I have a HUGE PROBLEM with my Fujifilm cameras and company.
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- Опубликовано: 22 май 2023
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I have no problem with Fuji's direction. In fact I think they cater better than most brands (what other brand is offering wildly different interfaces such as PASM and Analog).
My issue is with all brands, boring clinical well scoring lenses (that come at a cost in terms of size, weight and price). I don't mind some soft edges at f1-1.2, but of course we can't let a lens score poorly in some boring test so lets double the weight of the lens!
No brand is perfect, I had a love hate relationship with Pentax as well, and Fuji it's mostly love but of course I still have gripes. Its natural.
The 8mm is a welcomed addition to the lens road map. Landscape photographers have been talking about wanting a small ultra wide prime for a long time. But it's fishy how fuji is marketing it as a vlogging lens.
no one want to vlog with that ultra wide view.
One thing I can’t understand is why fuji doesn’t lean into sims. If they added a feature that allowed users to easily share custom sims between cameras, they’d absolutely kill it. Especially now with film being so popular. But instead they barely put any effort into it. They release 1 new sim and say they can’t offer the sims to older models. It’s none sense.
I would rather have a film simulation firmware update behind a paywall than to completely leave older models in the dust. I feel like this is the only compromise because at the end of the day they're a business. Not trying to be a boot licker or anything but some other comments are talking about how fuji is barely breaking even in their consumer cameras. Just showing my concern for the future of the brand.
@@Bocsaphoto I’m with you on this. I’d pay for sims no problem. Heck, have users upload and sell and fuji take a cut. Sim App Store all the way.
No
They offer many looks with their website. New styles every week..
@@chris_jorge The Sims are found in Lightroom and can be applied to old and new bodies.
Yes, I think Fujifilm are shooting themselves in the foot by not continuing with their old excellent customer service . They might be making more profit in the short term, but in the long run I think it will harm them.
That’s the problem. They’re not making money.
I totally feel this video. I think the Xpro3 was daring and the X100V felt like they mastered the compact, but then COVID destroyed their business model somehow and they couldn't even produce the cameras there was an actual demand for!
Everything that has come out since has been very, erm, Sony like. So I downgraded to just my XT2, kept the 1st gen Fuji 1.4 primes, and bought a Leica M4.
Sony is the best though
@@laurencewhite4809 if handling/experience and lens selection isnt your priority than Sony APS-C has a lot of strengths.
I used to think this was what the company was about, customer first, keeping customer loyalty. By now, I'm thinking it was plan A to setup Plan B, which is to use that customer loyalty to move them up to new models for those new simulation and features, some of which could be back supported by older cameras. Assuming now Fuji will no longer do that, Fuji will join the rest of the camera makers who experience the merry-go-round of customers that will sample a product then move on to someone else. This will be death of their customer loyalty in my opinion.
Well, X-S20 is here at $1299. I think Fuji is about to make a killing with it.
lets hope! just an odd choice of features is all!
As a Fuji investor they are in a bind. The camera division is a break even to money looser representing 13% of fujis total revenue. Investors really want them to spin off the camera and film division but are stopping short of forcing them because they know heritage is so important to Japanese firms. The recent direction is an attempt to push margins on equipment from 30% to the 40-60% range. I.e. a 23mm 1.4 wr costs marginally more to make then the 23 f2 but the margins are closer to 60%. Luckily they have a great lineup of aging lenses that can be had for cheap and are still fantastic.
Thanks for that. As a Fuji shooter I can empathise with some commentators on here because I'd like to see improvements in auto focus, the app etc, but I think many of us have no idea of the financial side of these various issues. Fuji is running a business and as you say the camera division is a "break even to money loser" which must have a huge impact on what they're able to do.
Heritage is also important to their customers. It is the Fuji culture that has grown their customer base. I don't think profit and customer satisfaction have to be mutually exclusive. I am a full time pro and have used Fujifilm for years. I've owned many systems and the only ones for which I've felt inspired to use and some loyalty towards, are Leica and Fuji. Although Apple has become immense they've managed to maintain some of their customer loyalty and culture while be being hugely profitable. Not saying I want Fuji to become Apple but there are ways to be profitable and still maintain some of their appeal, original culture and cater to their loyal base.
@@tims8305 It definitely does and there are many competing factions in situations like these. There are clearly people at Fuji that are very passionate and extremely talented but when you’re walking a financial tightrope those creative voices get buried by the money ppl overriding them. Overall given the situation I think Fuji does pretty darn well walking that tightrope.
@@JoelWolfsonPhoto I completely agree with you and that feeling is why I shoot Fuji as well. When you are in a situation like Fuji is though the creatives often get overruled by the money men. For every X-Pro series and 35 1.4 R there’s an 8mm vlogging lens that is wildly overpriced for what it is and it’s perspective buyer base. I.e. RUclipsrs and tiktokers looking to up their video chops’s. IMO even though certain releases puzzle me I feel like Fuji balances this money ppl vs creative’s dichotomy better then 99% of companies.
Great comment. Cite your sources. Lots of companies run money losing operations for strategic reasons-that support the overall profitability of the company or their ability to innovate. Canon probably makes more money selling ink and printers, do you suggest they shut down their camera business?
I totally agree. All camera manufacturers, and now Fujifilm, are just introducing new cameras at higher prices and forgetting hobbyists. We don’t want high tech gear with all bells and whistles. Just give us simple, affordable cameras which will motivate us to take more photos.
