- Видео 104
- Просмотров 2 915
Always Be Testing
США
Добавлен 15 май 2014
Hi! This is Always Be Testing Podcast.
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life!
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life!
#70 Understanding Partner Promotional Methods and Data Points | Tye DeGrange & Nate Ivie
In this episode of Always Be Testing, I sit down with Nate Ivie from Impact to talk about what’s working in partner marketing today.
We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consistent recruitment keeps programs strong.
------------------------------------------------------------------------------------------------
▶ Subscribe to our RUclips Channel
👉 ruclips.net/channel/UCy2lLrKVJLMoCSNp5rrCeSg
🎧 Listen to our Spotify Podcast
👉 open.spotify.com/show/3bXEq0WGtkLiQn7K1PUVCh?si=a408c...
We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consistent recruitment keeps programs strong.
------------------------------------------------------------------------------------------------
▶ Subscribe to our RUclips Channel
👉 ruclips.net/channel/UCy2lLrKVJLMoCSNp5rrCeSg
🎧 Listen to our Spotify Podcast
👉 open.spotify.com/show/3bXEq0WGtkLiQn7K1PUVCh?si=a408c...
Просмотров: 4
Видео
#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Tye DeGrange & Ely Lerner
Просмотров 3День назад
Ely Lerner delves into his role as an advisor, distinguishing it from consulting by emphasizing his focus on advising rather than delivery. He works closely with founders in software verticals such as consumer marketplace, fintech, SMB SaaS, enterprise SaaS, AI, and dev tools, but avoids hardware, DTC, biotech, and crypto sectors. Lerner highlights the importance of integrating product strategy...
#68 Role of Thoughtful Attribution in Effective Marketing | Tye DeGrange and Mike McElhaney
Просмотров 1621 день назад
In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership. The discussion blends ma...
#67 The Role of Strategic Partnerships in B2B Tech | Tye DeGrange & Zoe Mackay
Просмотров 4Месяц назад
🎙️ In this episode of Always Be Testing, host Tye DeGrange sits down with Zoe Mackay, former Strategic Partnerships Lead at TechnologyAdvice and current Head of Publisher Development at Goloot. They discuss how editorial, SEO, and business teams collaborate to deliver high-quality, intent-driven content. Zoe also shares insights into the evolution of affiliate marketing and the growing role of ...
#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Tye DeGrange & Udi Ledergor
Просмотров 7Месяц назад
🚀 Exciting insights from the latest episode of the Always Be Testing podcast! 🎙️Tye DeGrange sat down with Udi Ledergor, a B2B SaaS marketing expert and Chief Evangelist at GONG, to discuss his incredible journey and the innovative strategies that have propelled GONG to success. Here are some key takeaways: TIMESTAMPS: 00:25 - Udi's Journey and Role at GONG 03:38 - Strategies for B2B SaaS Growt...
AUSTIN TECH WEEK '24 with Tye DeGrange | Alexis Contos | Cory Treffiletti and Jennifer Barkley
Просмотров 15Месяц назад
In this episode of the Always Be Testing podcast, host Tye DeGrange leads a panel discussion on leveraging AI for better marketing results. The panel features industry experts Alexis Contos (CMO of NEA), Cory Treffiletti(CMO of Rembrandt), and Jennifer Barkley (VP of Commercial Marketing for Visa), who share their insights on the current and future impact of AI in marketing. ▶ Subscribe to our ...
#64 B2B SaaS Marketing Mastery | Tye DeGrange & Aaron Orendorff
Просмотров 262 месяца назад
🚀 Exciting Insights from the Latest Episode of Always Be Testing Podcast! 🚀In our latest episode, I sat down with the dynamic Aaron Orndorff, VP of Growth at Fermàt, to dive deep into the world of e-commerce and growth marketing. TIMESTAMPS 00:24 - Introduction and Fermàt Overview 03:32 - Aaron's Career Journey and Shopify 06:38 - Importance of Consistency and Action 12:49 - Distribution in Con...
#63 The Tech Stack for B2B Affiliate Marketing | Tyler Calder & Tye DeGrange
Просмотров 222 месяца назад
In the latest episode of the Always Be Testing podcast, hosted by Ty DeGrange, we had the pleasure of hearing from Tyler Calder, the Chief Marketing Officer of PartnerStack. This episode dives deep into the world of B2B partnerships, growth strategies, and the importance of data in driving business success. Here’s a comprehensive look at the key takeaways from their enlightening conversation. ▶...
