Traffic Sources in Google Analytics
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- Опубликовано: 15 июл 2024
- Traffic sources describe where your traffic originates (source, e.g., google, baidu, bing), the methods by which users arrive at your site/app (medium, e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your reports.
Chapters:
0:00 - Introduction
0:45 - Source, medium, campaign, and channel group
2:08 - Traffic source dimensions
4:34 - Acquisition reports
9:16 - Conclusion
Resources:
Join the Google Analytics 4 Discord server → / discord
Learn more about traffic sources → support.google.com/analytics/...
Learn more about channel groups → support.google.com/analytics/...
Learn more about the demo account → support.google.com/analytics/...
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #trafficsources
I am afraid this video simplifies some aspects, so to say, and is sort of misleading.
1. USER ACQUISITION REPORT
The user acquisition report shows not only new users, but also returning users! All metrics in this report are split by user acquisition source (it is the source of the first visit or first app open, but AFAIK if this source is direct, Google Signals may look for earlier interactions such as RUclips engaged views).
So, we can see how many sessions, transactions, revenue etc. were generated in the reporting period by users acquired from a given source. We can also see how many users were acquired in the reporting period (new users) and the total number of users.
So, this report does not show only new users.
2. SOURCE VS SESSION SOURCE
The Source (event scope) is the only dimension where the attribution is calculated (Session source and First user source use last non-direct interaction for the session start and first visit/first open respectively). It includes all non-direct interactions before the conversion (within the conversion window), using factors defined by the attribution model. If you see Direct, it means that there were no other non-direct interactions.
Moreover, there is one nuance here. By default, a session starts when user visits a website when no other session is active and ends (i.e. times out) after 30 minutes of user inactivity. Unlike in Universal Analytics, in GA4 if there is a visit from a new source during the session, it does not start new session. The original session source remains unchanged. However, this new source will be associated with the future conversions.
For this reason, even if you use last click model, the Session source may report different revenue than Source, because the source will include clicks during the session. For example, if the user visited the ecommerce website X from google / cpc and then decided to look for a discount code in the web (the website X asked "have you got a discount code?"), found a website with this code and clicked a link to the website X there - the conversion will be counted as google / cpc in traffic acquisition report but the source will be the coupon website.
If you want to do a deep dive, I have written an article about it searchengineland.com/google-analytics-4-attribution-guide-388626
This Star Wars lego collection is most impressive
Excellent presentation. Thank you for sharing your insight. This tutorial is appreciated!
excellent series. At first it looks less easy to learn that old format on UA3. But if you are curious and take a step by step process, this serie is just mind blowing for people that dont have a digital 360 overview :) and yes, hands on are great! Thanks !
I'd like to know:
1 - What's the difference between source, medium or session campaign; and source, medium or campaign.....
2 - Why in Looker Studio we have both session campaign and campaign and in GA4 we don't have campaign or session or source
3 - If I want to track revenue per campaign for online store and per source/medium, should I use session campaing and source/medium and filter by online store?
A bit late, if you or others may still have this question (1,2), this GA4 Attribution video may be of help: ruclips.net/video/52HO3FsriKc/видео.htmlfeature=shared
The massive changes un the GA4 are frustrating and anoying. You are explaining something that doesn't even display on the GA4 because now it is hidden in the "Libraries"
This is something I already know
Can I find traffic sources in firebase analytics?
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In my GA account, these User acquisition reports aren't getting reflected. I had run many campaigns previously in my GA account. But the option of these reports isn't showing. Can anyone help me here?
It is in Libraries. These changes are absolutely anoying.
Cool stuff but really couldn't focus enough on the content of the video as I kept staring at this insane collection of Star Wars legos in the background xD
how can this help me see LTV on shopify?
Do you have a video that explains how dimensions with different scopes should be used with metrics? For example, I find it really confusing that session dimensions have their own attribution model and using something like session campaign doesnt exactly align with the sessions metric. So in this case it's just not easy for newer users to know what the best combinations are good to use and if using something like session campaign with sessions or page referrer with sessions make sense.
Here's a GA4 Attribution video that may provide some clarity around attribution dimensions and metrics: ruclips.net/video/52HO3FsriKc/видео.htmlfeature=shared Hope it helps!
frustratingly slow speaker who just reads a script not know what he's talking about...
😂