#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Tye DeGrange & Udi Ledergor

🚀 Exciting insights from the latest episode of the Always Be Testing podcast! 🎙️Tye DeGrange sat down with Udi Ledergor, a B2B SaaS marketing expert and Chief Evangelist at GONG, to discuss his incredible journey and the innovative strategies that have propelled GONG to success. Here are some key takeaways:
TIMESTAMPS:
00:25 - Udi's Journey and Role at GONG
03:38 - Strategies for B2B SaaS Growth
06:52 - Gong Lab's Data-Driven Sales Strategy
10:05 - Effective Marketing Strategies for Gong Labs
13:15 - Importance of Experimentation in Marketing
16:44 - Simplifying Event Invitations
19:45 - Human-Centric Content Strategy
22:46 - Humanizing Marketing Content
25:44 - Complementary Founder Dynamics
28:44 - Engaging Marketing Through Storytelling
31:57 - Fostering Direct Feedback Culture
34:53 - Trends in AI and Marketing
38:03 - Fun Facts and Recommendations
40:54 - Conclusion
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