Why is African Food the Least Adopted Cuisine?
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- Опубликовано: 22 май 2024
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African food is the world's least popular cuisine. In terms of adoption, two schools of thought emerge: first, the worst offenders are Africans who refuse to have anything to do with their food. Second, concerns of colonialism and slavery influenced the unfavourable impression of African food as well as the adoption of other cultures’ cuisines. English food is popular in Zimbabwe, yet French food is popular in Francophone countries such as Mali and Senegal. It's worth noting that colonisers not only plundered native foods but also undermined local food systems and traditions.
Culinary schools in Zimbabwe and Africa, in general, take a proactive approach to teach European cuisine, with just a little amount of time devoted to local cuisines. Culinary schools in Africa continue to teach European cuisine, even though the decolonisation paradigm is a popular topic among academics. Wouldn't it be great if these institutions began teaching African food for most of the year and devoted one week to European cuisine? Same with how the corporate world appreciates African Food when It’s Africa Day or Heritage Day in South Africa. Shouldn’t this be a normal practice for Africans?
Furthermore, African foods are easier to come by in townships than in the core business areas of Zimbabwe's big cities. South Africa, Botswana, Namibia, and other African countries are in the same boat. It is very easy to find non-local cuisine in Bulawayo CBD, but you will have to go a little deeper if you want to find native delicacies. The same is true for flights, buses, hotels, and schools. In these places, it's difficult to find any traces of traditional meals. A visitor from London has a 99 percent probability of having an English breakfast in a Nyanga hotel. The same cannot be said for someone traveling from Namibia's Kunene Region to New York and expecting to see a serving of Oshuungu. This raises the question of what kind of food is appropriate for consumption in public settings.
Young people must rise and embrace their culinary heritage in the future. Young people must be appreciative and proud of their food, and without their support, Africa's culinary legacy may be lost forever. Knowledge about indigenous food preparation must be preserved among adults, particularly grandparents, village elders, and historians. It will be difficult to have any meaningful conservation If there is no meaningful data. As proponents of their own culture, African Food must be firstly embraced by Its people. Its people should be proud of eating and carrying local dishes.
Nobody wants to witness an African Chef from Malawi presenting French Cuisine at an international cooking competition (like the current Olympics in Japan). Malawian cuisine is something that people would like to see. Something has to change, as such thinking suggests. Furthermore, the future African food industry should have a high level of UBUNTU - 'I am because we are' - food preparation that is in line with human connectivity and nature. In the future, Africa will require a new food system. One for Africa and all African nationals. One that brings our societies, cultures, values, and livelihoods back to life.
Returning to these traditional techniques is difficult, but it is the only healthy alternative we have in the future.
Your thoughts on this?
Timestamps:
Introduction 00:00
Reasons Why... 01:18
Role of Young People 04:20
State of African Food in CBD's 05:33
Functionality vs Taste 07:31
Conclusion 09:44
~Motivations:
Africa Is a Country | africasacountry.com/
Traditional Cookbook | www.amazon.com/Our-Food-Herit...
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~ About Magriza Made Me Cook:
» Magriza is slang for uGogo (Grandmother in isiNdebele) and the name of the show is derived from Prince's inspiration for falling in love with cooking; his grandmother. The goal of MMMC is to document and serve Africa's diverse food culture, one dish at a time. We believe that Africa has got unique meals that ought to be talked about, and most importantly, cooked consistently. We believe in the values of Ubuntu, Respect, Creativity and Minimalism.
#AfricanFood 
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Its that time when we need to roll up our sleeves and go back to Africa. Our food is our health, our medicine, our heritage and our future!
TRUTH 💯💯
Your food is health and medicine but your people die of hunger and live much shorter lives on average compared to the rest of the world. Your future is shit 😂
Above all else it makes me so happy to know that we are slowly owning our own stories. Our own narratives. This show is very important well done guys 😭❤️
As a Ghanaian in my house we only eat mainly our traditional food . Western food is occasionally. I know that apply to most West African people
every culture is like that here in dAmErica.
