5 MIND BLOWING Logo Design Tips ✍

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  • Опубликовано: 28 июн 2024
  • So over the past couple years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey!
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Комментарии • 800

  • @willpatersondesign
    @willpatersondesign  5 лет назад +113

    Take part in the latest logo design challenge! ruclips.net/video/O1k2mrsIyFE/видео.html

  • @butronchloe1634
    @butronchloe1634 6 лет назад +2249

    Quick Summary:
    Tip 1: Flip and reflect logo designs
    - easier to spot mistakes and makes logo identifiable when reflected
    Tip 2: Exaggerate negative space
    - Logo may be smaller than what you see on your screen so compensate the negative space
    Tip 3: Always use Geometric shapes
    - Easier and more accurate than using the pen tool
    Tip 4: Force yourself to create multiple renditions/ideas of your logo
    Tip 5: Change your location
    - helps you create more diverse ideas and helps clear your brain... You may ne surprised what you might think of in a new environment

    • @vivianeb90
      @vivianeb90 5 лет назад +42

      Thanks, this should be the top comment. Would save us all some time. Sometimes I wonder why I even use youtube? Cause I could look it up quicker.

    • @joaquimley
      @joaquimley 5 лет назад +4

      Thanks man!

    • @EugenioAmbrogio
      @EugenioAmbrogio 5 лет назад +6

      God bless you

    • @SugarTouch
      @SugarTouch 5 лет назад +1

      @@vivianeb90 Thank you !!!

    • @sluna2235
      @sluna2235 5 лет назад +4

      thanks for saving my time😀

  • @EricaEchos
    @EricaEchos 6 лет назад +65

    My best tip for logo design is when you've just spend a marathon session designing, editing, tweaking and finalizing a design, and you're finally happy with it, STOP, turn off the monitor, and go do something else for the rest of the night. Then, when you wake up first thing in the morning, turn on your monitor and look to see if you're still happy with what you thought was a finished design. My bet is, you won't like what you see.

  • @ivemissedyou.8900
    @ivemissedyou.8900 5 лет назад +645

    You were great in Kingsmen.

  • @jalisamarshall4706
    @jalisamarshall4706 6 лет назад +583

    "...Stop being so protective over your ideas" - A personal attack
    😂 Thanks Will!

  • @antizionist38
    @antizionist38 6 лет назад +157

    In short:
    • Check your logodesign as a mirror image
    • Make the negative spaces a little bit larger than positive spaces
    • Use geometric shapes
    • Make 50 sketches in an hour
    • Work in different environments

  • @CECS1
    @CECS1 4 года назад +1

    That whole negative space is so true. Its balance. Leonard Bernstein said of music "the music happens in the silence. Without the silence, the sound will be lost. It becomes mud. Silence is more powerful than the story and shapes of sound. Silence is the boundary for that sound. The constraint"

  • @TheRealSimeon
    @TheRealSimeon 4 года назад +114

    Video: Change location.
    2020: uuum... About that...

    • @ChristinaVanderbroke
      @ChristinaVanderbroke 4 года назад +3

      I was thinking the same..

    • @skylar5156
      @skylar5156 3 года назад +1

      same

    • @ayf449
      @ayf449 3 года назад +3

      "alright.. guess I'll start at my office, move to my bed, the coffee table next, kitchen counter.. a bit in the bathroom too perhaps?"

    • @rowshonara1162
      @rowshonara1162 3 года назад +1

      In my country we are roaming everywhere

  • @AmbitionMusic
    @AmbitionMusic 6 лет назад +319

    I've actually been looking to change my logo for a while now.

    • @loplop019
      @loplop019 6 лет назад +4

      good

    • @baidyanathpal9314
      @baidyanathpal9314 5 лет назад +5

      Ambition do you need designer?

    • @gabyap1010
      @gabyap1010 3 года назад +2

      Hi

    • @looney9891
      @looney9891 3 года назад +2

      @@baidyanathpal9314 im sure hes not gonna get one off a youtube replu

    • @Dwaynesk
      @Dwaynesk 2 года назад

      @@baidyanathpal9314 I do need one you still there? 👀👀👀

  • @ReddoX30
    @ReddoX30 6 лет назад +22

    Really great idea about changing location! I NEVER get any ideas when I'm in my room, but the second I go outside, BOOM! One thousand ideas.
    Now I take a small sketchbook and a pencil everywhere I go and when I get an idea, I sketch it on the spot!

  • @SMOENOVA
    @SMOENOVA 6 лет назад +322

    Tip number one: just be expensive. So you have More Time, for ideas, Family, and Quality life. Sounds stupid, but it is true.

