#33 From Platform to Agency to Brand and Testing Incrementality | Krystie Capobianco

🎙️ Join us as Krystie Capobianco, Affiliate Manager from Rothy’s, dives deep into the world of affiliate marketing, sharing her expertise on incrementality testing and profitability analysis. In this insightful discussion, we explore the importance of understanding campaign objectives 🎯, leveraging partner data 📊, and the value of various affiliate partners 🤝. Learn how to set up a successful affiliate program 💼, experiment with commissioning strategies 💡, and discover the critical role of transparency and communication in driving consumer response 📈. Whether you're new to affiliate marketing or looking to optimize your strategies, this conversation is packed with actionable tips and key insights!
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Timestamps:
00:24 Introduction
00:43 Exploring affiliate marketing
02:13 Non-traditional partnerships value
06:21 Incrementality defined
08:27 Analyzing partner contributions
12:28 Five whys framework
16:03 Partnership importance
20:18 Affiliate marketing challenges
26:51 Rewarding partner value
31:59 Testing budget importance
35:55 Fun facts and passions