100%. I just want an X-E5 or X-Pro 4 with a flip up selfie screen and an updated 18f2 WR for street-travel-doc-snap work. And please for the love of God, give us frame lines wide enough to accommodate the 18mm this time.
I don't want any of this 1kg+ $1k+ pro gear they're spitting out to land in 4th place in the full frame market. Even Sony and Canon are making Full frame cameras smaller and lighter than Fujifilm cameras right now.
Bring back the X-M1 line or something.
Man I’m tired of all the camera companies coming out with vlogger centric cameras smh
I agree with everything, but the 8mm. I've been dying for that lens for my fashion shoots for like a year since I saw the prototype. I'm tired of manual focusing my fish eye 😂
Same but different subject. For ultralight backpacking and canyoning it seems like a perfect small lens to let me ditch the 10-24mm.
So many people in any given market ask and post about wanting things yet never actually buy it when it actually comes out. Companies like Fujifilm take the input into account and leverage odds and percentages to make decisions.
At the end of the day, they do great work keeping previous versions relevant while still making new gear.
This all seems a bit dramatic
I think you are on the wrong side of the argument and dont realise
@@godsinbox naw
@@godsinbox no he isn’t. Look at the XT5 Fuji sent back to the old style screen because their customers asked for it exactly the opposite this video is claiming.
Camera manufacturers will all soon realize, listening to RUclipsrs for the past few years has been a big mistake.
"Kinda". There are RUclipsr's that shoot. And then there are RUclipsr's that create content about shooting. Listening to the ones that don't shoot is a mistake, I couldn't agree more. Seems the ones that don't shoot have more time to talk about things that the people that shoot don't even care about. Haha.
Well what do you expect, they are a company and like any other camera manufacturer they need to increase sales, no sales, no Fuji…it’s that simple. On that 8mm is not such a bad idea, looks very compact, rectilinear and most people shoot ultrawides at small apertures. Fuji has long lenses too, not sure what else you expect? 70-300, 100-400, 200mm f2, 150-600mm. App you say? All camera apps suck tbh, but Fuji will release a new one today. Do you want some cheese with your whine😂! If your photography is not improving it’s you, don’t blame the fuj.
I definitely agree on the firmware/film sim front, hopefully they do start to listen and this is just a bump in the road. And I'm defs slightly worried as an X-S10 user... guess we'll have to see what shakes out, but to change such a fundamental tenet of the company would be a massive risk long term. And on the lens front, I think we will have to rely more on third party lenses now. Which is unfortunate to a degree, like if you are a pro or prosumer that might be a problem, but as a hobbyist I think it's fine, like I just picked up the TTArtisan 27 2.8 and really really like it. Thanks for the video and commentary on this issue!
The 8mm is, I think, to go with the X-S20 as a vlogging lens. The problem is Fuji is trying to break into the vlogging market and they’re going to fail miserably.
ETA: If they’d release an X80 their sales would be in orbit.
It’s going to fail miserably, this vlogging kit is pushing $2500 which is wildly overpriced imo.
The XS20 is an incredibly attractive video camera for its price. The XH2s did incredibly well, and there’s no reason to think that the equivalent of an “XH20” doesn’t have a decent shot itself.
I’d never vlog on anything wider than 12. Idk what they were thinking with 8mm, but at least it’s not another 50mm.
It's a real estate and landscape lens.
Vlogging with Fuji autofocus?
I wanted the 8mm, but a faster one, at least 2.8 max aperture. I love using extreme wide angle lenses for video. It's a personal style.
Can’t forget the cinematographers. Fujifilm has cinema lenses and makes some of the greatest cine & PL mount lenses on the market, but they still neglect the true Cinema features and camera bodies that they market as video cameras. I get that Fuji is photo first, but so is Leica and even they have bodies that have basic filmmaking essentials like shutter angle. Fujifilm has put sons of money into their own productions and short films that they film with their cameras to market them as cameras they can make industry-level movies…. But implement zero fundamental filmmaking features. So annoying. We aren’t asking for internal ND and crazy high end features. Just at least give us shutter angle, waveforms and a true TC integration
The X-S20 is just a dream camera, even compared to the new Sony a6700: open gate 6.2k (instead of 4k), 7 stops IBIS (instead of 5 on Sony), no overheating like on the Sony. In terms of the 8mm, I agree with you, I also don't get who this lens is for, they seem to be going for that I want something like my phone's ultra wide, but with good quality.
Very nice camera indeed. I do not shoot videos very often so I feel pretty comfortable with the quality of my images on the XS10. When the XS20’s are available used perhaps I will trade. Enjoy the camera.
@@Festvangelist To be honest I didn't see any difference between XS20 and XS10 for photos, they were identical. The only advantage was animal eye autofocus but it's not that critical for photos.
I actually ended up sending the camera back because of IBIS corner wobbles and poor autofocus, both in video and going for the Sony full frame ZV-E1, it is a phenomenal camera!
I dont really know where to start.
I used or use Fujifilm from X-T10, X-T1, X-T2. X-T3, X-T4, X-H2, X100, X100s, Z100T, X100F, X-M1, X-E2, X-E3, etc etc etc. When was it that we had a new film simulation that was updated to previous models? I honestly don't remember. But you do know you can create your own recipts in camera, so how is this a problem?