That is why u hardly fat in west africa, here in South Africa its hell
Thats so true. West Africans love and eat their own food
West African food is deeply ingrained and has influenced food in the southern coastal states in The United States. I am from New Orleans Louisiana the food that comes out of my home city is west African and it is world famous in western culture. My ancestors carried okra seeds braided into their hair along with African indigenous rice and pepper. We love ❤️ African food in America there is not one city here that doesn’t have multiple Ethiopian restaurants and now Nigerian food has become very popular here. If you go to the State of Georgia there are Ghana restaurants that you will have to wait hours to get a table in if you are lucky. But the food has influenced so many other cultures such as Jamaica 🇯🇲, Puerto Rico, Brazil, Belize, American Coastal South and anywhere the transatlantic and Indian Ocean slave trade existed. Believe it or not the spicy flavors of India were influenced by African Sidi people of the Indian Ocean slave trade. Most food historians can trace these back to Africa. It all leads back to Africa with ❤️.
Haiti also influenced the food of Louisiana.
Very true
All Ghanaians proudly eat their food and dont care what anyone says.
West Africans eat their own food anywhere in the world
@@Candy-xx1bxyeh and it causes diseases and a bad smell.
My former W. African best friend won't try food from my country but would experiment with cuisines from other nationalities. She even stopped her husband from trying a Sierra Leone dish. I always tried her food from her county and in fact cooked several of them in my home. I love our cuisines. I have cooked Ghanaian, Nigerian, Senegal, Kenyan and Uganda dishes. Once I am done losing this weight, I will continue with my African food adventures. For those who look down on our food, their loss!!
Where is you former friend from?
As an African American I will definitely implement an African day meal once a week. If there is taco Tuesday I certainly can do this. .Then slowly add more as I learn. There are no schools to teach so it’s me teaching myself thru social media
Here's your flowers 💐. Wish more ppl took initiative like this while we build towards better.
My brother am proud of you. From Nigeria with love
Thank you brother.
I agree with all the points you have made. We need to be at the forefront of appreciating our own food first.
Personally I can't go without my African food, Idon't think of it primitivein any way. Being outside the country, yithi esicela omama baye ko Shasha for shopping. My deep freezer igcwele cooked mbambayila, inkobe(umumbu + ufutho and mazambane), inkobe(igwadla and indlubu). At least once a fortnight, I but inhloko lezangaphakathi. Umfushwa lamacimbi lakho kukhona. I also take pride in that my mother taught me how to cook most of these African dishes and it's something that I also want to pass on to the future generation
It's not a matter of what you think. It's the poor idea everyone now has of African food. Ethiopians has made the biggest head winds in to the mainstream and still it's not a home hold food. We must create a new narrative around our foods.
Really great post. I couldn’t agree with you more. To fully embrace our cuisine, I think we not only need to de-colonize our palates as you highlighted, but innovate with our ingredients as well. Sure, we can always have the dishes the way they have been traditionally made - but not exploring new concepts with what we have would be a tragic mistake for our food culture....
A ravioli didn’t always exist, until someone in Italy experimented...a tortilla could very well have a strange innovation in Mexico ... until it wasn’t....perhaps inkobe is due for some innovation as well..
I am in Minneapolis Minnesota and it is very popular here myself and others have become fixated on perfecting some of the meals....for a state such as Minnesota we have alot of African food Nigerian,Liberian,Jamaican,Ethiopian, Somalian restaurants definitely not enough but there are many. We need more of the restaurants with Auntie,Mamas and Grannies in the back cooking and running the young around.
Thank you for this articulate video that felt so on point. I am fortunate to have been blessed with trying Nigerian, Ethiopian and Tanzanian food made by my friends but this video made me reflect. I am of Jamaican ancestry and when I look at the international take up of Caribbean cuisine, it is mostly the fried, curried and stewed dishes the world likes and so unfortunately many chefs have catered to this meaning it is very rare to see the wide variety of dishes we have reflected on menus. Also sometimes colonial names for products like 'allspice' for example are used when we should be using the term Pimento. I am diasporic I realise but really found this video thought provoking, thank you.
