- Видео 80
- Просмотров 1 452
CMAweekly Customer Marketing & Advocacy
США
Добавлен 13 апр 2023
Learn from experts and everyday practitioners who are working in the Customer Marketing & Advocacy field. We brainstorm our way through your challenges, celebrate our wins, and share what works to get customers through their journey and lifecycle, into advocacy. We cover customer references, reviews, community, communications, software, in B2B saas, the B2C world, and services.
#87 Advocacy Program Brand CAP Awards Spotlight Series
Liz Richardson discussed the importance of a strong advocacy program brand before introducing Evan Jacobs a recent finalist for CAP Awards Advocacy Program Brand.
Evan www.linkedin.com/in/ejacobscustomeradvocacy/ emphasized the need for authentic, evergreen branding that resonates with customers and internal stakeholders, while Bianca Del Vecchio highlighted the importance of understanding the "why" behind branding efforts. Liz concluded by stressing that sustainable brands require a solid underlying strategy for business growth and impact.
Check out Captivate Collective on LinkedIn www.linkedin.com/company/captivate-collective
Evan www.linkedin.com/in/ejacobscustomeradvocacy/ emphasized the need for authentic, evergreen branding that resonates with customers and internal stakeholders, while Bianca Del Vecchio highlighted the importance of understanding the "why" behind branding efforts. Liz concluded by stressing that sustainable brands require a solid underlying strategy for business growth and impact.
Check out Captivate Collective on LinkedIn www.linkedin.com/company/captivate-collective
Просмотров: 1
Видео
#85 Mariah Lenahan Workshop: Starting An Advocacy Program
Просмотров 79 часов назад
The meeting focused on initiating customer advocacy programs, with Mariah Lanahan from SurveyMonkey (www.linkedin.com/in/mariahlenahan) sharing her expertise in the area. Justine pointed out the absence of a unified definition for advocacy programs, while another person noted the need for skill development in cross-sells and upsells. Mariah emphasized the importance of team buy-in and scalable ...
#86 CAP Awards Advocacy Engagement
Просмотров 119 часов назад
The second episode in our CAP Awards Spotlight Series comes from the advocate engagement campaign category. Bryn Haynam www.linkedin.com/in/brynn-haynam-05229321 discussed the successful AHA campaign at Amplitude, emphasizing executive involvement and its effectiveness in lead generation. Kate Sugrue www.linkedin.com/in/kate-sugrue/ shared positive outcomes from her campaign, including high eng...
#84 Awards Spotlight Series: Lifecycle Advocacy with Nicole Dingley, Brittany Pais & Brooke Wilson
Просмотров 6221 день назад
On this call, we meet finalists from 2024 CAP Awards in the Lifecycle Advocacy category by Captivate Collective. - Nicole Dingley emphasized a power-sharing model for lifecycle advocacy that focuses on customer needs and bespoke interactions. Learn more about Nicole here: www.linkedin.com/in/nicoledingley/ - Brittany Pais discussed the creation of "sparkle moments" in the customer journey to en...
#83 Champion's Corner: Avoiding Reactive Customer Marketing & Earning a Seat at the Revenue Table
Просмотров 26Месяц назад
Kristen Smith (www.linkedin.com/in/kristenkaighn/) emphasized the importance of customer marketing in leadership discussions and outlined her proactive framework for incorporating customer voices into go-to-market strategies. She also discussed the need for collaboration across departments to build business cases for new initiatives and the broader impact of customer marketing beyond just case ...
Masterclass #1 Ashley Ward; Reporting to Customer Success vs Marketing & the Metrics Involved
Просмотров 40Месяц назад
In this Masterclass, Ashley Ward, the director of customer marketing at LeanData, discusses the unique challenges and strategies involved in reporting to both customer success and marketing. She shares insights into her experience at LeanData and previous companies, highlighting the importance of customer-focused programs and the interplay between different departments in serving and retaining ...
#82 Katlin Hess: Getting and Using Reviews in the Buyer's Journey
Просмотров 27Месяц назад
Katlin Hess shared insights from the Saster conference, highlighting the growing importance of review sites, with 31% of buyers now considering them the most consulted information source. She emphasized the need for customer marketers to engage authentically and amplify customer voices, while also discussing the significant growth in review volume on G2, which reached 2.7 million reviews. Addit...
Emily Amos: How to Conduct a Great Interview for a Customer Story
Просмотров 252 месяца назад
Emily Amos emphasizes the importance of building trust and rapport to encourage open sharing with customers. Sam Harrison highlights the need for thorough preparation and understanding the client's perspective to frame effective questions. Kristin Blye adds that brand alignment is crucial for maintaining the customer voice in marketing content.
Mastermind: Taylor Page: Onboarding for Complicated Product Lines
Просмотров 242 месяца назад
Taylor Page discussed the challenges of integrating customer marketing and advocacy functions following the transition from A Cloud Guru. She emphasized the need for clear success metrics for onboarding, a unified customer journey map, and continuous alignment between marketing and customer success teams. Additionally, Coleman introduced the "five whys" technique for creative problem-solving in...
