Mastermind: Taylor Page Onboarding Shouldn't Be Difficult

Taylor Page emphasized the critical role of effective onboarding in the customer lifecycle, noting that poor onboarding can lead to increased churn. She outlined guiding principles for onboarding, including personalization, consistency, and simplicity, and highlighted the importance of using account insights for segmentation strategies. Additionally, she called for stronger executive support to drive organizational changes and shared strategies for adapting onboarding approaches to meet diverse customer needs.