3 Persuasion Techniques To Use When Writing Sales Copy

Поделиться
HTML-код
  • Опубликовано: 6 сен 2024

Комментарии • 166

  • @Amiceus125
    @Amiceus125 5 лет назад +48

    I love how you always talk about the deeply psychological aspect of copywriting/advertising. I feel it’s something that is waaay overlooked.
    Your videos continue to provide great content. Thank you, much appreciated!

    • @AlexCattoni
      @AlexCattoni  5 лет назад +2

      Thank you SO much Lydia!! Yes, it is so important :)

    • @getaheadofficial
      @getaheadofficial 3 года назад

      I agree. It's what gets her copies effective. Great content!

  • @kizunaastin5308
    @kizunaastin5308 4 года назад +32

    I came from 3rd world country, Your contents is the greatest education of my life. Thanks I learn for free

    • @AlexCattoni
      @AlexCattoni  4 года назад +8

      So happy to hear!

    • @elaphtagelcholo877
      @elaphtagelcholo877 4 года назад +8

      To me there’s nothing call 3rd world thing
      It’s your mindset and attitude what defines you
      There’s totally unsuccessful New Yorkers and very successful people from where you’re
      Keep you head up and claim the whole world is for you

  • @AlexJ1
    @AlexJ1 3 года назад +7

    "Your products are WHAT your customers buy, not WHY they buy them."
    😨😨 I am floored. You nailed it.

  • @shivamaggarwal2755
    @shivamaggarwal2755 2 года назад +5

    Your are the most non-boring copywriter trainer. Thanks for bestowing ur amazing knowledge ❤️

  • @wallacebankley3384
    @wallacebankley3384 10 месяцев назад +1

    Your comments Alex Cattoni ,Inspiring people, congratulations everybody, outstanding video!

  • @meganmcavoymattecoaching9582
    @meganmcavoymattecoaching9582 4 года назад +2

    That's so true - your audience needs to believe that they can achieve the results. I was just working with a client on this the other day - she had her own doubts about growing her business, so we worked on creating content that could speak to her clients having this same fear. It's powerful to be relate-able.

    • @AlexCattoni
      @AlexCattoni  4 года назад

      Oh I love this Megan!! Thanks for sharing!!

  • @rajatsaini8657
    @rajatsaini8657 2 года назад +4

    I love you Alex, I love the way you explain each and everything to us. Your copywriting tutorials are very beneficial for the newcomers.

  • @geoffreycurrie9582
    @geoffreycurrie9582 4 года назад +2

    I've been teaching for 20 years. I feel you videos are the equivalent of me telling you all the details of what makes me a great teacher. (though surely there is more to it!)

  • @getaheadofficial
    @getaheadofficial 3 года назад +1

    Telling stories! Everybody loves stories. Always works.

  • @hyperbola5763
    @hyperbola5763 5 лет назад +6

    Love your content. I came across your channel this evening and since an hour i am feeding myself with hell lot of knowledge. Thanks a lot.

    • @AlexCattoni
      @AlexCattoni  5 лет назад +1

      yay! That makes me so happy to hear!

  • @magnuslysfjord423
    @magnuslysfjord423 Год назад +1

    Wow I love the link to pyschology and philosophy. Gives a whole nother meaning to copywriting ! Thanks Alex.

  • @mosmanlok7412
    @mosmanlok7412 3 года назад +2

    Thanks alex for sharing great content really appreciate👍👍👍👍👍👍👍👏👏👏👏👏👏👏👏

  • @Nick_Dara_Alex_Barry_uglyAds
    @Nick_Dara_Alex_Barry_uglyAds 3 года назад

    Your content is pure gold, but I have one Notice, there are a lot of people in your audience where English is not their native language, they find the difficult to understand what you say better, I'm one of them, I really appreciate what you share with us, it's so helpful, I'll thank you for this, I personally learned so many things from you, I hope you use a simple language in future videos so all people who are not English speakers understand you better, even if you talk quickly it's not a problem, we can use subtitle and it helps us, thank you, Alex, you are my best hero. I love you

  • @stevengoodman2078
    @stevengoodman2078 2 года назад +1

    Thanks again Alex.

  • @meghaadlakha6923
    @meghaadlakha6923 2 года назад +1

    Your videos are so enlightening. Thank you for never letting anyone bored with your content. Love your work!