#79 Tiffany Nguyen: Creative Ways to Partner with Advocates
Просмотров 172 месяца назад
Tiffany Nguyen led a meeting focused on customer appreciation strategies, discussing methods such as personalized outreach and gifting through the platform "Thanks." Rebecca Grossman and Kendra Walsh contributed ideas for engaging customers during the holiday season and emphasized the importance of recognizing customer achievements and aligning leadership support for advocacy efforts. Sheila To...
Mastermind: High End (Executive Events) Events: Lauren Stefano
Просмотров 122 месяца назад
Lauren Stefano, director of customer marketing at WordPress VIP, highlighted the need for clear goals and impactful strategies for executive events, including careful selection of attendees based on compliance and relationships. She emphasized the importance of a follow-up plan to ensure attendees feel valued and noted that having a CEO present can enhance event appeal. Bria Jones discussed the...
Mastermind Expansion August Upselling, Revenue Growth, Community
Просмотров 342 месяца назад
Ashley Ward emphasized the importance of customer success in upselling and revenue growth, while Shetal Shah discussed challenges with multi-threading into accounts and influencing budget decisions. Mary Green highlighted the significance of customer engagement and the need for more customer-centric content to enhance community-driven expansion efforts.
#78 Strategies for Successful Customer Roundtables w Mary Green
Просмотров 142 месяца назад
Mary Green shares on customer roundtables and seeks input on additional discussion topics, highlighting their cost-effectiveness and goal alignment. She emphasizes the importance of selecting popular topics to boost participation and suggests following up with participants to identify potential advocates and create content from insights. Additionally, she addresses the challenges of maintaining...
Mastermind: Emily Amos: Finding Customers to Participate in Stories & Case Studies
Просмотров 243 месяца назад
Emily Amos opened the meeting to discuss identifying customers for impactful customer stories, highlighting challenges such as legal restrictions and the need for compelling narratives. Wendy Stanton emphasized the complexities of obtaining case studies from large enterprises, while Ashley Hammer suggested leveraging customer awards programs to find willing participants. The discussion conclude...
Mastermind: Taylor Page Onboarding Shouldn't Be Difficult
Просмотров 73 месяца назад
Taylor Page emphasized the critical role of effective onboarding in the customer lifecycle, noting that poor onboarding can lead to increased churn. She outlined guiding principles for onboarding, including personalization, consistency, and simplicity, and highlighted the importance of using account insights for segmentation strategies. Additionally, she called for stronger executive support to...
Mastermind: Shetal Shah: Expansion & Events
Просмотров 183 месяца назад
Mastermind: Shetal Shah: Expansion & Events
#76 Jeni Asaba The Intersection of Community & Advocacy
Просмотров 303 месяца назад
#76 Jeni Asaba The Intersection of Community & Advocacy
Mastermind: Lauren Stefano: July 2024: Virtual Customer Events
Просмотров 153 месяца назад
Mastermind: Lauren Stefano: July 2024: Virtual Customer Events
Mastermind: Alexie Glover: July 2024: References Workflows
Просмотров 263 месяца назад
Mastermind: Alexie Glover: July 2024: References Workflows
#75 Callie Rojewski - Creating Strategy & Getting Buy In
Просмотров 143 месяца назад
#75 Callie Rojewski - Creating Strategy & Getting Buy In
#74 Daniel Palay: Defining, Measuring, and Goal-Setting for Proving Value in Customer Marketing
Просмотров 73 месяца назад
#74 Daniel Palay: Defining, Measuring, and Goal-Setting for Proving Value in Customer Marketing
#73 Angela Ferrante: Using AI to Evaluate Story Readiness, Encourage Reviews & Leverage Call History
Просмотров 143 месяца назад
#73 Angela Ferrante: Using AI to Evaluate Story Readiness, Encourage Reviews & Leverage Call History
#72 Irwin Hipsman Advocate Job Tracking & Improving Your Categorization of Customers
Просмотров 93 месяца назад
#72 Irwin Hipsman Advocate Job Tracking & Improving Your Categorization of Customers
#71 Evan Jacobs Putting Internal Advocates to Work
Просмотров 23 месяца назад
#71 Evan Jacobs Putting Internal Advocates to Work
#70 Patrick Kalie on Customer Events, Driving ROI and Upsell Opportunities & Advocacy
Просмотров 426 месяцев назад
#70 Patrick Kalie on Customer Events, Driving ROI and Upsell Opportunities & Advocacy
#67 New Community & Advocacy Integration Partnership w/ Champion and Gainsight
Просмотров 1077 месяцев назад
#67 New Community & Advocacy Integration Partnership w/ Champion and Gainsight
#66 Various Topics: Referrals, AI, CMA & CS, Jobs & Showing Value
Просмотров 57 месяцев назад
#66 Various Topics: Referrals, AI, CMA & CS, Jobs & Showing Value
#65 Emily Amos 2024 Case Study Research
Просмотров 318 месяцев назад
#65 Emily Amos 2024 Case Study Research