#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes
Просмотров 352 месяца назад
#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes
#49 Affiliate Marketing in the UK & Beyond, Richard Wright & Tye DeGrange
Просмотров 72 месяца назад
#49 Affiliate Marketing in the UK & Beyond, Richard Wright & Tye DeGrange
#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne & Tye DeGrange
Просмотров 92 месяца назад
#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne & Tye DeGrange
#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon
2 месяца назад
#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon
#46 Data-Driven Affiliate Management | Tye DeGrange & Noelle Spagna,
Просмотров 12 месяца назад
#46 Data-Driven Affiliate Management | Tye DeGrange & Noelle Spagna,
#45 Applying AI to Improving Customer Experience | Tye DeGrange & Peter Mullen
Просмотров 112 месяца назад
#45 Applying AI to Improving Customer Experience | Tye DeGrange & Peter Mullen
#44 The Rise of Influencer Marketing | Tye DeGrange & Olivia McNaughten
Просмотров 22 месяца назад
#44 The Rise of Influencer Marketing | Tye DeGrange & Olivia McNaughten
#43 Cookieless Attribution for Marketers | Tye DeGrange & Jeff Greenfield
Просмотров 22 месяца назад
#43 Cookieless Attribution for Marketers | Tye DeGrange & Jeff Greenfield
#42 Unlocking TikTok for Growth | Tye DeGrange & Cormac Jonas
Просмотров 32 месяца назад
#42 Unlocking TikTok for Growth | Tye DeGrange & Cormac Jonas
#41 The Power of Connected TV | Tye DeGrange & Vikki Danielson,
Просмотров 72 месяца назад
#41 The Power of Connected TV | Tye DeGrange & Vikki Danielson,
#37 Growth & Product Leader | Tye DeGrange & Adam Fishman
Просмотров 103 месяца назад
#37 Growth & Product Leader | Tye DeGrange & Adam Fishman
#38 Diversifying Traffic Sources for Long-Term Success | Tye DeGrange and Jordan Carter
3 месяца назад
#38 Diversifying Traffic Sources for Long-Term Success | Tye DeGrange and Jordan Carter
#36 Building Better Word-of-Mouth Marketing for E-Commerce | Tye DeGrange and Noah Tucker
Просмотров 103 месяца назад
#36 Building Better Word-of-Mouth Marketing for E-Commerce | Tye DeGrange and Noah Tucker
#61 Growth Loops and Partner Programs | Tye DeGrange and Jake Schonberger
Просмотров 173 месяца назад
#61 Growth Loops and Partner Programs | Tye DeGrange and Jake Schonberger
#60 Diversifying Traffic Sources and Revenue Streams for Creators | Tye DeGrange and Reagan Fry
Просмотров 243 месяца назад
#60 Diversifying Traffic Sources and Revenue Streams for Creators | Tye DeGrange and Reagan Fry
#35 Getting Smart Stuff Done | Jim Nichols
Просмотров 93 месяца назад
#35 Getting Smart Stuff Done | Jim Nichols
#59 The Art and Science of Performance Marketing, Richie Carreon
Просмотров 293 месяца назад
#59 The Art and Science of Performance Marketing, Richie Carreon
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif | CEO, Intellimize
Просмотров 254 месяца назад
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif | CEO, Intellimize
#58 Affiliate Marketing Mastery with Cristy Garcia
Просмотров 464 месяца назад
#58 Affiliate Marketing Mastery with Cristy Garcia
#57 From Rap Battles & Emmys to Growing Product Hunt for Consumer Brands | Greg Rollet
Просмотров 234 месяца назад
#57 From Rap Battles & Emmys to Growing Product Hunt for Consumer Brands | Greg Rollet
#33 From Platform to Agency to Brand and Testing Incrementality | Krystie Capobianco
Просмотров 144 месяца назад
#33 From Platform to Agency to Brand and Testing Incrementality | Krystie Capobianco
#56 The Power of Storytelling in Marketing | Emma Mondolino
Просмотров 295 месяцев назад
#56 The Power of Storytelling in Marketing | Emma Mondolino
Really enjoyed this session!
Glad you liked it!
Thanks for the breakdown! I need some advice: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How can I transfer them to Binance?
🙌🙌
How do you know which set of users are going to convert anyways? Some of the repeat purchases are triggered by ad exposures.. And hence how do you measure incrementally in this case?
Good to hear my old friend 'Yoda' - a great journey and well worth a listen
Thanks for listening! Hope you had a great time.
🎶 Promo>SM
"Do one thing every day that scares you." --Motivation
"Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice." ---Wayne Dyer