  • @Gyatttt1443
    @Gyatttt1443 4 года назад +4

    I don't think you need persuasive words to hook people into anything. You only need those gorgeous beautiful eyes and that charming smile of yours. Nah, just kidding. I am a new subscriber and I already learned many things from you about successful copywriting. Thank you, Alex! :)

  • @DaleWestervelt
    @DaleWestervelt 4 года назад +3

    Wow! Just found you yesterday and am very impressed with how amazingly well you've honed your craft. Your videos are lively, animated, engaging, and wonderfully practical! I've downloaded and begun using Hemmingway, and your lessons here (persuasion techniques) will be gold as I write my long form nonfiction writing project! Many, many thanks! Dale

    • @AlexCattoni
      @AlexCattoni  4 года назад

      Aw thanks so much Dale! Thanks for taking the time to leave this thoughtful comment too! 🙏🏻

    • @AlexCattoni
      @AlexCattoni  4 года назад

      And best of luck in your copywriting journey!

  • @chinanuuhegbu2287
    @chinanuuhegbu2287 4 года назад +7

    Thank you Alex, I recently started copy writing and your content has been helpful. However, I wish you could show some examples of the work(sales letters). I think it will enter faster that way. Thanks again...

    • @antikertech157
      @antikertech157 3 года назад

      search and read free books and articles on sales, communication, persuasion, desire making, marketing, goal planning, self-discipline. First become a better communicator, empath, marketer, and sales person; after that, copywriting is just sales in print.

    • @blissweb
      @blissweb 3 года назад +4

      Agreed, often, and this one in particular really lacking in concrete examples. It would help a lot.

  • @tonyluka5545
    @tonyluka5545 Год назад

    Alex, thank you so very much indeed.🙏

  • @DiegoArtolaCopywriting
    @DiegoArtolaCopywriting 4 года назад +6

    Hi Alex, greetings from Spain 👋
    I just love your content and your style, congrats!
    One little thing, I miss more real examples.

  • @robertstreetman9643
    @robertstreetman9643 4 года назад +1

    I love the HOOK . Thank you, Alex.

  • @YogeshKumar-zj2oq
    @YogeshKumar-zj2oq 4 года назад +1

    Alex we just love you...u r like a Copy Godess ....u made my life...
    i am Digital yogi..

  • @ksvenkart3892
    @ksvenkart3892 4 года назад

    As told by my MOM, as" once a upon a time there was a gorgeous princess who ruled a wonderful kingdom ". Alex Cattoni , should be the Gorgeous counterpart of the The Earth.

  • @ersanivanisa904
    @ersanivanisa904 Год назад

    I knew that this video would be fun when I heard your opening line

  • @arush498
    @arush498 4 года назад +1

    You are really full of energy , Cute & viewers feel the same energy that you are delivering through your contents . ♥️♥️👈

  • @StarInnAcademy
    @StarInnAcademy 3 года назад +1

    Thanks mam lot of things to learn from yours videos

  • @abdullahiidrisyaba7953
    @abdullahiidrisyaba7953 2 года назад +1

    This is GOLDDDDDD

  • @miguelquezada1916
    @miguelquezada1916 4 года назад +2

    Thanks Alex, another great video. Would have loved some examples of hooks using the three S’s... maybe in part 2?

  • @somyamishra5185
    @somyamishra5185 2 года назад +1

    Loved it Alex... 👍🔥

  • @markcunningham3891
    @markcunningham3891 4 года назад +1

    Binge watching your awesome content Alex...this video is my favorite so far. Appreciate the value and the passionate way you share your knowledge :)

  • @hpatelecom1
    @hpatelecom1 2 года назад +1

    Brilliant video, amazing knowledge.

  • @KristenPolzien
    @KristenPolzien 4 года назад

    Simple and profound. Love your bit sized focus. Now I need to chew and apply the strategy to my next pitch. On it! Thank you 🙏

  • @aldrinpadua28
    @aldrinpadua28 4 года назад +1

    Love the content. Awesome. Thank you Alex for sharing this to us.

  • @liveituplife
    @liveituplife Год назад

    Wow Alex this is great... You never disappointment

  • @amutavictoria4704
    @amutavictoria4704 2 года назад +1

    Nice one Alex ,am about starting my copywriting career .This video was so helpful. Thanks

    • @AlexCattoni
      @AlexCattoni  2 года назад +1

      Glad it was helpful! Good luck :)

    • @amutavictoria4704
      @amutavictoria4704 2 года назад

      @@AlexCattoni please how do I join your group?

