How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide

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  • Опубликовано: 26 ноя 2024

Комментарии • 102

  • @SocialMediaExaminer
    @SocialMediaExaminer  4 года назад +7

    Watch more Marketing Analytics tutorials here: ruclips.net/p/PLyqdnWmgSb_aUbSqKeWA6O1MN0jpoTWle

  • @MarkReese
    @MarkReese 4 года назад +31

    This is THE BEST and clearest explanation I’ve ever seen of UTMs. Thank you for this - a big help! 💯🔥

  • @catherineairdsocialmedia
    @catherineairdsocialmedia 4 года назад +17

    I have taken the full class on google analytics and I feel like this video sums it all up! Thank you for keeping it simple. Great tutorial, much appreciated.

  • @the_world_of_marketing
    @the_world_of_marketing 2 года назад

    Social Media Examiner as always being the best channel in explaining all things related to social media.

  • @slipperyslope3912
    @slipperyslope3912 3 года назад +1

    This is one of the most jam packed, yet to the point, and visually aided tutorials I've seen in a long time. Keep up the great work.

  • @norahioannel8248
    @norahioannel8248 2 года назад

    i got the hang of it while reading an article online but i had to watch a video about it and its really helpful that we have youtube and useful content creators that share their knowledge online ❤

  • @DysorderNet
    @DysorderNet 3 года назад +4

    Oh damn, that was an excellent tutorial man. Probably the best tutorial I've seen. Just on point with perfect visuals

  • @BreastfeedingEducationbyIABLE
    @BreastfeedingEducationbyIABLE 2 года назад +1

    Excellent! Thanks a ton.

  • @RajinderSingh-ko6om
    @RajinderSingh-ko6om 3 месяца назад

    Amazing explanation ,best video I have seen so far .

  • @kevinetherington8942
    @kevinetherington8942 3 года назад +1

    The effort you put into your production is appreciated! First class job, thank you.

  • @kellykostanesky7398
    @kellykostanesky7398 4 года назад +2

    This video is so incredibly helpful! Thank you, Chris! I've known about the importance of UTM parameters for a long time and even had an idea of how to create them but at times I still felt so overwhelmed by it all. This video really makes it so simple and easy to comprehend and takes the stress out of thinking you'll do something wrong. Plus, it was great to have that review of how to find this data in Google Analytics!

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 года назад +1

      Thank you so much for the feedback, Kelly! We're so glad to be of help.
      -Megan🤓

  • @shaishavgandhi
    @shaishavgandhi 3 года назад

    Haven't come across anything crisper, to the point and informative on this topic! Subscribed

  • @hasanaboulhasan
    @hasanaboulhasan 3 года назад +6

    Great Tutorial!

  • @JustYourHair
    @JustYourHair 2 года назад

    Thanks. What if the link I want to track is not a normal website link. Just a landing page. Like a Linktree link. Can I also add some utm to it to know where they’re getting clicked from?

  • @Mona-gl1fo
    @Mona-gl1fo 3 года назад

    I love this so much! Keep updating ;)

  • @jaruchaohjanmekha1215
    @jaruchaohjanmekha1215 4 года назад

    This makes everything understandable. I have read so many resources, but this one is sum up

  • @arulivegazali678
    @arulivegazali678 3 года назад

    i like this video.. SOOOO SIMPLE... thanks dude.

  • @TheBayAYK
    @TheBayAYK 2 года назад

    Thank you. Very well explained.

  • @viralsoni1151
    @viralsoni1151 3 года назад

    This is a wow video...
    Thanks Chris!

  • @ErickLagarde
    @ErickLagarde Год назад

    Thank you so much for this. Great tutorial. Easy to understand. I'm definitely subscribing

  • @artikashyap699
    @artikashyap699 2 года назад

    Good tutorial and very interesting video

  • @sofiad1055
    @sofiad1055 Год назад

    Great video! Thanks. Just a question! What about the canonical tag? Should we add it to the url that cointains the utm parameter?

  • @DemandCapture
    @DemandCapture 6 месяцев назад

    Well executed

  • @ahmadfouad3786
    @ahmadfouad3786 3 года назад +1

    Great video! But how do I add to facebook so it can start tracking? Thank you for this amazing tutorial

  • @EkaYogaSpace
    @EkaYogaSpace 3 года назад

    Amazing tutorial! Thank you.

  • @00_wv_kiara
    @00_wv_kiara 3 года назад

    Thank you so much for the information! Really helps me to understand ways to track my email marketing campaign on Analytics!

  • @Karimulla_
    @Karimulla_ 2 года назад

    Great tutorial

  • @ryangroves5554
    @ryangroves5554 3 года назад

    Thanks, great video, nice and easy to digest

  • @anissekandrouch3846
    @anissekandrouch3846 2 года назад

    Do you fill in the whole url with the utm code in your advert in Facebook Ads if you want to send your visitors via a link using a CPC campagne?

