Executive Education | Platform Strategy | ASB Iclif

Online businesses may have become almost ubiquitous in the past decade, yet starting, growing and nurturing one to success remains a complicated affair.
Focusing specifically on the intricacies of developing a platform business, this workshop, delivered by Professor Melati Nungsari and Professor Sam Flanders, both Assistant Professors of Economics at Asia School of Business, will introduce participants to the concept and practice of platform strategies and how these strategies differ fundamentally from strategies with other business models.
The course covers micro-engineering in marketplaces, optimal pricing, strategies to start a platform and scale it up, and how to win in a platform competition.
If you're looking for a hands-on professional training to bring your online platform idea to life, or are seeking to supplement your existing online business strategy with platform insights, this program could be what you're looking for.
Click here for more info: asb.edu.my/exe...
You can also find out more about other innovation and entrepeneurship workshops and Executive Education programs from the Iclif Executive Education Centre at Asia School of Business here: asb.edu.my/exe...