Updates?! I do know that they released updates do X-T3 to work with the new app, and big fixes and such this year! 2023! This is a camera that was release in 2018. Since then we have T4, T5 and H2. And still got updated.
Update the F:2 lens? Why? I have the 23mm and the 35mm f:2 and its fast, weather resistant and great IQ. Why is there a need to update these? You have a new line of 1.4 lens that everyone states are amazing glass and that even take full potential of the 40mp sensors. And the f:2 also does.
Not sure what was all that about Leica also. I have a Leica and I have Fujifilm and we are talking about 2 completely different worlds. And price range btw. Why Leica would be focused on content creators as Fujifilm and other brands, seems odd to me to compare. Also about initiatives from Fujifilm promoting artists, sponsoring them, awarding prizes, exhibitions and loaning gear every year? GFX Grant Challenge Program anyone?!
About small cameras. I'm assuming that you are referring to the new H2 and H2s that are basically the size of a Full Frame camera. Fujifilm didn't discontinued the X-T line as far as I know. Not even X-Pro or X-E. And they just released a X-S20. There are plenty of choices and actually I'm looking forward to see what will come out for the Pro and E versions. Will they use the new 40mp sensor? Will they use the 26mp stacked sensor? Wither way, its going to be a major jump on AF and processing power. We have a good example. X-S20.
Sorry if this sounds like a Rant to your video. I don understand to an extent that sometimes we feel the need to move faster and we need more options. I do believe there are things that Fuji need to improve obviosuly. They need to get their act together with it comes to software AF algorithms. Make a huge jump with the H2/s but are still not quite there. They also need to provide more lens options on wide. But on the other hand, we need to give them the deserved merit on refreshing the tele side of thins and the new primes. And also a fantastic move to open the mount to third parties like Viltrox, Sigma, Tamron, etc. Amazing lens coming out to the system.
Now... this is for APS-C... when it comes to Medium Format Fujifilm have been doing huge jumps in innovation and offer, at Full Frame prices.
Some very good points made. I started wanting a Fuji after feeling the xpro2 and x100f in the store and then listening to the Raymond Hatfield podcast with Valerie Jardin.
My first exposure to Fuji was probably Hugh Brownstones XT3 review despite me choosing the A73 at the time but would definitely have chosen the XT3 if it had IBIS.
I ended up getting a X100V as my first Fuji. It was okay but it was enough for me to get an XT4.. I then sold all my Sony gear and bought a Canon R5 and 24-70 because Fuji magic is with the primes and maybe the longer 2.8 zooms.
Now my primary camera is the XH2S because I insist on a high quality EVF and I’m convinced Fuji chose to trickle the bare minimum into the XT5 to help them sell more XT6’s which yes if the XT6 has a 5.76 EVF with a slightly bigger screen and premium feel like the XT4 is happily buy one.
I personally feel the 40 megapixels is a bit of a gimmick
Great Post on many points ! Shot canon for over 20 years.. had TONS of Lglass... Started with the very first x100... for wedding reception candids and something fun to carry around and was blown away by what i was getting (especially in the wedding candid world cuz..... it was not this huge thing that made people run, or change their demeanor cuz they saw me coming)... That said eventually sold off ALL of the canon gear and have been shooting "thousands" (yes) of weddings since that time (I have been very involved with a "chapel" co. for 15 years so "yes" Thousands" ... That said I have gone through x100,x100s,x100t,x100f, xpro1, and currently in the bag xpro2,xh1,xpro3 and gfx50r.... I have a huge collection of native xf glass, and an even larger collection of vintage 35 glass... I simply love the experience of shooting with these bodys and honestly feel the glass is second to NON at a "resonable price" ... YES even the GF glass compared to what the L glass cost in the Canon days... As u mention... It has long been so frustrating that if I wanted to shoot a native fuji film sim ... it may be avial on some of the body's but not the others... "i get the marketing" but for wedding day continuity "Fuji Looses" cuz... I cant do it... depending on what you want to sync up after the fact... (always thought they should market a "black box/fuji dark room box with a dongle or something so it would only work on fuji files... but a fuji dark room computer box/plug in so "any fuji files from any legacy cameras you could sync up to the same film sim, and not have to mickey mouse around with sliders).... I get that they discontuned the 50r (the only med format i was interested in)... but continuing to "max" those older gfx body's out with firmware updates on a "future proof size sensor" to me is a no brainer.... The phone Ap for all of the old cameras was a joke as far as consistency and as you said "un usable".... list goes on and on... Like you... Not interested in changing... Love the look, love the glass... love the form factor... I would also note that I have sent my Fuji body's in for some repairs More than I ever did my canon mk2,3's and 4's.... but like you I HATED shooting those systems even though the results were just fine... Just didn't have the look I was gravitating to once i started shooting fuji x stuff.... Like many have said, there is no perfect camera, and or perfect camera company... but yeah hi fives on your post here.... You hit a bunch of nails on the head.... perhaps Fuji will take note :) again Thanks for Posting !
