#AuthenticBeautyMovement

#YouHaveBeautyCareChoices
We are so excited to introduce us all to this new, clean, and green beauty brand. Jennifer Coy is meeting with Nina Holmes, the Business Development Education Manager with Authentic Beauty Concept.
Authentic Beauty Concept is a holistic premium hair care brand with performance-driven vegan formulas. While we dive into the amazing products they are coming out with don't forget to follow along and ask any questions you may have about their Cruelty-Free, Gluten-Free, Paraben-Free, Sulfate-Free, and Vegan-Friendly formulas.
Shop: www.beautycarechoices.com/aut...
Learn about the incredible ingredient stories behind Glow, Hydrate. Replenish, and Hydrate. The Amplify Mousse has won the 2020 Allure Best of Beauty Award.

[@lisarakic9285]

What attracted me to the brand, particularly the Hydrate line, is the pH. The pH is very low, 3-4. Studies show a low pH can help seal the cuticle, preventing frizz, friction and damage. The hair and scalp also don't feel stripped.

[@motatsomongalo7957]

Obsessed with the packaging 🤩🤩

[@ap3910]

Really enjoyed this, informative! thank you

[@BeautyCareChoices]

Glad you enjoyed it!