Brilliant post. We definitely need to decolonise our minds and unlearn a lot of what we’ve been taught about our food. African food is absolutely delicious. Some countries like Nigeria and Ghana definitely celebrate their foods and we could learn from them. 👏🏽👏🏽👏🏽
Er
We don't need to alter our traditional cuisine but more creative and we call the traditional house sp.ecial.
I don't see any negativity towards African cuisine. For a start it's as varied and vast as their is African countries. Where are the African chefs bringing it to the world stage. We are starting to see an interest from African Americans but even they can be so disrespectful, likening to dog food and not even bothering to learn about it. I'm not African but I was raised by an African lady . My children cook African food, I've taught my daughter in law who's from st Vincent, she's passed on dishes to her mother..... if you live somewhere like london.... jollof is quite known now.
Thank you for this post.
I am South African and I live overseas. When we go shopping, my friends and I get so excited when we find some of our food in the supermarkets here. It is difficult to find what we eat available here, but we find similar foods and cook it our way. Whenever we cook for staff functions, we make our traditional dishes and feel no embarrassment or shame. You can make our African food "tasty" using herbs and spices. Our traditional way of cooking African foods can be adjusted to a person's taste and it is definitely healthier than those tasty junk foods.
Proudly (South) AFRICAN 🇿🇦... give me pap 'n sous with wors, phutu at the braai, chicken with fresh greens (spinach, kale) ... 😋
I agree with you
Yaaassss!!! Proudly South African here. I live in Canada and last year our supermarket had a section of South African food. I bought it and made so many dishes😋
I love our Zim food...inkobe, umxhanxa..etc. you have a point. This should be adopted in the curriculum. Well done.
Thank you for watching Tendayi Sibanda.
I live in New Orleans, Louisiana . Majority of the food in New Orleans derived from West Africa.
Wise words. We definitely need a new food system that serves us as Africans.
Yah True, bayathi uyadubeka if u eat african food thts so insane yaz 🤷kkkkk ugogo umamlotshwa thwa bathi kubi kubi🤣🤣🤣🤣.Mina l think pple bayavilapha to cook it, cz mostly african food ithathi skhathi and yes shortage of african foods culinary schools to educate pple on how to prepare. Weldone guys, l see the Merchandise inhle👌👌...
Great story compilation, we as Africans should start eating our own food without seeking affirmation. Take an example, an Italian would eat pizza or pasta where ever they are in the world. Our food is not traditional but our food.
exactly, and pizza is one of unhealthiest food in the world
😂 I'm American. I learned to eat garri, fufu, egusi from West Africans residing in USA. All can be purchased at international shops.
I'm so glad I came across this show, it's so informative about the different types of African cuisine which are not adopted.
In Botswana in the CBD they serve their African cuisine. Even in supermarkets food counters. and in hotels. There us a variety.
Where have l been. Thank you for this chanel and keep promoting our heritage.
Thank you Wendy Sapphire. Welcome to MMMC.
I miss Africa, the food, the air, the smell, there really is no place like home.
Powerful topic. Yes spot on most African foods are high in nutritional value and also taste great. However to benefit from these two important values one has to first eat the food. To select snd decide to consume a food the eye must first judge the quality in terms of visible attributes.
So if the dush/food is attractive to the eye in terms of the visible atttibutes namely: appearance, presentability, size of portion, colour, texture etc., it is consumed.
If we focus on improving on these visible attributes..... we will be up there with our cuisine performing well .
I live in the states and order maize meal and damp online .. my American husband carries a lunchboxes of bogope , morogo , stampa, oxtails, mogodu chakalaka and he enjoys those dishes
As a Ghanaian in America, I love Ghanaian food. I eat Ghanaian food A LOT. When in Ghana, Ghanaian food is everywhere. There are Ghanaians who travel outside the country and never try any other food but Ghanaian food.
