen? lmfao.
@@RoyalGraphX Don't make the mistake of projecting your salt, I've only made a distinction of how most shows work (where you don't see the person you're listening to) & youtuber content.
Tim cooked?!?!
What?!?!He got cooked??!?!?!
Let him cook
LET. HIM. COOK.
If you smell what time is cooking
What about Tim Cock?)
Great Job Jon! So well done and great walk back through the Chapter of Tim Cook so far.
❤️
Hey, didn't expect you here! Your videos are great!
Oh snap ! Zollo in the house ! 😎
Aaron my guy
Wow Aaron-I agree this was a really well created video for sure!!
My tenure at Apple was from 1993-2022. Not a big sexy engineer role or whatnot, but having been there watching everything that happened in this documentary, this was really well done. Apple’s never been a perfect company, however it’s been something I was involved with for over half my life. Cheers for making this.
Do you have any letter with the signature of Steve Jobs?
@@Impodium I've got a Floppy Disk signed by Steve. What's your real question?
@@AZ-bx8yi Kids have superheroes like Batman, mine was Steve. I just can’t believe the idea of owning something signed by him. Just a curiosity question as I know it’s impossible to own one.
@@Impodium Impossible to own a floppy disk signed by Jobs himself? Hate to break it to you, but I own one. You do know that Steve Jobs was a real person that lived up until a little over a decade ago, unlike 'Batman', lol
Batman is real buddy@@AZ-bx8yi
This is one of the best documentaries I’ve ever seen. Well paced, well written, beautifully timed and delivered. Phenomenal work. Just saw this on my feed and decided to watch it. I’ve been a fan of Tim for years now. Seems like a humble, down to earth guy, who happens to be a brilliant businessman.
I’ve been using Apple products for some years now and they’ve absolutely enhanced my life. I have an iPhone, AirPods, Watch and Mac Air; and the best way I can put it is that all of these products add incredible convenience to my life while being extremely simple and reliable to use. Apple has the best technology ecosystem in the world and it’s absolutely no surprise that they have the money that they do.
I can only assume Craig Federighi will be Apple’s next CEO. It would be well deserved!
It's a very well made, well written and presented hagiography of an extremely successful computer maker, that makes good premium products (I use them and like them). If it's one of the best documentaries you've ever seen you need to see more documentaries. Just trying to add some balance to the frothing here :winking_face:
@@keithposter5543 just giving the man credit where it’s due. You seem to put aside the fact that this is RUclips and not some mainstream media company. Meaning the guy making it is independent. I’m sure the budget is limited…
@@shawng4886 Fair play - not a criticism of the doc maker, just saying there are an awful lot of properly good docs that have been made over many years 😉
What a great documentary. I really liked this change of style. I love your usual vibe telling the stories using jokes, but this was a masterpiece. I enjoyed every minute of it. I hope you do more like this one.
This requires an award. This was great Jon. I'm not an Apple fanboi but I do appreciate the brand and its success. Amazing.
I appreciate apple products, but the business models often hurt
spoken like a true apple shareholder.
@@lompatinthis video is literally dedicated to how incredible their business model is…..
@@georgeoust not the whole picture
Standing ovation. Excellent video! Wow. You did such a great job capturing his work. And I loved the little elements you included like the printouts of comments and articles.
If I watched this in a theater, I'd be on my feet right now giving you and your team a standing ovation. Bravo!
Jon and Brian, I don’t usually leave comments. I’ve been a fan of FPT for about 5 years. This was the best work on this channel and I dare say, any Apple oriented channel on the you tubes. Thank you! This deserves an award. I hope Tim watches this and feels the love that you and lots of us have for him and Apple.
Agreed
Tim receives a lot of hate but very little affection. I hope he sees this video and I'm pretty sure he will. Man, this is a 10 out of 10 video. CONGRATULATIONS. It gave me goosebumps.
He deserves both. He's getting what he deserves. It's very fair.
He deseve those thing
As a CEO for raising shareholder profits he has amazing. For consumers and the ability to repair or upgrade your device he has been terrible.
Savant 🎵👍
This was no less than a 5 star documentary about the Apple that we love.
Absolutely mindblowing.