    • @michaelmeacham4517
      @michaelmeacham4517 5 лет назад +27

      This comment caught my attention. I’d like to hear more about this.

    • @Androideaf
      @Androideaf 5 лет назад +6

      what you mean? What kind of "never do it for free" is this? I'm serious, no trolling. I'd like to hear more bout this too

    • @Zylode
      @Zylode 5 лет назад +23

      Hes just saying the higher u charge the less people would hire you so you have more time

    • @tolaa3653
      @tolaa3653 5 лет назад +49

      @@Zylode If you charge higher prices you attract different customers.
      Higher prices are one of many indicators of better quality. So if a big company looks for a person to design their logo that will be printed on many products such as letters, flyers and business cards, integrated in web and icons and so on they want it to be done fast by a trustworthy person. Because thats whats gonna be representing the firm for years to come.
      Higher pricing works well as long as your work is of good quality and you communicate well. Marketing, networking, good communication with clients. the whole package.
      If you succeed with it you can take on fewer projects and spend more time on them or have more time on your hands or both.

    • @Zylode
      @Zylode 5 лет назад

      @@tolaa3653 erm thanks for going thru the effort to type all of this but i kinda know that

  • @synkCO2
    @synkCO2 4 года назад +41

    "Half of my job is showing what doesn't work and why" - This has justified so many hours of my university course

  • @samz123123
    @samz123123 4 года назад +4

    The way the circle fits the guide perfectly blows my mind. I never knew that was possible and I have been struggling to do that.

  • @MediocreAtBesd
    @MediocreAtBesd 5 лет назад +5

    by listening to the content and examining the background I feel like you're living the dream

  • @RubyRobbins88
    @RubyRobbins88 3 года назад +2

    5 minutes into the video and you've taught me more about logo design than I learned in college. I got a crappy hand when our art director died my freshmen year and they pulled in adjunct profs who didn't know what they were doing to teach everyone. I consider myself mostly self taught at this point.

  • @SM-lt8yr
    @SM-lt8yr 6 лет назад

    SINCERE THANKS mate, love everything about ur room, from racing seat, to leather jacket, to eyeframes, voice. Keep it up bro!

  • @christinatestana
    @christinatestana 6 лет назад +8

    These are such wonderful tips Will :) I totally understand about changing environments sometimes because you need to see new things and explore random areas. This can stimulate inspiration which then can help you clear your mind and make the ideas flow easier. I know when your stuck in one place, I find I am getting stuck often and just going in circles. I will have to give that a try :)

  • @LogoBooks
    @LogoBooks 6 лет назад +5

    Great and straight forward tips. The tip of using circles on top of an existing picture is simply great. I'm aware of it for quite some time now, but the day I saw the simplicity of it by using the shapes, I felt like I saw the light :-D

  • @nottheone1357
    @nottheone1357 5 лет назад +16

    I'm making logo's for a brewery, I have gotten most of my ideas from working at the brewery

  • @cherylbrown6746
    @cherylbrown6746 6 лет назад +7

    Cool beans! I loved all the tips... I am not a logo designer by trade but I loved the create 50 within an hour concept. Cant wait to do this... I am sure it will help me stay focused.

  • @ashwynwarrier
    @ashwynwarrier 6 лет назад +5

    Hello Will ! Love the videos you put out. They are really informative and they have helped me so much to grow as a graphic designer. Thanks for discussing the aesthetics in so much depth. It would be great if you could make a video which talks about how to charge for logo design, i.e. the number of concepts that can be given at a price, number of revisions etc. But anyways great stuff ! Subscribed :)

  • @skabbymuff111
    @skabbymuff111 6 лет назад +129

    I found your 1st point fascinating. as a graffiti artist for over 20yrs, one thing we learnt very early on with a graff sketch, was that if it looked good in reverse (looking at the paper backwards through a light), then you knew the letter formations were solid, and you had hit gold on the outline. we didnt quite understand fully at the time why this was, but it was true. a decent shape should look good from most perspectives. i think your point was more about recognising the actual logo, but i thought id share this also. a decent shape or form, looks good also when reversed, even if it doesn't make sense. its a great tip, even if it seems a little weird. All your other points were great also, thanks, loving your videos mate.

    • @tsubakoyumi194
      @tsubakoyumi194 6 лет назад +1

      skabbymuff111 this what we were taight in art school too. You take your drawing and go look at it in a miroor. Whatever doesn't look harmonious should be corrected

  • @ChiT-dl6sj
    @ChiT-dl6sj 6 лет назад +7

    Yay! I found my new favorite channel!

