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Schema Markup x Entity Home (Finally) Explained 🧐
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- Опубликовано: 9 фев 2024
- Your schema markup should only contain things on the actual page that you're marking up. So how do you provide all the necessary information to Google about your business or about yourself? Well, this is where the concept and practice of setting up a dedicated entity home comes in.
Watch Jason Barnard explain to Olga Zarr how to set up an entity home for Person schema 👉 • Google Knowledge Panel...
Link to Miro board: miro.com/app/board/uXjVN0HGd5...
Blog post URL: www.danielkcheung.com/schemin...
Buy my done-for-you homepage schema markup templates: danielkcheung.gumroad.com/l/h...
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My tool/tech stack for Scheming Schemas:
・FAQPage generator 👉 technicalseo.com/tools/schema...
・Schema.org validator 👉 validator.schema.org
・Visual Studio Code 👉 code.visualstudio.com
・JSON-LD playground 👉 json-ld.org/playground/
・Schema Paths Tool 👉 www.schemaapp.com/schema-paths/
・SEO Pro Extension 👉 marketingsyrup.com/seo-pro-ex...
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👋 I'm Daniel K Cheung.
Outside of my in-house enterprise SEO day job, I am a full-stack SEO consultant, advisor, and educator.
Follow Schema Schemas for:
✅ Actionable semantic SEO tips
📣 Step-by-step JSON-LD construction
Or, if you have a complex problem that needs an immediate solution, reach out via my website contact form.
🎯 www.danielkcheung.com.au/serv...
📩 www.danielkcheung.com.au/cont...
Awesome, long time follower on LI. Happy to see long form content from you
More to come!
Thanks a lot for the detailed explanation on Entities and schema.
@SchemingSchemas,
Can you further explain about only including information in schema that appears on the page? Does that ONLY apply to the main entity of the page?
I ask because in your entity Home Page Schema for Emerald Bridal, you do include information that is not on the page, like their Tax ID.
So, when I am marking up an author, is it okay for my to include information about the university that they attended, even though it is not on the page? Thank you, Daniel.
@SchemingSchemas, another esoteric question: with Google's Large Language Models now understanding most entities, is it possible that schema for larger sites is not as imperative as it used to be? Just a question we are pondering. I mean, I know schema publication is still important, just not AS important as it was when our schema markup was training the LLMs, so in the prioritization scope, I would not sacrifice more important SEO implementations over Schema publication. I would LOVE to know your thoughts. Thank you.
Good video! Would have just added that entity references (e.g. Wikidata pointing to /entity/ over /wiki/) should be in machine readable formats. You do use them in bridal example. I've been meaning to do a video/write up on this as well :)
hi Daniel, thank you very much for this video. I have one question, is it wrong to use the "mainEntityofPage" instead of using "@id" to link the about page? In this way I link the webpage in which the Entity (organization) is the primary entity. Thank you in advance
I was under the impression you shouldn't use aggregateRating on your own business but I see you did that for your friends wedding dress shop. Is that common practice?
If you have a pillar post in a blog doing a cluster witg 3 or 4 more blog posts how do u interconnect them with schema? U have a video? Thanks!
Saving it for later 😊
Nice video bro!
Appreciate it
How does an entity home help me?
I use rank math schema how do I fully utilize it for these purposes
Rank Math schema does some funny stuff that isn't correct and I couldn't figure out how to turn it off. I've seen others mention similar issues with it too. I've switched to Slim SEO and Slim SEO Schema and it's been easier to do things so far. Worst case, they give you the ability to write your own JSON-LD and avoid their UI should you not be able to do something you'd like to
@@grasshopperweb I want to learn how to fully utilize rank math schema, should I make entity homes like this video suggests or do more what else?
Hi Daniel you have well structured data on your website but i can't see your knowledge panel searching on Google. Why?
Easy. I don’t have enough relevant backlinks 😅👀
@@SchemingSchemas start optimizing your Crunchbase profile
i work on knowledge panels and i found your video very very interesting
@@SchemingSchemas
I think your gkg id is: /g/11mn0sqdg3 right?
I don't think google count backlink itself to create a kg entity panel... there's others factors that google take like the context of a person like how much people search about him or about his work...
Correct. According to the API, you’ve found the URL of my knowledge panel.
Links from relevant industry websites help. So my job this year is to land a few contributor bylines from SEJ, SEL, Backlinko, Semrush etc as these serve as strong trust signals for who I say I am based on my profession and content topics.
I’d love to learn what you’ve observed!
Great video Daniel. If someone wanted to offer schema markup as a service to businesses, how would you charge that?
I’ve offered day rates attached to tangible deliverables so that it’s easier for decision makers to measure value. Others I know charge per page or by template type. Then there are services that also create entity entries in various knowledge graph databases.
Great thank you Daniel. You feel there is enough business to create a full-time agency just out of Schema Markup? Or would it just have to be a service add as an SEO agency?
@@danielivanov8617 Agency model? Perhaps not.
Hi Daniel! Thank you for your work. You pretty much taught me to write structured data properly. However I'm now a little bit confused...
In your post named "How to write JSON-LD code (from start to finish) for maximum semantic SEO gains" you wrote specifically that "Google does not crawl node identifiers from other URLs, therefore, even though you can reference a node identify from another page (.e.g., Person schema), Google won’t recognize it. As such, you will need to repeat the JSON-LD code on the page that you’re marking up."
So... which one is correct? Does Google recognize identifyers across pages or not?
Keep up the googd work and thanks in advance for any reply!
Good question.
Any schema markup should reflect what is on the page itself. So instead of using only the unique identifier, add the name of the entity and type of entity.