Thank you very much ❤
I can boldly say I’ve never commented on any video on RUclips, but this, I wish I can stop myself from typing right now. This was incredibly narrated- from the suspenseful pauses to the voice and the soundtrack. I had goosebumps! Absolutely beautiful and inspiring.
I got goosebumps watching this video. Incredibly written and well-produced - props to both Jon and Brian on this masterpiece!
The art of film making is to invoke an emotional response in the heart of the viewer and I have to say, this video did exactly that. The layering of memories triggered by a well crafted script overlaying great footage and the underlying soundtrack make this one of the best Apple story telling videos I can recall. Well done Jern and Bern. A step up no doubt - left wanting more.. time for @fpt to reinvent into ‘serious’ film making.. you clearly have it in you. Good luck and thank you.
Nope lol
I rarely thumbs up videos but man you got us on a hell of rollercoaster, this was well made, well executed, even tingles emotions at the end. Thanks. Here's a like for you and your team. 👍🏻❤️
Incredible work. I grew up with Steve and now with Tim, I always felt he was going to make things right but never imagined he’d do it so well.
That was incredible, Jon. Made me a little bit emotional at several points. I’ve been watching this company’s every move since 2007. And it’s been an incredible journey so far. I hope we get Craig Federighi guiding us through the next Act.
Yeaaa !!... We were right there all the time next to him watching the things unfold ... And some scenes literally sent those thrills
The people’s choice of Federighi reminds me of everyone at the time wanting Forstall to become the next CEO, and we know who got the wheel in the end. Hate to break it but it’ll most likely be Jeff Williams.
federighi will never be ceo. yeah, he’s smart, he’s funny. but he doesnt have what it takes to run a company. he’s a software person, not a business person
I worked on the Vision Pro announcement video you put in the end and man…. that made me kinda emotional. Been following this company’s story for my entire life and this video made it really hit home how far I’ve come.
Beautiful video!❤
What a narrator! What a video! There are many videos here on RUclips that sucks. I can see the good intentions behind them, but they don't know how to deliver. The narrative grabbed my whole attention. I couldn't stop watching this video. This is how video should be done. Again, congratulations to the narrator; shows passion in his words.
Wow this was amazing to watch. I’ve never seen this channel before. You do incredible work. As a videographer, I really appreciate the editing that has gone into this documentary. Your voice and attitude is perfect for these kind of videos, you really set the tone in every scene and chapter of this video. 30 min long, and I watched all of it with so much interest because you nailed the way you explain things to your viewers. I would literally get chills at points. Great job man, this was a pleasure to watch. 👏
So well done and edited, Jon. The use of the hand-dropped photos was brilliant. This is on the level of 60 Minutes, honestly. You should be proud of what you and your team have done.
Just let Tim cook.
French viewer, 23yo, never known Apple without Tim, what a mind-blowing documentary, cheers mate!
why did you have to specify that you were French? :D @pierre.j91
@@iakobkv271 cause I guess it's interesting to highlight that not only English native speakers watch his content, that's it... Any problem with that dude? 🫠
You guys made a fantastic documentary, everything from the content to the well placed clips and production. Way better than 99% of the documentaries out there.. looking forward to the next one.
How to better kick off 2024 with the Video of the Year! This is incredible. Thanks Jon! ❤️
Another ABSOLUTE BANGER and MUST WATCH for any Apple or Technology fans. The level of research and care you took to deliver this message is admirable. Well done FPT Team - thanks for setting the bar so high.
This is a seriously great documentary. Your presentation and story telling is magnificent. I came for the content but, your presentation superseded it - totally awesome!
Brilliant - so well made, loved the photos and printed documents, very creative! Great story to tell, so much around Jobs and not enough love for Cook. Well done, you've earned a fan (and subscriber!)
This man is doing something not many others do, this is refreshing. His growth over the years is off the charts!
I don’t know if you hit your 10,000 hours yet or not. However, you and your team have created and produced something wonderful, informative and very compelling. Bravo!
I can feel the inseparable connection between me, a viewer and the speaker here. The style of presentation, everything, makes it the best documentary I’ve ever watched. My respect for Tim Cook, as well as Steve Jobs, just got skyrocketed.