I live in Grand Rapids Michigan, which is a pretty big city. We have, that I know of 1 Lady that sells African food from her home twice a week. I love it, thank you for sharing.
Thanks for sharing🙏
Travel around Zim my brother and make a compilation of the food cuisine 🤗
This is deep bruh. It makes me really think. Siyabonga MfokaMahlangu.
Nice video Prince. The lifestyle disease issue is important to teach ad it helps people to adopt the nutritional and functional values of our traditional food. Small grain sadza/estshwala from rapoko, sorghum etc has about 23% iron which is very good for us but especially our women folk. The fact that these grains are also alkaline is a double bonus as it helps our system by neutralising any acids in our stomachs and their attendant health side effects like causing ulcers etc.
Now, on a lighter note!, if airlines' menus included gango; mabonzo; roadrunner and oxtail wih maheu, I would be the first in line.
Wooow. Great 👌 presentation bro. We need to go back to our roots & embrace our traditional foods.
Hello Magriza, The only thing that we can conquer #Defeatism in our African cuisine is to simply adopt the best way possible through imagination and modern packaging and storage to allow the visual aesthetics to appeal to someone before they taste, and also brand our cuisine including applying latest branding gimmicks to promote it. Remember food has to have an easy shelf life, pre-cooked for with instructions if that is the intention to serve it elsewhere..create foods tasting and industrial design and processing fusions...I believe there is an opportunity to explore how to process and package our African cuisine without stigma or shame.
proud of you my brother keep up the good work.
Thank you so much for watching.
Presentation is another part. I love African food, however, I believe we should put some effort into the plating and presentation of our dishes because some of the dishes do not look pleasant on plates. I try to put any effort into presenting the food for my family and friends in a way for it to look edible and delicious. People judge with their eyes as well.
Thanks for the feedback
Can I like this 1mil times, an absolute great education, well done brother!
At our house we eat pap and dried (beltong) meat everyday with spinach or fish and pap here in Walvis bay Namibia 🇳🇦or drink sour milk every Saturday 🤤❤️
This is a very informative show and it poses a challenge to us as Africans to think twice about our own african dishes, kodwa mina ngiyakuthanda nje okwesintu ikakhulu inkobe lomxhanxa 😋
Wow... Love the fact that we are waking up and speaking up. Now, let's decolonise our minds, own and celebrate our culture, food and history. We are getting there. I am optimistic for the next generation of Africans. Thanks for this post.Subscribed.
I agree with him health value first then taste.
Great content, quite inspiring.
We need African Cooking channel and app to share recipes. Many of diaspora who are not born in modern day African household do not know about African foods other than okra and other vegetables that we incorporate in our American or U.K. Cuisine.
So you mean to say you haven't seen West Africans cooking channels all over Facebook?
Or do you mean food from your particular area of Africa?
Please dont confuse the two
Love your work keeep it up!!!
Thank you for doing this video.
Powerful video. I love your channel ❤
Thank u , your videos are really Good, you are even teaching my kids more about our culture, love from UK.
So nice of you
Great information. Thank you and keep bless
Well said! You doing great.
What about Africa has been accepted outside Africa. The rest of the world want to extract Africa's natural resources, but African culture and social life is what they do not want to see because it is the best.
🤗🤗🤗🤗👌👌👌👌 thank you a million
another dope episode 🔥🔥🔥
Caribbean,Ethiopian cuisine is very popular in the west because they are a proud people that love themselves
The main problem with african food, specifically southern african cuisine is the lack of creativity. The food has remained the same throughout the generations. We need to start being more innovative and create new varieties. Imagine having a umthala pizza or west african egusi soup with macimbi. This is why wherever you go in the world, you come across restaurants named "African restaurant" and all they serve is west african food because they have gone out there and advertised themselves and to be honest, their food is way more attractive and more delicious. Us southern africans need to start fusing our traditional foods with other cultures to create variety especially for the younger generation to appreciate the culture.
