Tracking Traffic in Google Analytics [2024 Update]

Google Analytics 4 can automatically track your traffic. But when you use UTMs you're able to level up what GA4 can do for you!
In this worshop, you'll see why we use Google Analytics to track our traffic, what the steps are to make sure you're able to track your traffic, AND you'll also get a new strategy to better "coordinate" your traffic sources so you can see an "easy to read story" that shows you which specific traffic sources are working and which aren't.
Ready to build your measurement skills?
Join the Measurement Marketing Academy:
measure.tips/g...

[@haveagoharry4999]

What a brilliant video workshop, so clear to follow and superbly explained - thank you.

[@dtps_champion6016]

I don't have just one thing bc I absorbed the entire video. Nice explanation. I'm new(ish) to analytics and this is the first video I've found that explained how UTM works!

[@user-wj7xj6jv2k]

Can you clarify something for me ... do i need to set up a campaign to tell google to start tracking it or will using the UTM in a URL automatically create the campaign?