Dude your videos have a level of awe to them that I've been missing for a while on RUclips. Loving these
I’m watching RUclips
I can already sense the incredible work and effort your team put into this work. Exceptionally well done to keep the audience engaged.
This channel can’t stop improving the quality of each video they upload, especially the documentary-types videos. Even at 450k subscribers, your channel is still way underrated. Props to the FPT team
I don't think I have commented on any video I've watched on RUclips so far, but this time I can't help myself but want to say that this documentary is the most inspiring thing I've watched so far in my life. 👏🏾
Then you have to watch another, since there is too many of this and best than this
First time in many years I have watched the whole video including the commercials. It was inspiring, well organized and the each product that tells their story. Thank you for making this video.
I'm a professional video editor, and before that worked for Apple for over 8 years. Jern and Bern, you hit this out of the park - you deserve a round of applause. You put your heart and soul into this, and it shows. If this doesn't make Tim Cook blush, I don't know what will.
I was moved by the moment when Tim Cook expressed his appreciation for Jony Ive. Initially, I had doubts about Cook’s leadership, but after looking back at how Apple came to be, I began to understand his vision. When I heard about Cook stepping down in the near future, I felt uncertain. However, that uncertainty brought me into realization of his success as Apple’s CEO.
Thank you Jon & FPT crew for this wonderful documentary.
From the comments the documentary seems almost orgasmic for everyone …
Brian Shoop, my sincerest gratitude flows to you. Jon Prosser, I want to extend a heartfelt thank you.
The recent video was nothing short of extraordinary, leaving a profound impact on me. Watching and listening, the authentic emotion, respect, and love for Apple were palpable. Your commendable efforts have not gone unnoticed. I eagerly look forward to the upcoming content on the FPT channel, excited to continue immersing myself in the incredible insights you provide.
The statement, "Someone is going to have to be the person who replaces Tim Cook. Good luck," acknowledges the inevitable changes on the horizon, and I appreciate your candid recognition of the challenges. FPT, thank you for consistently delivering outstanding content, and a special expression of gratitude to Apple for inspiring people worldwide to "Think Differently."
A heartfelt thank you extends to Tim Cook and the incredible teams at Apple who turn the unthinkable into reality. Your innovation continues to captivate and inspire us all.
As an Android reviewer, I found this video completely accurate in every aspect that was mentioned in this documentation. Good job guys and keep up this quality content. You just got another subscriber on your list!
This was *Brilliant* . I went through a rollercoaster of emotions, from smiling, to sobbing, to actually getting goosebumps. This is hands down the best work of fpt. Never before had I taken a trip down the historical chapters of Apple, and I’m glad fpt took me along in the most memorable way possible. Thank you to the entire team behind this project. As many have already said, and many more would agree to, THIS DESERVES AN AWARD! 👏🏼
Not really, it's like a positive commercial from a petrol company saying they care so much for the environment... Made by a person who lives near river contaminated by that company
I thought I was weird for getting goosebumps 🤣 good to see im to alone
Holy shit bro, idk if you went to school for this or just were really passionate about this all I can say is you gave me all the feels as a human being witnessing all that I am lucky to in this lifetime but also as a consumer and Apple fan. Smiles, laughs, tears and even worry.. all of it and this is the true mark of having put out such an amazing Documentary. Shout out to you and everyone involved. Thank you. I will show this to my son when he’s of age and can understand what he’s watching for sure.
Very well made Jern and crew. If you put it that way; It's been a heck of a ride! As a Steve Jobs fan I really struggled with Tim Cook and his way of approaching things. In the end, for a very large part Cook made the Apple brand to be the amazing powerhouse that it is today. We've seen beautiful iterations getting released throughout the years. With that also a lot of iffy 'updates' but in the end all very successful. To see it in your documentary in a timeline I can only say that it is very impressive!
Again, well done crew!
Incredible video, truly. The editing, the story, perfect. Amazing work, thank you for blessing us with incredible content.
Incredible summary and articulation of the success of Apple under Steve Jobs and Tim Cook as well as the transition between the two. Great work Jon and Brian, you’ve done it again
Wasn't expecting it to be this well made. Kudos to the whole fpt team who worked on this!
I rarely consciously try to boost engagement for a RUclipsr but you really deserve the effort here pal. Amazing mini-documentary summing up the past 12 years of a company I've found insanely inspirational since I was a kid.
