How Can the Ratio of Men to Women Affect the Behavior of Men?

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Professor Vladas Griskevicius is the McKnight Associate Professor of Marketing and Psychology. He studies the evolutionary roots of modern consumer behavior and decision making and recently published "The Rational Animal, How Evolution Made Us Smarter Thank We Think."
The book examines the hidden evolutionary wisdom of seemingly senseless decisions, revealing how choices regarding everything from money to marriage are influenced by deep-seated ancestral needs.
Learn more at www.carlsonschool.umn.edu/faculty-resear­ch.