Person schema for psychologist 👉🏼 How to describe their credentials and experience using JSON-LD ⭐️
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- Опубликовано: 13 авг 2024
- The Person schema.org Type is one of the MOST important types of structured data you can use - especially in wake of generative AI and E-E-A-T.
In this video, I use JSON-LD to describe the on-page content of a psychologist's about page so that all the important information is translated into structured data markup.
Jump to:
00:00 Why Person schema is important NOW
03:07 What the future of search means for you
04:09 Why the "who" behind the content matters
05:32 How this relates to semantic SEO
06:04 Introducing New Vision Psychology
06:22 The limitation of relying on Yoast's schema
07:08 What unstructured data has Yoast NOT described?
07:42 What is the Person schema type?
07:59 What can we describe a person with?
08:47 Why you should NOT use EVERY item property
10:35 Writing JSON-LD from scratch in Visual Studio Code
10:50 Why JSON-LD always starts with {"@context":"schema.org"}
11:11 Why you should use "@graph"
11:58 WebPage vs ProfilePage vs AboutPage schema
13:39 How to use ProfilePage schema
16:39 How to nest WebSite schema with WebPage schema
17:52 How to nest Organization schema with WebSite schema
19:06 How to tell Google the webpage is about the person
19:36 How to use Person schema
23:31 How to use worksFor item property
24:10 How to use jobTitle item property
26:25 How to use knowsLanguage item property
27:19 How to use knowsAbout item property
38:02 Fixing a very common JSON-LD mistake re: commas
38:51 Fixing the next common JSON-LD mistake re: spelling
39:30 How to connect Person schema to WebPage schema
40:24 Why most of the web's schema is incorrect or not optimized
41:42 How to tell webpage is about a person
48:56 When and how to use sameAs item description
54:46 Copying what Investopedia does
58:30 How to use honorificSuffix to describe a tertiary qualification
59:39 How to use alumniOf item description
1:01:19 Visualising the completed JSON-LD
1:05:46 Outro
_________
My tool/tech stack for Scheming Schemas:
・FAQPage generator 👉 technicalseo.com/tools/schema...
・Schema.org validator 👉 validator.schema.org
・Visual Studio Code 👉 code.visualstudio.com
・JSON-LD playground 👉 json-ld.org/playground/
・Schema Paths Tool 👉 www.schemaapp.com/schema-paths/
・SEO Pro Extension 👉 marketingsyrup.com/seo-pro-ex...
_________
👋 I'm Daniel Cheung.
Outside of my in-house enterprise SEO day job, I am a full-stack SEO consultant, advisor, and educator.
Follow Schema Schemas for:
✅ Actionable semantic SEO tips
📣 Step-by-step JSON-LD construction
Or, if you have a complex problem that needs an immediate solution, reach out via my website contact form.
🎯 www.danielkcheung.com/services/
📩 www.danielkcheung.com/contact/
The best schema tutorials on RUclips, Thanks for sharing your knowledge.
You're very welcome!
I don't understand how you only have 800 subscribers... This is the best schema content out there; nobody else on RUclips is covering this. I have brought multiple resources from you, and I'm learning to handwrite the code myself too. I've tried multiple tools, but none seem to get the level of detail that I want.
I've been running tests with SEO testing, and local businesses have seen, on average, a 20% increase in clicks and impressions since adding this in. Of course, with the amount of Google updates lately, it's hard to tell if this is a direct correlation. Only time will tell as I run more tests.
Thank you for this Daniel. Looking forward to seeing more content from you!
Thanks a lot for this video Daniel! I finally fixed my person schema, although Google doesn't see it... yet
I wholeheartedly thank you for doing the Lord's work. This is incredible and by far the most intuitive video I have come across for schema. I really hope you'll get all the subscribers you deserve.
Thank you so much. This video is the best source for Schema
Thank you!
If you’re serious about schema markup, Daniel is your man!! Follow him and your path to learn Schema will be much more successful!
Btw, this is Iky! Thanks for putting so much effort to educate us!
Thank you for your support Iky!
Thanks, I've watched it three times now :-) I'm still trying to connect manual schema to the Yoast output, since writing everything myself seems daunting. If you like, I'd be very interested in knowing what you thing of the markup I've come up with for my About page. Let me know, I'll send you a link. Also understand If you don't have the time for that. Thanks again!
Happy to take a look!
@@SchemingSchemas Thanks! Everytime I try to include a link, the comment gets removed. What's the best way to get it to you?
Email me danielkcheung@gmail.com
Love this, thanks! Question: Do you know if Google recognises 'editedby' / 'contributor' persona schema on blogs / articles, or only the 'author' profile currently?
You can use reviewedBy, editor, contributor and author to link to Person schema.
@@SchemingSchemas thanks!
Actually, a correction! Some attributes are NOT available on Article schema types. This is why I use blogPosting instead for any non-news or journalistic content.
@@SchemingSchemas Yep my Rank Math WP plug in just told me that funnily enough. I think if you have 'article' Schema the author must be the organization, not a person.. Thanks for coming back :) blogposting schema for the win.
@@samhodgson9689 The Author for Article schema can be a Person, Persons, or an Organization. Or ... you can nest the Article as part of a WebPage and use the attributes of WebPage to access reviewedBy, Editor, Contributor etc.