What is MSP Marketing and Do YOU Need an MSP Specialized Marketing Consultant?

Our Chief Consultant, Megan Killion answers the question "What is MSP Marketing" and is it really soooo different from other business models that marketing consultants and agencies need to be specialized?
Well.. IT decisions impact the entire org, so even when servicing smaller businesses you may have multiple influencers on this decision
Changing IT providers is inherently risky, and its important to add RISK to your considerations when qualifying a prospect.
But long story short... no, you don't need someone with MSP experience to rock your marketing.