Create Multi-Location Business Schema Markup w/ JSON-LD

Learn how to use JSON-LD to mark up a business with multiple physical locations. In this video, you'll learn how to write schema markup from scratch (in VS Code), how to fast track with ChatGPT, how to use ChatGPT to correct errors in the code, and how to make sure you're creating meaningful relationships between each location and to the parent entity.
00:00 Organization schema type (and its subtypes)
00:40 The role of schema markup and local SEO
01:04 Introducing Petbarn-a national brand with multiple locations
02:38 Schema markup validates your citations, NAP, and on-page content
03:48 How to check is a page already has schema markup
05:31 How to link locations to the parent Organization schema
06:23: Hop into VS Code to start writing JSON-LD
07:55 Start by marking up the parent Organization
08:54 How check if Google is aware of your entity
11:52 How to mark up Organization schema
15:32 Introducing the 'department' item property
17:42 Building out the first location with schema markup
21:48 Using ChatGPT as a shortcut for JSON-LD output
23:39 Fixing schema errors created by ChatGPT with ChatGPT
32:46 Building out the second location with schema markup
36:53 Building out the third location with schema markup
39:43 Validating the JSON-LD
39:51 Visualising the knowledge graph created by the schema markup
41:12 Final thoughts
Also available 👉🏽 www.danielkche...
_________
My tool/tech stack for Scheming Schemas:
・FAQPage generator 👉 technicalseo.c...
・Schema.org validator 👉 validator.sche...
・Visual Studio Code 👉 code.visualstu...
・JSON-LD playground 👉 json-ld.org/pl...
・Schema Paths Tool 👉 www.schemaapp....
・SEO Pro Extension 👉 marketingsyrup...
_________
👋 I'm Daniel K Cheung.
Outside of my in-house enterprise SEO day job, I am a full-stack SEO consultant, advisor, and educator.
Follow Schema Schemas for:
✅ Actionable semantic SEO tips
📣 Step-by-step JSON-LD construction
Or, if you have a complex problem that needs an immediate solution, reach out via my website contact form.
🎯 www.danielkche...
📩 www.danielkche...

[@JesperNissenSEO]

Well done Daniel, your channel is my new go to for inspiration..

[@moadoodahmad]

I have a taxi booking company based in London, UK. Although our office is located in London, we also operate in other cities in the UK as well as many other countries around the world. I have created pages for all the cities we operate in, such as Dubai and New York. My question is whether I need to create a specific schema for each city or just one general schema will be enough? do need to use Taxi Service Schama or Organization Schema?

[@yougotmymoney]

🎯 Key Takeaways for quick navigation:
00:00 🏢 *Multilocation Schema Markup Introduction*
- Introduction to using JSON-LD for multilocation schema markup.
- Explains the significance of schema markup for businesses with multiple physical locations, particularly in the context of local SEO.
- Demonstrates the use of Pet Barn, a national brand in Australia, as an example.
03:18 🔍 *Analyzing Schema Markup for a Specific Location*
- Analyzes the schema markup present on a specific location landing page for Pet Barn.
- Discusses the importance of schema validation and connection with various directories and services.
- Explores the potential for improving schema markup to enhance visibility in local searches.
06:11 💻 *Building JSON-LD Schema Markup*
- Walks through the process of constructing JSON-LD schema markup using VS Code.
- Details the steps involved in defining schema types, properties, and connections.
- Emphasizes the importance of accurately representing the entity and its attributes within the schema markup.
14:10 📊 *Enhancing Schema Markup with Additional Information*
- Expands the schema markup for Pet Barn by adding supplementary details such as social media links and tax ID.
- Discusses the significance of referencing authoritative sources for entity information.
- Highlights the role of additional attributes in enriching the schema markup for better search engine understanding.
19:03 🏪 *Implementing Multilocation Schema Markup*
- Begins the process of implementing multilocation schema markup using the "department" item property.
- Discusses the rationale behind choosing schema types and attributes for individual locations.
- Emphasizes the importance of accurately representing opening hours for local businesses to improve search engine visibility.
22:59 🛠️ *Syntax Error in Schema Markup Validation*
- Identifying and correcting a syntax error in the schema markup validation process.
- Attempting to use the "opening hours" property which is not a known valid type.
- Experimenting with different schema types and validating the corrected markup.
27:20 📍 *Adding Address Information to Schema Markup*
- Incorporating address details into the schema markup for the business locations.
- Ensuring proper formatting and inclusion of essential address components.
- Utilizing JSON-LD to accurately represent the physical location of each business entity.
29:06 🗺️ *Integrating Google Maps Link in Schema Markup*
- Enhancing schema markup with a link to Google Maps for each business location.
- Leveraging the "hasMap" property to provide users with easy access to location information.
- Validating the markup to ensure proper integration of the Google Maps link.
33:03 🏪 *Markup for Multiple Business Locations*
- Demonstrating the scalability of schema markup for multiple business locations.
- Copying and modifying markup templates for additional business entities.
- Maintaining consistency across markup attributes while customizing location-specific details.
39:01 📊 *Visualizing Schema Markup in a Knowledge Graph*
- Utilizing tools to visualize the structured data markup in a knowledge graph format.
- Understanding the hierarchical relationship between parent organization and individual business locations.
- Emphasizing the role of schema markup in effectively communicating business information to search engines.
Made with HARPA AI

[@SchemingSchemas]

This is kinda cool!

[@MaxRuso]

30 years later and i am still learning... intresting about legal name and tying it down to url of whatever official site for registration...

[@SchemingSchemas]

@MaxRuso I"m pretty sure I heard Andrea Volpini say recently doing this was missing piece for a company to gain a knowledge panel.

[@MaxRuso]

wow tax id... as far as that nice!

[@cheveznyc]

Schema for a brand that has never been heard before.

[@SchemingSchemas]

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