Agreed. Food must be attractive to the eye at first glance. I have friends from West Africa, have tasted their food and it's very tasty. To be honest, they are creative and they have a variety of dishes. I also prepared a meal from the South (inyama yangaphakathi) added a bit of colour by mixing it with morogo and played around with the ingredients and they really enjoyed it. They keep asking for more. In short, it's all about creativity.
Umxanxa!!😋😋How I miss this
Good job and what you presented is absolutely right.
Spot on brother. Thanks for this. The food looks yummy!!!!!
I love this video. Watching from Milan
Good question!
Love your channel. Brilliant content. 🌻💐
Thank you so much!
Thank you for a wonderful eye opening video feature. African food is the filled with rich history from many generations. We must embrace the beautiful roots of our culinary richness and expose others to this. Thank you for a beautifully featuring this. I teach others that eating with hands actually makes the food taste better as part of connecting with the food. I too have noticed lack of African foods in many airlines. This needs to change.
Our pleasure!
Very interesting video. Made many good points!
Glad it was helpful!
please come to Uganda, we still have a mix of both. I actually work mid city and I can see the market from my desk.
💜 this! Reminds me of this quote:
"One of the truisms of wholehearted living is You either walk into your story and own your truth, or you live outside of your story, hustling for your worthiness.." Dr Brene Brown
Very informative video I absolutely loved it
Thank you Nothando.
Thanks bro Keith ,siyabonga, tatenda
Thanks for the video again i love cultural food
Thanks for watching Amanda Ntshali.
Our food is the most of health foods in the world and medicinal too. Sadza made from mhunga, zviyo, and mapfunde are good for your health in terms of diabetes type 2. Please Africans embrace your heritage it's beautiful. The reason why it has sand is where it's prepared when taken from the field. If people can improve pavanopondera hazvingaite mavhu
Excellent video
Thank you very much!
Eiish ngaze ngahalaa 🥰🥰😂😂
I think it’s the least adopted cuisine because it’s mostly eaten with bare hands something that is looked down upon. Africans themselves don’t promote their own cuisine and get carried away by other cultures food.
Most people like other people's food. Chicken masala is Britain's famous dish, if I'm not mistaken, but it's from India. Now from f is allover the place. Now that RUclipsrs are showing the positive side of Africa, the world is learning. Cassava and okro used for fufu are now in many
Americas grocery stores. Give the world some time. It's the media's fault for demonizing anything African to the point that many africans have suffered from low esteem. Many people just like different things cos they are tired of what they are used to.its normal
Wow, eating with your hands is a problem now too!!!
@@fatmatakamara1866 says who
@@elpresidente699 There is no rule that says African food must be eaten with bare hands or fingers. Is a question of choice. Indians eat with bare hands as well but other ethnic groups that eat their food does not have to use their hands. Forget about slavery for now, Africans just need to advertise their cuisine and culture. Indians, Turkish and Mexicans have been able to do that and other cultures have adopted their food whether eaten bare hands or with cutlery. An Italian man once said to me I like Nigerian cuisine but their customer care is poor. I once visited Jamaican restaurant, I had to leave for the same reason. The restaurant closed down within few months. We need to look into some of our behaviour also.
@@asabeasabe8404it’s aesthetic aswell. Consumers are more inclined to purchase a product that is aesthetically pleasing. The same cannot be said for African food, it’s why a sports brand like Nike will market a celeb in their advertisements.
Great content njalo
Thanks Prince...
I maybe white British but Ghanaian food is what I cook and eat daily . I was raised on it. Yeah we eat British, italian, Indian but I crave a good fufu and soup and there's always a pan if shitonin my Fridge .
I don't agree with your statement. If it is least adapted, that's because it is least introduced. My experiences are only when there is a saturation of people, will there be a demand for most ethnic restaurants. I have had Nigerian and Ethiopian before, but there are so many other Countries. When I was in Austin, TX, there was a Carribean restaurant that was contemporary fused Brazilian (there had also been an African restaurant near the University but it closed). 3 hours away in Houston, I could find west Indian food like Jamaican cuisine more abundantly.
