#82 Katlin Hess: Getting and Using Reviews in the Buyer's Journey

Katlin Hess shared insights from the Saster conference, highlighting the growing importance of review sites, with 31% of buyers now considering them the most consulted information source.
She emphasized the need for customer marketers to engage authentically and amplify customer voices, while also discussing the significant growth in review volume on G2, which reached 2.7 million reviews.
Additionally, Katlin Hess outlined the four pillars of review collection, stressing the importance of consistent requests and responding to all reviews to enhance customer engagement.