I have seen all of your videos, never commented to any. Today is the day that changes, this is BY FAR the best video you have ever made!
Very well made. Good Job Brian and Jon! There needs to be more on Tim Cook and how he literally saved Apple.
One thing I think could have had more coverage was despite Steve’s innovation he couldn’t launch products. Products were always delayed. Steve had to always shift teams to get even one product properly launched. With Tim there beside Steve they were able to launch multiple products on time. Tim is truly a supply chain and operations guru.
This is genuinely an awesome documentary. Well written. Awesome narrating. I can tell the amount of effort your team put in this.
I haven’t left a comment in ages, but this was an incredible piece, Jon. Great work, and thank you for all you do for this community.
This is such a great video! I’ve probably watched this video 6 times since it’s been posted already! I love the detail provided, music choice, and filmmaking. Great job!
Incredible documentary. The original footage was sharp, relevant, concise and very professional. Extremely well written and it's a new very revealing look at what Tim Cook has done for Apple.
I cannot explain to you how much I love episodes like this. The normal FPT is fantastic. But these episodes hit on an entirely different level and I cannot wait for more.
Amazing, the best piece of content I’ve seen in youtube in ages. Hope more and more youtube videos are as elaborate and informative as this one was. Thank you again !
this is my first time finishing a 30 minutes docu in this platform, this is really amazing piece ❤
This was genuinely so good, I mean, way above my expectations, very well done
The way I see them is, if Steve job is an unstoppable force that occasionally falls apart then tim cook is an immovable force that occasionally moves forward but never breaks down
Jon and Brian, watching this documentary was like Picasso, Mozart, all the greats of their generation combined in 1 documentary. I have seen a lot in my 69 years. This is a MASTERPIECE OF JOURNALISM that you have created. I got so emotional that I was close to tears. YOU GUYS KILLED, CRUSHED OBLITERATED THIS UNBELIEVABLE DOCUMENTARY IN A WAY THAT I HAVE VERY SELDOM SEEN. IF YOU AND BRIAN NEVER DO A SIMILAR DOC OR ANY DOC FOR THAT MATTER, NO THIS: THIS IS PURE GENIUS!!!!
Amazing documentary,
Background music and the way to tell the story, got goosebumps several times 👏
This is a video that doesn't deserve to just be on RUclips. Truly amazing.
Jon, I've been looking forward to this since the teasers from Genius Bar. The time and effort for this video blows me away. Great job! Can't wait for the next one!
Very very very good job!! It was very well written and shot. The video had a continuity that made me stay hooked tru 31min which is amazing. Hope to see more videos like this, I think is visible that you felt committed to this and where interested in this subject, this was definitely not just another video. Congratulations!
Very well done. Informative and even moving at times. Your best doc yet and one of the best docs I have ever watched about Apple.
Easily you and your team’s best video…ever! The style (obviously inspired by the topic), the pacing, the quality of the research, and (most importantly) the quality of the storytelling. Just excellent.
Do more of this!!
I usual delay clicking on videos at this time,especially one this long-But this one I couldn’t resist!!-Awesome Jon!!
Wow just finished it and I can’t believe how well built this was-I learnt so much about and the way it was presented was just spot on-Well done Jon-Please create more-I could watch this all day!!
Jon, for me this is the best video you've done so far. Not only for the fact that it took me back to my youth when everything was different and we were dreaming and inspired by the times we were living in, but also for the fact that you shared things that I have been thinking about for a long time. It was a very touching experience. Thank you!
put this on for background noise, ended up glued to my screen. amazing video
This was amazing. You brought many people a new perspective on what tim cook’s legacy is and will be.
This was incredible. The setup, quote cards, the foreshadowing and storytelling. This is why I was excited from that teaser weeks ago. Thank you Jon and Brian for an incredible documentary. Excited for the next one in the future!
This was really great Jon, sad I didn't get around to watching it sooner. So glad I finally watched it. Can't wait for the next project you eluded to on Genius Bar.
Hey, I’m new ish here! I Just wanted to say that I really love your videos, I love the news/drama/documentary style and really appreciate the work you do on the editing, when I fill the screen on my 13 pro, your videos are always gorgeous and edited so well. Thank you! Keep it up man! 💜
10/10 this literally gave me the chills like 10 times, please make more of these.