    • @davismiles2765
      @davismiles2765 2 года назад

      ruclips.net/video/Fcx-EjGDqH8/видео.html

  • @brandonprovo4666
    @brandonprovo4666 4 года назад

    Alex,
    your ideas and suggestions all make a lot of sense, and for me just watching your free content, it's very valuable. However, my product is not something you can just buy and have shipped to you. It's a Helicopter company that allows you to shoot machine guns down onto a mountain-side shooting range. The "problem" is a hard one to solve. My "problem" is there are other shooting ranges in Las Vegas, NV that are cheaper, offer the same guns BUT we have a helicopter to shoot out of. It's more expensive too. Telling a story can be difficult while also trying to solve their leisurely problem of what to do in Vegas, and meeting the price point.

  • @AnasKhan-ph9in
    @AnasKhan-ph9in 4 года назад +1

    Your channel is a blessing

  • @RyanmcmorrisOfficial
    @RyanmcmorrisOfficial 4 года назад

    Yay you posted this amazing gift.....ON MY BIRTHDAY! Thanks

  • @arthpandey4895
    @arthpandey4895 3 года назад +2

    i was laughing when she said i assume youre selling good products XDXD

  • @Lemeetless
    @Lemeetless 3 года назад

    Thanks Alex

  • @meaningfulideas
    @meaningfulideas Год назад

    Could you give an example of how you would word a supposition? I understand the concept but I can't quite think of how to word it

  • @harshgoel8792
    @harshgoel8792 5 лет назад +1

    I'm Iron man but lesser then Tony Stark. I'd say that I love your content but this time seriously you have nailed it. I'm speechless.

    • @AlexCattoni
      @AlexCattoni  5 лет назад +1

      Aww thanks!!! And yes, Iron Man!! The best!

  • @ryankoordi8868
    @ryankoordi8868 Год назад

    So GOOD!

  • @chrisfossofficial
    @chrisfossofficial 5 лет назад +2

    I’m just learning all of this. Great info. You must be a millionaire huh?

    • @AlexCattoni
      @AlexCattoni  5 лет назад

      Lol. Appreciate the vote of confidence ;)

  • @karanpariyar548
    @karanpariyar548 3 года назад

    Hi alex such. A high conceptual video which gave much knowledge about persuasion

  • @TheUnikah1
    @TheUnikah1 4 года назад

    Holy shit lady, some stuff I never actually thought of and I've been doing ALOT of digging in human behavior and all that. This is gold!

  • @SchoolOfMuscle
    @SchoolOfMuscle 5 лет назад +1

    Appreciate the video, Alex!

    • @AlexCattoni
      @AlexCattoni  5 лет назад +1

      Ryan Solomon appreciate you watching!!

  • @taiwomuraina
    @taiwomuraina 4 года назад

    This is gold! Thank you, Alex.

  • @animatedlife5768
    @animatedlife5768 Год назад

    Thank god I didn't wasted money on courses.👍🏻👍🏻👑

  • @ubongetim3289
    @ubongetim3289 Год назад +1

    This so incredible, i really want to learn more.

  • @NadinePiatNiski
    @NadinePiatNiski 5 лет назад +1

    Loved this one! Awesome 💕💃

  • @priscillaschaewe.9864
    @priscillaschaewe.9864 4 года назад

    am learning how to get people to open email I know it's story, its education that I sell that help in with every they sell

  • @wctechteam1856
    @wctechteam1856 4 года назад +1

    Learning a lot for free

  • @saimmunir2841
    @saimmunir2841 4 года назад +4

    Alex: how to write hook
    Meanwhile me: googles what hook really is

  • @mfarjr1848
    @mfarjr1848 Год назад

    For the persuasion method, do we need to use all of them or only one at a time?

  • @Aylaluna950
    @Aylaluna950 4 года назад +1

    Hi Alex! I’m just starting out my copywriter career and just want to say THANK YOU for sharing your knowledge!
    Would you recommend using all 3 methods or focusing on one per hook?

    • @AlexCattoni
      @AlexCattoni  4 года назад +1

      You’re welcome!!! You can use all 3 but really you just need one - done really well.

  • @Mike-sf5cg
    @Mike-sf5cg 3 года назад

    I love J.C.-Joe.