  • @denkozlov4220
    @denkozlov4220 Год назад +1

    Doing my first logo first time in my life, thanks a lot for the valuable tips there, Will.

  • @alteregoAtlas
    @alteregoAtlas 4 года назад +2

    Started drawing the initial logo idea out 20-100 times and just trying different angles and corners and such (Tip 4) and it makes a huge difference in the final product. Or even generates ideas you could use elsewhere~

  • @melonethtassartir9686
    @melonethtassartir9686 6 лет назад

    You got yourself a subscriber man. I'm all about supporting people who are really worth of being supported! Cheers!

  • @orangeapple681
    @orangeapple681 5 лет назад

    Great tip about going to different locations. I've been thinking that to myself for years, I'm glad someone finally said it.

  • @yingcurtis
    @yingcurtis 5 лет назад +1

    I love the idea of different environments. I always was curious why this made a big difference when I did design work!

  • @vithedesigner
    @vithedesigner 6 лет назад +1

    That geometric tip was game changing. I'm about to watch the Abstract Logo Tutorial. Thanks Will.

  • @angelosagapiou6902
    @angelosagapiou6902 6 лет назад +9

    Although it sounds strange. In some way changing locations of working or coming up with ideas helps a lot. Nice video 😄

  • @KikuSoo
    @KikuSoo 6 лет назад +2

    omg I am a very begginer ilustrator and designer and I a currently breaking my brain doing a band logo for a friend of mine and this is reeeeaaally helping me even if it isnt something THAT proffesional srly thank you very much! I think I found a new fav channel

  • @Damodharanjay
    @Damodharanjay 6 лет назад

    Thanks Will! Thats so great of you to share some amazing thoughts!

  • @granjmy
    @granjmy 5 лет назад

    Will Paterson, thank you for going into detail about WHY you use these techniques. I'm one of those people who needs to know why. It helps me to understand the lesson, principle, etc.

  • @sarahbergman7338
    @sarahbergman7338 5 лет назад

    Wow thank you!! Total beginner here, and a video like this is super helpful! A bit out of the box and not finding tips like this elsewhere. Thank you!!

  • @viviennemabelrose5827
    @viviennemabelrose5827 3 года назад

    Just graduated and still suck at logos, your video has been a big help!!

  • @quantinabeck-jones7151
    @quantinabeck-jones7151 5 лет назад

    I never would have thought of using the geometric shapes to assist in outcome of my logo designs. I Learned something new... Thank you

  • @2626firefly
    @2626firefly 5 лет назад

    I'm starting a new business venture and found this very helpful. I know a lot of people understood these but I liked the detailed explanation. Thanks!

  • @MsRyzu
    @MsRyzu 5 лет назад

    Jesteś dla mnie wzorem. Dziękuje za wszystkie rady!

  • @swagnext7304
    @swagnext7304 6 лет назад +25

    1 flip it
    2 BS
    3 use geometric shapes
    4 draw 50 variation
    5 change location

  • @24rinjap
    @24rinjap 3 года назад

    You’re such an inspiration! Love your vibe. Keep up your great work 💥

  • @DeziVlogs
    @DeziVlogs 5 лет назад

    This is so good. A few minutes in to one video of yours and I've already subbed.

  • @aklogtefera4319
    @aklogtefera4319 2 года назад

    very helpful tips and tricks thanks Will for sharing

  • @radiantDF
    @radiantDF 6 лет назад +59

    Great tip on the last point. It's really saturating and tiring to be working in one place all the time! As a work-at-home designer, I find it dull, uninspiring and tedious being trapped working in one corner of my house. It does lead to a lot of procrastination. :P

    • @ashleyjeziorski3662
      @ashleyjeziorski3662 6 лет назад +1

      Same here!

    • @Jojo-lt5ve
      @Jojo-lt5ve 6 лет назад +1

      Same

    • @stuntacore
      @stuntacore 6 лет назад +1

      I enjoy going to coffee shops, but I find that I am so accustomed to designing on my 27" monitor that using my 13.3" Macbook feels very tedious. Normally I go to the coffee shops and just sketch ideas or read books.

    • @awateaxx8326
      @awateaxx8326 6 лет назад

      True. I find working outdoors really gets my creativity flowing :p

  • @markopolic9964
    @markopolic9964 6 лет назад

    As always, greatest designing content, keep up the great work :D

  • @balinthonvari7723
    @balinthonvari7723 6 лет назад +1

    These actually are useful tips, thank you :D

  • @jiunnsiangyu8
    @jiunnsiangyu8 6 лет назад

    Great tips, Will!