  • @CreativeForceLLC
    @CreativeForceLLC Месяц назад

    Can you do an updated video? My Google Analytics screen looks different than yours, thanks!

  • @manjotsinghpannu9045
    @manjotsinghpannu9045 2 года назад

    Great video

  • @Drinkamino
    @Drinkamino 2 года назад

    Great video. How do you track the clicks over time, you only showed the real time report?

  • @davidecauti2061
    @davidecauti2061 2 года назад

    Hey, nice video! Only one question, i have to update my website link after the setup of UTM parameters or i can leave it normal?

  • @sshadabsehar
    @sshadabsehar 3 года назад

    It really helped me. Thanks SME.

  • @BadGirl-pn3qu
    @BadGirl-pn3qu 2 года назад

    Hi. Thank you for the video! I followed the instructions but for some reason I can't see my campaign in GA. Is this because I am tracking a PDF file? So the question is then: how to track PDF files with UTM?

  • @arturogarcia7838
    @arturogarcia7838 2 года назад

    Do we have to add only the homepage url and it will track the full journey to thank you page? or do we have to add only the url we intend to track? thank you for this valuable info sir!

  • @rohitganesh75
    @rohitganesh75 3 года назад

    great tutorial! thank you

  • @jackbauer3887
    @jackbauer3887 3 года назад

    Super good tutorial

  • @kemalbeskovic3817
    @kemalbeskovic3817 4 года назад +1

    This video was perfectly explained, thank you very much! My only question is how would you create a campaign? Is it automatically created once you promote UTM links or would you need to manually create one?

    • @ibrahimmasood9472
      @ibrahimmasood9472 3 года назад +1

      It would automatically create the campaigns if your campaigns names are the same. Campaign names are what differentiates the folders.

  • @sorifulislam240
    @sorifulislam240 2 года назад

    nice Tutorial !!!!

  • @RdozeTV
    @RdozeTV 3 года назад +1

    Does it affect SEO?

  • @diandrapereira1151
    @diandrapereira1151 3 года назад

    This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.

  • @fusionstudystudio6631
    @fusionstudystudio6631 4 года назад

    This video is really awesome. Explained very clearly.As you explained, I tried to put UTM in Google ads but i am getting this below error
    Add {lpurl} or other landing page parameters to your tracking template. Tracking templates must reference your final URL.
    I am not getting where I am making mistake. Please help to solve this issue if possible. Thanks

  • @virtualconnect440
    @virtualconnect440 2 года назад

    GOOD ONE !! Is it exactly what google talks as URL parameters .... ?? UTM=URL PARAMETERS???

  • @ngila_creatives247
    @ngila_creatives247 2 года назад

    Nice

  • @ff_smiley_yt8043
    @ff_smiley_yt8043 2 года назад

    Good explain

  • @manalsleat8962
    @manalsleat8962 2 года назад

    can we use UTM links for app install ? because I don't see traffic source in Real time in App google analytics account

  • @filipmortensen2544
    @filipmortensen2544 2 года назад

    Hey gus one question:
    does UTM link building enables us to retarget users clicking on something without triggering a landing page with pixel

  • @arellano6186
    @arellano6186 3 года назад +2

    I created and tested a link and it is not showing under the real time + treffic sources, any ideas? Thank you

    • @Supercute-Tracy
      @Supercute-Tracy 3 года назад

      me too, I created the link following the video, but traffic source shows in real time that media=none, source= direct; which step is wrong with mine ?

  • @ThomasRad-l7r
    @ThomasRad-l7r 3 месяца назад +1

    I couldn't stop looking at this dudes hair

  • @itsjohn_778
    @itsjohn_778 4 года назад

    I'm running paid ads on social (using utms) FB ads manager is stating 100+ conversions (with conv. value etc) but they're not showing in GA. Is it typical for GA to not allocate conversions to FB within GA?

  • @nikolanikolov7102
    @nikolanikolov7102 3 года назад

    do we use utm parametars to have better tracking in google analytics because of the attribution model of facebook?

  • @rehanzaidi1755
    @rehanzaidi1755 2 года назад

    Very nice

  • @camdobie
    @camdobie 3 года назад

    This was so good. Thank you

    • @SocialMediaExaminer
      @SocialMediaExaminer  3 года назад

      Thanks, Cam! Glad it was helpful! What method are you using to build your UTM codes? -Mitch

    • @camdobie
      @camdobie 3 года назад

      @@SocialMediaExaminer I've not used UTM links as there have not been enough ad sources to keep track of. Now with Klaviyo going well and Google + Facebook ambiguously claiming clicks and conversions, I need to hone in a little deeper to make sure my summaries are as on point as possible. Even still, I've found conversions are best looked at by total ad spend vs total sales. Individual breakdowns tend to result in chasing tails. But this will help. I think I would just edit the link according to the links location to track it and have one UTM per platform rather than per ad. Not sure if you wanted the long answer but you got one. haha

  • @oriehi_raphael_paul
    @oriehi_raphael_paul Год назад

    Thanks!