  • @Rose-pj3uv
    @Rose-pj3uv 4 года назад

    Thanks Alex.
    GREAT LOVE from +254

  • @priscillaschaewe.9864
    @priscillaschaewe.9864 4 года назад

    Thanks

  • @angshemdanyeng6440
    @angshemdanyeng6440 4 года назад

    Very inspiring 🙏👍

  • @intentionalinspirations7647
    @intentionalinspirations7647 3 года назад

    You had me at infinite wisdom

  • @geoffreycurrie9582
    @geoffreycurrie9582 4 года назад

    OH! You said niche not nitch. I love you. :)

  • @abdulazizmohammed7390
    @abdulazizmohammed7390 5 лет назад +1

    reccomend a good CW book!!!!!!! great content

    • @AlexCattoni
      @AlexCattoni  5 лет назад

      Make sure to watch this video! ruclips.net/video/vQkzcEGhGUg/видео.html

  • @oduabaziemjoel1636
    @oduabaziemjoel1636 2 года назад

    I love you ❤️🥺

  • @nabeelhasan4517
    @nabeelhasan4517 2 года назад +1

    The real thing starts at 4:12

  • @georgiarodrigues5356
    @georgiarodrigues5356 4 года назад

    Amazingggg

  • @sobeidalagrange7129
    @sobeidalagrange7129 4 года назад

    Min 3:00 A cat image can sell anything to me!!!😱😱😱😱😱😭😭😭😭💞💞💞😎😎😎😎😝😝😝😀😀😀😀👋👋👋👋👋👋👋💕
    Min 4:45
    Min 5:18
    Min 6:00

  • @ksvenkart3892
    @ksvenkart3892 4 года назад

    👍👍👍👍👍👍👍👍 ..........
    ........... 👍👍👍👍👍👍👍.....
    ........... story telling supposed to be science ,3s, it is real now , just perfecr. Clear as drops of water falls. Fine friend.

  • @wallacebankley3384
    @wallacebankley3384 Месяц назад

    The number mistake is sitting on the fence, it's the first job coming to you. LAUNCH PAD COURSE, REIGN,SPARK, SUCCESS RATE STORM 👌 for wealth LIFE Fact

  • @Bipul42096
    @Bipul42096 4 года назад

    Where should we write copywriting. I need information . You is not lying about copywriting.

    • @AlexCattoni
      @AlexCattoni  4 года назад

      I’m confused by your question.

    • @Bipul42096
      @Bipul42096 4 года назад

      I want to know about copywriting? I am serious about it. Give me details?

  • @orjiizeuma8652
    @orjiizeuma8652 3 года назад

    Hi Alex
    Is Storytelling same as Case study?

    • @orjiizeuma8652
      @orjiizeuma8652 3 года назад

      Thanks for opening my eyes to the power of the 3S
      I'm grateful

    • @AlexCattoni
      @AlexCattoni  3 года назад +1

      Mmmm.. no not really. Although you can USE storytelling when writing a Case Study. They are not the same thing though

    • @orjiizeuma8652
      @orjiizeuma8652 3 года назад

      @@AlexCattoni Thanks Alex....I'm grateful

  • @adedoyinbakare3111
    @adedoyinbakare3111 4 года назад

    Love your videos but can you teach me how to write a killer sales copy

    • @AlexCattoni
      @AlexCattoni  4 года назад

      Here you go ruclips.net/video/9oxZ0976RvY/видео.html

  • @sheikhawais5281
    @sheikhawais5281 3 года назад

    Your intero time lapse is super ❤️

  • @QuizmasterLaw
    @QuizmasterLaw Год назад

    just skip to 4:06

  • @aidilizhan9729
    @aidilizhan9729 3 года назад

    i choose loki

  • @AMAli-ct5df
    @AMAli-ct5df 4 года назад +1

    I will be the INCREDIBLE Hulk cause I will crush my Competition like The Amazing Agent Romanoff

  • @pinksugarfluff
    @pinksugarfluff 2 года назад

    She needed to give more examples.

  • @jcarlosttn
    @jcarlosttn 5 лет назад +1

    Amazing way to get this ideas...finally.
    Interesting that you came on my IG feed under lifestyle. You are beyond adorable AND intelligent-- To subscribe or Not To Subscribe?

    • @AlexCattoni
      @AlexCattoni  5 лет назад +1

      lol. Is there even a question!? Subscribe j. Carlos! :)

    • @jcarlosttn
      @jcarlosttn 5 лет назад +1

      @ Alex-
      What would you suggest as best practice when creating valuable content creation in the fitness industry? A. KW Research & Google Trends within your niche B. Create whatever trends and best SEO & KW are happening regardless of your niche or C. Other

    • @jcarlosttn
      @jcarlosttn 5 лет назад +1

      @@AlexCattoni I do have an actual question for you --all fliting aside😒

    • @AlexCattoni
      @AlexCattoni  5 лет назад +1

      I'm not the best with content writing and SEO but I definitely think you'll want to capitalize on keyword research and trends in your niche. The more specific you can be the better. Try using sites like BuzzSumo.com to see the most shared content on any topic. Super fun tool!