  • @tayloralvarez3
    @tayloralvarez3 6 лет назад

    love this video! so very helpful and inspiring!! all your stuff is fricken awesome keep it up!

  • @504Capt
    @504Capt 4 года назад +1

    Bro big help. Great tips. I’m implementing these shyts today

  • @blackbearcreative
    @blackbearcreative 6 лет назад

    Love this video, always like seeing other designers process, so many good tips in this vid!

  • @elizarosecoaching5380
    @elizarosecoaching5380 3 года назад

    I am a huge advocate of tip #5. I think I'm not going to be as productive when I go to a cafe to work because I don't have all the equipment but I am amazed at how much I get done. Just being in a different environment really does change your output

  • @Nic_Aster
    @Nic_Aster 6 лет назад +2

    Thanks for the tips, i've learned more with you that in college.

  • @CheckMyVitals
    @CheckMyVitals 6 лет назад

    This is one of the best design videos I've seen on the internet. Thank you.

  • @caickmil1
    @caickmil1 6 лет назад

    Your channel is amazing really, keep up the good work! You're helping me a lot.

  • @woundedhealer999
    @woundedhealer999 6 лет назад

    This was SO helpful, THANK YOU! Everything you said really resonated with me

  • @vipe293
    @vipe293 4 года назад +5

    Damn, I just found out about your channel and this particular video. Exactly all of your tips were the ones I've been doing for years...I'm a traditional as well as digital artist though I never took any art-related or graphic designing class, but these tips came just naturally over the years of doing this...cheers mate

    • @animorte9790
      @animorte9790 2 года назад

      I'm the same. I just discovered these videos and realized that, without any training in the field, I've been doing this for years. I definitely need the fine tuning and professional detail in his tips though! xD

  • @bonniehoke-scedrov4906
    @bonniehoke-scedrov4906 3 года назад

    This is my first time enjoying your RUclips channel. Great work! I’m looking forward to more great content from you. Thank you so much for this informative video! I got so much out of it.

  • @littleskittles9589
    @littleskittles9589 6 лет назад

    I loved the 4th tip

  • @worlwinllc
    @worlwinllc 6 лет назад

    These work!! Thanks for a different perspective. Really appreciate that. #5 has worked for me in the past.

  • @valeria_flores
    @valeria_flores 6 лет назад

    I always hear the exact same 5 "logo tips" everywhere (be simple, it should be timeless, 1-4 colors, yada yada yada) but this is the first time in a while that I actually listen to new and genuinely helpful tips. Great video! Really appreciate the tips!

  • @TyranVz
    @TyranVz 2 года назад

    Great tips from an old video, Thanks, man! Negative space & new location to sketch is a great idea

  • @dungster33
    @dungster33 6 лет назад +60

    I found coffee shops and bars to distracting, park benches that's the creative zone. You even get help from local drunks.

  • @JuliusPfeiffer
    @JuliusPfeiffer 6 лет назад

    Just found this channel... So glad! This content is absolutely useful and inspiring, thanks for sharing! Subbed

  • @NurBudiPrasetyo
    @NurBudiPrasetyo 3 года назад

    you blow my mind, thanks Will

  • @HorrorbleGamer
    @HorrorbleGamer 2 года назад

    Insane! Definitely gave me some new creative ideas!

  • @bryanenid1228
    @bryanenid1228 5 лет назад +34

    When you fliped that logo I though it was Coca Cola Logo...

  • @isaura844
    @isaura844 6 лет назад +2

    Whew thank you! Im totally new in this field and could use tips!:D Ill be following you from now on!:D

  • @AnastasiaR
    @AnastasiaR 6 лет назад

    This was so helpful! I’m designing my first logo for a local restaurant and I know I can do something awesome for them I just want to push myself to that next level

  • @MW-dl4zt
    @MW-dl4zt 2 года назад

    Really helped to narrow down how I will start/make my companies logo. Thx a lot!!

  • @alisonkshea
    @alisonkshea 6 лет назад

    Awesome video, thanks so much for the helpful tips!

  • @brendeljoey
    @brendeljoey 6 лет назад

    gaining some rough logo design knowledge for a company I'm looking to start with a friend as we build it to get some cash flow. have watched several of your videos and they have been super helpful and informative! thanks for sharing your knowledge!