  • @andersonapdo
    @andersonapdo 3 года назад

    can I somehow add an utm to an existing post?

  • @paulamourad4699
    @paulamourad4699 3 года назад

    Great video!!! In the case of Google Ads, once I have my final URL, where do I paste it? Thanks!

    • @ibrahimmasood9472
      @ibrahimmasood9472 3 года назад

      When you're creating a google ads campaign, there will one option where you can enter your URL parameters.

  • @nagapavanip1944
    @nagapavanip1944 2 года назад

    Best one

  • @rohandevaki4349
    @rohandevaki4349 2 года назад

    how to decide the medium , and campaign?

  • @RaxLakhani
    @RaxLakhani 4 года назад

    How do you guys add section titles on your RUclips tuneline markers? Just spotted this. Really neat. Is this a new feature?

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 года назад +2

      Hey, Rax! It is relatively new, and something RUclips rolled out without much fanfare. All you have to do is ad timestamps to your description (be sure to include one that is 00:00 to start), and RUclips will automatically display the divided timeline to your viewers who have this feature. Take a look at most of our videos to see how we do it. Let us know if it works for you! -Mitch

    • @RaxLakhani
      @RaxLakhani 4 года назад

      @@SocialMediaExaminer you guys are fab

  • @bommaritohawaii
    @bommaritohawaii 2 года назад

    Can I not assign a parameter for Campaign Name if I don't want to? I'm just trying to track a QR code on a set of gift bags I'm making for a specific event

  • @othaimcenter5425
    @othaimcenter5425 3 года назад

    How to setup Google Analytics for my site to see this stats?

  • @deep_sxini
    @deep_sxini 2 года назад +1

    Good👍

  • @First.Last.99
    @First.Last.99 2 года назад

    thank you

  • @TheNextTorres9
    @TheNextTorres9 Год назад

    I set it all up but I don’t have the campaigns tab. Why is that?

  • @Food4TheSou1
    @Food4TheSou1 3 года назад

    Can you create UTM parameters for another site?

  • @jaisrikrishna9525
    @jaisrikrishna9525 3 года назад

    please Help me with Whats Screen Recorder Are you Using?

  • @vishnuobilaboina3563
    @vishnuobilaboina3563 2 года назад

    Good 😊

  • @kensleylewis
    @kensleylewis 9 месяцев назад

    unfortunately GA4 as of right now, does not allow for real time traffic acquisition...

  • @positivity29
    @positivity29 3 года назад

    Thanks Grear job of breaking this down in a elementary form.

  • @imax5498
    @imax5498 3 года назад

    so what is UTM?

  • @badittiravikiran9394
    @badittiravikiran9394 2 года назад

    Exelent

  • @skimran8074
    @skimran8074 2 года назад

    Good

  • @rohandevaki4349
    @rohandevaki4349 2 года назад

    there is no all traffic in acquisition

  • @wmafendi
    @wmafendi 2 года назад

    i like it

  • @AdamsLouis-t8y
    @AdamsLouis-t8y 2 месяца назад

    Reginald Forges

  • @AddiePorto-x2k
    @AddiePorto-x2k 2 месяца назад

    Clay Spur

  • @ShirleyHernandez-o8q
    @ShirleyHernandez-o8q 2 месяца назад

    Wiley Meadows

  • @CoryGrasse-j1e
    @CoryGrasse-j1e 2 месяца назад

    Cormier Drive

  • @AdeliaDantuono-d6w
    @AdeliaDantuono-d6w Месяц назад

    Lola Centers

  • @MatthewJones-c4m
    @MatthewJones-c4m 2 месяца назад

    Goodwin Villages

  • @JenniferLee-h5h
    @JenniferLee-h5h 2 месяца назад

    Emard Canyon

  • @lizbrownux231
    @lizbrownux231 Год назад

    This video assumes you've already done UTM and Google Analytics stuff before. So the title is a complete misrepresentation - this is NOT for beginners. E.g., he says, "The second thing is you might see a lot of stuff back there, it just means that your campaign naming conventions have been a little fractured" as if we have all been doing UMT stuff for a while now...

  • @WebbYvette
    @WebbYvette Месяц назад

    55832 Gleichner Meadows

  • @OraDuncan-e6h
    @OraDuncan-e6h 2 месяца назад

    97460 Rahsaan Place

  • @ShruIndianfacts0005-li4pc
    @ShruIndianfacts0005-li4pc 2 года назад

    Wonderful video

  • @ranjitadhikari8320
    @ranjitadhikari8320 2 года назад

    Nice

  • @rajindersingh6372
    @rajindersingh6372 2 года назад

    Good

  • @Randomrandon321
    @Randomrandon321 2 года назад

    very well explained. Thank you !!!