    • @jcarlosttn
      @jcarlosttn 5 лет назад

      @@AlexCattoni Excellent. I'd been using SEM and BuzzSumo abd the metrics show some traction...but not in the % of opt-in conversion😒

  • @dineshsharma-yy4xz
    @dineshsharma-yy4xz 4 года назад +1

    Who came here coz of thumbnails

  • @salluarsh
    @salluarsh 4 года назад +1

    I'm Thor

  • @Suplado68
    @Suplado68 3 года назад

    she stops trying to sell you on the idea and finally starts the lesson at 4:00

    • @AlexCattoni
      @AlexCattoni  3 года назад +1

      "selling you on the idea" AKA 👉🏻 explaining the topic and explaining why it matters.

  • @tejrajbond
    @tejrajbond 4 года назад

    Alex in one dangerous women who can persuade you into doing anything lol. Scary

  • @iamsamuelpaul
    @iamsamuelpaul 4 года назад

    Answer to your question at 2:36
    I am Iron man... 😎

  • @Creator_BH
    @Creator_BH Год назад

    İ am IRONMAN

  • @SIDE-HUSTLE14
    @SIDE-HUSTLE14 4 года назад

    Hi Alexandra Cattoni,
    I have been trying to reach all day long.
    I have fellow on LinkedIn and I have send you messages on LinkedIn but you haven't responded to any.
    Please I wanna have some possibility of getting to know more about copywriting.
    Waiting to hear from you.
    Cheers.

    • @AlexCattoni
      @AlexCattoni  4 года назад

      Hey Sunday. I try to respond to as many messages as I get. But between all channels it can be pretty hard. If I didn’t respond it’s likely because you asked a generic “I want to learn copy” question. That is why I created this channel - I hope you’ll find the answers you’re looking for! All the best!

    • @SIDE-HUSTLE14
      @SIDE-HUSTLE14 4 года назад

      There is no specific course you offer or a complete material for it .
      Thank you so much for the respond.

    • @AlexCattoni
      @AlexCattoni  4 года назад

      Yes, but I just closed my launch. If you sign up here AlexCattoni.com/Posse you will be the first to know when it reopens!

  • @aliahmedt.v9837
    @aliahmedt.v9837 4 года назад +1

    You dont need copyrighting.. just show them your picture

  • @doctormuhammadawaisrabbani1088
    @doctormuhammadawaisrabbani1088 4 месяца назад

    @alexcattoni iron man dies in endgame 🤭

  • @paulbacchus1015
    @paulbacchus1015 4 года назад

    Iam the Incredible Hulk, who else. Paul Bacchus esq

  • @dummydami9892
    @dummydami9892 4 года назад

    And I'm the one who ______ agent Romanov.

  • @shaambhavshankar8782
    @shaambhavshankar8782 4 года назад +1

    God you're pretty!

    • @somanoss
      @somanoss 4 года назад

      agree...love your smiling

  • @A_copywriter
    @A_copywriter 4 года назад +1

    You're prettier than you think you are.

  • @idreesabbasi4509
    @idreesabbasi4509 Год назад

    Hello hai my penis is go one side so how to make cake straight do you know about this please explain me

  • @emekaabuah3431
    @emekaabuah3431 4 года назад

    I'm Captain America

    • @AlexCattoni
      @AlexCattoni  4 года назад +1

      Yes!!

    • @emekaabuah3431
      @emekaabuah3431 4 года назад

      @@AlexCattoni Seriously, your tutorials are just what the doctor ordered. I started working in an advertising agency and didn't know much about the subject matter. Please do not stop doing what you're doing.

    • @emekaabuah3431
      @emekaabuah3431 4 года назад

      I'm all the way in Nigeria, Africa by the way. Thank God for the internet.

  • @oduabaziemjoel1636
    @oduabaziemjoel1636 2 года назад

    Are you married?

  • @chinanuuhegbu2287
    @chinanuuhegbu2287 4 года назад

    Thank you Alex, I recently started copy writing and your content has been helpful. However, I wish you could show some examples of the work(sales letters). I think it will enter faster that way. Thanks again...