Wonderful documentary. The quality and effort put into this shows. Great job Jon!
Best Documentary I've seen on Tim Cook! Thank You for making this. Thank You from an Apple Fan!! Love!!
Absolutly amazing work on this video. Simply brilliant! Thanks for all the refreshing memories!
This was so good you guys. Made me feel inspired, sad, and many other emotions. Not sure where I’d be without innovative people like Steve and Tim to look up to. Very well done. 👏🏽
Literally had to choke back tears for everything after the 14 minute mark, so well done Jern! I appreciate the humility in putting one of your own clips criticizing Tim in there too, you’re a class act. Behind the goofball, you’re a heck of a dude.
Great job, this is one of the best videos and documentaries I've ever seen on this platform!
Excellent documentary, you deserve all the credit and respect and the people helping you as well, love and respect ❤
You guys have made documentaries before and continue to improve. This is the best one yet and incredibly well produced. Perfect balance of detail, history, excitement, emotion, excellence, and realistic looking forward. I don’t usually leave comments, but this is beyond worth it. Completely pro job worthy of network broadcast.
Such an amazing documentary that totally blew me away! The way you guys put together the visuals and storytelling was just mind-blowing. Hats off to the team for creating such an immersive and moving experience through their video skills! Great job! ❤
No Woz is a genius
This was so good that I imagined myself taking the reins and giving my first Apple speech as CEO in front of a massive crowd and I shed a tear IRL. Very moved.. thanks.
This is an AWESOME documentary. Well-paced, music, your narration - even made my eyes a little misty. Jobs laid the foundation, and Cook built the skyscraper. This made me an even bigger Apple fan than I already am haha. It's just hard to imagine what else they could even innovate next, but I'm looking forward to being surprised.
Jobs built the skyscraper. Apple was huge before cook, lmao
Well damn, man!! That was nothing short of amazing!! You guys just laid down the gauntlet for creator made docs!!
Congratulations!!!
Such a beautiful piece of work. Bravo. Well done! This gave me chills similar to the first few WWDC vids. I remember watching the first video for the iPhone release. The way this was shot makes me feel a level of excitement I’ve been missing from Apple. Thank you!
I really enjoy how the presenter is speaking from the heart. It's obvious that he isn't using a teleprompter or speaking from a script.
First time viewer of your channel, and I got chills throughout, so well made
Gosh DAMN my guy...What a freaking ride! Truly an incredible documentary that moved me on many levels (the emotional one included). Well done and I genuinely hope to see more of this from you.
This was such a great watch. Learned so much and I have found more respect to Tim Cook and your team, Jon. I look forward to seeing more of this style of content.
I love watching content
As someone who read Walter isaacsons biography of Steve Jobs….and was mesmerized by the whole story and what came to be…..the one thing they didn’t get into was where Tim Cook fit in…….Thank you Fpt….
Amazing Job!!!
Incredible storytelling Jon & Brian! Congratulations and thank you for making this amazing documentary. 🙌🏻❤
I am one of those that never experienced Apple under Steve that you mentioned. Honestly hearing that Tim is just a few years from leaving Apple sounds scary? It feels weird having Apple without him since this is the Apple I grew up with. Apple without Tim doesn’t feel like Apple. I guess this is what it was like for everyone else when Steve Jobs died, probably even stronger… But like Tim did after Steve, lets hope the next CEO proves to be as great as the two before him
I’m very sorry for you. Apple under Cook is not Apple at all but just a husk. You should have been there when Jobs dropped the “i” from “iCEO”. The shivers we got back then were quite something. I can only imagine feeling joy for that company in that sense once more when Tim drops the “CEO” from *his* title…
This is perfect, great dive into Tim and how he got to where he today. Don’t think you could’ve included anything more. 10/10 would like to see more like this.
I’ve only watched one and a half minute and I’m already flashed. And I‘m saying that as a true apple fan who has followed everything about this company for about 4 years. The quality is so high that I already left a like and this comment.
Amazing video! Literally, I got glued to the screen the minute it started. What a talent the team behind this have, congrats to all of you. I hope Tim's gonna watch it too.