In NYC, I could head into the boroughs and Choose from Mexican, Tex-Mex, Guyanese, Trinidadian, Haitian, Honduran, PuertoRican, Dominican, Jamaican, Cuban foods. Supply & Demand.
I loved this video, Prince. Will come back to leave my thoughts after I've gathered them.
Greetings I'm from USA living in Africa for 30 years eating African food i know my health is much better because of my food. At 74 years iam in good shape because of my food and living a peaceful life in Africa. Thank you for your wisdom Blessings!
it's crazy because the american south, because of slavery, has a lot of african food. in fact, southern food is essentially w. african. i've not noticed any shame with eating it. in fact, low country (s/n carolina) and new orleans foods are considered the best american food. black eye peas, okra, sweet potatoes, sorghum, and tons of other dishes are widely used. high end restaurants in the american south are centered around these foods. if you have netflix, watch high on the hog.
Yes. Very tru n it sells fo them.
Thanks for a great contribution! Very informative
High on the Hog on Netflix was wonderful look into various native foods & their history.
Presentation is the key.
I love African foods.
Siyabonga .ukudla kwesintu kumnandi sesiyengek nje ngokwesikhiwa min ngiyakukhanuka specially ibhobola elikedobi lesitshwala senyawuthi lomxhanxa
Wow my favorite, I dont care what people say, am proud of my African food.
I love inkobe le mbambaila. I was salivating for all the good food !
First time to be here, but l really loved what you said, l will try my best to cook African food which will be available in London to show them how to cook, and most African products you can find them in African food markets or on Amazon.
Hie Yummy Kitchen Direct. Thank you for watching 🙏
Thanks for the analysis. I believe that culture is not static and neither is food. I think it would be a good idea to adjust out foods to the way our palates have also changed in response to foreign food. That way it would be easier for the youth to accept and appreciate
Thank you for the feedback. True, culture and food are not static.
True✊
5:24 yoh! Bakithi... Inzipho zika Mbo sezilapha futhi?🤣
Its not like that in West Africa. We pride ourselves on our proper indigenous foods and culture.
Our food is very special.
Very wholesome and nourishing too...we are luck frankly
I'd say Nigerians don't joke with their food and don't digress far from it😁😆😅
I love African food forever. Very healthy nutrition. Thanx bro. Maybe one day it will be recognized on an upper level. So fa at lot of copycats in restaurant n other places n they claim its their cultural fd
True 👍
In west africa, despite colonialism, our everyday cuisine and foods are African. We don't eat mzungu food. In fact we find their food bland. And remember African food has influenced foods around the world.
Africa definitely has the best food.
I started doing research on ancient African foods and found that it has such high nutritional value. What you find now is that the vegan or plant based movement people eat these African foods but do not know or acknowledge the origins of the food. In most cases they will acknowledge another continent that probably had the food after it was stripped from Africa and planted in that country or continent. This is due to colonisation and economics which we need to market and export our own.
British Caribbean and even the white English people are seriously beginning to enjoy Nigerian food..... providing its done properly.... ie meat soft and tender, fall off the bone.
Emirates tries though. I once had sadza flying to DXB.
Our food is not aesthetically pleasing. We eat with our eyes first. I think that’s a factor that needs to be considered if we want to sell our food.
What a topic l love kumusha nechikafu zvese.Apa ndave acidic nekuda kudya chirungu chinouraya ichocho..Nzara idzo pamadomasi apo vanasikana vakutotadza kudya/ kushandisa maoko avo cuz of fake nails so sad.💔😬🌍✌✊💪
I love izinkobe
Great updates on our worth...just one correction, it is Gaborone and not Gaberone...its like you saying Bhulawayo instead of Bulawayo.
TEAM UNITED sending my support
Yes our food was changed and used posh words like refined hydrogenated and etc. Our food has all the body needs protein fiber carbohydrates and minerals etc.
This is why I like Nigerians.
I really want to try African food
I don't think this applies to us in Nigeria
❤️🇿🇦
I love our traditional food