After posting that... I also want to make clear... regardless of the repairs I have had to make occasionally on my fuji body's... Their customer service has always been resonable/approachable (i.e. i can talk to someone on the phone) and returned in a resonable amount of time ! (was not my experience with Canon for over 20 years) I totally understand "new shutters" are a wear issue, not a malfunction issue... but for instance on my Xpro3... the rear screen has not worked for almost 2 years... I just use the EVF/OVF and will send it in eventually (probably after i purchase an xpro4)... however the issue is frustrrating none the less... even though I ador the xpro series ! But yeah... their service has been as good as any camera company as I have ever delt with.... My xpro2 i sent in some ages back for a shutter... and the bottom plate on it was all scraped up (honestly had a nice sort of petina on it) ... and over and above the other service i was having done on the camera at N/C they replaced that bottom plate... Truly even though i liked the petina... I thought that was really nice custo service for them to do ! things like that and experiences like that with the service dept. over and above the images i can create... keep me with the brand regardless of sometimes twisted and confusing road maps !
I developed a beef with Fuji in December 2020 when I had a 7 month old x100v. I bought it one month after release. Somehow found it used at B&H.
The viewfinder developed issues and Fuji said they won’t honor the warranty as they can’t confirm the age of a used camera… makes sense, if it had been out for more than a year.
What really caused the beef was the rep confirmed that I could have been the 7th owner of the camera and bought it on eBay. As long as I had the original receipt they’d have honored the warranty 🤷♂️
Bit of a vent but all that to say. I agree.
Glad you are highlighting these points. There are some major head scratching things going on with Fuji… Why so many models’ orders cancelled? Why can’t they seem to address their supply chain issues? And on and on.
I have all I need in my Fuji cameras with the 24MP and previous versions, this stops me from being obsessed about the feature arms race of future models that seems to consume so many these days. Following Fuji's recent releases, the ever increasing price tag and its reliance on talentless, but heavily followed, YouTubing salesmen to push their products in return for free junkets is most disappointing.
Could not say it any better !! absolutely Agree
I honestly don't expect anything from camera companies, They will do what they want when they want.
For me the biggest problem is lack of stock. I haven’t been able to get the lenses I wanted for over a year. Also they keep playing around with their prices here in China. Example the XS10 body in January was 6999 rmb recently they got some back in stock now selling for 8199. I just feel deeply disappointed.
Haha, I just ordered the Fuji 8mm lens yesterday. I’m super stoked for it to get here!!
Well the only Fuji camera that truly held the compact size for me that could be put next to m4/3 cameras is the 100v I adore so much.
8mm prime....ummmm....real estate photographers who like to use primes. It's an actual type of money-making professional photography right out of the gate. Have you heard of open gate?? This lens will be perfect for shooting open gate and being able to pull a horizontal and vertical image/video. Oh, and, it's not Fish Eye like most of the third party 8mm lenses, AND, has a filter thread for NDs. There are so many positives about this lens. So, don't make stupid comments before researching.
100% true. Thank you for your voice!
I agree 100%! I’ve been wishing fuji made more pancake lenses. As a person that doesn’t have a ton of equipment I’ve figured out what I like and what I want. I love using my 35mmf2 but I wish it was a pancake lens… It would make my xpro even smaller and more compact. But the want has fallen on deaf ears.
Yeah spot on man. I went to Fuji in 2017 because I wanted small and light and it was less expensive than the full frame DSLRs. Now they decided to force us all into video camera specs and the bodies are getting larger and lenses fatter. The big boys at Sony, Canon and Nikon are making small, light mirrorless solutions in full frame. Want knobs and buttons? Nikon Zf. Just not sure where Fuji is headed strategically with it's APS-C line-up. Not to mention that two of their flagship models (X-Pro and X100v) are long since discontinued.
I’m in the same boat fr fr… I love my X-Pro3 but there are some fundamental quirks that irritate me about it. I’m going to be making a switch soon but I’ll still use my gear because I love it still.
Good info.
I have an X100F and love it.
Recently I acquired some Pentax gear.A K3 with wonderful,SMall, Limited lenses.
These lenses with that camera, are almost as small as an X-T2 with a 23 F2 lens.
Also, I think that Pentax really Does listen to there customers..They now actually have a Professional MONO camera!!!
I've been shooting Fujifilm for 7 years now and it does make me want to shoot. I am very excited to add the H2s body at some point, albeit I HATE that flippy screen. They just never last. It is also stupid sad that at the very least, let the new film simulations trickle down the old lineup.
It's a business. Kaizen made sense back in the day because when you had an XT1 they could fix the issues before the could develop the xt2. This meant people would be more likely to buy a non perfect body w/o waiting and there was excitement. Now that they're on the XT5, what are they going to add? So the Xpro is behind, the XE is behind, but they're making video centric XH1 and XH2 and XS20.... Sony has also only released vlogging/content creators these day. That's the market shift, that's what they have to make to make money. Also with the TikTok X100v popularity they need to work on making those over developing new cameras when there's no capacity to build them.
Lens wise the 8mm makes sense for two reasons. The first is the same reason their new camera is a vlogging camera. It's a great vlogging lens. Wide enough to get yourself into the frame and light enough to hold at arms length. The 8-16 is great but it's way too big to hand hold. The 10-24mm & 8mm COMBINED weight 25% less than the 8-16mm... So again, vlogging is the new market. For me, a real estate/landscape guy, the 8mm has an appeal as the 8-16mm can't take filters. This gives me that focal length if I need it and the ability to use filters on it. That's a big deal.