  • @WindigoJoe
    @WindigoJoe Год назад

    Ok i know this was an older vid, but thank you, thank you, i really was struggling with the pen tool, and i gave up and went on to some other projects for school...now i am back to it and full of confidence.

  • @minchingyang3369
    @minchingyang3369 Год назад

    Thanks for your sharing! Very helpful

  • @abesilva
    @abesilva 6 лет назад +2

    I really don't know why this was in my recommendations but I am glad it was. Great video and thanks for the tips! I don't do logos... or even know how to draw... BUT I do enjoy a good video. Keep it up man!

  • @jgfumagalli
    @jgfumagalli 4 года назад +1

    Shiiii* Such good things here! The part of thinking in ideas and scratchs on another environments I can't stop and I feel really good, like someone with a brilliant criativity, so inspiring!

  • @CataCastaño
    @CataCastaño 4 года назад

    So helpful! Thank you so much!

  • @MightyMcKee
    @MightyMcKee 6 лет назад

    all great tips, thanks will

  • @ronthehybrid
    @ronthehybrid 3 года назад +1

    Tip 5 is GOLD

  • @SleptOn
    @SleptOn 6 лет назад +1

    Wow those are some really great tips. I think there are some logos I’m working on now where I can apply the exaggerated negative space and geometric shape suggestions to clean them up

  • @Weird_Quests
    @Weird_Quests 3 года назад +1

    Just found your channel - I’ve been wanting to get into graphic design for a long time now, coming from video production and creative writing, but always practicing a little art now and then. You’re a huge inspiration - what resources would you recommend to learn graphic design principles?

  • @laurelgeorge3766
    @laurelgeorge3766 6 лет назад

    Wow. Just wow. Such an amazing video.

  • @SupremeVai
    @SupremeVai 6 лет назад

    Wow a 5 point list video which is actually good! thanks for the tips

  • @morpheon_xyz
    @morpheon_xyz 3 года назад

    That last tip is golden! Very helpful tips, thank you

  • @darenadaniette
    @darenadaniette 5 лет назад

    What great tips!! Thanks so much for sharing.

  • @PureCitizen
    @PureCitizen 6 лет назад

    Thank you for sharing these!

  • @clippingpathservicce409
    @clippingpathservicce409 6 лет назад

    Great tutorial! Thanks for your effective tips. I will try my self now for creating a unique logo following your tutorial.

  • @elenacreates
    @elenacreates 6 лет назад

    Thanks so much for the amazing tips! 😊

  • @erikpeters2112
    @erikpeters2112 6 лет назад

    First tip is new to me !! You, sir, are awesome!

  • @guapz245
    @guapz245 5 лет назад +1

    This video inspired me into making a professional logo!! i'm about to start Thank you!

  • @24ktcroissant92
    @24ktcroissant92 5 лет назад

    Scent's linked to memory; happy to see that bottle of Joop in the back still going strong ✊😊💜🥐 much love and respect. Subscribing now

  • @nuyihz
    @nuyihz 6 лет назад

    Great tips! Especially the one tip with the negative space! Thx

  • @Ruyagozlemi
    @Ruyagozlemi 4 года назад +1

    I came here to come up with a logo for my leather business, and I see Mascon Leather come up!! They make great products !

  • @mdgaimin
    @mdgaimin 6 лет назад

    thanks dude you teach a lot ! i always share your videos with friends .

  • @flyingsquirrel3271
    @flyingsquirrel3271 6 лет назад

    This might sound strange, but your videos are actually helping me as a musician and sounddesigner. Thanks for sharing your experience!

  • @Hariharan-sh6bo
    @Hariharan-sh6bo 6 лет назад

    The concept of 50 designs within an hour does really help. How do I know, well I usually draw like 11 concepts before I start digitizing the best out of them. Even 11 helped me a lot. This 50 in an hour sounds great! Will follow.

  • @austinstockstill9490
    @austinstockstill9490 5 лет назад

    Yes, definitely mind blown... Thank you!

  • @wasidasova1894
    @wasidasova1894 6 лет назад

    Oh, Will. Being graphic designer myself, I know most of all the tips and tricks. But your voice sounds so nice that I have to watch more of your videos :))

  • @arturoner6873
    @arturoner6873 6 лет назад

    Thanks for the tips mate :)

  • @yuki6139
    @yuki6139 4 года назад

    woooow this is very helpful!!! Thank you very much!

  • @ellemoonriver
    @ellemoonriver 6 лет назад

    Awesome easy tips! Great video

  • @sarahswan8498
    @sarahswan8498 5 лет назад

    I really liked this video! Thank you!