Long lens wise I agree they could make more. A 300 2.8 would be sick since those lenses take the TC so well.... But you have to give them credit for the 150-600. Internal zoom lenses are so rare and SO much better than the external options. Sony and fuji are the only two who make one that are reasonably priced. Canon has the 100-300 now and the 200-400 but those are at a much different price range. Also I have to wonder how many people buy these lenses? Pros need the big options but that market is pretty well cemented into a system and most likely not switching to fuji even if they had them. That makes long (especially the expensive options) a very boutique market. They need to sell lots of an item to invest the R&D into it so long glass is unfortunately not going to happen IMHO.
Not saying I like the fact they're getting very vlog/content creator focused, I'm just saying it's a business decision to keep the doors open. I also think progress has gotten us so far we're all upgrading less and less.
Agreed. I just don't understand why people think a camera should be in a perpetual state of development. BUGS/DEFECTS are one thing. But new features are another entirely. When I buy a camera with a feature set, I've told myself that "this camera solves my problem(s) or fits my needs." If it didn't I wouldn't have ever bought it. Buying a camera without a SIM/feature and then complaining that it doesn't have it later is dirty football. It was never a "need" before or you woudn't have bought that body - LOL. I can't for the life of me see a new feature come out and then get upset at my camera for not having it. I think these issues largely get resolved when people approach body purchases properly. Ask yourself "what problem are you trying to solve?" If the camera AS PRODUCED solves it - then go shoot something. I don't personally know any shooter who has more talent than my a6500 | A7iii | Ricoh GRII will allow them to exercise, and I know some pretty amazing shooters. I do agree on glass though. Keep updating Sony APSC glass and I'll continue to own my a6500 (or whatever I upgrade to in the future) - same goes for my A7iii. If my needs change as far as what I need from a body - I don't think it's Sony's job to fix me with firmware (as long as the features I purchased initially are working as designed).
I understand what you're saying but the consumer didn't request this - Fujifilm PROMISED this and said this is what separates them from the rest.
You all want to talk about - it's a business as if people don't understand why they're doing it. Everyone does it. But when you as company promise something, tout it every chance up to 2018, talk about it more in 2020, and then don't do it - people can ask what the hell is going on.
@@DeeRosa I get it bro. But it's a slippery slope because the same people that want "free" upgrades also want new lenses and better faster lighter smaller everything. Where do they think the funding will come from if people (like me) are shooting bodies from the stone ages? It's hard to balance the 2. I LOVE the new Sony colors. But truth be told I'll put my a7iii up against anything out there as far as image quality (as long as I get to pair it with modern glass). There's no way to keep a camera company alive with folks who want their XE3 to get all the updates the XT6 (lol) has. The glass argument is a real one tho and I agree there. Sony screwed themselves from me upgrading my A7iii when they came out with the new 24-70f2.8 and the new 50mm1.2. Glass breathed new life to my old body. Be safe Dee!! 🤜🏾🤛🏾
@@musicmaestro88 no one is asking for a free upgrade - we’re asking why they stopped the thing they promised us would always be there. It apple stopped give iOS updates to phones and only did bug patches tomorrow people would Also wonder why they stopped.
I understand this video but didn’t Fujifilm themselves go on record a couple years ago and state that the Kaizen approach or whatever was something they’ve moved away from. I guess what I’m saying is that it seems that Panasonic has taken over as the company that gives features and fixes more frequently via firmware. I k ew when I got my xh2s last summer that autofocus improvements and anamorphic de squeeze were likely never coming.
For my xt3, I dont understand why I have yet to get classic-negative in-camera in a firmware update and im still rocking v4.12 because all the updates after have been riddled with bugs that lock up the camera.... still waiting for whatever bug-update they push after v5.00 with the launch of the new X-App.
Can we get better high iso performance sensors? even if it means less megapixels i don’t care. I just can’t use my XT 4 & XH2 for my events due the grain and loss of detail compared to my full frame system. I love using the Fujis but they are dysfunctional for my paid work.
Skateboarders love the 8mm!
In the past couple of years, I've enjoyed third party lenses more than Fujifilm's own offerings really. I think Nikon is the new Fujifilm making cameras for photographers and keeping older Z cameras relevant. And I love that when they announce a new camera, they send them to ACTUAL photographers. Yes, they make boring RUclips videos that's why Nikon seems to make very little noise in social media but man, the photographers that use them make ACTUAL photographs that make up their portfolio. Right now, I think I'm done with the X-Series with the X-E4 and happy with my quirky GFX 50R. My next camera will probably be a Nikon whose files actually match better with the GFX.
Agree on that lens and the new X-S20 Camera. Now we wait for all the RUclipsrs to tell us we need it.
Thank you!
The fact that Fuji doesn't bring stuff like new simulation to old cameras is so irritating
I bought my X-T2 with the belief that it would receive upgrades. Nope!
Now looking at Canon to do what the Fuji can’t. I’ve literally squeezed every ounce of capability out of the Fuji for what I shoot and now I find myself behind the curve looking for better focusing and accuracy.
Facts. Thanks, Dee.
I have owned 3 Fuji cameras, X-T20, X-T2 and X-T4. I had a lot of hopes for the 3 recent X additions to their lineup. I'm not much into video at all so the X-H2S is not for me. So I thought the X-H2 or the X-T5. If they had given us the X-H2 with the analog dials, I wouldn't have sold all my Fuji gear. The retro style isn't my only requirement.
I am almost 70, have shaky hands and failing eyesight. I decided to return to full frame and bought a high megapixels camera that allows me to crop without losing too much. The AF is insanely good and the colors are fantastic.
I'm not giving hope though. Let's see what they come out with the next time around and I may get another Fujifilm camera.
Other than that, I agree that the phone app is should be better. Oh well! Are we too demanding!?!?
I still shoot an X-Pro1. The camera wasn't ready at launch, attracted a heap of criticism yet Fuji kept tweaking the updates until it was at least useable. Still has some compromises but the output offers something special. Before the X-Pro2 came out Fuji were selling factory refurb X-Pro1s (reputed to be new shop returns) with a full warranty for £250. You'd pay about double for the same camera in that condition in 2023. The company moved form a quirky, labour-of-love manufacturer to mainstream contenders and lost something along the way.
I watched that episode of Mamiyamigos and started to feel that unsettling itch. I switched from Nikon full frame only about 2 years ago and fell in love shooting the X-T1 and X-T2, which I still have both of. But I'm starting to worry that I'll be left behind because of an inability to drop thousands on new gear. Ah well, I can still have fun at least.
That 8mm is a head-scratcher. I would like an update on the 18 F2.
Totally agree, I moved from Canon who never use to update their cameras and full adopted the Fuji system. Now, I’m looking to buy a new camera and seriously looking to move away from Fuji because, you guessed it, they don’t update their firmware anymore. It’s such a shame because had they stuck to their past I’d have just gone out and dropped my money on a new Fuji. Now I’m likely to spend my money elsewhere
I was on path to switch over to the GFX system... then I joined the communities and found the cameras are losing dial functionality or straight up dying constantly. Decided maybe to to take the res/sensor hit and try APS-c Fuji... but immediately had dead pixels.
Bummer, as their color is the best thing going right now, IMHO.
It is all very easy: Fuji is pulling out of imaging. Tx for the video Dee Rosa!
I agree with most of what you said, however at least with Fuji you know they aren't going to release the Xt-6, Xh3, or XH3s for at least a couple of years.
The problem really started with Management changing years ago..they let go of their hyper design engineers and became the new Microsoft and is taking profit over new ideas. You don't see Fuji Ambassadors talking about the cameras in foreign lands much anymore...probably because they all left to Sony and others. That is what Fuji was...then as they are now backtracking in creating some film stock because Analog is coming back, they lost their way to Instax as their primary cash cow.
The compqanies need to sell cameras to survive in an ever shrinking market. Putting resources to older cameras may not be feasible anymore. How many other products (cars, tv's, home appliances) do you see updated? Almost none.
HERE, HERE… I still love my X-H1 BUT I’m not feeling confident that my support is assured anymore and frankly it gives me second thoughts on future Fujifilm camera purchases, especially with Panasonic and Nikon out here starting to really kick ass.
I believe landscape photographers asked for that 8mm. When they released that 8mm-16mm and the amount of fervor there was for that lens I suspected a prime was coming. Even content creators have been requesting wider and wider rectilinear lenses like that popular Samyang 12mm for vlogging.
When I heard Fuji shift their focus from cameras to some other stuff I just felt betrayed. Like.. Well, I've been their fan in the times whey were barely alive, I supported all they did, loved those colours and promoted as I only could. Last year I bought 2 their cameras right away, new! Despite I quite dislike some obvious problems they don't fix yet. And now... First was X-T5, their first intentionally limited body relative to "upper end" X-H, than - this. I'm heartbroken again(
And yeah - lenses ARE a problem. If I couldn't adopt Canon lenses through Fringer or get third-party lenses on it I'd probably not be able to use their cameras. So weird some of them are, so partial is the coverage. Many are just... weird in some way.
And UI - why isn't last active menu item remembered?! Why does this awful X-T4's kelvin dial exists yet?! Video focus tracking?? And so on...
It is unfortunate that Fuji doesn’t continue to develop firmware for their cameras until exhaustion anymore, but at least they will for a couple years before the next version. At some point if people aren’t buying new gear it’s harder for a company to be profitable… and unfortunately people in creative fields tend to chase specs and what’s new versus a model that has been out for a few years but vastly improved.
I’m looking to add the X-S20 as my EDC, even though I’ve made the switch to Lumix for everything. I just enjoy Fujifilm for my personal projects.
Thx for your video, I do love my x100 and have had several fuji cameras. I think not all your points are valid, namely: you said fuji was affordable. Fuji has never been afordable, even the first x100 was quite expensive. Even the cheapest xf lens, the 27mm 2.8 goed for about 200 - 250 euros here: for that money i can get a nikon af 28 2.8d and af 85 1.8d. Also you mentioned that kaizen also included that film simulations of newer generation cameras were exported to older models. When? Did cc ever come to xtrans i or the OG x100? Did eterna ever come to xtrans i or ii?
To be fair all these camera apps are trash… wish they’d all take it seriously
leica app is great tho
@@artemkanaki9274you beat me to it, the Leica app is fantastic!
Leica FOTOS is 🐐!
huh? for 25 years I have unplugged the sd card, plugged it into the card reader, copied the files. Never fails (and I dont forget to put the card back in)
it seems like the world we are in is all about tradition. can you imagine using a 10 year old phone, now? some folks expect a 10yo camera to still be the goods.
there is no way ANY camera app will support a device older than 5 years. electronics are like junk food, just for the here and now.
And if software is free, no one is going to value it.
I'm a huge Fuji fan and user , however a good reminder/rant about what is important. Well done.
Lenses are way overpriced nowadays. $999 for the 18mm f1.4. $799 for 33mm f1.4 and $899 23mm f1.4. They're great lenses but c'mon.
Totally agree. I left Fuji after they released the new XH2/xh2s for Nikon. I miss old Fuji and still watch to see if they will find their way back and I am baffled given you cannot even pay msrp for some hard to get cameras. Seems like a bad business model.
I love my xh2 your missing out big time
@@tnasty357yeah I ended up coming back with an xh2s. I am just trying to get used to it. The Z8 is a better camera all day (as it should be for $1500 more), but I miss the more compact lenses. The xh2s is maybe 80-90% as good as z8 for autofocus. I don’t feel like I need the 40+ megapixels and want as good low light performance as I can with APS-C so I went with the S version. Probably overkill for my needs since I haven’t dabbled in video at all. I still think Fuji needs to get back to the kaizen releases and if they ever release a XPro with IBIS I will preorder it.
I got the 8mm lens even I have the 8-16mm, it’s wonderful lens for architecture and real estate, with minimal distortion
Balsey video to release the night before the X Summit 😂😂😂 I am actually kinda into the 8mm, not for the 8mm, but because it's slower. I'd love a set of f3.5 primes with ultimate image quality if they manage to keep the size down. For shooting landscape, it would really compliment the XT5. I'm mainly wishing for this in 65-70mm territory. I'm the only one... 😅
love your videos so much!!!
But we did get a new app, the command dial can now be mapped to iso on the x-h2/s.
Even though I'm a Canon shooter, I just saw John Branch's video! New Fujifilm App LFG!
I shoot both Fujifilm (GFX) and Nikon, both shooters have similar complaints. Personally I am quite happy with GFX system overall. Sure the menu system is antiquated and missing many features found with competitors, and there may be a dearth of GF lenses available, but the IQ and colour science is fantastic, and the build quality of the lenses available, and their camera bodies is excellent. No company is perfect and at this point in my relationship with Fujifilm, I am generally satisfied in comparison to where Nikon has been the last few years.
All about market share. They want more than the loyal Fuji fans. Latest numbers show Canon/Sony dominating with 75% of the market. Nikon lost 4% down to 12% and Fuji gained .9 to 4.9% I believe. I don’t think they can gain much more without full frame, unless they come out with some amazing tech in medium format and APSC. They are innovating, but is it enough? Who knows? 2022 numbers haven’t been released yet. I’m curious how the XH2/s and XT5 have done. I think 1.8 zooms would help them more than an 8mm lens.
Same! I think the 1.8 zooms that were patented would have been better! I think it was a 23-35 that was proposed!
@@DeeRosa I’m hoping Sigma brings their 50-100 1.8 to X Mount. Or Fuji should just make a 50-140 1.8. That would be an awesome sports lens!
Today at the summit has been a scratch your head day, you was right 3 months ago with this video. GFX100 II
Im pretty sure its not "Fujifilm" in itself thats making the choices, its the fact that the camera department blew up so much that they now have too many cooks in the kitchen. Who asked for the 8mm, probably one of the senior engineers that had been designing the lens for a few years which was based on a feedback that was also another few years back from that.
The bigger your brand scales, the more issue it faces with managing customer expectations. And the best way a community can give their feedback is via things like youre doing now plus not purchasing items we dont need from them. It'll take a few years for them to adjust and this video by itself also would only show its impact further down the line.
I love my Fuji cameras, yet I decided about 2 years ago that I won't be investing another cent into Fujifilm gear. I have had some issues with the internal batteries with a number of my Fuji bodies, that I have never had with a Canon or any other camera brand I have owned. I have also had the feeling that Fujifilm as a company has taken a route I am not willing to follow. So I will be taking my money elsewhere when I buy new gear.
there's so many things that happened in the past 2 ish years and more pancake lens might be good - im still wondering besides the 27mm (40mm) pancake - and looking to other brand cameras - what other pancake lens do other brands create?
updates to the f2 lens? - which one really need an update? i thought those were really solid and had good AF motors built in already.
I was pretty sure everyone complained about the "slow" f1.4 lens and thus they upaded those lens to be faster while keeping the size relatively small if not some got smaller as well.
cant relate to the "too little too late" about the app - it was slow no arguments there - but what's fuji to do if it did take that long for QnA testing to get it right this time? no one knows.
shame on the kaizen updates - not sure how to feel about it - and thats a point out of fuji
it does seem this 8mm is to sell along side the S20 obviously - and thus a travel lens. wouldnt make sense to try to sell a super long lens.
The story of almost every brand not only Fuji can be told like this: x brand while little was a bold brand carving a niche in the market, once they did, they went for a bigger target which meant to become mainstream because to be bigger you have to hit a bigger target of needs so you become more like every other competitor in the marketplace. Now their first users don't like that because they feel that their brand is not what it used to be when it was smaller, and felt more personal.
So Fuji has changed, yes. Makes better, more broadly appealing products, you could make an argument for it.
I agree 💯
How can Fuji get revenue when no one buys new cameras? When new firmware is free, at the end of the month the software engineer needs to get his salery? Are you given your customers some free after photography? This guys talk about Leica with not take into the price level of Leica. Less customers means higher price per cameras. In 2010 a quantity of 120 miliom Photo cameras was sold, now the market is only 18 million cameras a year. That the manufacturers focus on market that update their camera regulrly is for survival. Most cameras companies had lost money the last years. Olympus sold their division to the only buyer the can found, that is a hedge fund. DPReview and Image resources are closing. Jcristina and a lot of You Tubers says that talking about photography and cameras attracties less and less view.
Your example is exactly my point - they're pushing out all these cameras and lenses that NO ONE IS ASKING FOR; people would buy more of things they asked for. Kaizen doesn't mean you don't need a new camera - people who won't upgrade still won't no matter but it WAS their mission that they brought to customer.
no one asked for fujifilm to practice Kaizen - THEY SET THE STANDARD.
They do need to offer smaller cameras like the old XF70,XF1,XQ2, or something to compete with Ricoh GRIII/X. Who asked for the 8mm? :-)
Absolutely..I’ve got the xt3 and why Tf do I not get the new film simulations from the xt4. It’s the same sensor, basically same everything and still I don’t have it
“New”
Amen! 👏👏👏👏👏👏
Yup, in the end, these companies are just companies run by bean counters. What annoy me is when features are artificially crippled/separated via software/firmware from other cameras. Ignoring film sims and other things, even something niche like instax compatibility, the X-S10 is the only X camera(maybe one of the X-A) that can work with the Instax Link Wide. All the same gen camera have comparable hardware. There's no reason why that should be the case aside from branding and market segmentation. The Instax is for casual consumers and the X-S10 is also marketed towards that group, that's all it is. I know some will say is that's one small stupid thing, who cares, but it still proves the point.
That Nikon Z8 is looking sweet. 😅
. . ?hhhmmm?. . .I'm a newly retired product development engineer and now an events photographer, so I believe I can represent both sides of the coin [i.e. Fuji vs consumer]. There's only so many things a manufacturing developer can do, so Fuji has to prioritize every cent and hour. Folks like me are happy with the release of the XT-5 as it gets back to roots: a smallish form factor for primarily stills with updated autofocus, of which the algorithm was just updated via a kaizen firmware update. And the former Fujifilm App was horrible, but is now being salvaged; yes long overdue. However kaizen can only be so effective as former hardware is limited: do you really think an X100S can gain every new film simulation and new autofocus features just because you want it? If you believe it can, then you don't understand the nature of processor and memory chips. And who's asked for a revamp of lenses? Me! While yes the 35mm lens was artsy, I can make the 33mm just as artsy with a Black Mist filter, a good film simulation, and low aperture bokeh. But the revamped 23, 33, and 56 mm lenses are incredible in terms of resolution and autofocus speed. If I had one recommendation for Fuji it would be to do what Elac in the audio speaker world has done: with new materials, high performing batteries, processors, and memory chips - do not follow the crowd in terms of incrementalism, but rather leverage these new resources to rethink core values which gets incorporated into design, including simplicity, aesthetic rendering, and lifetime use. Just as Toyota became way too comfortable in its incremental ways, only to be wholly blown away by Tesla, I hope Fuji doesn't follow the crowd.
just waiting on an XT40 with a d-pad
I had an old Fuji DSLR and used until it but the dust.
Then I got a Nikon. It's hard to complain about a Nikon, but truly, a Nikon camera doesn't stand up against a Fuji camera very well. As soon as I can manage it, I'm switching back to Fuji.
Fuji sells more DX and large format digital cameras than all other manufacturers.
Fuji doesn't sell full frame, so what this really means is Fuji outsells everything.
Well we got a new app and they threw in a 8mm lens if you want it lol.
I’m in a different space this time! I still remember my struggles with Canon & FOR ME, Fuji has been the answer I’ve been hoping for!! Now I’ve only been shooting Fuji since 2018 & exclusively Fuji since mid 2022. I agree they need to keep doing what initially lured me to them and yes I don’t think I’m interested in the 8mm!!!! 😂
Fujinon XF 18mm f/2 II WR ... still waiting ... 🥱
Kaizen was a great idea but companies cannot make money if they always give away the latest and greatest for free. I do agree that their lenses make no sense. Why do we need a 33 and a 35mm both? 33 is 50 in ff and 35 is 53 who wants a 53mm lens???
Simple, the new hi-res bodies needed lenses that could resolve these sensors. telephoto zooms at long ranges are available already and telephoto primes are such a tiny niche market as they are incredibly expensive.
I strongly disagree with some things you mention. In the last 5 years Fuji has released many lenses. It recently replaced its top line, where street photographers benefit (18,23,33,50,55), you have the cheapest and smallest option with the F2(23,35,50), not counting the old versions with excellent quality of 16,23,35,56... my question is, what else do you want?
8mm seems to me the best option to make Vlogs. since it is trendy.
the 16-55 and 50-140 are not worth a replacement. they are still beasts of glasses. almost perfect.
I just got my friend to switch from Full Frame….to GFX ;)
Every company has to adapt to the current market, anyone who doesnt would end up like nokia. Thats the reality.
I love Fuji. Best cameras, best service. There's tons of lenses. I don't understand or agree any single one of your complaints.
If Fuji had a colour accurate profile in ther cameras to go along with the latter-day hipster simulations I'd have stayed. Loved my Xpro cameras, but Nikon along with capture one pro give me something accurate without a load of faffing about.
I don’t understand why Fujifilm can’t develop long fast prime lens. It’s longest lens is a 200/2.0 which is a 300/2.8 in full frame equivalent. The long zooms are way to slow.
People have been asking this for years!
It's all about $$$ and manipulating customers these days!!